Category Archives: Revision

Filters

Author:
Category:

War of the Worlds and Newsbeat Re-Visit | Day 8

War Of the Worlds:

Hypodermic Needle Theory:
It would seem “The War of the Worlds” production supports the needle theory because so many terrified listeners, for example, “rushed out of their houses” to escape the “gas raid”. This is a direct Indication to how the producers wanted the viewers to react, encompassing Stuart Halls encoding and decoding theory between producers and audiences, where the producer intended for the viewers to be scared, frightened and react drastically.

Gerbners theory of cultivation:
Gerbners theory suggests that people with heavy listening/watching of media are susceptible to its messages.
One army veteran said the radio play “was too realistic for comfort” while another New York resident was “convinced it was the McCoy” when the “names and titles” of different officials, such as the Secretary of the Interior, were mentioned in the script. Both these quotes came from interviews after the Radio show was broadcasted.

Lazarfelds 2 step flow of communication:
A “throng of playgoers had rushed” from a “theatre” because “news” of the invasion had “spread” to the audience. This was reported by “The New York Times” from a manager of the new York theatre. Therefore, not everyone who was terrorised by the radio play was actually listening to the broadcast. They heard the rumours from people they trusted in their social circle.

Stuart Hall, Encoding and decoding:
The audiences knowledge is to blame for the “Panic”, firstly, the show was aired by Columbia Broadcasting Systems (CBS) – one of only two national broadcasters who were trusted by millions of listeners every day to deliver reliable and impartial news. Secondly, since radio was a relatively new form of mass communication, it could also be argued that many listeners lacked the media literacy needed to understand “The War of the Worlds” was a pastiche of its codes and conventions. None of this is the fault of the producers.

Newsbeat:

Post-modern New Media:

Newspaper CSP’s: The i & Daily Mail – Revision

Independent Press Standards Organisation (IPSO) – Regulator of the newspaper and magazine industry in the UK

The i

Political alignmentLeft-wing, Liberal, Libertarian
Royal FamilyRepublican, not FOR the Royal Family

NOAM CHOMSKY THE INDIVIOUS CONTROL OF INFORMATION

CURRAN & SEATON

GERBNER – MEAN WORLD INDEX

STUART HALL reception theorymedia texts contain a variety of messages that are encoded (made/inserted) by producers and then decoded (understood) by audiences. Therefore what we see is simply a ‘re-presentation’ of what producers want us to see.

  • Certain political stances and ideologies that are encoded by the newspaper producers can be decoded in a juxtaposing understanding. The public all retain differing political stances, which relates to the use of conglomerate business technique (The Daily Mail owns The i) to be appeal to both right and left wing political stances to be able to gain the largest interest and customer loyalty, and therefore profit. Relating to ideas of Hesmondhalgh which says that media producers are motivated solely by profit rather than a duty to provide trustworthy productions.
  • “Journalism you can trust”
  • “Vote on Johnson future turning toxic for Tories” (Political alignment evidence)

Under the ‘Investment section’ it has the title of ‘Tokens of appreciation’ where it talks about NFT’s (Non-fungible tokens) and ‘Where most NFT users live’.

  • Says the majority live in Thailand (5.65m), then Brazil (4.99m) and in third the US (3.81m)

Daily Mail

Political alignmentRight-wing, Authortarian
Royal FamilyPatriotic, royalistic, PRO Royal Family

According to the Daily Mail, its readers skew 54% female to 46% male. Some 83% are said to be homeowners and 69% own their homes outright. Some 63% are ABC1 (upper and middle class) and some 366,000 are said to have savings of more £100,000. (Source)

  • Daily Mail is patriotic – “Relive all four days of a joyous Jubilee”
  • A section named “Our Platinum Queen”
  • Support the Tory party but not Boris Johnson it seems: “Tory rebels ‘are plotting course to catastrophe'”
  • Page 7 – “Hilarious and barmy… final parade was so very British” – clearly conveys PRO Royal Family and patriotic values is to be British

Main Theories and Ideas

Jurgen Habermas; Transformation of the Public Sphere; Public Sphere

James Curran; The Liberal Free Press

Main ideas above, Ideas to develop on below:

