Notes :

• A key example of a low-medium budget film production and US / UK co-production and distribution.
• New Line Cinema is an American film production studio which was founded in 1967 as well as being the distributor of Blinded By The Light film. New Line Cinema is associated with ‘indie’ films and is a division of Warner Bros. Entertainment. This altogether being part of the global conglomerate of WarnerMedia.
• This low budget production cost around $15 million and was co-funded by New Line Cinema, as well as other production companies such as Levantine Films, Bend it Films and Ingenious Media.
• Bruce Springsteen’s music is featured in getting the film financed and in the marketing of the film.
• The use of film festivals in finding distribution deals for films
• • Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
  • Marketing techniques such as use of genre, nostalgia, identity, social consciousness
  • Distribution techniques – reliance on new technology; VOD, streaming
  • Regulation of the industry through BBFC (British Board of Film Classification).
  • Regulation including Livingstone and Lunt
• A ‘feel goof jukebox musical film’ – description of Blinded by the Light film.
• The director of the musical was by Grinder Chadha. She is a British director known for Bend it Like Beckham.
• A mixture of independent and major production / distribution contexts, targeting towards a different audience to ‘indie’.
• Historical context is displayed by the film being based upon a true story. For example of a Pakistani boy growing up in the UK in the 1980s.

Blinded by the Light is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.

Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
production companies including Levantine Films. Bend it Films and Ingenious Media.

It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.

• website (Bend it Networks)
• website (Warners)
• posters
• trailer
• social media presence (Twitter, Instagram, facebook etc).

It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.

They use instagram, twitter facebook

They have 1472 Instagram followers and 37 posts. They last posted on the 17th august 2019.

13k likes on their facebook page

Blinded by the light has a trailer on Youtube posted on the Kinocheck.com channel with 1.1 million views.

3488 follwers on twitter

They use social media to advertise(distribute)

1. Cultural industries- Refers to various businesses that produce, distribute, market or sell products that belong categorically in creative arts. Including clothing, decorative material for homes, books, movies, television programs, or music.
2. Production- The action of making or manufacturing from components or raw materials, or the process of being so manufactured.
3. Distribution- Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. The methods by which media products are delivered to audiences, including the marketing campaign.
4. Exhibition / Consumption-The sum of information and entertainment media taken in by an individual or group. 
5. Media concentration-in which decreasing numbers of individuals and organizations own media outlets, effectively concentrating the ownership of multiple organizations into the control of very few entities. 
6. Conglomerates-a company that owns numerous companies involved in mass media enterprises.
7. Globalisation (in terms of media ownership)-The production, distribution, and consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross-culturally.
8. Cultural imperialism-Western nations dominate the media around the world which has a powerful impact
9. Vertical Integration-When a company does all 3 production, distribution and consumption
10. Horizontal Integration-When a company only produces.
11. Mergers- Combining two or more things into one.
12. Monopolies-concentrated control of major mass communications within a society.
13. Gatekeepers- is a process by which information is filtered to the public by the media.
14. Regulation-a rule or directive made and maintained by an authority.
15. Deregulation-the removal of regulations or restrictions, especially in a particular industry.
16. Free market-an economic system in which prices are determined by unrestricted competition between privately owned businesses.
17. Commodification-Process by which things, services, ideas, and people relations are transformed into objects for sale.
18. Convergence- a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
19. Diversity-it means understanding that each individual is unique, and recognizing our individual differences. 
20. Innovation- the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.

David Hesmondhalgh says; “All business is risky, but the cultural industries constitute a particularly risky business” 

Independent production companies can secure funding from private investors but usually they are funded by arts agencies, such as the British Film Council or the British Film Institute.

Unlike studio films, which usually have a mainstream cinema release, independent production companies enter their films into local, national and international film festivals to gain exposure with distributors who may then buy the distribution rights.

Producers: Gurinder Chadha, Jamal Daniel, Jane Barclay

DistributionBlinded By The Light was picked up by New Line Cinema at the 2019 Sundance Film Festival after a bidding war with various other major film distributors. The film had been well received by audiences at the film festival. The all-night auction following the world premiere at the Sundance Film Festival in January 2019 guaranteed the film a major global cinema release which many films never achieve.

Previously offered for sale at the 2018 Cannes Film Festival but did not attract a buyer at that point although UK distribution was secured by eOne Entertainment, a Canadian media company.

New Line Cinema are an American production studio owned by Warner Brothers Pictures Group.

The film was released in cinemas worldwide in August 2019. The DVD release followed in December 2019 distributed by Paramount Home Entertainment – a Viacom company.

Deal with Amazon Prime secured in early 2020 for streaming in the UK.

Promotion and marketingBlinded By The Light was backed by a major international marketing campaign: Traditional marketing: trailer, film poster with review quotes etc.

