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language of moving image

Overview

In this post I will look at some of the conventions and key terminology associated with moving image. It would be useful to look at this post together with my post on Narrative. In this post moving image refers to Film, TV, adverts, animations, installations and other moving image products.

Moving Image Conventions

Different MEDIA FORMS have different MEDIA LANGUAGES as an introduction it is worth looking overall at what constitutes the LANGUAGE OF MOVING IMAGE – in other words, key terminology – which also suggests that there is a GRAMMAR or CONVENTION or set of rules

The following recognised conventions should help students to deconstruct key moving image media texts and will also help students to create their own moving image products, working within or against these conventions. Remember the key is to know what the rules are before trying to break them. It is also worth pointing out that when students make their own products, they often struggle with aesthetic concepts of SPACE, SIZE and SCALE and I have another post which looks at this in more detail.

As alluded to, when looking at moving image products, it is useful to make a link to NARRATIVE THEORY as most often the key ideas, codes and conventions that are put to use for moving image products, are usually put together to serve ideas around NARRATIVE. For example, character, theme, motivation, empathy, ideology and so on.

The first and most distinctive tool of a moving image product is the camera. The camera is used to create images and although I write about photography and a more detailed use of the camera in another post, I would just like to re-cap some of the key features of the camera in terms of creating a moving image product.

Genre

A style, type or category of entertainment. Often predictable.

Genre rests around a relationship between similarities and differences.

Genres are very important for institutions, audiences and industries.

“Producers are saddled with conventions and stereotypes, formulas and clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures” – this suggests that limitations are set out when attempting to create a film or moving image that will sell well, and there are difficulties in keeping similar ideas to fit the target audience, but making it slightly different so it isn’t boring or repetitive.

Steve Neale: “Genre is a repetition of differences and similarities to create different stories”

He argues that definitions and formations of genres are developed by media organisations. Furthermore it is seen that genres can change massively overtime, for example in 2002 Spider-man was released, which showed characters with super-human abilities to defeat villains with an opposing power, the films were seen to be comic like and colourful, whereas films from the exact same company like x-men were darker and more rough. But fast forward 20 years, action films are seen to have a lot more aspects of comedy and adventure in them to intrigue the viewers and keep the genre fresh and interesting.

This goes with Neales idea that genre keeps changing as society and humanity changes as well, film genre’s represent what is going on in the current moment in history, that could be opinions, events, politics, anything.

claude levi strauss

Binary means 2 different things completely that can be used for comparison. This theory suggests that narratives (=myths) are structured around binary options

eg: good v evil; human v alien; young v old, poor and rich.

As such, it encourages students to understand narrative as a structure of key (oppositional) themes that underpin action and dialogue to develop a set of messages that the audience are able to decode and understand.

CONCEPTSTRONGLY AGREEAGREENEUTRALAGREESTRONGLY AGREEOPPOSITE CONCEPT
SANEXINSANE
FEMALEXMALE
ORDERXDESTRUCTION
WHITEXBLACK
SADXHAPPY
POORXRICH

FUNCTION OF OPPOSITIONS IN MEDIA PRODUCTS

to clearly explain ideas, to create compelling genre, to create

Ghost Town Notes

Key idea: the political, personal and cultural are always intertwined.

Antonio Gramsci was an Italian philosopher in the 1930s, and he wrote about cultural hegemony.

Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.

Cultural hegemony works by passing the beliefs and ideas of the most powerful people in society as the only morally correct and legitimate one.

This is done by expressing and maintaining the ideas through its economic, political, moral, and social institutions (like the education system and the media).

These institutions socialise people into accepting the norms, values and beliefs of the dominant social
group.

The result of this is that society comes to believe that these ideas were not simply conjured up by people in power, but were created by some natural means and not fabricated.

Black Music as a Rebellious Notion

The lyrics of many reggae songs revolve around the black experience black history, black consciousness of economic and social deprivation, and a continuing enslavement in a racist ideology.

Reggae is often sung in Jamaican accents, emphasising a black subjectivity that is independent from white hegemony and offering a method of rebellion from the racist viewpoints offered by the white people inhabiting Britain.

Generally, black music brought forward ideas about challenging what Gilroy has termed, ‘the capitalist system of racial exploitation and domination’.

Britain’s streets erupted into rioting the day before Ghost Town reached number one in the charts. This was due to Ghost Town being released on 20 June 1981 against a backdrop of rising unemployment and it expressed the mood of the early days of Thatcher’s Britain for many.

“It was clear that something was very, very, wrong,” the song’s writer, Jerry Dammers, has said in an interview with the BBC.