  • Governance
  • Regulation
  • Media Concentration
  • Conglomerates
  • Free Market
  • Culture Industries
  • Hesmondhalgh
  • Noam Chomsky
  • Hegemony
  • Framing
  • Value
  • Uses and Gratifications
  • Escapism
  • Social Needs
  • Mainstreaming
  • Commodification
  • Theory of Preferred Reading

SCORE AND MAYBELLINE RE-VISIT | DAY 5

Score Hair Cream:

Stereotype/Male Gaze: The stereotypical dominant man who conquers the passive and submissive woman. This is displayed by the woman holding the male on a pedestal wearing skimpy clothing for the males liking.
The male gaze can be supported by the Connoted glamour on the women’s body, tanned skin, luscious hair and short tied shirts across their chest which would barely be allowed by the advert regulators in the 1960s.

Hesmondhalgh, Company profit: Three women look up to the man in complete awe of him and his presence, in fact one of the 3 is quite literally trying to reach up and grab him, almost signifying she’s reaching higher above for something she years. The other 2 woman look at the consumer, as if to suggest, you too could have this power and dominance over woman if you buy and use the hair cream.

Valdimir Propp, Stock Characters: The “Hero” character can be seen within the ad through its props, costume and set. The jungle themes clothing like green cargos, skimpy tops to “cool off” and bushes in the foreground suggest the male has gone on a quest to find and save the girls with his amazing hair and shaven face. This is shown by how the male is represented above all the women literally but also being held as if he is a saviour.

Judith Butler, Gender Performance:
Judith Butler states that your genders stereotype is decided by a repitition of acts by that gender, in this case the typical acts are being represented through the idolised view of males from the female side of things, whereas on the male side of things they are typically being dominant and held high in society.

Maybelline:

Hesmondhalgh, Company Profit/Risk: Manny was the first male to become an ambassador for Maybelline, this advertisement shift allows a wider range of audience to be interested, engaging more sales.

David Gauntlett, Fluidity of Identity, Countertypes: Fluidity of identity is said to “Break down binary gender definitions”, the typical “housewife” female representation is broken in “That Boss Life” due to the woman being represented with gold clothes, eyeliner and gold jewellery, not to mention the title “that boss life” implying that the actors are in complete control of their lives, being the “boss” of them. Gold being a rare and expensive metal, signifies that the woman is rare and worth time as she is precious. This is a countertype.

Opposition of Judith Butlers, Gender Performance:

This text might help the audience to rethink their views on masculinity. This is re-enforced by how Manny (A male youtuber) has facial hair and identifies as a man, wears mascara in the advert and poses femininely.


Mens Health & Oh! Comely Re-Visit | Day 4

Mens Health CSP, Links, theories and examples:

Lazarfeld Opinion leaders/Chomsky Opinion leader 5 filters: By utilising Vin diesel on the front page and Gerald Butler on page 7, the Men’s Health magazine looks to boost sales and create an interest through their popularity.
Hesmondhalgh risk/profit: By using these different opinion leaders, Men’s health look to increase the sales of their magazine by attracting fans of vin diesel, not only that but on page 7, Gerald Butler is used to boost sales of the Boss Aftershave, this is due to his popularity.
Gauntlett Constructed Identity/Propp stock characters: Page 68 identifies 3 different types of men with 3 different titles. Vin diesel as the “Strong man”, “True Grit” as the “old man” in the middle of the page and the “cool man” next to the “old man”.
James Curran and Jean Seaton: Mens health is owned by “Hearst” which is a conglomerate which also owns popular pages like “Vanity Fair” and “GQ”, Seaton and Curran talk about how conglomerates dominate the media scene.


Oh! CPS, Links, Theories and examples:

Countertypes: Oh! opposes the typical representation of women within the media. On the front page we can see a low shot of a woman’s head, chest and shoulders. These typically oversexualised areas are covered up and hidden as well as the woman being shown with short hair, and a dominate position with her arms flailed up.
Bel Hooks Intersectionality: Within page 7 of “Oh!” we can see a British Arab woman who talks about the health of the vaginal area of a woman, not only does this oppose the typical content you would see in a newspaper, but it displays the double consciousness of the woman used in the page.


