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The male gaze: Representation

The Male Gaze

The male gaze is an objectification of and towards women. The ‘gaze’ is looked at as sexualising women and objectifying them and empowering men, to indicate that females feelings and thoughts are less important than women being ‘framed’ by male desire.

Laura Mulvey, is a feminist who explains that most films are designed to visually pleasure masculine ‘scopophilia’. Scopophilia is the sexual pleasure in looking. Her concept is described as a heterosexual, masculine gaze. She argues the disliking of women being sexualised by their body language and fashion in most movies, and how women are there to be a visual pleasure for men.

representation

The Male Gaze

the male gaze is the perspective of a heterosexual man and how it is used to create the feeling of empowerment in men and the objectification and sexualisation of women in video games, films and other media.

Laura Mulvey

is a creator who works on explaining and exposing why the male gaze is so overused in games and how it is used. for example she talks about how the camera angles are used differently for male and female characters. for example male characters have a more over the shoulder camera angle in 3rd person games where as woman’s camera angles focus of getting the woman’s entire body in the shot. she also talks about how little clothing the female characters wear and how the heals they where bare inappropriate for fighting and are only used for the sexualisation of the character.

John Berger

“Men act and women appear. Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves. The surveyor of woman in herself is male: the surveyed is female. Thus she turns herself into an object of vision: a sight.”

this shows how he too agrees that women are over sexualised and how the male gaze effectively objectifies the woman and how they are treated by men as something to look at and sexualise. aso woman start to feel as though they are just an object as the male gaze is such a prominent thing in current media such as video games.

Pithy quotes.

“It sets a dangerous precedent when game developers don’t do their research.”

“a link between violent video games and real-world violence.” 

“”young, white, straight male”

” they can be accepted anywhere- in both the gaming world- and that gaming.”

“displayed for the gaze and enjoyment of men”

representation

the male gaze- is the perspective of a heterosexual man and how it creates a feeling of empowerment of men objectifying and sexualising women in video games and other forms of media.

Laura Mulvey- is a creator who created the idea of the male gaze and exposing game creators for sexualising women and making the assumption that all men who play the game wants to see the woman’s butt per say.

John Berger- The voice actor for both Archie and Albert Crisp in the video game Grande Theft Auto: London 1969

“Men act and women appear. Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves. The surveyor of woman in herself is male: the surveyed is female. Thus she turns herself into an object of vision: a sight.”

John Berger sight of seeing

This shows how men overly sexualised woman and treat them like objects. The male gaze shows how video games have an influence on how we act today and how women get treated due to being sexualised in videogames.

QUOTES

why diversity matters:

“The industry traditionally projects an image that is young, white, straight and male.”

“We aim to provide a welcoming and safe space for everyone who attends, to experiment with costume, gender and sexuality, and know that they will not only not be judged, but entirely supported and celebrated.” – xbox

LEVELLING UP

“Latinx characters have often been portrayed as gangbangers and drug dealers, as seen in the Grand Theft Auto franchise, with ridiculous, cliched gang names like “The Cholos” and “The Cubans,” voiced in exaggerated, stereotypical Hispanic accents”

“Worse still are the portrayals of Muslim/Arab/Middle Eastern people, who are often relegated to the role of terrorist.”

VISUAL PLEASURE AND NARRATIVE CINEMA

“The cinema satisfies a primordial wish for pleasurable looking”

“ultimately the meaning of women is sexual difference”

FEMINIST FREQUENCT SITE

Representation

The male gaze – Laura Mulvey and John Berger

This is a key idea of feminist film theory, which visual media believed that men tends to sexualise women for a male viewer. The male gaze theory is when women in the media are portrayed from the eyes of a heterosexual man and that these women are represented as passive objects of male desire. This suggests that the female viewer must experience the narrative secondarily, with the male. John Berger observed that by no means been overcome, men act and woman appear. Men look at women and women watch themselves being looked at.

Quotes

  1. “It is said that analysing pleasure, or beauty, destroys it.”
  2. “Woman’s desire is subjugated to her image (…) as bearer, not maker, of meaning.”
  3. “In herself the woman has not the slightest importance.”
  4. ” I still see storytelling for men by men that is always reinforcing the male gaze
  5. “Sheer male interest filled his gaze which was entirely focused on her. She’d never before felt so female, so utterly desirable, so wanton.”
  6. “The “male gaze,” as a shaper of my life’s choices, is largely incidental.”
  7. “There are plenty of images of women in science fiction. There are hardly any women.”
  8. “The girl anchors the stage, sucks in the male gaze, and, depending on who she is, throws her own gaze back out into the audience.”

Representaion – TASK 1

Laura Mulvey The “male gaze” is something that sexualises women by empowering men and objectifying women. In the “male gaze” the women is objectified to fit the wants of the heterosexual male.

