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Regulation Practical Work

Statement of Intent

For my regulation NEA I plan to make three products, a flyer, a magazine ad and an Instagram post. These will all be based around a media campaign with the idea that gambling should be more regulated and restricted. Currently, the minimum age to buy lottery tickets in the US and the UK is 18, which is in place to regulate the ability to spend money for minors. I will make use of a hashtag in my flyer being #protecttheyoung to try and increase the audience participation in the campaign. My flyer would have a target audience of kids who would mostly be affected by gambling at an early age, and so they would be relatively simple with elements that are easy to recognise and relate to, similar to the flyers below with the vibrant colours. I would have indexical symbols relating to money (perhaps a dollar sign) and I would use these to try and get the audience to be more active while consuming it, as depicted in the Two Step Flow model by Lazarfelt. My magazine ad would have the same theme and ideas, but it would appeal to an older audience of people who have the disposable income to spent on things like betting or lottery tickets, and it will be more statistical, showing the real odds of getting money out of gambling compared to what you would be putting into it.

Flyer Campaign Design Inspiration

My Products

Regulation NEA

Abortion.

My campaign poster is going to be on the regulation of pro-life supporters using the media to shame those who are pro-choice. Shaming is a negative side to the internet and it is not fair that women who want to have a choice over their body are constantly being shamed.

I am going to use photoshop to create my campaign posters. My first poster will be more plain with colours and text but not too much. It will be going against people shaming those who choose to go through with abortions, on the internet. My second poster will also be plain, this is because if the poster is too busy it is likely it would not be seen. Campaign posters are made to grab the audiences attention. The poster will be

PRODUCTION – REGULATION CAMPAIGN

Statement of Intent

I intend to create 3 campaign print products around the theme of Media Regulation. I will base the campaign on the idea that there needs to be more strategies to regulate the amount of fake news and false information given out on social media. Being as the products will express opinion towards tighter restriction on the media, the main message behind the campaign will express elements of authoritarianism. The intended, target audience of the campaign would be young people, in particular sixth form students who use social media to engage in current issues. Each of the print products will be unique through the use of different designs whilst also having a link through coordinated branding.

The first product I intend to create is an A4 flyer which could be distributed to school students or included on a page in a magazine. I will create a border around the flyer with a background of a newspaper layout with the main background of the flyer being dark. The dominant signifier of the product will be the coordinated branding for the campaign overall which is the central text, anchorage – ‘Filter Out The Fake’ – To create this text and link it to the theme, I aim to cut letters out of newspaper and import the images into photoshop. At the top of the flyer I will include some quite authoritarian instruction in bold capital lettering saying “PROTEST FOR TIGHTER REGULATION OF THE MEDIA. STOP THE SPREAD OF FAKE NEWS.” I intend to further this idea through use of the hashtag ‘#FilterOutTheFake‘, this will not only encourage a way to easily share the campaign across social media sites but also for young people and teenagers to get involved. As for the second product, I intend to produce a landscape billboard poster. On this, I will fade a closeup image of a person covering their mouth and put this in black and white so it can fade from the dark background of the billboard. I intend for the person covering their mouth to encode the spreading of rumours, secrets and gossip on social media. Similarly, I will include the central branding with use of the newspaper text as well as including the hashtag. For the third product, I will create another A4 flyer that could be included in a magazine or distributed in schools. I aim to create a central, main image of a mobile phone open on the messaging app including anchorage of fake news spreading over text. Around the phone will be the main campaign text ‘Filter out the fake’ to create unity within the branding of all three products.

I imagine that my campaign would be produced by a authoritarian government who want the public to help protest against and help stop the spread of lies, gossip and fake news across the media, especially social media through use of hashtags to appeal to a younger demographic: teenagers and school pupils.

regulation

libertarianism- Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association

authoritarianism- the enforcement or advocacy of strict obedience to authority at the expense of personal freedom. Examples of leaders who have used authoritarian leadership include Adolf Hitler, Benito Mussolini, Bill Gates, Kim Jong-un, Larry Ellison, Lorne Michaels, Richard Nixon and Vladimir Putin.

FocusSpecifics
why regulatetruth, appropriate messaging, knowledge, pubic decency, ethics and morals, privacy, diversity, regulate ownerships, monopolies and control.life of Brian
ACTi vision blizzards $18m settlement over sexual harassment suit
Elon Musk purchase of twitter
Rooney v Vardy
Depp v heard
Russia v Ukraine
what gets regulated newspapers, websites, advertisement
who regulates whatthe government, ministers, companies and organisations, law, Ofcom (radio), independent bodies, individuals and groups, BBFC (cinema)
ASA (advertisement) PEGI (games) IPSO (newspapers)
MCPS (music) PRS (performing rights, music)
copyright
ratings
how will regulation be put in placefilm
advertisement
tv
music
radio
video games
internet
books
newspapers
news
magazine
cartoons/animation
ALL MEDIA FORMS