Exam starter:

Mens Health is a personal needs magazine which identifies and targets men who want to better themselves and change their attitude. Being owned by “Hearst”, Mens Health is part of a “Media Conglomerate”, James Curran and Jean Seaton talk about how conglomerates dominate the global media scene. Furthermore, we have “Oh!” which is a niche magazine which displays the countertypes of the typical representation of women within the Media. On the other hand, within “Mens Health”, the stereotypical “stock characters” from “Propp” are identified and shown within page 68 in the editors note, this also doubles down as the “constructed identity”

Tomb Raider, Sims and Metroid Re-Visit | Day 3

The Sims, Theory, examples and their links:

Hesmondhalgh Theory, Risk/Profit:
The Sims FreePlay follows the freemium business model. This is a free game available to everyone who uses an app store, however the game can be progressed quicker by using in game purchases, EA uses addiction methods like making things take time within the game, therefore players want to skip these things, doing that requires points which cost money.

Gauntlett Identity theory (constructed):
For instance, the choice of skin tones available at the start of The Sims FreePlay in the character customisation screen is a recognition of the racial diversity of the audience. In this way, the town becomes a place which reflects the player’s identity and values.

Gauntlett Identity theory (Collective) &  Benedict Anderson’s Imagined Communities:
The Sims FreePlay has a dedicated group of players who call themselves Simmers. They exchange tips and ideas on forums such as the fandom page – a wiki platform for fans to celebrate and engage with their favourite media products.

Postmodernism within “The Sims”:
The game is seen as a “simulacra” of the real world and is a “pastiche” where people can live whatever life they like.

Metroid:

Hybrid Genre, Steve Neale:
Firstly, we have the First Person Shooter Genre, this is seen by the genre repeated visor features, these being a heads-up display (HUD) where you can check your ammunition count and health status.
Secondly, we have Action and Adventure, In terms of action, Samus Aran is a bounty hunter so most of your time will be spent with the combat mode activated on your visor. And in terms of Adventure, the game has lots of puzzles to solve. As you work your way through Agon Wastes, collecting the important upgrades to your jump and beams, you also need to find three keys to open the boss door.

Judith Butler, Male Gaze, Patriarchal society and feminism:
In the original Metroid game, we can see that if you defeated the main boss in under an hour, Samus Aran would strip out of her exoskeleton and wave to the player in nothing more than a bikini. The developers received backlash from this oversexualisation, however they knew they would be “subverting expectations” if they didn’t include a over-sexualised version of “Samus” in Metroid 2, so in this case they added a reveal unlocked if you gathered more than 75 items, in this reveal she is wearing a skin tight, dark blue suit which defines and over sexualised the female attributes like breasts, thighs and glutes.

Hesmondhalgh:
“Metroid” was created in 1986 by Nintendo’s own research and development team, known as R&D1. If you wanted to play any of their original titles, you had to buy their system. The independent Retro Studios was granted the license to develop “Metroid Prime” for the GameCube. When they struggled to deliver the game, Nintendo secured $1 million worth of the company’s stock and it became one of its subsidiaries.

Tomb Raider:

Gauntletts theory of empowering women from “Media, Gender and Identity”:
In 2002, he suggested the representation of the Spice Girls and their “Girl Power” was a terrific example of how gender identities were more complex than the binary definitions which reduced women to passive housewives.
Tomb Raider game was released just after the Spice Girls topped the UK music charts with their single “Wannabe” so the representation of Lara Croft fits in with that new wave of female empowerment.
Gauntlett: “…watching Tomb Raider… might encourage girls to become somewhat more independent and feisty, without them needing to directly copy an extensive fight sequence, embark on a perilous quest for ancient artifact”

Hybrid Genre, Steve Neale:
Tomb Raider is (like metroid) an “action Adventure” game.
The third-person perspective allows the player to rotate the camera and view their surroundings without having to move the character. This gives a better sense of the 3-D space and discover solutions to the puzzles.
The player actions, attacks and weapons displays the Action genre where Lara fights enemies to get to the final gem within the game.

