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Ghost Town

The video, directed by Barney Bubbles, consists of bass player Panter driving the band around London in a 1961 Vauxhall Cresta, intercut with views of streets and buildings filmed from the moving vehicle, and ends with a shot of the band standing on the banks of the River Thames at low tide. The Specials played a type of ska music known as 2-Tone – named after The Specials’ record company. A hydrid mix of Jamaican reggae, American 1950s pop and elements of British punk rock, it was popular in the late 1970s and early 1980s. Coventry was a thriving industrial town in 1960s, but fell on hard times in the 1980s. “Ghost Town” caught the mood of Summer 1981 as levels of civil unrest not seen in a generation hit the UK. The song was influenced by scenes noted during the band’s UK tour. Released almost 40 years ago, Ghost Town was a protest song, a bitter commentary on Thatcher’s England. Its despair-laden lyrics reflected the depressing time: a country in deep recession and the decimation of towns and cities like Coventry where The Specials hailed from.

Ghost Town by The Specials conveys a specific moment in British social and political history while retaining a contemporary relevance. The cultural critic Dorian Lynskey has described it as ‘’a remarkable pop cultural moment’’ one that “defined an era’’. The video and song are part of a tradition of protest in popular music, in this case reflecting concern about the increased social tensions in the UK at the beginning of the 1980s. The song was number 1 post-Brixton and during the Handsworth and Toxteth riots

The aesthetic of the music video, along with the lyrics, represents an unease about the state of the nation, one which is often linked to the politics of Thatcherism but transcends a specific political ideology in its eeriness, meaning that it has remained politically and culturally resonant. 

The representations in the music video are racially diverse. This reflects its musical genre of ska, a style which could be read politically in the context of a racially divided country. This representation of Britain’s emerging multiculturalism, is reinforced through the eclectic mix of stylistic influences in both the music and the video.

Key Concepts:
Cultural resistance – Key idea: the political, personal and cultural are always intertwined.
Cultural hegemony – Antonio Gramsci: Italian philosopher writing in the 1930s. Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate ideology. The ideologies of the dominant group are expressed and maintained through its economic, political, moral, and social institutions (like the education system and the media). These institutions socialise people into accepting the norms, values and beliefs of the dominant social group As a result, oppressed groups believe that the social and economic conditions of society are natural and inevitable, rather than created by the dominant group.

Key Terms:

  • Hegemonic: dominant, ruling-class, power-holders
  • Hegemonic culture: the dominant culture
  • Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
  • Ideology: worldview – beliefs, assumptions and values


Subcultural theory The Birmingham School (1970s) – In the 1970s, a group of cultural theorists in Birmingham applied Gramsici’s theories to post-war British working-class youth culture. Looked at working class cultures like the teddy-boys, mods, skinheads, and punks – subcultures unified by shared tastes in fashion, music and ideology. They argued argued that the formation of subcultures offered young working class people a solution to the problems they were collectively experiencing in society.

  • Working-class youth culture
  • Unified by shared tastes in style, music and ideology
  • A solution to collectively experienced problems
  • A form of resistance to cultural hegemony

Context:
Race Relations – The police heavily influenced race relations, alterations between black youth and the police, black youth were associated with crime – according to the police. There were the SUS laws meaning there was a stop and search law that permitted a police officer to stop, search and potentially arrest people just on suspicion. New Cross Fire, the blaze broke out on 18 January 1981 at a joint birthday party for Yvonne Ruddock and Angela Jackson at 439 New Cross Road in Lewisham. The party had begun the night before and gone over into the next day. In addition to the 13 who died in the fire, 27 were injured and a 14th took his own life two years later. For four decades, the cause of the fire has remained a source of serious contention. Police officers at the scene of the fire initially blamed the neo-fascist National Front. That group advocated the an end to immigration and the repatriation of non-white Britons. In the 1970s, the NF gained the support of disillusioned white youth. After WW2, many Caribbean men and women migrated to Britain seeking jobs. They were faced with racism and discrimination, and found it difficult to find employment and housing. During the 1970s and 1980s, the children of these Caribbean immigrants were reaching adulthood. They were subject to violence and discrimination from both the state and far right groups. However, they more likely to resist the racism of British society compared with their parents.
Thatcher’s Britain – Margaret Thatcher had a hardline attitude towards immigration. Conservative Manifesto: ‘firm immigration controlfor the future is essential if we are to achievegood community relations’. British Nationality Act of 1981: introduced aseries of increasingly tough immigration procedures and excluded Asian people from entering Britain. She was prime minister from 1979-1990.

