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Blinded by the light, Exam Prep, Institution, NEA

Blinded By The Light

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Blinded by the Light is a film produced in 2019 at a lower budget than most other films, meaning that the value of production, distribution and marketing was significantly lower and there were less resources for the directors and creators to use. Its distributor, New Line Cinema, is an American film production studio and a label of the Warner Bros. Pictures, usually associated with the “indie” film genre. The film is an example of a US/UK co-production and independent
production companies including Levantine Films, Bend it Films and Ingenious Media helped to fund it.

Bruce Springsteen music is used and licenced within the film.

The film wasn’t a high budget film with only around $15 million to spend on the entire production.

Companies that funded the film were New Line Cinema, Levantine Films, Ingenious Media and Bend It Films.

The film used the normal ideas of posters, adverts and bill boards to advertise the film.

The film wasn’t released on the typical DVD format after being released to cinemas, it was released to a streaming service after making $17.2 million in the box office.

Perfect example of what a low-budget American film can look likeIts distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.

co-funded by New Line Cinema and independent production companies including Levantine Films, Bend it Films and Ingenious Media.

‘Bend It Films’ is a UK based, indie production company owned by major US conglomerate ‘Warner Brothers’. Linking to the fact that major companies need new ideas and concepts, provided by the independent companies they own whilst independent companies need major companies to fuel distribution and exhibition because these major companies have the right to use streaming platforms to display their productions.

As a low-mid budget film, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.

The production uses Bruce Springsteen’s music from his fame during the 1970-80’s. The use of his music is a clever way of not only globalizing exhibition to project to Springsteen fans worldwide and also playing to a older demographic through a sense of nostalgia and way of looking back to the past.

Some original songs were created for use with the film, this creates opportunity to mix these songs in with actual Springsteen albums and playlists to make money.

Exam Prep, Institution, NEA

blinded by the light

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‘The movie musical seems to be thriving at the moment, and in these tumultuous political times, who is really going to complain about experiencing the escapism and joy that only a film of this genre can bring?’ – Sarah Buddery Review.

The film is similar to movies such as Rocketman and Bohemian Rhapsody yet the film is as much about music as it is told with music.

Inspired by an incredible true story, and based on the memoir ‘Greetings From Bury Park’ by Sarfraz Manzoor, the film tells the story of Javed Khan (Vivek Kalra), a Pakistani teenager who dreams of a life outside Luton, far away from his very traditional family and particularly his slightly overbearing Father (Kulvinder Ghir) who believes Javed can be anything he wants to be. As long as one of those things is a lawyer, an accountant or an estate agent! When his friend Roops (Aaron Phagura) introduces him to The Boss aka Bruce Springsteen, Javed’s world is turned upside down and through the lyrics of the legendary musician, he finds his voice.

Release of film: 2019

More than one poster design is made to involve all cultures, languages and to keep the advertising interesting.

• Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
production companies including Levantine Films. Bend it Films and Ingenious Media.
• Identification of how Blinded by the Light is characteristic of a low-mid budget release, considering production, distribution and circulation
• The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
• The use of film festivals in finding distribution deals for films
• Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
• Marketing techniques such as use of genre, nostalgia, identity, social consciousness
• Distribution techniques – reliance on new technology; VOD, streaming
• Regulation of the industry through BBFC (British Board of Film Classification).
• Regulation including Livingstone and Lunt

– Hautlieu creative blog

Blinded by the light, Essays, Exam Prep, Institution, NEA

Blinded by the light

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Blinded by the Light: (Gurinder Chadha, UK, 2019)

This is a Targeted Close Study product for which you will need to focus on the following areas ofthe Theoretical Framework:
• Media Industries
Students are not required to watch the film for the assessment.

TASK 1: Use this post (and the links provided) to build up your own post and notes in preparation for the unseen question that you will take in class. CATEGORIES: NEA, INSTITUTION & EXAM PREP

Blinded by the Light is an example of low-medium budget film making. Students do not need to watch the film but will need to be familiar with the production context and distribution
materials including:
• website (Bend it Networks)
• website (Warners)
• posters
• trailer
• social media presence (Twitter, Instagram, facebook etc).
The film should only be studied in relation to Media Industries

Media Industries

Blinded by the Light is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.

• Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
production companies including Levantine Films. Bend it Films and Ingenious Media.
• Identification of how Blinded by the Light is characteristic of a low-mid budget release, considering production, distribution and circulation
• The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
• The use of film festivals in finding distribution deals for films
• Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
• Marketing techniques such as use of genre, nostalgia, identity, social consciousness
• Distribution techniques – reliance on new technology; VOD, streaming
• Regulation of the industry through BBFC (British Board of Film Classification).
• Regulation including Livingstone and Lunt

The Importance of Film Festivals

The following link discusses the use of a film festival to secure a distribution deal.

The Importance of recognisable Generic Conventions (and the use of familiar music)

Blinded by the Light has been described as a feelgood jukebox musical film using the music of Bruce Springsteen.
This link offers ideas about the importance of genre and this link about the use of recognisable music in the marketing of the film,
It was directed by Gurinder Chada, a British director known for Bend it Like Beckham

Social, economic and cultural contexts

Blinded by the Light is characteristic of contemporary cultural production in its use of new technology at production and distribution stages, reflecting shifting patterns of audience consumption. As a low-mid budget film, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.

These videos show how directors, their past work and the ideas they aim to communicate can be important in film marketing.

It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.

https://www.theguardian.com/commentisfree/2019/aug/29/my-film-blinded-by-the-light-memoirbritish-pakistani-cinema

https://www.theguardian.com/film/2019/jul/27/sarfraz-manzoor-bruce-springsteen-and-amolakchanged-my-life

CSP-Film-Blinded-by-the-Light-assessment-and-feedback-templateDownload
Advertising, Exam Prep, NEA, Representation

statement of intent – advert.

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for my ad I am going to use CeraVe as my product, I am going to create two different ads, one will be a modern it will consist of a teenage female model who will be photographed using the product as it is advertised towards teens who are wanting a relatively cheap and effective skin care it will also be and add targeted at both genders as the modern media is getting used to males being in the cosmetic ads which are now being produced by many major an very well known brands as a way to stray away from the idea that men should adhere to hyper masculinity. the brand who will be making my ad are. there will also be a fluidity of identity in the ad. even though it is a female on the ad, there Is nothing to indicate that it is a product is advertised towards just one gender or specific age range as it is more socially acceptable now for people of all genders and ages to use such a product.

the second ad will be one similar to that from the 1970’s however it will be a radical representation as the female will nit be oversexualised and no male will be present in the ad as it would have been very uncommon for men to appear or use such products as it could be seen as not masculine. this kind of product would have been advertised towards woman and so the male would be unnecessary as this is not using the ideology that ‘sex sells’. this ad will also be radicle as the female will not be viewed as below a male but as the main model as a way to showcase the product and not the female. this ad will be very much trying avoid the male gaze as a way to move away from the patriarchal society which was present in the 1970’s as there was a collective identity that only females used skin care and make up and that males don’t. this is why i would need to use a female to make it seem more realistic as males would have got a negative stereotype due to the abnormality of them using such a product.