Propp Stock characters:
Lara Croft is obviously the hero because she goes on a quest to defeat the villain, the Queen of Atlantis, who wants to remake the world in her evil image. Natla could also be considered a dispatcher because she sends Lara to Peru in search of the first Scion of Atlantis.

Jean Seaton and James Curran, Conglomerate domination:
Some critics would also argue this business model enables the creation of increasingly complex and financially risky games. For example, Core Design needed substantial funding to complete “Tomb Raider” or the game would never have left the design board. Core design is owned By “Square Enix” who have a net worth of close to 30 billion JPY.

Teen Vouge & The Voice Re-Visit | Day 2

Picked up words/theories:

Anchorage: Other newspapers and ideas from the time provide the reasoning behind why The Voice was created.
Imagines Communities: Different groups of people from all over the place interact and use Teen Vogues website and social platforms. This creates an imagined community of supporters who all follow and support the same idea.
Hesmondhalgh: Media is risky and profit driven. The Voice was started with a niche audience and a hefty Loan from Barclays bank of £50,000. This was payed back within 5 years and the Voice
David Gauntlett:
Theory of preferred reading:

TV Series Re-visit | Day 1

From the mind:

“No Offense” – A show about greater Manchester crimes involving the autistic and disabled community. The show revolves around the kidnapping and murders of autistic people and ropes comedy in with shining a light on the autistic community. The Channel 4 program had 2 seasons, was stopped in 2017 and was in the “police procedural”, “comedy” and “drama” genres.

This is called a hybrid genre from Steve Neale.

Theories/theorists:
Fluid Identity – Gauntlett
Hybrid Genre – Steve Neale

Picked up words/theories:

Gender performativity:
The show opposes the typical representation of women set forth by Judith Butlers gender performance theory. This is due to the fact that all the police officers within the series are females, and they are who cracks the case. This being a positive representation of women and a countertype to the typical view that women wait for men and are subordinate to them.

Bel Hooks:
Bel hooks talks of multiple disadvantages that effect races and people within the media. This can be seen within No Offense as it shows autistic, black and gay people who are seen to be in poor houses, with ruined walls, sharing rooms and selling their body for money to live.

Key facts:

Revision

media studies website – all info from this

Themes

Television – Deutschland 83 + CapitalMedia Language Media Representations Media Industries Media AudiencesSocial, political, economic, cultural PAPER 2

Radio – Newsbeat + War of the WorldsMedia Industries Media AudiencesHistorical, social, political, cultural PAPER 1

Video Game – Tomb Raider + Metroid + Sims FreePlay – Media Language Media Representations Media Industries Media AudiencesSocial, cultural PAPER 2

Advertisements – Maybelline (That Boss Life) + ScoreMedia Language Media RepresentationsHistorical, social, cultural PAPER 1

Newspaper – The Daily Mail + The iMedia Industries Media AudiencesSocial, political, economic, cultural PAPER 1

Magazine – Oh Comely + Men’s HealthMedia Language Media Representations Media Industries Media AudiencesSocial, cultural PAPER 2

Online news sites – The Voice + Teen VogueMedia Language Media Representations Media Industries Media AudiencesSocial, political, economic, cultural PAPER 2

Music Video – Letter to the Free + Ghost TownMedia Language Media RepresentationsHistorical, social, political, economic, cultural PAPER 1

Film – Blinded by the LightMedia IndustriesSocial, economic, cultural PAPER 1

Theorists

semiotics

Sassure

Barthes

Pierce

Baudrillard

narrative

Propp

Todorov

representation

Gauntlett

Gilroy

Van Zoonen

Male Gaze – Laura Mulvey

bell hooks – hooks was born Gloria Jean Watkins, she chose her pen name to honor her late grandmother, Bell Blair Hooks. But, hooks said she preferred to have her first and last name written with all lowercase letters, to focus on her message rather than herself.

Gauntlett

Butler

industries

Hesmondhalgh

audience

Lasswell

Lazarsfeld

Gerbner

Hall

Maslow

Jenkins

Key words

Semiotics

Binary Opposition

Uses and Grats

Moral Panic

Intertextuality

Vertical Integration – When a single company owns most of the chain of production for media text.

Horizontal Integration – A company buys a competitor in the same sector.

