Category Archives: Regulation

Filters

Author:
Category:

Essays, Exam Prep, Journalism, Newspapers, Regulation, Representation

ESSAY

June 13, 2022 Sarah Browne Leave a comment

Ideology can be defined as a collection of values and beliefs. To what extent do media products target audiences by constructing an ideological view of the world?
You should refer to your newspaper Close Study Products, The i and The Daily Mail.

In this essay, I am going to explore the ideological view that the audiences of the media have. Also, the impact and influence that the media has, specifically newspapers. I am going to use two newspapers to do so: The Daily Mail and The i – both dated on Monday 6th June and both owned by Daily Mail and General Trust plc (DMGT) which is a British multinational media company, the owner of the Daily Mail and several other titles such as The i, it is owned by The 4th Viscount Rothermere.

Printing press first began in 1440 with the main purpose of sharing knowledge wider and quicker. Nowadays, printing is done much quicker therefore their main purpose is to entertain, inform and educate. There are many tabloids out there all serving the same purpose but have to differentiate who they’re targeting and what they’re spreading.

The i Newspaper launched to pose a challenge to existing ‘quality’ newspapers with low cover price and tabloid format. The i needed a way to stand out from other newspapers as newspapers realistically are dying. They don’t make enough money from the newspaper itself. From Noam Chomsky’s 5 Media Filters, the second filter “Role of advertising” – Media costs more than consumers will ever pay. Newspaper fees do not ever cover the cost of production. Advertising is an important way for newspapers to make money. For example, when you go onto The i’s online website as you start searching, advertisements begin to pop up on the screen. Newspapers thrive off of advertising since it is their main way to make money, this makes the newspaper industry a risky business as said so by David Hesmondhalgh on Cultural Industries.

The Daily Mail newspaper is a right wing supporting newspaper, who in the issue dated Monday 6th June 2022 was heavily supportive of the conservative party and the Monarch. On the majority of pages up to page 17 are all dedicated to the Queen and her Royal Platinum Jubilee at the weekend just gone before the issue was published. On Page 18, a comment was left in favour of Queen Elizabeth herself. ‘For 70 years. the Queen has put love of country and public service above all else. And, as the last four days of Platinum Jubilee celebrations have shown, the people love her for it. For an object lesson in the virtue of loyalty, the Tory rebels need look no further. The Daily Mail including this in their column suggests they have no negative opinions towards the Queen or the conservative therefore enforcing positive opinions onto the audience who is targeted as

notes

Curran and Seaton – Power and Media industries theory

“The free market makes the press a representative institution…newspapers and magazines are to respond to the concerns of their readers if they are to stay in business.”

However, since the press has been industrialised, the ‘assumption that ‘anyone is free to start a paper’ is an ‘illusion’.

Power of media institutions and how monopolies can project ideas and messages to large amounts of people.

the press can be used as a propaganda tool to influence the audience. Because there are far fewer newspaper owners than their are readers, an audience only receives a small amount of opinions. Whilst many hoped the internet would make this fairer, due to lower costs, Curran and Seaton believe this hasn’t happened in practice as the big news organisations control the majority of online news.

Daily Mail and General Trust plc (DMGT) –

magnificent celebrations,” “joyous jubilee.

Regulation

Political Compass

June 9, 2022 Chloe Peddlebanks-wright Leave a comment

Left Wing: Support of social equality and egalitarianism, often in opposition to social hierarchy. (Libertarian)
Right Wing: Support of the view that certain social orders and hierarchies are inevitable, natural, normal, or desirable, typically supporting this position on the basis of natural law, economics, authority or tradition. (Authoritarian)

