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the four categories of representation

Fluidity of identity

Fluidity of identity is about how the current representation of people in mainstream media is always changing, and that what is currently the standard representation of people now is not the same as what it possibly used to be or what it will be in the future. For example David Gauntlet states “depiction of the passive housewife throughout the twentieth century was being increasingly replaced by images of assertive women taking control of their lives” which is a great example as it shows real life a scenario of our changing perception of certain people identity’s due to the changing times as this “movement” was ultimately being encouraged by the Spice Girls. Another example of fluidity of identity is how men used to be perceived as strong, tough and were not expected to display deep emotions whereas now men our greatly encouraged to speak about their feelings and are seen as equals to women too.

Essentially we will never have a fixed identity, because we will always be willing to adapt and adhere to the new or current social norms.

Constructed identity

Even though the standard representation of men and women are forever changing, there are still a number of events, people and things which can also help with shaping identity. For example as David Gauntlet mentions in his identity theory, things like social media influencers, films, etc distribute insight into different ways of living which we sometimes intentionally or subconsciously attempt to integrate into our lives. Similar theory’s have been developed such as Albert Bandura’s social learning theory, in which he theorises children learn behaviour traits from figures that they observe on TV: however Gauntlet himself did actually conduct a Lego experiment in which he observed how people develop multiple personality’s and adhere them to different social situations depending on who you are conversing with.

Overall, constructed identity is about the different things that effect and shape you overall personality, or that “we may carefully select which details to reveal so we can manage how we are viewed by other people.“- David Gauntlet

Negotiated identity,

A brief explanation of negotiated identity is that it is the line where your desired appearance to other people meets the expectation that other people have of you. for example as Erving Goffman states in his theory of social interaction, “We need to reach a “working consensus” or agreement regarding the roles each person will assume in any interaction.” This could also be described as adapting your personality for the social scenario you are in.

Collective identity

The phrase collective identity is a reference to the natural human desire of belonging, specifically to a group. An example of this would be religion as it brings people together to create a community in which people treat each other like family which of course creates a sense of belonging.

the leveson inquiery

The Leveson inquiry was a judge-led inquiry (spanning across 2011 and 2012) set up Prime Minister David Cameron. It reviewed the general culture and ethics of the British media, and made recommendations for a new, independent body to replace existing press complaints commission. This was a result of the wake of the phone-hacking scandal at the now defunct News of the World tabloid. This was where employees of the news paper were accused of phone hacking, police bribery, and exercising improper influence is the pursuit of finding a story.

The final 2000 page report was published on the 29th of November 2012.

levenson 10 years on

-The Leveson inquiry was a judicial public inquiry into the culture, practices and ethics of the British press following the News International phone hacking scandal,

-new slef regulation body recommended,

– independent of serving editors

-government and businesses,

-No widespread corruption of police by the press found, –

-Politicians and press have been too close

-Press behaviour, at times, has been ‘outrageous.

-Leveson found that the existing Press Complaints Commission was not sufficient, and recommended a new independent body, which would have a range of sanctions available to it, including fines and direction of the prominence of apologies and corrections.

-Leveson concluded that there was no evidence of widespread police corruption, despite a sequence of poor decisions relating to the initial investigation into hacking at the News of the World, but found that politicians, as a group, had devel- oped ‘too close a relationship with the press’.

-The Independent Press Standards Organisation (IPSO) is the independent regulator for the newspaper and magazine industry in the UK. We hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press.

A Royal Charter on press regulation was granted on 30 October 2013. This incorporated key recommendations from the Leveson Report, allowing for one or more independent self-regulatory bodies for the press to be established. Any such body would be recognised and overseen by a Press Recognition Pane

Leveson 10 years on

Background to the Leveson inquiry

The Leveson inquiry was a judicial public inquiry into the culture, practices and ethics of the British press following the News International phone hacking scandal, chaired by Lord Justice Leveson, who was appointed in July 2011. A series of public hearings were held throughout 2011 and 2012.

The Leveson inquiry  is a wide-ranging exercise aimed not just at News Corp’s newspapers but the press as a whole. It will examine relations of power between the press and the public, politicians and police. 