Ghost Town revisit

Antonio Gramsci

Key Terms:
● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values

When writing in the 1930s Gramsci researched why so many people followed and believed in fascist Germany.

It became the idea about hegemony, where more powerful people would change peoples views and imbedded their own political views deep into their culture as the easiest way to make someone believe in such extreme views is to access their emotional and mental state and to get them to truly believe in what they are told, which is done through this hegemony. —–>

  • Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
    ideology
  • The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
    and social institutions (like the education system and the media).
  • As a result, oppressed groups believe that the social and economic conditions of society are natural and
    inevitable, rather than created by the dominant group.

Do you remember the good old days before the Ghost Town? – Magazine

Context:

  • The Specials, a band of the immediate post-punk period.
  • It was a track which bottled the discord, racial tensions and societal breakdown happening in the UK that summer.
  • GT music video was directed by Barney Bubbles
  • Day before GT reached no1, Britain erupted:
  • Had been riots in Brixton the previous month, sparked by a new police stop-and-search policy named Operation Swamp 81 after Margaret Thatcher‘s 1978 assertion that the UK ‘might be rather swamped by people of a different culture‘:
  • 943 people – majority black – were stopped by plainclothes officers in 6 days.

The music video as said by Horace Panter: an original Special

  • I think the music video works (a) ‘because it was done in the middle of the night with all the brooding and menace that comes with the dark.
  • (b) ‘when dawn finally broke and we drove through the City district, there was nobody else around. The political/social context of the song didn’t really materialise until the Brixton/Toxteth/Handsworth riots in July 1981, by which time the song was No.1 in the singles charts.

Links to my CSP posts

CSPMy Post Link
Scorehttps://hautlieucreative.co.uk/media23al/2021/11/15/csp-3-score-4/
Maybellinehttps://hautlieucreative.co.uk/media23al/2021/11/11/maybelline-csp-notes/
Letter to the Freehttps://hautlieucreative.co.uk/media23al/2022/03/10/letter-to-the-free-16/
Ghost Townhttps://hautlieucreative.co.uk/media23al/2022/02/08/ghost-town-16/
War of the Worldshttps://hautlieucreative.co.uk/media23al/2022/11/09/csp-war-of-the-worlds-8/
Newsbeathttps://hautlieucreative.co.uk/media23al/2022/11/03/csp-newsbeat-3/
Daily Mail
The i

Blinded by the light: https://hautlieucreative.co.uk/media23al/2022/01/19/blinded-by-the-light-26/

Bombshell: https://hautlieucreative.co.uk/media23al/2021/12/13/bombshell-17/

CSPMy Post Link
No Offence and The Killinghttps://hautlieucreative.co.uk/media23al/2022/03/16/television-csp-no-offence-and-the-killing/

https://hautlieucreative.co.uk/media23al/2022/03/16/television-csp-no-offence-and-the-killing/2/
The Voice Onlinehttps://hautlieucreative.co.uk/media23al/2023/01/27/csp-the-voice-2/
Teen Voguehttps://hautlieucreative.co.uk/media23al/2023/01/23/csp-teen-vogue-5/
Men’s Healthhttps://hautlieucreative.co.uk/media23al/2022/10/03/csp-magazine-2/
Oh Comelyhttps://hautlieucreative.co.uk/media23al/2022/10/14/oh-comely-5/
Tomb Raider and Metroidhttps://hautlieucreative.co.uk/media23al/2021/09/28/representation-22/
Sims Freeplayhttps://hautlieucreative.co.uk/media23al/2023/01/25/csp-sims-freeplay-5/

Paper 1 + 2

Paper 1:
Section A (Language and Representation)

Unseen CSP Semiotics Question 8 Marks

Letter To The Free / Ghost Town
That Boss Life / Score

Section B (Audience and Industries)

War of the Worlds / Newsbeat
Daily Mail / The i
Blinded By The Light

Paper 2:

Unseen CSP Analysis Question 8 Marks

Capital / Deutschland 83
The Voice Online / Teen Vogue
Men’s Health / Oh Comely
Tomb Raider / Metroid / Sims Freeplay

Paper 1 CSP Posts: