RESEARCH PRODUCT 1 (CeraVe) | RESEARCH PRODUCT 2 (Audi) | MY PRODUCT (Kiehl’s)  | |
| UNDERSTANDING SELF | By taking time out of your day to care for yourself, you take a break from distractions and learn to accept your identity. | By taking long, peaceful drives, the car may help you get to grips with your purpose in life. It also might be a useful mode of transportation that can take you to therapy, where you can actually begin to understand yourself. | |
| ENJOYMENT | The product feels great on your skin and makes you feel great internally as well. You feel a sense of self-love, as you know that you are caring for yourself in the best possible way. | A new flashy car no doubt brings its owner enjoyment. It also helps its owner travel to places which they may gain enjoyment. | |
| ESCAPISM | n/a | Car adverts often show people alone driving in deserted area’s. This appeals to ‘The Struggler’ who wants to escape. | |
| KNOWLEDGE ABOUT THE WORLD | n/a | The car allows you to travel to new places and gain new knowledge about the world. | |
| SELF CONFIDENCE, SELF ESTEEM | CeraVe helps your skin glow and look younger, which improves your self-esteem, helping you feel great about yourself both physically and mentally. | A new car may improve your self-esteem because it makes you feel as though you’ve achieved something important in life. | |
| STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS | Due to your skin feeling great you may be more likely to have the confidence to put yourself ou there in social situations and make more friends. | A new car may allow you more freedom to go out and socialise with family and friends. | |
| ANY OTHER CATEGORY OR THEME | Its primary role is to moisturise skin. | Its primary role is to take you from A to B. |
Category Archives: Research
Filters
Definitions
- Male gaze – The act of depicting women and the world, in the visual arts and in literature, from a masculine perspective that presents and represents women as sexualised objects for the pleasure of the male eye.
- Voyeurism – the act of gaining sexual pleasure from watching others when they are naked or engaged in sexual activity.
- Patriarchy – System of government in which the male gender hold power of the female gender
- Positive and negative stereotypes – traits of which are negatively valanced and attributed to a social group
- Counter-types – A positive stereotype that emphasises their positive features
- Misrepresentation – untrue or misleading statement of fact made during negotiations by certain people to another
- Selective representation – When some people are represented more in government than others
- Dominant ideology – The ideas, attitudes, values, beliefs, and culture of the ruling class in a society
- Constructed reality – Society is based on the social construction of reality. People shape their experiences through social interaction.
- Hegemony – leadership or dominance, especially by one state or social group over others.
- Audience positioning – techniques used by the creator of a text to try to get the audience to understand the ideology of the text.
15 definitions
- Male gaze- encourages the sexual politics of the gaze and suggests a sexualised way of looking that empowers men and objectifies women.
- Voyeurism – invasive of people’s private lives.
- Patriarchy- a society controlled by men.
- Positive and negative stereotypes- encourages a certain attitude on how we see things and how things are accepted on not accepted.
- Counter-types- representation that highlights the positive features of a person or group..
- Misrepresentation- false or misleading account of the nature of something.
- Selective representation- when groups of people/ things are represented/highlighted more then others.
- Dominant ideology- The ideas, attitudes, values, beliefs, and culture of the ruling class in a society.
- Constructed reality- the way we present ourselves to other people is shaped partly by our interactions with others, as well as by our life experiences.
- Hegemony- leadership or dominance, especially by one state or social group over others.
- Audience positioning- the relationships between the audience and the text, how an audience receives, reads and responds to a text.
Identity:
- Fluidity of identity- having the ability to change how you see yourself, the world, and your actions.
- Constructed identity- the way that we construct our own identities through experiences, emotions, connections, and rejections. They constantly change.
- Negotiated identity-
- Collective identity- the shared definition of a group that derives from its members’ common interests, experiences, and solidarities.
media timeline
Key language
CS PIERCE
Icon: A sign which looks like a symbol
Index: A sign that has a link to its objects
Symbol: A sign that is more random look to its objects (colour, shape)
RONALD BARTHES:
Myth: how words and images are systematically used to communicate cultural and political meaning
Radical: something that challenges dominant ideas
Ideology: System of ideas which form basis of economic or political theory or policy
Reactionary: something that confirms dominant ideas
Signification: Structural levels of signification, representation or a specific meaning
paradigm: a typical example or pattern of something
syntagma: an orderly combination of interacting signifiers which forms a meaning of words
Denotation: The most basic or literal meaning of a sign
connotation: Secondary meaning cultural meaning of signs or signifying signs, signs that are used for a secondary meaning.
Semiotics:
code: symbolic tools that are used to create meaning
Convention: A way that something is done
Dominant signifier: any material that signifies words on a page or facial expressions
Anchorage: Words that go with an image that provides content and information.
Sign: Something that could stand for something else (words, drawings or photographs)
Ferdinand De Saussure:
Signified: The idea being evoked by signifier.
Signifier: Stands in for something else