Press response to the public about what’s going to happen

If new legislation is recommended, and the government is willing, then it will fall on ministers to introduce the statute required. But the press is strongly opposed to statutory reform, and the Conservatives are split between those who oppose any statute and those who support a modest form of legislation. So, either way, it will fall to the press itself to create a reformed regulator and to chance its own culture and practices.

It is unclear exactly how the prime minister will react, but one outcome being canvassed is that the coalition gives the press time to come up with a reformed PCC, and leaves hanging over the industry the threat of statutory Ofcom regulation if Britain’s highly politicised and factionalised newspapers cannot agree.

10 years later

When Leveson published his report in 2012, he said that for 30 years or more politicians “have had or developed too close a relationship with the press in a way which has not been in the public interest”, although he added that “close relationships, including personal friendships” were “not in themselves any cause for surprise or concern”.

Since then the election of Boris Johnson as Prime Minister, first by his own party and then by the British people in 2019, has put a former journalist in Number 10 for the first time since Winston Churchill.

I happened to have been a witness at the inquiry, giving evidence on blogging and social media, and so I thought that – after ten years – it may be worth setting out some thoughts about the inquiry.

The Leveson Inquiry was a half-success and a half-failure.

The successful part was the evidence stage, where a huge amount of evidence was placed into the public domain about the culture, practices and ethics of the press that would have not been placed into the public domain, but for the inquiry.

This evidence is in the form of written witness statements, original documents and oral evidence.

The Leveson inquiry was at the tail end of when there was an actual newspaper industry – where newsprint was published daily on an industrial scale.

Since the circulations have collapsed.

Now anyone with an internet connection can publish to the world.

If for example a reporter cannot publish something in a newspaper (or news site) there is nothing stopping a tweeter publishing the same to a potentially far wider audience.

Basically the Leveson inquiry was working well until the introduction to world wide social media where everyone from across the world can be connected to one another. Which means anyone can post anything which is why the Leveson inquiry was only a half success.

The main point of the Leveson inquiry was to stop the press from making deals and paying off courts and police for information and also to stop them from hacking into peoples phones to gather information’s and create fake news.

The press hacked into a murdered girl Milly Downers phone to send messages back and forth which created a false sense of hope for the friends and family of Milly as they thought she was still alive.

The Leveson inquiry was set up to stop close relations between the press and government and reduce the risk of false storied getting put out to the public.

Levenson: 10 years on

Leveson Inquiry into the culture, practices and ethics of the press was published ten years ago and it was a half-success and a half-failure.

An independent regulatory body for the press should be established. It should take an active role in promoting high standards, including having the power to investigate serious breaches and sanction newspapers. The new body should be backed by legislation designed to assess whether it is doing its job properly.

Strengthen the legal obligations of those sites and platforms, rather than setting up some regulatory scheme as a solution.

So, although the Leveson inquiry had all the paraphernalia of a legal exercise – a judge, statutory powers, barristers, oral examinations, and even taking place in a courtroom – it was ultimately a failure because – ironically – it was not able to take law seriously and was bound by its terms to propose an effectively non-legal regulatory regime instead. There has been a recklessness in prioritising sensational stories, almost irrespective of the harm the stories may cause and the rights of those who would be affected. Families of famous people have had some of their lives destroyed by the relentless pursuit of the press.

The relationship between the government and the media is immoral and the government are too close to the press

Levenson 10 years on

The Leveson inquiry was a judicial public enquiry into the culture, practices and ethics of the British press, following the News International phone hacking scandal, chaired by Lord Justice Leveson, who was appointed in July 2011

The Levenson study was created to reveal all of this corruptness and how the media needs to change, this was 10 years ago and the world has hardly changed.

