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CSP REVISION

Tomb Raider & Metroid

TOMB RAIDER:

Language:

  • Lara Croft is the dominant signifier on the front cover
  • Paradigm of signifiers relating to action, adventure and violence
  • Iconic signs such as a gun, rope, gloves and a backpack create connotations of a more masculine woman which counteracts the stereotype of women and femininity. – the gun also implies the basic stock types of ‘Good guy vs Bad guy’
  • Use of the colour gold could be a symbolic sign linking towards treasure and wealth whilst also implying theft
  • The coding engraved into the stone on the back cover could be representing a different language – typically a non-English speaking country This also creates the sense of ‘the other’ without specifically othering a specific country
  • The age rating is a denotation as it warns customers the game may be inappropriate for ages younger

Language links to Roland Barthes, C.S. Pierce and Ferdinand de Saussure

Representation:

The dominant signifier is a reactionary representation of women as the lack of clothing worn represents the over-sexualisation of women and women in all media platforms. Her features are also exaggerated and accentuated through the use of tightly fitted clothing which creates unrealistic standards and ideologies of women for both genders to look up to. This can increase anxieties around body image and be damaging for young girls growing up. This also teaches girls and women to base their worth off the validation they receive from their body appearance, as both genders will learn that is socially acceptable to objectify women and to compare women to others. Furthermore, this will create and even bigger gender divide as it creates a lack of understanding for other connections other than physical. Camera positioning also contributes to the way in which women are perceived, women within video games are often seen with their features in shot at all angles whilst men are not. The characteristics also vary as women are seen to ‘saunter’ with some sassy walk and men are seen to walk ‘normally’ which shows that even within a video game woman are ‘seductive’. (Feminist frequency videos) However, Tomb Raider also provides a contrasting representation of women as the dominant signifier is female rather than male. Which countertypes to the usual ‘damsel-in-distress’ stereotype of women in video games- or even sometimes they are the ‘trophy’.

Representation links to Laura Mulvey (Male Gaze) and John Berger (Ways of Seeing) + (Feminist critical thinking)

Genre:

Tomb raider’s genre consists of action and adventure. Steve Neale talks about the repetition and differences within genre and weather they follow the typical conventions. Whilst Tomb Raider does follow the typical genre conventions featuring themes of violence however it does challenge the stereotypical male lead by utilising a main character as female, which serves to maintain interest in an evolving genre. The game utilises a third-person perspective which allows the audience to look around the character without her moving.

Narrative:

Perhaps the most poignant action code is the fatal battle between Lara and Larson. In this quick time event, the player takes limited control of the character and follows the on-screen prompts to shoot Larson. Each button press seems more intimate than the last. It’s clear from the softer music and Lara’s facial expressions that she regrets having to kill the henchman.

While these hermeneutic and proairetic codes provide the internal chronology of the narrative, the representation of the hero and villain is the most obvious example of Barthes’ definition of a symbolic code. Of course, Natla is dressed in a black suit – the colour code connoting her evil intent – and Lara is in her blue top. This simple binary opposition is also established by their different hair colour and accents.

When the player takes control of the avatar we are already in the disequilibrium stage. The player must overcome obstacles, puzzle and fight beasts in order to repair the disequilibrium and create a new equilibrium linking to Todorov’s narratology theory.

Audience:

Albert Bandura’s investigations demonstrated a link between young people watching violence on television and then expressing deviant behaviour in real life. The psychologist called this process symbolic modelling “Tomb Raider: Anniversary” is an action-adventure game which rewards violence because the players use their weapons to overcome the obstacles and save the planet. That final conflict with Larson is quite direct and emotional because it is performed as a quick time event where you make a clear and conscious decision to kill the character.

We can also link this to George Gerbner and his cultivation theory and mean world index as Tomb Raider exposes players to a series of violence. Where children may be at risk of perceiving the world as more violent then reality.

Industry:

[The original “Tomb Raider” was the first game developed by Core Design. The independent company was acquired by Eidos Interactive 1996 who helped finance their projects. After further mergers and acquisitions, Eidos Interactive is now a British subsidiary of Square Enix – a Japanese entertainment conglomerate.

This level of consolidation is typical of the concentration of media ownership identified by David Hesmondhalgh who was eager to highlight how the cultural industries were dominated by a very small number of firms. Although this gives the conglomerates incredible power, some critics would also argue this business model enables the creation of increasingly complex and financially risky games. For example, Core Design needed substantial funding to complete “Tomb Raider” or the game would never have left the design board.

It is also worth noting Eidos and Sony worked together to make “Tomb Raider” exclusive to the new PlayStation console rather than developing the game for the Nintendo or Sega platforms. This marketing strategy, which Hesmondhalgh called artificial scarcity, certainly helped the PlayStation brand to dominate the industry.

The computer game industry is one of the largest sectors in the entertainment business. It might be bigger than Holywood, but there are still lots of financial and legal pressures. “Tomb Raider: Anniversary” is a good illustration of the three formatting techniques used by companies to improve their chances of success.

First, it uses the iconography of action-adventure which will appeal to audiences who are already familiar with the genre. Third-person shooters are also incredibly popular with players. Lara Croft has developed into a cultural icon with her own fanbase, so the game can rely on her star power. Finally, franchises are easier to promote because the intellectual property is firmly established and there will an audience eager for the next instalment.

Square Enix reported the game sold 1.3 million copies worldwide, falling short of the return from the previous Tomb Raider games. It’s a risky business.]

^ NOT MINE!

METROID:

Language:

  • Title of the game suggests themes of space and/or science fiction – Pun for ‘meteoroid’
  • The iconic sign of a gun, like Tomb Raider, also implies violence
  • The dominant signifier is a girl (Samus Aran); however, this isn’t obvious as on the main cover she is disguised in an over-sized space suit.
  • Indexical signifiers such as mathematics related coding, numbers and diagrams and shapes, create a myth that displays links to action, suspense and a quest.
  • The symbolic sign of the white-like highlight that contours the dominant signifier, could symbolise innocence or power and goodness. – connotating to the fact that she is the ‘Good guy’

Language links to Roland Barthes, C.S. Pierce and Ferdinand de Saussure

Representation:

 This character counteracts the stereotypical representation, demonstrating a radical presentation of women and video games. The character’s appearance is not revealed until the last part of the game which helps to enhance a sense of freedom from the player as they can imagine/perceive the character to fit themselves. It is also implied the relationship between fictional characters and our factual lives are to do with the influence of media from a young age. Alike Tomb Raider, the dominant signifier is female which is a radical representation of women as it shows women in a more masculine dominated area. It helps to break the stereotype of women being the weaker gender or at least less capable in comparison to men. However, at the end of the game, Samus Aran is revealed wearing a blue body suit, in which, her body is majorly exaggerated and enhanced. Presenting an idealistic and non-realistic body type. This refreshing presentation is snatched away and the game, like so many others, fall into the archaic ways of appealing to the Male Gaze as a sales strategy.

Representation links to Laura Mulvey (Male Gaze) and John Berger (Ways of Seeing) + (Feminist critical thinking)

Genre:

Metroid is a hybrid genre due to its feature of action and adventure, horror and sci-fi. Steve Neale says there’s an ‘interplay of codes’ which refers to all the features connoting to a genre which help to convey attitudes and beliefs on an ideological world. An example in Metroid is ‘If you weren’t afraid of the dark before, you will be.’ which was a tagline used in marketing the game. It is reassuring for the audience to be able to recognise these codes within the game, such as violence, fictional worlds, powers, and parallel universes are all genre conventions of sci-fi and action. However the differences within this game also helps to entice/engage audiences.

Narrative:

The main character, Samus Aran, serves as the stock character of the hero as she goes on a rescue mission to find her missing troops. Here we can see Todorov’s narratology theory containing the structure of equilibrium, disequilibrium, recognition, resolution and new equilibrium. The threat posed by the bad guys is the disequilibrium, she then flies across three planets to collect a light and return it to it’s rightful place which serves as the repair that will create peace and a new equilibrium. The game also shows Levi Strauss’ binary oppositions between the characters. As in order to have Samus Aran as the hero that foreshadows there must be a villan which interweaves with Propp’s stock characters.