Key Terms	The Daily Mail (textual Evidence)	The Daily Mail (Institutional Evidence)	The i (Textual Evidence)	The i (Institutional Evidence)
Humanity
Race / Racial Superiority
Superiority
Militarism	– Page 25 – ‘British-Ukrainian fighter faces death penalty in Donetsk’
Economic Globalisation
Nationalism	– Page 6 – ‘Hilarious and barmy…final parade was so very British’ – Page 3 – ‘Our platinum Queen’ – Page 10 – Not many different races in the photos, shows what Britain’s population is mostly made up off (Race) Page 25 – ‘British-Ukrainian fighter faces death penalty in Donetsk’ – UK ‘owns’ the soldiers. Causes an up roar as death penalty goes against human right laws in the UK.
Rights	– Page 2 – ‘Tory rebels ‘are plotting course to catastrophe’.
Patriotism	– Page 4 – ‘Queen wants ‘renewed sense of togetherness’ Page 25 – ‘British-Ukrainian fighter faces death penalty in Donetsk’ – Goes against human right laws in the UK.
Political Party	– Page 18 – ‘The truth is that Boris Johnson is by a country mile the best person to lead the Tory government’ – Page 22 – ‘File saying Boris is ‘no longer an electoral asset”.	– Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance and took an extreme anti-Communist line. (Support of Fascism). – Political Alignment is right wing.	– Page 20 – ‘The thought of Boris Johnson or someone equally embarrassing representing us as head of state.’	– In the 2017 and 2019 UK general elections, the i chose not to endorse a political party.


Fusion of Entertainment and News	– Page 9 – ‘Louis, court jester of the Royal Box’
Libertarian			– Page 20 – ‘Thank you to Michael Day for saying what needed to be said about the oppressive Israeli state’ – The eye is agreeing and have been ‘wanting’ to say that with the help of a public perspective.
Authoritarian		– Jonathan Harmsworth, 4th Viscount Harmsworth is the current chairman and controlling shareholder of the Daily Mail and General Trust.	– Page 25 – ‘Musk told staff to return to the office for a minimum of 40 hours or be fire.’	– The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom.
Community Rights	– Page 21 – ‘Transgender paedophile is spared jail’. Transgender 125,00 child abuse images and was spared prison from emotional scare. Questioning what authority this is?
War	– Page 19 – ‘Putin deserves to be crushed for the sake of his country – and Europe’
Tax			– Page 23 – ‘Proof that the poorest people get hit worse by soaring inflation’
Feminism		– The term “suffragette” was first used in 1906, as a term of derision by the journalist Charles E. Hands in the Mail to describe activists in the movement for women’s suffrage, in particular members of the WSPU.
Ownership within		– The Founders of The Daily Mail are Alfred Harmsworth and Harold Harmsworth and was founded in 4 May 1896; 126 years ago and it is the United Kingdom’s highest-circulated daily newspaper – The publisher of the daily mail is DMG Media. – The editor of the daily mail is Ted Verity.		– 29th November 2019it was announced that JPIMedia had sold the i newspaper and website to the Daily Mail and General Trust, which owns the Mail on Sunday and MailOnline. Lord Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style.
Audience		– British daily middle-market newspaper and news website published in London in a tabloid format.		– It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010

Its sister paper The Mail on Sunday was launched in 1982.

sister paper to The Independent.
Independent Digital News & Media Ltd (2010–2016) / Johnston Press (2016–2018) / JPIMedia (2018–2019) / Daily Mail and General Trust (2019–present)

Regulation

Key Words

June 8, 2022 Daisy Shaw Leave a comment

key word/theme/question

globalisation –

patriotism –

racial superiority –

military –

personal social values –

land –

right to abortion –

class differentiation –

key word/theme/question	Daily Mail (textual evidence)	Daily Mail (institutional evidence)	The I (textual evidence)	The I (institutional evidence)
class differentiation
patriotism	Front Cover – Headline– ‘Joyous Jubilee’ – support for royal family P4 – ‘Our beacon of duty and service’ –
racial superiority
politics (conservative)	P23 – Subhead– ‘Ousting PM…nothing less than insanity’ – This tells me the Daily Mail are favourable towards Boris Johnson. To be clear Johnson is PM of Conservative party which is authoritarian.	Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s. (Support of fascism: 1930–1934) Rothermere and the Mail were also editorially sympathetic to Oswald Mosley and the British Union of Fascists.	Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson	In the 2017 and 2019 UK general elections, the i chose not to endorse a political party. Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. His column usually features in the “My View” comment section of the paper. During the referendum on the United Kingdom’s membership of the European Union, held in June 2016, the paper chose not to declare for either “leave” or “remain”, unlike a majority of other British newspapers who came out for either side of the debate.
military		The paper has been known for its independent editorial stance and coverage of foreign news, such as the Dreyfus affair in France (1894–1906) and the South African War (1899–1902).	P17– ‘Britain send long-range arms for the first time’
personal social values
land
right to abortion