Case Studies:
Rock Against Racism – RAR campaigned against racism in the music industry and against the rise of fascism among white working class youth between 1976 and 1981. It was formed on the assumption that popular music could educate their audiences away from prejudice through example. They focused on addressing white working class youth who were vulnerable to NF recruitment.  It capitalised on the emerging genres of punk and reggae, which provided an oppositional language through which RAR could communicate its anti-racist politics. RAR organised hundreds of musical events, gigs and carnivals featuring famous punk bands (like the Clash and X-ray Spex) on the same stage as black bands (like Steel Pulse, Asward). Putting black and white bands on the same stage together was a new phenomena, and was highly successful in producing a theatrical statement of multiculturalism and solidarity.  RAR’s fusion of youth culture and politics has been widely celebrated for making politics fun. This fusion of politics and culture engaged disaffected white youth in the face of profound political and economic insecurity, class tensions and escalating racism.
Rock Against Sexism – Rock Against Sexism was British anti-sexist campaign that used punk as a vehicle to challenge sexism, promoting female musicians while challenging discrimination in the music industry between 1979 and 1982. To raise both consciousness and funds, a small group of RAS activists in London organised musical events, printed publications, and hosted musical and discussion workshops. Profits were donated to organisations like the National Abortion Campaign, Women’s Aid and Rape Crisis. When female musicians did break into the mainstream, the music press was often mocking, criticising and patronising.
2 Tone – Genre of British popular music, that fused punk with Jamaican reggae and ska music. 2 Tone label were largely multicultural. 2 Tone brought black and white musicians into the same bands. The songs addressed the political issues of the day: racism, sexism, violence, unemployment, youth culture, and were highly critical of the police, and the authoritarian government. By summer 1981, while Britain experienced rioting across many cities, with Specials at the top of the charts with ‘Ghost Town’, 2 Tone imploded and many of the bands split up.

Thinking about a political protest, they include this attempts to change to laws or legislation, organised political movements, public protests, petitions, marches. But they also include cultural resistance and everyday people.

Black Music as Resistance:

  • Black music offered a means of articulating oppression and of challenging what Gilory has termed, ‘the capitalist system of racial exploitation and domination’.
  • The lyrics of many reggae songs revolve around the black experience black history, black consciousness of economic and social deprivation, and a continuing enslavement in a racist ideology.
  • Reggae is often sung in Jamaican patois, emphasising a black subjectivity that is independent from white hegemony.

Media Posters 1 and 2

POSTER 1:

INSPIRATION FOR POSTER 1:

1. Drive (2011) 2. The Batman (2022) 3. Logan (2017) 4. Zodiac (2007) 5. Psycho (1960)

The dominant signifier is presented as a silhouette which foreshadows the dark things this character will do in the moving image.

POSTER 2:

INSPIRATION FOR POSTER 2:

1. Night Train To Terror (1985) 2. American Psycho (2000) 3. Halloween (2018) 4. Memento (2000) 5. Knives Out (2019)

film theories

TZTEVAN TODOROV

Traditionally, narrative structures followed a formula which was identified by the theorist Tzvetan Todorov.

Todorov studied classic fairy tales and stories.

He discovered that narratives moved forward in a chronological order with one action following after another. In other words, they have a clear beginning, middle and end.

Todorov also suggested that the characters in the narrative would be changed in some way through the course of the story and that this would be evident by the resolution.

This traditional story arc format is known as a linear narrative:

StepsWhat happens
1The narrative starts with an equilibrium
2An action or character disrupts the equilibrium
3A quest to restore the equilibrium begins
4The narrative continues to a climax
5Resolution occurs and equilibrium is restored

FREYTAGS PYRAMID

 Novelist Gustav Freytag developed this narrative pyramid in the 19th century, as a description of a structure fiction writers had used for millennia. It’s quite famous, so you may have heard it mentioned in an old English class, or maybe more recently in one of our online fiction writing courses.