Audience:

Scanning through the game, most people would assume the target audience is mainly male because of the stereotypical representations of male and female games and the symbolic link between colours such as blue and pink that are associated with gender. An advert that was used to market the game also only featured two young boys playing the game, this also connotes that the primary target audience is male. Nintendo also called their controller the ‘Game Boy’ which would also suggest a gender bias. However, an industry historical review reported that more females were becoming “video game fans” and that 27 per cent of NES players in 1988 were female. The video game is regulated by PEGI and rated a 12 due to the features of violence.

Although we are exploring a virtual world full of ridiculous signifiers, audiences are still learning values and behaviours from a game which celebrates violence. In the development of his cultivation theory, George Gerbner included cartoon depictions of violence in his research because they resonated with the audience. He says the more someone is exposed to something the more they start to recognise it and believe the world is a far more dangerous place then it really is which links to his second theory of mean world index. Aether is a fictional planet. There was no catastrophic meteor. But the violence in the game feels real to a player immersed in that experience especially as it is played through first person which still creates the same tension and adrenaline as someone living in that experience. Here we can see the links to hyperreality and simulation that connotes to Baudrillard’s theory. Albert Bandura also drew attention to television as a socialising agent. Through a process of symbolic modelling, we copy the behaviour we see on the screen, especially if there is positive reinforcement. “Metroid Prime 2: Echoes” rewards players for their skill, gaining power ups and bonus content to defeat the bosses.

Industry:

As a Nintendo game Metroid is the product of one of a handful of conglomerates which dominate
the video games industry, a context which means that the study of the industry raises issues
which are central to contemporary media studies:
• The structure of Nintendo as a company and its control of production, distribution and
circulation
• The use of digital platforms to expand the output and reach of the games demonstrates how
institutions have responded to the impact of new technology.
• Regulation of games through PEGI
• Cultural industries including Hesmondhalgh

Social and Cultural contexts:

Metroid is a Japanese, sci-fi, action adventure video game developed by Nintendo. It is one of
Nintendo’s most successful franchises with 11 games available across all of the company’s
platforms. Metroid is a culturally significant game in the gaming universe due to its mix of style
and tone which combines Super Mario Bros style platforming with darker content, but also due to
the representation of the central character, Samus Aran. Aran is a bounty hunter whose gender
identity has been the subject of controversy and debate, leading some commentators to identify the character as transgender reflecting contemporary social and cultural contexts.

Article: Why Diversity Matters – Links as to why media should include more diversity in their representations. These quotes are referring to the gaming industry.

  • ‘ The industry traditionally projects an image that is young, white, straight and male’
  • ‘Most games feature white protagonists’
  • ‘A scene in Pakistan displays shop signs written in Arabic, even though Pakistani people speak English and Urdu, not Arabic’

Letter to the free

Common is an Oscar and Grammy award winning hip/hop rap artist who wrote Letter to the Free as a soundtrack to The 13th – a documentary by Ava DuVernay named after the American 13th amendment (the abolition of slavery). His output is highly politicised, existing in the context of a variety of social and cultural movements aimed at raising awareness of racism and its effects in US society (e.g.: Black Lives Matter). The product can also be considered in an economic context through the consideration of if and how music videos make money (through, for example, advertising on YouTube).

‘Shot me with your ray-gun
And now you want to trump me’

‘We staring in the face of hate again
The same hate they say will make America great again’

The arguments around postcolonial critical thought ‘constituted a fundamentally important political act’ (MacLoed, 200: 16)

In this view, the outlying regions of the world have no life, history or culture to speak of, no independence or integrity worth representing without the West.‘ (Said, 1993: xxi). Orientalism (1978) alongside Culture and Imperialism (1993) are key texts written by the respected academic Edward Said. He asked if ‘imperialism was principally economic‘ and looked to answer that question by highlighting ‘the privileged role of culture in the modern imperial experience’ (1997:3)

the power to narrate, or to block other narratives from forming or emerging, is very important to culture and imperialismEdward Said Culture and Imperialism, 1993: xiii

Jacques Lacan:

The Other

Often discussed by contempoary philosopher Slavoj Zizek, the recognition of the ‘Other’ is mainly attributed the French philosopher and psychoanalyst Jacques Lacan. A good way to develop an understanding of this term is in his exploration of the mirror stage of child development, whereby, as we cannot actually see ourselves as whole, we use a reflection to understand who we are / who we are not. Lacan proposed that in infancy this first recognition occurs when we see ourselves in a mirror.