Neville Staple (vocalist) said in Ghost Town that there was “too much fighting on the dance floor” which he sang from personal experience. This was closely related to the riots and violence which was occurring in Britain at this time, particularly because of the cultural hegemony involving black people who had migrated to Britain after the second world war. It was also linked with the rising unemployment rates in Britain at the time, particularly because of the work of Margaret Thatcher, the prime minister at the time who had closed the doors of a lot of factories, stripping many people of their jobs.

Paul Gilroy explores the construction of racial ‘otherness’ as an underlying presence within print media reportage during the 1970s and 1980s, arguing that criminalised representations of black males regularly stigmatised the black community. and set a bad example for the black community as a whole leading to racism and unfair treatment.

  • ‘Ghost Town’ is a haunting 1981 protest song that still makes sense today
  • It was The Specials’ last song before splitting up and reforming as The Special AKA and stayed at the top of the UK charts for three weeks.
  • The music video was directed by Barney Bubbles and filmed in the East End of London, Blackwell Tunnel and a before-hours City of London.

The fact that this music video is a Ska track relates to the idea that Britain has entered a state of multiculturalism in that Ska is a mix of reggae (Jamaican style music) and punk (white style rock music) and this represents how black and white people were intertwined at the time of the song’s release.

Todorov can be linked to Ghost Town in many ways. One of these is the idea that there is a beginning, middle and end to the music video as they start off in the tunnel in the beginning, enter the derelict city in the middle, and then return back to the tunnel at the end. I think this could represent the journey of many people coming from overseas to Britain at the time of the music video’s release, in that they were coming through the tunnel to get into Britain, they experienced harsh conditions while in Britain, and then left it, going back through the tunnel perhaps through the means of death, or perhaps imprisonment due to the cultural hegemony in effect at the time.

Levi-Strauss can be linked to Ghost Town in that binary oppositions are often hard to consider. For example, it is often unclear whether the music video is of a truly “black” or “white” nature, as many contrasting characters feature. However, there are some binary opposites that very clearly and obvious relate to ghost town, such as employed and unemployed being the latter.

Summed Up

Neville Staples – “Too much fighting on the dance floor” – Fighting and riots at the time because of unemployment – Thatcher and cultural hegemony as described by Gramsci involving black people.

Gilroy – “Racial Otherness” – Criminalised representations of black males set a bad example for the black community – racism, poor treatment.

Gilroy also describes “Postcolonial melancholia” – Idea that people from around the world in Britain are living reminders of the power Britain once had.

Genre of ghost town is Ska, genre is a repertoire of elements described by Neale – mix of reggae and punk music – Links to how black (Reggae) and white (Punk) people were constantly intertwined at the time whether they liked it or not.

Todorov – Beginning middle and end – Going through tunnel, into city and out via tunnel – journey of people from around the world – coming through tunnel into Britain, receiving harsh treatment in derelict city and exiting from Britain through the tunnel via death or perhaps imprisonment.

Levi – Strauss – Binary opposites – Black/white unclear, Unemployed/employed clear.

ghost town

Key Concepts:


● Cultural resistance
● Cultural hegemony
● Subcultural theory

Context:


● Race Relations
● Thatcher’s Britain

Case Studies:


● Rock Against Racism
● Rock Against Sexism
● 2 Tone

The Idea of Resistance and Political Protest:


● When we first think about political protest, what comes to mind?
○ Attempts to change to laws or legislation
○ Organised political movements
○ Public protests
○ Petitions, marches
● However, we can look at political protest in terms of:
○ Cultural resistance
○ Everyday people
● Why look at cultural resistance?
○ Overt political protest is uncommon. When it occurs, it often results in a backlash.
○ Even if overt political protest does results in changes in legislation, it won’t necessarily change public
opinion.
○ Culture is what influences people’s hearts, minds and opinions. This is the site of popular change.
Key idea: the political, personal and cultural are always intertwined

Cultural Hegemony:


● Antonio Gramsci: Italian philosopher writing in the 1930s
Key Terms:
● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values
● Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
ideology.
● The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
and social institutions (like the education system and the media).
● These institutions socialise people into accepting the norms, values and beliefs of the dominant social
group.
● As a result, oppressed groups believe that the social and economic conditions of society are natural and
inevitable, rather than created by the dominant group.