Daily Mail Facts

Published in London
Founded in 1896 by Alfred Harmsworth, later 1st Viscount Northcliffe and his brother Harold (later Viscount Rothermere)
The paper has been known for its independent editorial stance and coverage of foreign news, such as the Dreyfus affair in France (1894–1906) and the South African War (1899–1902).
A survey in 2014 found the average age of its readers was 58
It has a majority female readership, with women making up 52–55% of its readers.
Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s. (Support of fascism: 1930–1934)
Rothermere and the Mail were also editorially sympathetic to Oswald Mosley and the British Union of Fascists.

The I facts

The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom.
Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. His column usually features in the “My View” comment section of the paper.

During the referendum on the United Kingdom’s membership of the European Union, held in June 2016, the paper chose not to declare for either “leave” or “remain”, unlike a majority of other British newspapers who came out for either side of the debate.
In the 2017 and 2019 UK general elections, the i chose not to endorse a political party.
The paper is understood to be highly regarded by many journalists, especially the former employees of The Independent who had worked on the title. Since being named National Newspaper of the Year at the 2015 News Awards,[36] the i has also gone on to win and be shortlisted for numerous awards in the UK.
The i was also found in a 2018 poll to be the second-most trusted news brand in the UK after The Guardian.

Exam Prep, Notes, Regulation, Uncategorized

THE DAILY MAIL AND THE I

June 7, 2022 Natasha Rawley Leave a comment

Political Compass- Key Terms

Right Wing- Conservative (Biased to economy)

Left Wing- Labour (Biased to humanity)

Class superiority
Business over humanity
Racial superiority
Freedom of people
Patriotism
Restriction of immigration
Militarism
Globalisation
Abortion
Protectionism
Regulation
Monopolies
Discipline
Commodities
LGBTQ+ Rights
Religion
Charity
Education
Tax
Disability