… Applying that theory to culture, communications and media studies, it is possible to see why we are so obsessed with reading magazines, listening to music, watching films, videos and television because, essentially, we are exploring ‘The Other’ as a way of exploring ourselves.

letter to the free

Cultural resistance
● Cultural hegemony
● Subcultural theory

○ Attempts to change to laws or legislation
○ Organised political movements
○ Public protests
○ Petitions, marches

Cultural resistance
○ Everyday people

● Antonio Gramsci: Italian philosopher writing in the 1930s
Key Terms:
● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintain

Not whips and chains, all subliminal – Slavery is till alive, just not as how we remember it, this time its hidden.

The same hate they say will make America great again – Trump talks of a new country, however the hate and racism is still apparent.

For America to rise it’s a matter of Black Lives – In order for America to grow, the end of segregation needs to be changed.

Prison is a business, America’s the company

Freedom come (Freedom come)
Hold on (Hold on)
Won’t be long (Won’t be long – Repetition of freedom, is the signifier for the message behind the song.

Letter to the free

Music Video – Letter to the Free is a product which possesses cultural and social significance. It will invite comparison with other music videos allowing for an analysis of the contexts in which they are produced and consumed

This is a targeted CSP and needs to be studied with reference to two elements of the Theoretical Framework (Media Language and Media Representation) and all relevant contexts

“Letter to the Free,” like “13th,” addresses the issue of mass incarceration in the United States, “The 13th is an amendment that says slavery is abolished unless someone commits a crime… It’s evolved [and] is now targeting black and brown people across America for mass incarceration. It’s an epidemic that’s destroying America in many ways. So, for me to write a song about this, it’s fulfilling. It’s what I want my music and art to be, part of the enlightenment, part of moving things forward.”

When we first think about political protest, what comes to mind?
○ Attempts to change to laws or legislation
○ Organised political movements
○ Public protests
○ Petitions, marches

Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
ideology.
● The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
and social institutions (like the education system and the media).
● These institutions socialise people into accepting the norms, values and beliefs of the dominant social
group.
● As a result, oppressed groups believe that the social and economic conditions of society are natural and
inevitable, rather than created by the dominant group.

Lyrics

‘Not whips and chains, all subliminal’

‘Shot me with your ray-gun
And now you want to trump me’

‘And we gonna free them, so we can free us’

POSTCOLONIALISM:

has a kind of hook or link into empire and colonialism

great literature has a timeless and universal significance [which] thereby demotes or disregards cultural, social, regional, and nations differences in experience and outlook’ (Barry, 2017: 194).

The arguments around postcolonial critical thought ‘constituted a fundamentally important political act’ (MacLoed, 200: 16)

Edward Said Culture and Imperialism, 1993

The Link between culture, imperial power & colonialism

the power to narrate, or to block other narratives from forming or emerging, is very important to culture and imperialism

The mode is characterised by ‘the desire to contain the intangibilities of the East within a western lucidity, but this gesture of appropriation only partially conceals the obsessive fear.’ (Suleri, 1987:255)

‘an economic system like a nation or a religion, lives not by bread alone, but by beliefs, visions, daydreams as well, and these may be no less vital to it for being erroneous’V. G. Kiernan

 ‘the privileged role of culture in the modern imperial experience’ (1997:3)

Jacques Lacan:

The other:  we cannot actually see ourselves as whole, we use a reflection to understand who we are / who we are not

letter to the free

Youth Culture as Political Protest (Jodie’s Presentation)

Key Concepts:
● Cultural resistance
● Cultural hegemony
● Subcultural theory

The Idea of Resistance and Political Protest –

  • Culture is what influences people’s hearts, minds and opinions. This is the site of popular change

Key idea: the political, personal and cultural are always intertwined

Cultural Hegemony:

Antonio Gramsci » Tom Shakespeare
Antonio Gramsci: Italian philosopher writing in the 1930s

Key words:

● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.

Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
ideology

“Letter To The Free”
(feat. Bilal)
(from “13th” soundtrack)

Common is an Oscar and Grammy award winning hip/hop rap artist who wrote Letter to the Free as a soundtrack to The 13th – a documentary by Ava DuVernay named after the American 13th amendment (the abolition of slavery).

COMMON

Born: March 13, 1972 (age 49 years), South Side, Chicago, Illinois, United States

Net Worth: £45Million

First rapper to win an academy award

Common was formerly known by common sense

Commons genre of music he records is Hip Hop, Neo Soul and Progressive Rap.

Quotes from “Letter To The Free”

“Slavery’s still alive, check Amendment 13”

“We ain’t seen as human beings with feelings”

“Black bodies being lost in the American dream”

“Prison is a business, America’s the company
Investing in injustice, fear and long suffering”

Letter to the free

 Letter to the Free is a product which possesses cultural and social significance.

The rapper in the music video is called Common and he wrote the lyrics as a soundtrack to the film The 13th which is about the abolition of slavery.  It was aimed at raising awareness of racism and its effects in US society (e.g. Black Lives Matter). It focuses on the history and contemporary experience of African Americans and can explore of the effect of social, cultural and political context on representations of ethnicity.

Cultural hegemony: theory developed by Gramsci: Italian philosopher writing in the 1930s. How social classes come to dominate society (capitalist). Hegemony implicates power into cultural texts by framing the ideologies of the dominant social group as the only legitimate ideology.

Theory of communicative action: theory developed by Habermas. Public sphere excluded the poor and uneducated. Habermas argues that the development of early modern capitalism brought into being an autonomous arena of public debate. Where and how is news talked about by the public; democracy depends on a public which is informed, aware, and which debates the issues of the day. Habermas believes the mass media has reduced the effectiveness of the public sphere.

Lyrics

  • Prison is a business, America’s the company
  • Slavery’s still alive, check Amendment 13’
  • ‘Black bodies being lost in the American dream’

Letter to the free


Music Video – Letter to the Free
 is a product which possesses cultural and social significance. It will invite comparison with other music videos allowing for an analysis of the contexts in which they are produced and consumed.

His output is highly politicised, existing in the context of a variety of social and cultural movements aimed at raising awareness of racism and its effects in US society.

resistance a political protest:

Key idea: the political, personal and cultural are always intertwined, Culture is what influences people’s hearts, minds and opinions. This is the site of popular change.

Cultural Hegemony:

Antonio Gramsci: Italian philosopher writing in the 1930s developed this theory.

Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values
● Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
ideology.
● The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
and social institutions (like the education system and the media).
● These institutions socialise people into accepting the norms, values and beliefs of the dominant social
group.
● As a result, oppressed groups believe that the social and economic conditions of society are natural and inevitable, rather than created by the dominant group.

Key Concepts:
● Cultural resistance: the use of art/literature to challenge or fight oppressive system or power holders.
● Cultural hegemony: domination or rule maintained through ideological or cultural means. It is usually achieved through social institutions.
● Subcultural theory: Cohen’s subcultural theory assumes that crime is a consequence of the union of young people into so-called subcultures in which deviant values and moral concepts dominate. Subcultural theory became the dominant theory of its time.

Slavery’s still alive, check Amendment 13
Not whips and chains, all subliminal – amendment states that you can still be a slave if you are a criminal even though we don’t see it with whips and chains it is still apparent in society.

We staring in the face of hate again
The same hate they say will make America great again
No consolation prize for the dehumanized- no great version for those that’re dehumanised and treated differently, questioning who the great America is for and wanting it to be elaborated.

Post Colonialism:

-Has a hook or link to empire and colonialism, it occupies the shadow of slavery.

the power to narrate, or to block other narratives from forming or emerging, is very important to culture and imperialismEdward Said Culture and Imperialism, 1993: xiii

Overall, POSTCOLONIALISM operates a series of signs maintaining the European-Atlantic power over the Orient by creating ‘an accepted grid for filtering through the Orient into Western consciousness‘. (Said, 1978:238). Or as Paul Gilroy puts it, ‘a civilising mission that had to conceal its own systematic brutality in order to be effective and attractive’ (2004:8)

Post colonialism deconstructs and asks how we are measuring good or bad, post colonialism political thought postcolonial criticism challenges the assumption of a universal claim towards what constitutes ‘good reading’ and ‘good literature’; questioning the notion of a recognised and overarching canon of important cultural texts – book, poems, plays, films etc

Orientalism: The idea of stereotyping the middle east in a way they are exaggerated to be something worse so that the west can stay in power. Orientalism is the imitation or depiction of aspects in the Eastern world. These depictions are usually done by writers, designers, and artists from the Western world.

Jacques Lacan: “The Other”.

 we cannot actually see ourselves as whole, we use a reflection to understand who we are / who we are not. Lacan proposed that in infancy this first recognition occurs when we see ourselves in a mirror. Applying that theory to culture, communications and media studies, it is possible to see why we are so obsessed with reading magazines, listening to music, watching films, videos and television because, essentially, we are exploring ‘The Other’ as a way of exploring ourselves.

WE can not explore ourselves and will be constantly misunderstood, we are always looking for assurance.

Linking the two together the Other theory can be used to show how people compare others to us to justify a class and reinforced stereotypes.

LETTER TO THE FREE

Music Video – Letter to the Free is a product which possesses cultural and social significance. It will invite comparison with other music videos allowing for an analysis of the contexts in which they are produced and consumed.

Key Concepts:
● Cultural resistance
● Cultural hegemony
● Subcultural theory

What is a subculture?
● Working-class youth culture
● Unified by shared tastes in style, music and ideology
● A solution to collectively experienced problems
● A form of resistance to cultural hegemony

Antonio Gramsci:

Key Terms:
● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values

Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
ideology.
● The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
and social institutions (like the education system and the media).
● These institutions socialise people into accepting the norms, values and beliefs of the dominant social
group.
● As a result, oppressed groups believe that the social and economic conditions of society are natural and
inevitable, rather than created by the dominant group.

Prison is a business, America’s the company –

Black bodies being lost in the American dream – This suggests that black people are being killed in the American dream, the American dream can be seen by a dominant group of skin colour.

Slavery’s still alive, check Amendment 13 –

LEtter to the free

Awarded an Emmy for Outstanding Original Music and Lyrics, Common’s “Letter to the Free” speaks out against a justice system which helps to perpetuate the terrible inequality endured by many African Americans. With a disproportionate number of ethnic minorities incarcerated in prison, the lyrics criticise the money-making “business” of the “prison” system when these institutions should be a tool for positive reform and rehabilitation. Released in 2016, the rapper also worried about “staring in the face of hate” of Trump’s vision of America.

COMMON

Born: March 13, 1972 (age 49 years), South Side, Chicago, Illinois, United States

Net Worth: £45Million

First rapper to win an academy award

Common was formerly known by common sense

Commons genre of music he records is Hip Hop, Neo Soul and Progressive Rap.

LYRICS

“Prison is a business, America’s the company” linking to how Americas prison system is just a money making business, and how instead of rehabilitation they focus on punishment. The Documentary 13th explains how people of colour were incarcerated for simple things like ‘loitering’ and how since crack was more popular was more popular with people of colour having 10 oz of it meant more jail time than 100 oz of cocaine even though thy are the same drug.

“No consolation prize for the dehumanized” links to how ethnic minorities are dehumanized and wouldn’t get the same benefits as other ethnic groups. Furthermore, “dehumanized” relates to how poorly ethnic minorities are treated.

Antonio Gramsci

Cultural Hegemony:
● Antonio Gramsci: Italian philosopher writing in the 1930s
Key Terms:
● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values
● Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
ideology.
● The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
and social institutions (like the education system and the media).
● These institutions socialise people into accepting the norms, values and beliefs of the dominant social
group.
● As a result, oppressed groups believe that the social and economic conditions of society are natural and

https://hautlieucreative.co.uk/media23al/wp-content/uploads/sites/58/2022/01/Music-as-Political-Protest.pdf

Postcolonialism

But here it is specifically looking at identity and representation through the lens of Empire and Colonialism.