Premieres – London, Luton and Asbury Park, New Jersey (attended by Bruce Springsteen).

Heavy social media presence – Facebook, Twitter, Instagram, YouTube.

Funding
Blinded By The Light cost around $15m to make. Key points:Bend It Films developed the film with support from Levantine Films and Ingenious Media.

Levantine Films is an independent production company that had a major success with Hidden Figures in 2016 which grossed $230m at the worldwide box office.

The Ingenious Group is an investment company that invests money in projects that have the potential to deliver future profits.

Warner Bros. Pictures is currently one of five live-action film studios within the Warner Bros. Pictures Group, the others being New Line Cinema, DC Films, Castle Rock Entertainment, and the Spyglass Media Group. The final installment of the Harry Potter film series is the studio’s highest-grossing film worldwide with $1.3 billion.^[5]established in 2008, and Jeff Robinov was appointed the first president of the company.

think: how many posts, date last posted on different film accounts and production accounts.

On February 28, 2008, Time Warner’s CEO at the time, Jeffrey Bewkes, announced that New Line would be shut down as a separately operated studio.

n May 8, 2008, it was announced that Picturehouse would shut down in the fall. Berney later bought the Picturehouse trademarks from Warner Bros. and relaunched the company in 2013.

New Line moved from its long-time headquarters on Robertson Boulevard in Los Angeles in June 2014 to Warner Bros.’ lot Building 76, formerly used by Legendary Entertainment, a former Warner Bros.

In 1987, during the austere days of Thatcher’s Britain, a Muslim teenager learns to live life, understand his family and find his own voice through the music of Bruce Springsteen.

Bruce Springsteen writes songs which combine mainstream rock musical style with narrative songs about working class American life. 

Blinded by the Light is an example of a US/UK co-production and distribution.

Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate , WarnerMedia.

New Line Cinema –  is an American Film production studio and a label of the Warner Bros.

WarnerMedia – is a Global Conglomerate of Warner Bros, Home Box Office, Turner Entertainment Networks, CNN Worldwide, etc

Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent

Blinded by the light has a trailer on Youtube posted on the Kinocheck.com channel with 1.1 million views.

It has a twitter page called “Blinded by the light movie” which has 3,489 followers and following 6 people.

 Distribution techniques – reliance on new technology; VOD, streaming.

New line Cinema

New Line Productions, Inc., doing business as New Line Cinema, is an American film production studio and a label of the Warner Bros.

It was founded in 1967 by Robert Shaye as an independent film distribution company, later becoming a film studio. It was acquired by Turner Broadcasting System in 1994; Turner later merged with Time Warner (now Warner Media) in 1996, and New Line was merged with Warner Bros.

New Line Cinema was established in 1967 by the then 27-year-old Robert Shaye as a film distribution company, supplying foreign and art films for college campuses in the United States. 

In 1976, New Line secured funding to produce its first full-length feature, Stunts (1977), directed by Mark Lester. Although not considered a critical success, the film performed well commercially on the international market and on television.

In 1980, Shaye’s law school classmate Michael Lynne became outside counsel and adviser to the company and renegotiated its debt. In November 1990, New Line purchased a 52% stake in the television production company RHI Entertainment (now Sonar Entertainment), which would later be sold to Hallmark Cards in 1994.

The studio is the flagship producer of live-action feature films within the Warner Bros. 

Animated films produced by Warner Bros. Animation and the Warner Animation Group are also released under the studio banner.

Warner Bros. Pictures is currently one of five live-action film studios within the Warner Bros. Pictures Group, the others being New Line Cinema, DC Films, Castle Rock Entertainment, and the Spyglass Media Group. The final instalment of the Harry Potter film series is the studio’s highest-grossing film worldwide with $1.3 billion.

Founded in 1923 by brothers Harry Warner, Albert Warner, Sam Warner, and Jack L. Warner, in addition to producing its own films, it handles filmmaking operations, theatrical distribution, marketing and promotion for films produced and released by other Warner Bros.

Warner Media is a powerful portfolio of iconic entertainment, news and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection.

 Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group). It is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.

Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.  The use of film festivals in finding distribution deals for films. Marketing techniques such as use of genre, nostalgia, identity, social consciousness. Distribution techniques – reliance on new technology; VOD, streaming.

It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.

Blinded by the Light is an example of low-medium budget film making. production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent

this film has production context and distribution
materials including:
• website (Bend it Networks)
• website (Warners)
• posters
• trailer
• social media presence (Twitter, Instagram, facebook etc).

Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia. The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film. Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.

Distribution techniques – reliance on new technology; VOD, streaming

Marketing techniques such as use of genre, nostalgia, identity, social consciousness