Freytag’s Pyramid describes the five key stages of a story, offering a conceptual framework for writing a story from start to finish. These stages are:

  1. Exposition
  2. Rising Action
  3. Climax
  4. Falling Action
  5. Resolution

Here is the five-part structure of Freytag’s Pyramid in diagram form.  Freytag’s Pyramid, it starts with the exposition. This part of the story primarily introduces the major fictional elements – the setting, characters, style, etc. In the exposition, the writer’s sole focus is on building the world in which the story’s conflict happens.

what you need for a movie – notes

what you need to make a movie:

  • camera
  • cast
  • crew
  • editors
  • script
  • set
  • film
  • location

KEY TERMINOLOGY

Linear = arranged in or extending a straight or nearly straight line

chronological = following the order in which they occurred

sequential = forming or following in a logical order or sequence

circular structure = an object that references itself.  making sure the function that is being passed in, filters out repeated or circular data.

Time based = over a period of time

narrative arc =  is an extended or continuing storyline in episodic storytelling media such as television, comic books, comic strips, board games, video games, and films with each episode following a dramatic arc.

Freytag’s pyramid = Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement

Exposition = Narrative exposition is the insertion of background information within a story or narrative. This information can be about the setting, characters’ backstories, prior plot events, historical context.

Inciting incident = The event that sets the main character or characters on the journey that will occupy them throughout the narrative.

Rising action =  starts right after the period of exposition and ends at the climax. Beginning with the inciting incident, rising action is the bulk of the plot. It is composed of a series of events that build on the conflict and increase the tension, sending the story racing to a dramatic climax.

climax = The ending and leading up to the end of the narrative

Falling action = Falling action is what happens near the end of a story after the climax and resolution of the major conflict. falling action is what the characters are doing after the story’s most dramatic part has happened.

Resolution = the ending of the story, happens after the conflict

Denouement = the final part of a play, film, or narrative in which the strands of the plot are drawn together and matters are explained or resolved.

Beginning / middle / end = The plot through out the films

Equilibrium = Everything is balanced at the beginning

Disruption = Changing something over and over again

Transgression = Often disequilibrium is caused by societal / moral / ethical

Peripeteia = a sudden reversal of fortune or change in circumstances, especially in reference to fictional narrative. “the peripeteias of the drama”

Anagnorisis = the point in a play, novel, etc., in which a principal character recognizes or discovers another character’s true identity or the true nature of their own circumstances.

Catharsis = is the purification and purgation of emotions through dramatic art, or it may be any extreme emotional state that results in renewal and restoration

The 3 Unities: Action, Time, Place = a tragedy should have one principal action. unity of time:

 Flash-forward / Flash-back: a flash-forward takes a narrative forward in time, a flashback goes back in time, often to before the narrative began.

Foreshadowing = be a warning or indication of a future event.

Ellipsis = the omission from speech or writing of a word or words that are superfluous or able to be understood from contextual clues.

Pathos =  to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel.

Empathy = is the capacity to understand or feel what another person is experiencing from within their frame of reference

Diegetic / non-diegetic = In film, diegesis refers to the story world, and the events that occur within it. Thus, non-diegesis are things which occur outside the story-world

Slow motion = A slow movement to add to a tense scene

In media res = the practice of beginning an epic or other narrative by plunging into a crucial situation that is part of a related chain of events.

Metanarrative = in critical theory and particularly in postmodernism is a narrative about narratives of historical meaning, experience, or knowledge

Quest narratives = one of the oldest and surest ways of telling a story.

Narrative

TZTEVAN TODOROV

Tzvetan Todorov | CCCB
Tztevan Todorov

Most stories are linear and are broken down into a beginning, middle, and end. The Bulgarian structuralist theorist, Tztevan Todorov, presents this idea as:

– Equilibrium (the story constructs a stable world at the outset of the narrative. Key characters are presented as part of that stability.)
– Disruption (oppositional forces – the actions of a villain, perhaps, or some kind of calamity – destabilise the story’s equilibrium. Lead protagonists attempt to repair the disruption caused.)
– New Equilibrium (disruption is repaired and stability restored. Importantly, the equilibrium achieved at the end of the story is different to that outlined at the start. The world is transformed.)