Regulation

  • Free: The act of being ones self with the rights of free will, speech and actions, without being forced to obey ones commands. ‘Able to act or be done as one wishes; not under the control of another.’
  • Slave: A person that has been forced out of their own freedom rights to contribute to ones rules and commands, through the ownership of a person. ‘A person who is the legal property of another and is forced to obey them.’
  • Authoritarian: The strict rules and laws put into force by those of hierarchy and power to eliminate personal freedom of those with less freedom of speech. ‘Favouring or enforcing strict obedience to authority at the expense of personal freedom.’
  • Libertarian: The act of being free from controlled ownership such as the government, and be able to choice what one would like to. ‘Libertarians seek to maximise autonomy and political freedom, and minimise the state’s violation of individual liberties; emphasising free association, freedom of choice, individualism and voluntary association.’
  • Hedonism: The theory that pleasure and pain give us the motivation to act towards something. Binary opposition , if you have pleasure, you have pain. ‘Hedonism‘ comes from the ancient Greek for ‘pleasure’. Psychological or motivational hedonism claims that only pleasure or pain motivates us. Ethical or evaluative hedonism claims that only pleasure has worth or value and only pain or displeasure has disvalue or the opposite of worth.’
  • Permissive Society: A society in which some social norms become increasingly liberal, especially with regard to sexual freedom. This usually accompanies a change in what is considered deviant. This was a society within the rise of the teenager.

The Frankfurt School

  • The founders of the theory of pleasure and happiness being turned into objects and the sense that happiness does not come from being rich and famous. Happiness comes from how you see yourself / within.
  • The scholars theorized that this experience made people intellectually inactive and politically passive.
  • The idea that the public need to be wary of the media and the message the media gives out. This can cause us to become confused, trapped and intimidated.
Key Questions:FocusSpecifics
Why regulate the media? – Truth
– Child Protection (Of the vulnerable)
– Political Bias
– Privacy (Slander / Reputation damage / Libel / Defamation
– Human Morals and Ethics
– Relative / Subjective (Good behaviour)
– Specific or particular political opinions
– Ownership (avoid monopolies / increase choice / diversity)
– Health and safety
– Depp vs Heard
– Rooney vs Vardy
– Elon Musk purchasing Twitter
– Activision case of sexual assault
Who regulates what (media)?– Government
– Specialist bodies (Ofcom – broadcasting)
– Key Individuals (Celebrities and influencers)
– Internal Companies/structural regulations (Code of ethics/practice/Self regulation)
– BBDC (Cinema)
– PEGI (Games)
– PRS (Music)
– IPSO (Newspapers & Magazines)
– ITU (Radio)
– ‘R’ for radio friendly
– ‘E’ for explicit content
– Vevo
How will regulation be put in place?– Rating System
– Copyright
– Instagram
– PEGI Rating
What gets regulated?– Newspapers
– Films
– Video Games
– Radio
– Television (TV)
– Music
– Animations
– The News
– Books
– Magazines
– Internet
– Pixar
– Marvel
– The Sun
– Google
– Safari
My Political Compass results

Media Regulation- authoritarianism

Key QuestionFocusSpecifics
Why Regulate?– protection for younger viewers
-morals, ethics, relative / subjective ‘good’ behaviour
-criminal activity
-health and safety
-good working practices (eg equal pay, job security etc)
-Ownership (to avoid monopolies, increase choice, diversity, competition)
-privacy
-libel / slander / defamation of character/ reputational damage
-Rooney v Vardy
-Depp v Heard (trial has ruined both reputations)
– Elon Musk trying to buy twitter
-Life of Brian was banned in Jersey
-China banning social media outside the borders
– activision court case
What gets regulated?-Film
-Advertising
-Television
-Music
-Video Games
-Internet
-Books
-Newspapers
-Radio
-The News
-Magazines
-Cartoons / animations
Who regulates what?-Government (overall ?)
-BBFC (cinema)
-Ofcom (broadcasting)
-IPSO (newspapers)
-MCPS (music)
-PRS (music)
-PEGI (games)
-Individuals (?)
-Groups (?)
-Bodies (?)
-Ofcom (radio)
How will regulation be put in place?-copyright
-rating system

Authoritarianism: the enforcement or advocacy of strict obedience to authority at the expense of personal freedom

Libertarianism: Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association.

Hedonism: The word ‘hedonism’ comes from the ancient Greek for ‘pleasure’. Psychological or motivational hedonism claims that only pleasure or pain motivates us. Easier too have modest hedonistic opinions to make them more achievable.

Epicurus (Greek God) makes us question what pleasure and pain is. He did an experiment about what people need to make them happy. He talks about mindfulness and how we do not need money and luxury and materialistic things to be happy.

The Frankfurt School

They say that pleasure gets commodified into popular culture and is inauthentic and false. Rich people sell the idea to vulnerable people of needing certain things that will make them happy because they will be closer to being rich or under the illusion they will become famous and being closer to being happy but instead that’s what is used to manipulate them. Money can’t buy happiness. Popular culture makes people intellectually inactive and politically passive. Need to be weary of popular culture as it can be used to distract us from what we really need or what’s actually going on.

