My style model for my advert is a Coca Cola Christmas advert where Santa is holding a coke bottle, however I feel that my ad would look better for my subject to hold the product out a bit more to give the whole thing a bit more depth and a premium feel. For my advert I will be using a portrait of someone holding my product with the Gillette slogan “the best a man can get” in the top left, encased by two white lines. The Gillette logo will be almost hidden in the bottom right corner (with an added drop shadow to create some contrast and make it stand out), seeing as it is dominant ideology that Gillette is a big name brand in the men’s grooming industry most people remember their slogan and will know straight away that it is a Gillette product after looking at the product and reading the slogan. Seeing as the model is clean shaven it is a connotation that the product works well. The subject will be in a bold, confident pose to make him appear masculine, tying in to underlining tones of patriarchal supremacy. This add will be radical in that it is a male representing a product intended for male use which is a common theme with the e-commerce of domestic products. My product is simple as it is intended to be an advert from a major compony which has global recognition and is marketing to a large group of males ages ranging between 16-75, and so the meaning of the add is easy to interpret no matter the age of the viewer. This target audience will likely have a preferred brand of shaving foam and so it is important to for my advert to have an impact on the viewers who could potentially consider using my product to replace their chosen brand which in most cases will be used everyday.

I intend to create two print adverts for my product ‘coco Chanel’. I aim to create a separate radical and reactionary product to represent different ones. Both of my products will be following in the style of a professional print advert that are presented in magazines. In my advert I will have

The reactionary advert is going to be my historical advert set in the 1960’s. I am doing a basic advert that is stereotypical to a normal coco Chanel advert I will have a woman with nails done and rings on holding the perfume bottle this is very stereotypical as it follows the normal Chanel adverts which normally has a woman’s hands holding a Chanel perfume bottle. This links to the ‘male gaze’ as it shows a white females hands holding the perfume bottle and this would be seen as normal because the product is mainly aimed at females so having a woman holding the perfume bottle would be seen as predictable and stereotypical. The product is also seen as feminine. The slogan I have chosen is ‘be yourself, stand out’ I have chosen this slogan as it has 2 different meanings for both print adverts I am doing. For this advert the slogan shows that if you buy this perfume then you will above other women or people, because of the fact it says to stand out showing that this perfume bottle will make you stand out and be above other people who don’t use this product. This has a clear audience with the advert as the perfume bottle seems like it would be aimed only at women and that only women can use it as there is a ideology that coco Chanel is only for women and that only women can use it.

For my radical product I am going to be doing a more modern advert set in current time. I am doing another basic advert that is more controversial than a stereotypical avert for coco Chanel perfume. It will be a male hand holding the bottle to diversify the range of people who can use the product. This links to the stereotype that this perfume bottle is aimed only at females and therefore shows even if it is a more feminine product that anyone can use the product. This links to gender stereotypes because coco Chanel perfume is more so seen as a woman’s perfume and there is a idea surrounding it that only women can use this perfume. However using this method of advertising it shows a more modern ideology of the fact that men can also use this perfume as it is seen as feminine. This challenges the normal stereotypical idea of the perfume as in all adverts it is a white female holding the perfume bottle either a picture of the woman waist up or having a woman’s hands grasping the bottle showing lust for it. Having a male will challenge this normal idea of just having a woman in the advert and will grasp the attention of maybe a more wider audience to the product and therefore have a more wider range.