VLADIMIR PROPP

Vladimir Propp (Author of Morphology of the Folktale)
Vladimir Propp

Todorov was hugely influenced by the Russian literary theorist, Vladimir Propp, and his highly influential 1929 book, Morphology Of The Folktale, in which Propp arrived at the conclusion that folk tales drew from a highly stable list of characters whose roles and narrative functions he defined:

– The Hero (Propp identifies two significant types of hero – the seeker hero, who relies more heavily on the donor to perform their quest, and the victim hero, who needs to overcome a weakness to complete their quest.)
– The Villain (fights or pursues the hero and must be defeated if the hero is to accomplish their quest.)
– The Princess and the Princess’s Father (the princess usually represents the reward of the hero’s quest, while the princess’s father often sets the hero difficult tasks to prevent them from marrying the princess.)
– The Donor (provides the hero with a magical agent that allows the hero to defeat the villain.)
– The Helper (usually accompanies the hero on their quest, saving them from the struggles encountered on their journey, helping them to overcome the difficult tasks encountered on their quest.)
– The Dispatcher (sends the hero on his or her quest, usually at the start of the story.)
– The False Hero (performs a largely villainous role, usurping the true hero’s position in the course of the story. The false hero is usually unmasked in the last act of a narrative.)

CLAUDE LEVI-STRAUSS

Claude Lévi-Strauss: Remembering the French anthropologist on his 110th  birth anniversary-World News , Firstpost
Claude Levi-Strauss

Claude Levi-Strauss, a French anthropologist and ethnologist, examined the structure and narratives of myths and legends from around the world, such as the tribal stories of the Amazonian rainforest or the ancient myths of Greece). He ventured out to uncover the hidden rules of storytelling, in order to diagnose the essential nature of human experience, and believed that common themes and tropes found in these stories would reveal essential truths about the way the human mind structures the world. He suggested that myths were used to deal with the contradictions in experience, to explain the apparently inexplicable, and to justify the inevitable.

SEYMOUR CHATMAN

Seymour Chatman

The American film and literary critic, Seymour Chatman,

Kernels
Satellites

ROLAND BARTHES

Roland Barthes | Footnotes to Plato | Barthes: A double grasp on reality
Roland Barthes

Proairetic Code
Hermenuetic Code
Enigma Code

Blinded by the light (2019)

  • Blinded by the Light is an example of a US/UK co-production and distribution.
  • Directed by Gurinder Chadha from Bend it Films, who also directed ‘Bend it Like Beckham’ (2002)
  • Its distributor New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) is associated with ‘indie’ films and is  co-funded by  independent production companies including Levantine FilmsBend it Films and Ingenious Media.
  • Costing $15million to make, the movie is a low-mid budget production
  • Traditional marketing and distributing techniques were used, such as posters, trailers, film festivals etc… , to promote the film
  • The true story generates a sense of sentiment and makes it more relatable
  • The role of Bruce Springsteen’s music engages a wider audiences through nostalgia based appeals
Bend It Networks– ‘based on the memoir ‘Greetings From Bury Park’ by journalist/broadcaster Sarfraz Manzoor which chronicles his experiences as a British Muslim boy growing up in 1980s Luton and the impact Bruce Springsteen’s lyrics had upon him’
– ‘he [Springsteen] had not only read, but admired the book’
Deadline (Mike Flemming, 2019)– ‘New Line has confirmed Deadline’s scoop that it has acquired Blinded By the Light after its big Sundance Film Festival bow’
– ‘It is the biggest sum paid for a Sundance film so far in what has turned out to be a very hot market.
– ‘Some of the allure of Blinded by the Light had to do with the surprisingly universal appeal of Springsteen’s coming-of-age tunes’
Variety (Roy Trakin, 2019)– ‘setting up a spirited bidding war won by Warner Bros. and New Line Cinema’
– “It’s a reminder to all of us what our lives were like back then, and what we’ve achieved since then. I believe we’ve moved on from that.” – Chadha
Independent (Clarisse Loughrey, 2019)– ‘strikes right to the heart of why Springsteen’s work has had such an impact on culture’
– ‘Blinded by the Light offers not only a reminder of Springsteen’s lyrical genius, but of how he’s always served as a beacon for the disenfranchised, wherever they may be.’
ProductionLevantine FilmsBend it Films and Ingenious Media
Distribution New Line Cinema (owned by Warner Brothers)
ExhibitionNetflix, Instagram, Facebook, Twitter
Mergingin 2008, New Line Cinema shut down as an independent company in order to merge with Warner Brothers
ConglomerateWarner Media – owns Warner Brothers, distributor or ‘Blinded by the Light’
GlobalisationThe American company New Line Cinema working with British company Bend it Films allows them to reach a wider market, creating much larger profit margins for the two companies
Horizontal Integrationmultiple companies worked together to produce the film as well as the multiple platforms used to exhibit the film which ultimately increases market power and reduces competition
Cultural ImperialismThe American singer Bruce Springsteen dominates the way that the main character, Javed, perceives the world around him which according to his Father humiliates his Pakistani background
GatekeepingNew Line Cinema will regulate certain aspects of the film in order to promote a certain message. Eg – the incorporation of America in the film appeals to a wider audience as it imposes western views and is representative of the American company
RegulationRated as a 12A by BBFC due to ‘racist language and behaviour’ and ‘ moderate bad language’

Livingstone and Lunt – the idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuring choice, value for money, and market competition).