Pages: 1 2 3 4

Regulation

The Daily Mail vs The I

June 7, 2022 Thomas Du Feu Leave a comment

Key Word / Theme / Question etc.	Daily Mail (textual evidence)	Daily Mail (institutional evidence)	The i (textual evidence)	The i (institutional evidence)
Globalisation		Its website has more than 218 million unique visitors per month		In December 2017, the owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million
Business over humans		Lord Harold Rothermere, the 1st Viscount Rothermere, was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s	‘YOU SHOULD BE READING THIS ON THE FRONT PAGE’ – hunger crisis in East Africa placed in the middle of the newspaper whilst Jubilee coverage is on the first page (P16)
Patriotism	‘Joyous Jubilee’ – suggests positivity towards the Royal Family (P1) ‘We are strongest when united’ – quote in bold suggests strong patriotism (P2) ‘Hilarious and barmy… final parade was so very British’ ‘How the nation came together to put on a right royal spread’ ‘Keep the togetherness’	The owner of the Daily Mail encouraged people to buy the newspaper for nationalistic reasons, stating it stood “for the power, the supremacy and the greatness of the British Empire”.
Racial superiority			‘YOU SHOULD BE READING THIS ON THE FRONT PAGE’ – hunger crisis in East Africa placed in the middle of the newspaper whilst Jubilee coverage is on the first page (P16)
Feminism		Women make up 52-55% of its readers
Militarism			‘Bodies were hanging from tress, says British paramedic‘ (P17) ‘Putin the Great? Hardly… His military incompetence must leave his hero, Peter I, spinning in his grave‘ (P19)
The fusion of entertainment and information
Protectionism
Class			‘Proof that the poorest people get hit worse by soaring inflation‘ (P23)
Freedom			Does not have voice of editor, but an ‘Opinion Matrix’ instead – a range of different voices and opinions which creates more freedom and plurality in voice and thought (P18)
Immigration
Religion
Charity
Social security
Conservative party	‘dossier of doom’ – in support of the Conservative Party (P2) ‘Boris Johnson is by a country mile the best person to lead the Tory government’ – editorial supports Boris Johnson (P18)	Jonathan Harmsworth, the owner of the Daily Mail, holds right-wing political views The paper has endorsed the Conservative party in every UK general election since 1945		During the referendum on the United Kingdom’s membership of the European Union, held in June 2016, the paper chose not to declare for either “leave” or “remain”, unlike a majority of other British newspapers who came out for either side of the debate. In the 2017 and 2019 UK general elections, the i chose not to endorse a political party
Labour party	‘dossier of doom’ – (P2) ‘the deluded and dangerous left’ – editorial dislikes the left wing (P18) ‘Is West End going broke because it’s gone all woke?’ against wokeism (P19) ‘Ousting PM now would be nothing less than insanity’ (P23)			During the referendum on the United Kingdom’s membership of the European Union, held in June 2016, the paper chose not to declare for either “leave” or “remain”, unlike a majority of other British newspapers who came out for either side of the debate. In the 2017 and 2019 UK general elections, the i chose not to endorse a political party

Regulation, Uncategorized

Political compass and key words

June 6, 2022 Kadie Mills Leave a comment

Key words/themes/ideas:

Globalisation
Patriotism
Racism
Militarism
Info and entertainment becoming confused
Inflation over unemployment
“from each according to his ability, to each according to his need”
Commodities
Manipulation of money
Trade protectionism
Ability
Monopolies
Authority
Inheritability and reproduction
Discipline
Success
Education
Tax
Disability

Key words/themes/ideas	Daily mail (textual evidence)	Daily Mail (institutional evidence)	The i (textual evidence)	The i (institutional evidence)
Globalisation		Its website has more than 218 million unique visitors per month
Business over humans		Daily Mail is part of the General Trust plc (DMGT) is a British multinational media company, which owns several other titles. Starting on 7 May 2011 a Saturday edition was published, with more pages and at the price of 30p.
Patriotism	First multiple pages dedicated to the royal family. Page 4 – celebrations not just in London but in Glastonbury and Edinburgh too.
Racial superiority	Emphasis on British culture
Militarism
Info and entertainment becoming confused
Inflation
Unemployment
“from each according to his ability, to each according to his need”
Politics	page 2. “Tory rebels ‘are plotting course to catastrophe’ “			Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i.
Class system		Target audience of The Daily Mail’s main target audience is lower-middle-class British women.
Diversity
Authoritarian/Libitarian
traditional values				originally launched in 2010 as a sister paper to The Independent
Info and entertainment				The paper is classified as a ‘quality‘ in the UK market but is published in the standard compact tabloid-size format. the i has developed a strong national reputation over time. The paper is understood to be highly regarded by many journalists The i was named British National Newspaper of the Year in 2015.

Facts about the Daily Mail

Founded in 1896, it is the United Kingdom‘s highest-circulated daily newspaper
Founded by Alfred Harmsworth
The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust.
Daily Mail and General Trust plc (DMGT) is a British multinational media company, the owner of the Daily Mail and several other titles.
- published in London by Daily Mail and General Trust and distributed across the United Kingdom
It’s noted for its foreign reporting, it was one of the first British papers to popularize its coverage to appeal to a mass readership.
- Target audience of The Daily Mail’s main target audience is lower-middle-class British women.
right wing supporting the conservative party

Facts about The i

The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom.
bought for £49.6 million
It was originally launched in 2010 as a sister paper to The Independent
Starting on 7 May 2011 a Saturday edition was published, with more pages and at the price of 30p.
Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i.