Maybeline

Articles about Manny MUA:

THAT BOSS LIFE FEATURING MANNY AND SHAYLA Part 1

“over three million followers on Instagram and over two million subscribers on YouTube” “you’ll recognize him”- he’s popular on social media

“Manny Gutierrez Is the First Man to Star in a Maybelline Campaign, and It’s a Huge Deal” (Title for ‘Glamour’). “makeup isn’t just for girls; it’s for guys too” Manny stands by his mission to provide makeup advice and inspiration to men and women. No matter their gender, he’s encouraging everyone to “lash like a boss.” This shows his confidence and desire to encourage everyone to be themselves and enjoy themselves. Manny reflects a current trend of cosmetics companies to adopt diversity in their advertising” “Our current mood is basically the praise hands emoji.”(Glamour)

My product model

  • QUANTITIVE:
  • – Social class: Of all class – Middle and upper, but targeted mainly at middle
  • – Income: Stable/ upper amounts – they’re a premium price so are targeted at more stable and higher amounts of income of people
  • – Education: A above average education. A good understanding of the human body and what certain protein products do for you and your training
  • – Target consumer: Adults who are aiming to become more physically fit, as well as being targeted at body builders and people who also aim to gain and produce muscle mass and/or burn fat
  • QUALITATIVE:
  • – The aspirer: Motivated by esteem and status, they want to be viewed and watched by others through their hard work in training. The training creates esteem for the user.
  • – The succeeder: They are motivated by control, control in their lifestyle and health. They possess high self-confidence and a heavy goal-orientation.

uses and gratification

research product 1
(d&g
light blue)
research product 2
(chanel No. 5)
my product (Versace Crystal Noir)
understanding selfcreative and arty, strange movements but looks clean
enjoymenton holiday in a pretty place and smells nice with a partner alsohaving fun with placement of perfume
escapismMediterranean setting which looks like a place to relax on holidaycan be who she wants
knowledge about the worldwanting to know where they are
self confidence, self esteemwill feel good about herself feeling clean so looks good, feeling confident as she has bold red lip
strengthen connections with family and/or friendsmale with female suggests a close relationship as they are touching skin
any other category or theme

Uses and Gratifications

RESEARCH PRODUCT 1
(girl with lion- jasmin noir)
RESEARCH PRODUCT 2
(dolce and Gabbana)
MY PRODUCT
UNDERSTANDING SELFIt briefly explains the idea of the product.N/AThat anyone can use this product no matter of who they are, its about who they want to be.
ENJOYMENTEnjoyed by people who desire feeling powerful because it helps their self-esteem and makes them feel successful. It could be enjoyed by people who are spontaneous and live life by making the most out of it. Or maybe the exact opposite. People who are stuck in their day- to -day life and want something different.It will be used for people who like a good time out, people who are considered wealthy and luxurious. Not necessarily in money but people who are expensive in a metaphorical way.
ESCAPISMShe seems fun. Someone people are drawn to and want to be around, they also aspire to be her.Influences people to associate with holidays when they see this perfume. Making them believe that it’ll feel like they’re on holiday. Leading them to crave this product like they would with aw holiday.Influences people to think of their desires to achieve or have a break with the perfume. A perfume to use for special occasions, nights you consider your best.
KNOWLEDGE ABOUT THE WORLDshe’s with a lion which typically comes from Africa, could influence people to think that she’s knowledgeable or more mature and encourage them to be like her.The couple are in a sunny location alluding to “paradise” connotating the scent and the feel the perfume will enhance when being used.N/A
SELF CONFIDENCE, SELF-ESTEEMmakes people feel powerful and fierce to be with a lion. Also making people feel more attractive if they were to wear this perfume. Buying this perfume will enhance your self-esteem as you will become more attractive; this links to the theory of Laura Mulvey of the “Male Gaze”. They use the woman’s and man’s body in a seductive manner to appeal to the consumer of the product. Learning how to embrace yourself and encouraging you to break the gender norms.
STRENGTHEN CONNECTIONS WITH FAMILY
AND/OR FRIENDS
Its makes her seem more sexy because the lion and her are lying next to each other, making her seem bold and confident. The girl that everybody wants to date or be friends with. Inspiring people to become bold.The advert is of a couple sat on what looks like a surf board on a paradise island- the effect of this shows that the perfume will bring people together and maybe even help someone find an exotic romance playing on the fantasy of falling in love with someone from another country. It also shows that by using this perfume it will make you more attractive and likely to have a partner. Others will be drawn to you as you will be a “breath of fresh air.”N/A