David Hesmondhalgh wrote The Culture Industries (2002) which highlights his concerns with the creative industry and it being too business and economically driven, effecting the quality of work life and human well being. Forbes magazine estimated that in 2018 over 80% of the 700+ films created made no profit, which supports Hesmondhalgh’s view that the creative industry is a ‘RISKY BUSINESS

RisksHow the Risks are Minimised
It can take considerable marketing efforts to break a potential writer or performer as a new ‘star’, especially without a built initial fanbase meaning hiring newcomer Viveik Kalra as the main character may have posed potential riskStar formatting allowed the producers to introduce well-known stars, such as Hayley Atwell from the avengers franchise, with a ready-made audience in order to neutralise a potential loss of engagement whilst also allowing opportunity for new actors to thrive. Furthermore, the use of traditional social media marketing techniques allows for wider publicity without being too expensive
An audiences tastes are continuously adapting which makes predicting their needs and wants nearly impossible which is especially difficult in such a competitive market Remaking a previously successful book with a ready made audience ensures the company that the film will generate sales whilst also saving time and money, which could make up for possibility of potential loss, for the production companies as the narrative is already laid out for them.
With such a varied market it can sometimes be difficult to generate new and unique ideas, especially when a film is being distributed by such a huge mainstream company like Warner Brothers, and therefore could result in a failed production and a loss in profitRebranding Springsteen’s patrimony, the narrative can engage the tastes of more contemporary audiences whilst also touching a wider audience through nostalgia based appeals, such as those who listened to Springsteen during his prime era. Also the use of independent labelling engages the alternative audiences who are reluctant to consume mainstream media.

 

plan

  • 1: david hesmondhalgh – risky business
  • 2:about the film – budget, quote bend it networks
  • 3: risk 1 – merging, exhibition
  • 4: risk 2 – globalisation
  • 5: risk 3 – horizontal integration, production, distribution
  • 6: conclusion – quote Variety and Deadline, many risks in the industry however producers minimised them effectively

Blinded by the light

Media is a risky buisness

Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
production companies including Levantine FilmsBend it Films and Ingenious Media.


• Identification of how Blinded by the Light is characteristic of a low-mid budget release, considering production, distribution and circulation.

Production: Merger between 3 movie companies. Films do this gain more control of market as well as maximise profit.

• The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film

As Bruce is a global figure his name and songs give the film support across the globe. This is called globalisation.


• The use of film festivals in finding distribution deals for films.


• Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
• Marketing techniques such as use of genre, nostalgia, identity, social consciousness
• Distribution techniques – reliance on new technology; VOD, streaming


Directed by
Gurinder Chadha – she previously worked on film Bend it like Beckham
Written byPaul Mayeda Berges, Gurinder Chadha, Sarfraz Manzoor
Based onGreetings from Bury Park: Race, Religion and Rock N’ Roll
by Sarfraz Manzoor
Produced byJane Barclay, Gurinder Chadha, Jamal Daniel
Music byA. R. Rahman
Production
companies
Levantine Films, Ingenious, Bend It Films, Cornerstone Films
Distributed byEntertainment One Films
Release dates27 January 2019 (Sundance)9 August 2019 (United Kingdom)
Running time117 minutes[1]
CountryUnited Kingdom
LanguageEnglish
Budget$15 million[2]
Box office$18.1 million[3][4]

The director of Bruce Springsteen-themed movie Blinded by the Light told how a chance meeting at a red-carpet event led to the Boss granting permission for his music to be used in the soundtrack.

Springsteens wife loved the movie ‘Bend it like Beckham’ and the director, and so she persuaded Bruce to get involved,

Quotes from newspapers –

The Guardian –

Javed, the central character in my film, is a teenage British Pakistani Muslim. Blinded By the Light is being released at a time when that community is regularly demonised as the other – both Boris Johnson and Donald Trump have sought to gain political capital by mocking Muslims.