Subcultural Theory: The Birmingham School (1970s)


● In the 1970s, a group of cultural theorists in Birmingham applied Gramsici’s theories to post-war
British working-class youth culture
● Looked at working class cultures like the teddy-boys, mods, skinheads, and punks – subcultures
unified by shared tastes in fashion, music and ideology.
● They argued argued that the formation of subcultures offered young working class people a solution
to the problems they were collectively experiencing in society.
Positives of The Birmingham School’s subcultural theory:
● Validated the study of popular culture – previously considered superficial
Criticism The Birmingham School’s subcultural theory:
● Focused on white working class masculinity
● Ignored ethnic minority, female and queer youth cultures

Race:


● Bringing race into the picture in the 1980s, Paul Gilroy
highlighted how black youth cultures represented
cultural solutions to collectively experienced problems
of racism and poverty

Post-War British Race Relations:

After WW2, many Caribbean men and women migrated to Britain seeking jobs.
They were faced with racism and discrimination, and found it difficult to find
employment and housing.

During the 1970s and 1980s, the children of these Caribbean immigrants were
reaching adulthood. They were subject to violence and discrimination from both
the state and far right groups. However, they more likely to resist the racism of
British society compared with their parents.

Racism from the State: The Police


● Frequent clashes between the police and black youth
● Widespread fears over law and order, black street
crime and the figure of ‘the mugger’
● SUS laws
● New Cross Fire (1981)

film posters

statement of intent

My film is going to be about a girl who has been shielded from the real world all her life. She has only been around her two parents and her auntie her whole life. She was never allowed to leave the house. Home schooled all her life and her parents controlled everything. They had conditioned her to believe that anything outside their home was a danger but obviously as a growing child, her curiosity grew also. The main character – the 17 year old girl – does look to escape her home as she wants to explore the outside world.

At age 10 her curiosity started to grow and she started to look more out the windows but all she ever did see were foggy skies as her house was so far up on a hill, secluded from any other civilisation. From 11, she started to notice strange deliveries during the night as she always seen a bright headlight shine through her window at exactly 1:30am. When she was younger she believed it was a star as that was what she was lead to believe.

This film will be targeting teenagers who may relate to some extent. Maybe not relate literally but can relate figuratively speaking. A viewer might feel trapped in their own life therefore would seek comfort through this film because it may or may not be a similar experience.

The genre of my film is a thriller with some unexpected turns that will make it a horror. There is also mystery appearing in my film because

CSP 6: THE SPECIALS – GHOST TOWN

By Jon Kelly
BBC News Magazine
-‘Released on 20 June 1981 against a backdrop of rising unemployment’
-‘a depiction of social breakdown that provided the soundtrack to an explosion of civil unrest’
-‘its blend of melancholy, unease and menace took on an entirely new meaning when Britain’s streets erupted into rioting almost three weeks later – the day before Ghost Town reached number one in the charts.’
-‘ it expressed the mood of the early days of Thatcher’s Britain’
by Stephen Rodrick, 1990
Chicago Reader
-‘The main irony of the Specials’ songs, and in fact of the entire ska movement, was that lurking just beneath the “happy,” infectious dance beat were often chilling stories of the racial divisiveness and economic deprivation that characterized the dawning of the Thatcher era.’
John Bradbury, drummer of the Specials-‘”I saw it [Coventry] develop from a boom town, my family doing very well, through to the collapse of the industry and the bottom falling out of family life. Your economy is destroyed and, to me, that’s what Ghost Town is about.”

Thatcher’s Britain

  • Prime Minister 1979-90
  • Militant campaigner for middle class interests
  • Extreme attitude towards immigration
  • British Nationality Act 1981: introduced a series of increasingly strict immigration procedure and prevented Asian people from entering Britain

‘British national identity
could be swamped by people with different
culture’ – 1978 Interview

‘firm immigration control
for the future is essential if we are to achieve
good community relations’ – Conservative Manifesto

Resistance and Political Protest:

  • When you first think of political protest, you think of: petitions, political marches and movements, attempts to change legislation, protests etc…
  • However, when this occurs, it often results in backlash, mostly from the government in question
  • Even if protest does change legislation, it doesn’t always change opinions
  • It is culture that has the biggest influence on the way people think – this is the site of popular change
  • politics, people and culture are always intertwined

Cultural Hegemony:

  • Theorised by Antonio Gramsci, an Italian philosopher in the 1930s
  • Hegemonic – dominant, ruling, most powerful
  • Hegemonic Culture – the dominant culture
  • Cultural Hegemony – power, rule or domination maintained by ideological or cultural means

Cultural hegemony functions by encouraging the ideologies of the dominant social group as the only legitimate ideology. Their ideologies are expresses and maintained through economic, political, moral and social institutions. These institutions surround the people in their every day life, and eventually influence their subconscious into accepting the norms, values and beliefs of the dominant social group. As a result, oppressed groups are lead to believe that the social and economic conditions of society are natural and inevitable, rather than created by the dominant group.

