Semiotics – the study of signs

C S Pierce studied signs

iconic sign (a sign that looks like the object) – the earth, the sky, light

indexical sign (a sign that has a link to its object) – the text of “media”, the shading of the text, the lines connecting the types of media

symbolic sign (a sign that has a arbitrary or random link to its object) – YouTube logo, the Instagram logo, the Facebook logo

C S Pierce

Iconic Signs – Abraham Lincoln, Stalin, Newspaper

Indexical Signs – The YouTube symbol relates to social media. Abraham Lincoln relates to being a US president, Joseph Stalin relates to coming from Russia

Symbol signs – A symbol sign would be the colour white, another symbolic sign would be the letter M, another symbol sign would be the fact that the dimensions of the post is similar to a rectangle.

Iconic sign:

The Instagram logo is not the actual Instagram logo, but it looks like it.

Indexical Sign:

The Apple logo is trying to look like an apple but it is only a silhouette.

Symbolic Sign:

The M in the Mcdonald’s logo has relevance to the letter we read as M.

Iconic Sign

The iconic signs in my banner are the magazines as they are not the actual magazine covers but look exactly like the magazine cover.

Indexical Sign

an indexical sign in my banner is the word ‘ media’ as it is representing the subject media.

symbolic sign

a symbolic sign in my banner is all of the magazines collaged to look like bunting.

Semiotics

1. Sign = something that represents something else
2. Code = constructs meaning in media form
3. Convention = the way of doing something
4. Dominant Signifier = the most important thing that stands in for something else
5. Anchorage = words that join an image to give meaning and context.

Ferdinand de Saussure:

1. Signifier = something that stands in for something else
2. Signified = something that is being evoked

C S Pierce:

1. Icon = a sign that looks like an object
2. Index = a sign that has a link to an object
3. Symbol = a sign that has a random link to its object

Roland Barthes:

1. Signification = process of constructing meanings from the sign
2. Denotation = the literal meaning of something
3. Connotation = meanings associated or interpreted with something
4. Myth = a widely held but false belief or idea
5. Ideology = the science of ideas
6. radical = something unexpected
7. reactionary = an expected idea