The number of hate crimes per year has risen from 42,235 in 2012 to 103,379 in 2018, with 77% of those hate crimes being race-related.

The Hollywood Reporter –

Over the Aug. 16-18 weekend, New Line’s Blinded by the Light — a coming-of-age tale inspired by Springsteen’s music — bombed in its nationwide debut, earning a mere $4 million at the box office.

 Marketing techniques such as the use of genre, nostalgia, identity, social consciousness

Previusly established fans from film ‘Bend it like Beckham’ + Bruce Springsteen fans. This helps to establish hype, as well as media coverage of the film, and brings in more bodies to the cinema.

Bend it studios – indie film company (small)

they had to get help from more major companies such as:

Levantine films (small company – however had major success with film – Hidden Figures) and Ingenious media (investment company – had major success with film Life of `Pi)

The film is based on the existing successful book. This maximises profits and reduces risk, as fans of the book are more likely to watch the film.

The movie is left wing –

it used social media to promote film.

Hashtagged BLM + other tweets to raise awareness.

Murdoch: News Uk

  1. Murdoch began building his empire in 1952 when he inherited the family newspaper company. Murdoch is credited for creating the modern tabloid encouraging his newspaper to publish human interest stories focused on controversy, crime, and scandals.
  2. Murdoch turned one failing newspaper, The Adelaide news, into a success. He then started the Australian, the first national paper in the country.
  3. Murdoch’s media empire includes Fox News, Fox Sports, the Fox Network, The Wall Street Journal, and HarperCollins.
  4. In 1968, Murdoch entered the British newspaper market with his acquisition of the populist News of the World, followed in 1969 with the purchase of the struggling daily The Sun from IPC
  5. In 1981, Murdoch acquired the struggling Times and Sunday Times from Canadian newspaper publisher Lord Thomson of Fleet.
  6. In the light of success and expansion at The Sun the owners believed that Murdoch could turn the papers around. Harold Evans, editor of the Sunday Times from 1967, was switched to the daily Times, though he stayed only a year amid editorial conflict with Murdoch.
  7. Murdoch bought the newspaper, ‘News of the World of London’, in 1968
  8. Murdoch became a US Citizen in 1985 in order to be able to expand his market to US television broadcasting.
  9. It is owned by the Murdoch family via a family trust with 39.6% ownership share; Rupert Murdoch is chairman, while his son Lachlan Murdoch is executive chairman and CEO. Fox Corp. deals primarily in the television broadcast, news, and sports broadcasting industries.
  10. The Murdoch Family Trust controls around 40 per cent of the parent company’s voting shares (and a smaller proportion of the total shares on issue).

revision notes– GAUNTLET & BUTLER

Judith Butler quotes:

“Biological anatomies do not determine our gender” – This is a basic idea that although someone can be born with male or female anatomy, it doesn’t determine what gender that person feels like, a mental thing.

“Male and female identities are not naturally configured” – It does not matter in which way you act, your identity is not pre-determined.

“Gender is not solely determined by primary experiences during childhood” – Just because you acted a certain way during childhood, as you mature your identity can change, you sexual orientation can change.

“Micro performances that continuously signal our identity to ourselves and to others” – The way we act, whatever choice we make or the way we decide to portray ourselves, in small ways, is a form of out identity being shown.

“Myths reinforce male power as the norm because males are the more naturally dominant gender” – Shows that a male dominant society is factual and proven.

David Gauntlet quotes:

“Tradition dominates the notion of who we are and is heavily determined by long standing social forces” – Commonplace traditions and ideas that are instilled in out cultures heavily determines who we are when we grow up, including out gender identity.

“We are transitioning from a society in which our identities were constructed via rigid traditions to a distinctly different phase that he calls ‘late modernity” – Our ideologies based from our cultures and traditions are slowly becoming less important and less involved with who we are in modern times.

“Marketing and advertising agencies construct multiple possibilities of who we might be through products branding” – Modern and post advertising manipulate and change how we view the world and certain topics and creates possibilities of who we might become when we mature.

“Social roles of gender in a traditionally ordered society” – Society orders and puts either gender in certain gender roles.

“Transformations offered suggest that our identities are not fixed” – In games, you begin as the weakest version of themselves and as you progress you gain happiness, this gives motivation to find and change who we are