Permissive Society in 1960s: Revolution of social attitudes and behaviour making it a permissive society. Things like abortion and the pill were allowed. Music, drugs, sex, rock n ‘ roll by teenagers. Glamourizing lifestyles of hippies.

regulation

Libertarianism – The idea that people should be allowed to have freedom over themselves and not by a governing body

Authoritarianism – The enforcement or advocacy of strict obedience to authority at the expense of personal freedom.

KEY QUESTIONFACTS SPECIFICS
WHY REGULATE -HEALTH AND SAFETY
-GOOD WORKING PRACTICES
-PRIVACY
– LIBAL,SLANDER, DEFORMATION OF CHARACTER
– ORGANISATION
– OWNERSHIP
– CRIME, PROTECTION OF CHILDREN, MORALS, ETHICS, SUBJECTIVE BEHAVIOUR
– ROONY VS VARDY
– DEPP CASE VS AMBER HEARD
– JOB SECURITY
WHAT GETS REGULATED – FILM
– ADVERTISMENTS
– TV
– MUSIC
– VIDEO GAMES
– INTERNET
– BOOKS
– CARTOONS/ANIMATIONS
– NEWSPAPERS
– RADIO
– THE NEWS
– MAGAZINES
WHO REGULATES WHAT– GOVERNMENT
– BBFC
– OFCOM
– INDEPENDENT PRESS STANDARDS ORGANISATION
– MCPS, PRS
– PEGI
– OVERALL? BBC…
– CINEMA
– BROADCASTING
– PRINT (NEWSPAPERS)
– MUSIC
– GAMES

Regulation

Libertarianism –

Libertarianism is a political philosophy that upholds liberty as a core value. Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association.

Authoritarianism –

Authoritarianism is a form of government characterized by the rejection of political plurality, the use of strong central power to preserve the political status quo, and reductions in the rule of law, separation of powers, and democratic voting.

Key QuestionsFocusSpecifics
Why regulate?protection of children, criminal activity,
health & safety,
privacy
Rooney v Vardy (privacy),
Depp v Heard (libel, slander, defamation of character)
Elon Musk buying twitter
What gets regulated?film,
advertising,
tv,
social media (internet),
music,
games,
books,
newspaper,
radio,
the news,
magazine,
cartoons
Who regulates what? Government (overall),
BBFC (cinema),
Ofcom (broadcasting),
NPCF (music),
PRS (music),
PEGI (gaming),
Individuals,
Groups,
Bodies
Types of regulations put in placecopyright,
rating system,
broadcasting obscene content is prohibited by law at all times of the day. Indecent and profane content are prohibited on broadcast TV and radio between 9am. and 9pm., when there is a reasonable risk that children may be in the audience.

regulation

Libertarianism

a political philosophy that advocates only minimal state intervention in the free market and the private lives of citizens.

Authoritarianism

he enforcement or advocacy of strict obedience to authority at the expense of personal freedom.

Right Wing – Conservative

Left Wing – Labour

Key Words from Political Compass test

Key Words / ThemesThe Daily MailThe i
Globalisation Promoting British clothing brand.
Business over the people
PatriotismUp to page 17 dedicated to Royal Family. Page 4 ‘sense of togetherness. Page 4 shows celebrations across the UK.
Page 18, from the Daily Mail’s comments ‘For 70 years. the Queen has put love of country and public service above all else. And, as the last four days of Platinum Jubilee celebrations have shown, the people love her for it. For an object lesson in the virtue of loyalty, the Tory rebels need look no further. This shows that the daily mail
Page 10, heading says ‘What will the reign of King Charles look like?’
Racial SuperiorityA lot of British
Use of Military
Polticsp2, TDM are in favour of Boris Johnson
Page 21, ‘Backlash as transgender paedophile is spared jail’ The daily mail mentions a TORY disagrees with them sparing jailtime which is showing that Tories make good decisions.
Authoritarian / LibertarianHas the editorial with just one editors opinionDoes have the editors voice but also has a group of opinions.

key qfocusspecifics
why regulate?truth
appropriate messaging
knowledge and information
public decency
ethics and morals
privacy
what gets regulated?newspapers
films
radio
advertisements
who regulates what?government
ministers
organisations and companies
court, law and order
ofcom
independent bodies and organisations
individuals and groups
bbfc
how will regulation be put in place?

regulation

Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association. Not truly free until free school, education and healthcare. left wing doctorine

Authoritarianism, principle of blind submission to authority, as opposed to individual freedom of thought and action. In government, authoritarianism denotes any political system that concentrates power in the hands of a leader or a small elite that is not constitutionally responsible to the body of the people.

Key questionFocus specifics
why regulate?truth
appropriate messages
knowledge
information
decency/morality
privacy
what gets regulated?newspapers
websites
advertisement
radio
tv
films
who regulates what?government
organisations
companies
police
courts
law+order
off com
independent bodies
/organisations
individuals
groups
bbfc
how will regulation be put in place