The Shadow of Slavery

In other words, postcolonial criticism challenges the assumption of a universal claim towards what constitutes ‘good reading’ and ‘good literature’; questioning the notion of a recognised and overarching canon of important cultural texts – book, poems, plays, films etc – much of which is institutionalised into academic syllabi.

The Link between culture, imperial power & colonialism

the power to narrate, or to block other narratives from forming or emerging, is very important to culture and imperialism

Edward Said Culture and Imperialism, 1993: xiii

He asked if ‘imperialism was principally economic‘ and looked to answer that question by highlighting ‘the privileged role of culture in the modern imperial experience’ (1997:3)

Jacques Lacan

The ‘other’

Common – Letter To The Free

Common is an advocate for criminal justice reform and is the founder of Imagine Justice, a non-profit organisation dedicated to “empowering communities and fighting injustice wherever it appears”. “Letter to the Free” is his rally call against racism and the different forms of slavery still being used in America.

Awarded an Emmy for Outstanding Original Music and Lyrics, Common’s “Letter to the Free” speaks out against a justice system which helps to perpetuate the terrible inequality endured by many African Americans. With a disproportionate number of ethnic minorities incarcerated in prison, the lyrics criticise the money-making “business” of the “prison” system when these institutions should be a tool for positive reform and rehabilitation. Released in 2016, the rapper also worried about “staring in the face of hate” of Trump’s vision of America.

Common’s “Letter to the Free” was written for a documentary exploring this criminalisation of African Americans. Directed by Ava DuVernay, The “13th” also focused on the “systems of racial control” and state laws which seem to discriminate against impoverished ethnic minorities who are then more likely to be convicted of a crime and imprisoned. For instance, despite making up 13% of the total US population, black inmates account for nearly 40% of the prison population.

Why is letter to the Free in black and white? The marches were a non-violent protest to demonstrate the desire of black Americans to exercise their constitutional right to vote. Common returned to the theme of protest with Letter to the Free – highlighting the mass incarceration of black Americans.

Quotes

‘Black bodies being lost in the American dream’ – This quote portrays the meaning that black people living in America are being forgotten about in the ‘progress’ of America.

‘Slavery’s still alive, check Amendment 13’ – Common believes that slavery is still alive no matter how hard America are4 trying to push down the actual word ‘slavery’. He provides evidence for the modern day slavery with the 13th amendment.

‘Not whips and chains, all subliminal’ –

Who is Common?

Lonnie Rashid Lynn, known by his stage name Common, is an American rapper and actor. He debuted in 1992 with the album Can I Borrow a Dollar?, and gained critical acclaim with his 1994 album Resurrection. He maintained an underground following into the late 1990s.

American hip-hop artist, actor, and activist who became a mainstream success in the early 21st century, known for intelligent and positive lyrics that were performed in a spoken-word style. He was the first rapper to win a Grammy Award, an Academy Award, and an Emmy Award.

Common quit college to devote his time to music. He originally performed under the name Common Sense, but a band with the same name sued, and in the mid-1990s he shortened his stage name to Common.

Youth Culture as Political Protest – Jodie’s PowerPoint.

1 in 4 people are locked up in America.

Postcolonialism

Specifically looking at identity and representation through the lens of Empire and Colonialism. The Shadow of Slavery. Postcolonial criticism challenges the assumption of a universal claim towards what constitutes ‘good reading’ and ‘good literature’.

ORIENTALISM:

The Link between culture, imperial power & colonialism

the power to narrate, or to block other narratives from forming or emerging, is very important to culture and imperialism

Edward Said Culture and Imperialism, 1993: xiii

He asked if ‘imperialism was principally economic‘ and looked to answer that question by highlighting ‘the privileged role of culture in the modern imperial experience’ (1997:3)

Edward Said – He argues that Orientalism is “a style of thought based upon an ontological and epistemological distinction between ‘the Orient’ and ‘the Occident’ (2003: 2). In this way, Orientalism tends to rely on a binary opposition between the West and the East that most of times is misleading and destructive.

Jacques Lacan – The ‘Other’