Subcultures

  • Working class youth culture
  • unified by shared tastes in style, music and ideology
  • a form of resistance of cultural hegemony

Teddy Boys 1950s/60s: responded to post-war social changes

Skinheads 1960s: responded to social alienation as a result of 1950s conservatism and expressed working class pride

Punks 1970s: a reaction to capitalist middle class culture, alienation from adult working class, social, political and economic crisis of 1970s which resulted in mass youth unemployment. Believed in anti-establishment and individual freedom

Rude Boys 1960s/80s: reacted against oppression from state, police, racists. Emphasised self-confidence through listening to Jamaican ska lyrics about oppression and poverty

Post War British Race Relations

  • After WWII, Britain faced a mass labour shortage which lead to the migration of half a million people from the Caribbean (the Windrush generation 1950s-70s) searching for jobs
  • However, they faced severe discrimination which made it difficult for them to find employment and housing
  • During the 1970s and 80s, the children of the Wind Rush Generation were reaching adulthood, but found it difficult to find employment due to having faced the same prejudice their parents did – the difference was that they were willing to resist this racism

Racism from the state/police:

  • A clash between the police and black youth
  • police generated the idea that black people were criminals – more likely to steal, use drugs, start fights etc
  • Black community targeted by SUS Laws –  a stop and search law that permitted a police officer to stop, search and potentially arrest people on suspicion
  • New Cross Fire 1981 – fire started by racist arsonist, killing 13 black people, whose charges were completely dismissed

Racism from far-right groups – The National Front:

  • NF was a far-right group
  • promoted the end of immigration and the reparation of non-white brits
  • Blamed immigration for decline in employment, housing and welfare
  • 1970s – NF gained support of disillusioned of white youth leading to radical attacks and violence

Black Music as Resistance

Paul Gilroy – brought race into the societal divide and changes in the 1980s; he highlighted how black youth cultures represented cultural solutions to collectively experienced problems of racism and poverty

  • Black music offers a means of articulating oppression and challenging what Gilroy has termed ‘the capitalist system of racial exploitation and domination
  • The lyrics of many reggae songs revolve around the black experience, history, culture and consciousness of economic and social deprivation as well as criticising the the continuing enslavement of racist ideology

Rock Against Racism 1976-82

  • RAR campaign fought for the eradication of racism in the music industry against the rise of fascism among white working class youths
  • People believed they could prevent their audiences from being prejudice by the messages they put across in their music
  • RAR took advantage of the emerging subcultures who had similar anti-establishment ideologies as well as provided many different musical forms to which the campaign could project their anti-racist politics
  • RAR organised hundreds of musical events which united white bands with black bands – it was highly successful in shining a light on multiculturalism and unity
  • RAR’s fusion of youth culture and politics has been widely celebrated for making politics fun

Two Tone Britain

  • 2 Tone Records was founded by Jerry Dammers 1979 from The Specials which advocates the eradication of racism in British society
  • This created a new genre of British music that fused punk with Jamaican reggae and SKA
  • The bands signed by 2 Tone Records were largely multi-cultural, eg The Specials and The Selector, and represented the exact aim of RAR
  • 2 Tone bands were most vocal after the election of Prime Minister Margaret Thatcher in 1979 – writing lyrics about the politics of racism, sexism, violence, unemployment, youth culture and a corrupt system of government
  • 2 Tone gigs often attracted members of the right-wing which caused huge disruption

Ghost town

culture can change, resist and change political protest

The politial, personal and cultural are always intertwined

Political protest through music.

Cultural Hegemony:

● Antonio Gramsci: Italian philosopher writing in the 1930s

● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values

● Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
ideology.
● The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
and social institutions (like the education system and the media).
● These institutions socialise people into accepting the norms, values and beliefs of the dominant social
group.
● As a result, oppressed groups believe that the social and economic conditions of society are natural and
inevitable, rather than created by the dominant group.

BIRMINGHAM SCHOOL 1970s

first school to recognise the teenager subcultures such as punks- resistance through rituals.

race- Bringing race into the picture in the 1980s, Paul Gilroy
highlighted how black youth cultures represented
cultural solutions to collectively experienced problems
of racism and poverty.

Margaret Thatcher:
● Prime Minister 1979-1990
● Militant campaigner for middle-class interests
● In an 1978 interview: ‘British national identity
could be swamped by people with different
culture’
● Hardline attitude towards immigrantion
● Conservative Manifesto: ‘firm immigration control
for the future is essential if we are to achieve
good community relations’
● British Nationality Act of 1981: introduced a
series of increasingly tough immigration
procedures and excluded Asian people from
entering Britain.