John Berger – The book “ways of seeing” says in it that women from their earliest childhood have always had to survey themselves constantly. She is told that is it crucial on how she appears to men as it determines how successful she is in life.

8 pithy quotes:

Leveling up

As technology advanced, Black and other characters of color became more prevalent, even if most often confined to the fighting genre.

Despite many video game companies being based in East Asia, most games feature white protagonists.

Why diversity matters

Katie asked why it was important that Nintendo’s iconic plumber accompanied her on the ride. “Because he taught me to never give up,” her daughter said.

If you do not see yourself on Netflix, on Instagram, in games, in forums, where are you? Do you mean anything? It matters.

Laura Mulvey

At first glance, the cinema would seem to be remote from the undercover world of the surreptitious observation of an unknowing and unwilling victim.

Male gaze

Laura Mulvey identifies the sexualisation of femininity and female characters compared to the male character that we identify with due to the lack of sexualisation and the addition of development and characteristics shown to deepen their character, in a lot of games and movies, Mulvey stated female characters are forced to identity with passive objects to be looked at and desired compared to men’s representation which is more focussed on how the characters body language reinforces the features they have- e.g. an assassin moving sneakily. She also has the idea that the majority of movie directors, game developers, big artists and key people in the media are men therefore we view media in a mans view hence the male gaze, an example would be in a film panning the camera on a sexualised female scene or in a media game exaggerations of female body parts overlooking how they’re actually meant to walk to show more depth to the character. This doesn’t mean male characters can’t be sexualised either- there’s just a stronger amount of female sexualisation- someone replaced popular oversexualised female poses with a boy doing it but that would still be viewing it in the male gaze. The male gaze supports the idea that a sexualised way of looking empowers men and sexualised women

key language

Sign – Stands in for something else

Code – used to construct meaning in media forms

Convention– the accepted way of doing something

Dominant signifier– the main thing that stands in for something else

Anchorage– words that go along with an image to give meaning of context

Ferdinand De Saussure – Swiss linguist, semiotician and philosopher

  1. Signifier: the physical existence (sound, word, image) e.g. red/ leaf/round/ apple
  2. Signified: the mental concept e.g. fruit/ apple/ freshness/ teachers pet/ healthy

Cs PeirceAmerican philosopher, logician, mathematician and scientist who is sometimes known as “the father of pragmatism”

  1. Icon – where something is a sign that looks like an object
  2. Index – where a sign has a link to its object
  3. Symbol – where a sign has an arbitrary or random link to its object

Roland Barthes – French literary theorist, essayist, philosopher, critic, and semiotician

  1. Signification: The process of signifying by signs or symbols
  2. Denotation: A literal meaning of a word in contrast to the feelings or ideas behind it
  3. Connotation: A feeling that invokes for a person in addition to its literal meaning
  4. Myth: Something that is made up and widely false; a rumour
  5. Ideology: A system of ideas which forms the basis of economic or political theory and policy
  6. Radical: Challenges dominant ideas
  7. Reactionary: Confirms dominant ideas
  1. Paradigm – a typical example or pattern of something; a pattern or model.
  2. Syntagm – a linguistic unit consisting of a set of linguistic forms (phonemes, words, or phrases) that are in a sequential relationship to one another.

SEMIOTICS – KEY LANGUAGE + NOTES

Semiotics

SignSomething that stands for something different.
CodeSystems of signs. Symbols that represent something.
ConventionWays of using media codes.
Dominant SignifierA signifier is the item that we ‘read’, such as a picture or sign. The dominant signifier is the most important signifier
Anchorage Words that accompany an image and give the meaning associated with the image. This gives the image a specific context.

Ferdinand de Saussure

Signifier The item, image or sign that we ‘read’ and take meaning from.
SignifiedThe meaning that we take and express from the signifier.

C S Pierce

Icon A sign that looks like its object.
Index A sign that has a link to its object
Symbol A sign that has an arbitrary or random link to its object (eg. colour)

Roland Barthes

Signification The representation of the meaning.
Denotation A description of what we can see in the image.
Connotation The meanings and associations we have with the image, the deeper meaning.
Myth How words and images are systematically used to communicate cultural and political meanings.
Ideology A body of ideas or set of beliefs that people have regarding different technologies.
Radical Something that goes against the stereotypical norm, something that you wouldn’t typically expect.
ReactionarySomething that stays in line with a stereotype. Something that you would expect.
ParadigmA collection of signs that are connected and relatable to each other.
Syntagm A collection of signs and how they are put together as one

Without anchorage, Roland Barthes suggests that media imagery is likely to produce polysemic connotations or multiple meanings. Anchorage constructs “a vice which holds the connoted meanings from proliferating” (Barthes 2007).