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Political compass – Key terms

Racism – Pushing or creating the ideology that one race is more superior or better than another in one or more ways.

Patriotism – Being proud and doing anything in the name of or for your country.

Militarism – Using the military or any section of the army to publicise or push an idea to the public.

Combination of media and information – When entertainment becomes mixed with education or information, resulting in both in one program or film.

IssueThe Daily Mail(Textual evidence)The Daily Mail (institutional evidence) The I (Textual evidence)The I (institutional evidence)
Sexuality/genderThe Daily Mail’s main target audience is lower-middle-class British women. It was the first newspaper in the UK to write articles targeted at women.

In 2014, after Emma Watson spoke at the launch of the United Nations HeForShe campaign, the Mail was criticised for focusing its coverage on Watson’s dress and appearance, rather than the content of her speech, in which Watson complained how media had sexualised her in their coverage from when she was 14.

Views on conservative/ labour partyPage 18: Boris Johnson is by a country mile the best person to lead the Tory Government.Right wing.Page 20: “Didn’t side with a political party in the 2017 and 2019 election

Lord Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style.
Business over humanityPage 14: “Charles’ plea… ‘lets not go back to bickering after the weekend, Britain’ “Daily Mail and General Trust plc (DMGT) is a British multinational media company, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company.[1] The head office is located in Northcliffe House in KensingtonLondon. DMGT’s annual revenue is around £1bn.The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom
PatriotismPage 4/5 “Queen wants ‘renewed sense of togetherness’

Page 18: ” ‘The British really are the masters of Ukraine. They have [President] Zelensky in their pocket. Its bitter for me not to recognise it’ We are not of course” (this shows how daily mail immediately defends its country)
First published in 1896 by Lord Northcliffe, it is the United Kingdom’s second biggest-selling daily newspaper after The Sun.
Racism / racial superiority1-14: All about the country being together and supporting each other, yet only 1 person of colour appears in the paper. 
ImmigrationLord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s
Terrorism
LGBTQ+ RightsPage 21: “Backlash as transgender paedophile is spared jail” 
Religion
EducationDaily Mail long noted for its foreign reporting, it was one of the first British papers to popularize its coverage to appeal to a mass readership.
Tax Page 23: “Proof that the poorest people get his worse by rising inflation”
Questioning of authorityPage 21: “Backlash as transgender paedophile is spared jail”
Monopolies/ companiesPage 21: “Ivory trade banned in UK”
Military/WarPage 18: “Boris is right and macron wrong. Saving Putins face is a mugs game” Page 19: “Vladimir Putin deserved to be crushed for the sake of his country”
Information fused with entertainmentPage 9: “He’s at it again! Louis, court Jester of the Royal Box” 
Disability
AuthoritarianPage 2: “Tory rebels ‘are plotting course to catastrophe’ Page 25: “Musk told staff to return to the office for a minimum of 40hours or to be fired”
LibertariansPage 20: “Thank you for saying what needed to be said about the isralian state”
“How long before Priti Patek makes it illegal to boo at someone we find offensive?”
Nick clegg, a deputy prime minister sided and said he is a reader of ‘The I’
NationalismPage 6: “Final parade was so very British”

Daily mail 10 facts:

  1. Daily Mail and General Trust plc (DMGT) is a British multinational media company, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company.[1] The head office is located in Northcliffe House in KensingtonLondon. DMGT’s annual revenue is around £1bn.
    2. First published in 1896 by Lord Northcliffe, it is the United Kingdom’s second biggest-selling daily newspaper after The Sun.
    3. Daily Mail long noted for its foreign reporting, it was one of the first British papers to popularize its coverage to appeal to a mass readership.
    4. The Daily Mail’s main target audience is lower-middle-class British women. It was the first newspaper in the UK to write articles targeted at women.
    5. 3.8 million readers weekly in the UK.
    6. In 2014, after Emma Watson spoke at the launch of the United Nations HeForShe campaign, the Mail was criticised for focusing its coverage on Watson’s dress and appearance, rather than the content of her speech, in which Watson complained how media had sexualised her in their coverage from when she was 14.
    7. Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s
    8. Right wing.
    9.
    10.

The I Facts:

1. It is aimed at “readers and lapsed readers” of all ages and commuters with limited time
2. The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom
3. Since being named National Newspaper of the Year at the 2015 News Awards,[36] the i has also gone on to win and be shortlisted for numerous awards in the UK.
3. The newspaper contains “matrices” for news, business and sports—small paragraphs of information which are expanded upon in full articles further on in the paper.
4. Lord Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style.
5. 1,636,943 readers weekly across the UK.
6. Nick clegg, a deputy prime minister sided and said he is a reader of ‘The I’
7.
8.
9.
10.

THE DAILY MAIL AND THE I

Political Compass- Key Terms

Right Wing- Conservative (Biased to economy)

Left Wing- Labour (Biased to humanity)

  • Class superiority
  • Business over humanity
  • Racial superiority
  • Freedom of people
  • Patriotism
  • Restriction of immigration
  • Militarism
  • Globalisation
  • Abortion
  • Protectionism
  • Regulation
  • Monopolies
  • Discipline
  • Commodities
  • LGBTQ+ Rights
  • Religion
  • Charity
  • Education
  • Tax
  • Disability

political compass – key terms

Left wing –  advocates greater social and economic equality

Right wing – certain social orders

Globalization – the process by which businesses or other organizations develop international influence or start operating on an international scale.

Racism – prejudice, discrimination, or antagonism by an individual, community, or institution against a person or people on the basis of their membership of a particular racial or ethnic group

Justified Military Intervention – A military response may be necessary to contain and extinguish an environmental threat before it spreads and causes death and damage in a region or worldwide

freedom – the power or right to act, speak, or think as one wants.

Commodification – Within a capitalist economic system, commodification is the transformation of things such as goods, services, ideas, nature, personal information, people or animals into objects of trade or commodities.

prejudice – Prejudice can be an affective feeling towards a person based on their perceived group membership.

patriotism – the quality of being patriotic; devotion to and vigorous support for one’s country.

Racial superiority-  racism that people may exhibit asserting that their group, ethnicity, or the like may be superior to another

counter-terrorism – measures designed to combat or prevent terrorism

democracy – a system of government by the whole population or all the eligible members of a state, typically through elected representatives

nationality – the status of belonging to a particular nation

equality – the state of being equal, especially in status, rights, or opportunities

Political Compass

Key IdeaDaily Mail (Textual Evidence)Daily Mail (Institutional Evidence)The I (Textual Evidence)The I (Institutional Evidence)
Globalisation, Humans/Business“Around the world yesterday”
Patriotism“Joyous Jubilee”
Military Intervention“First Russian missiles in months rain down on capital”Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930sBritain to send long-range arms for the first time”
Separation – Classes“Mystique of the royals is strong as ever”“Proof that the poorest people get hit worse by soaring inflation”
Untrustworthy Corporations“Travel warning over tube strike”
Freedom
Commodification“Families pay after easyJet chaos”On 14 September 2019, The i weekend price rose from £1 to £1.20.
Manipulation
Personal Wealth“She – and we – have all earned a place in history”DMGT has an annual revenue of around £1 Billion.In December 2017, the owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million.
Prejudice
Splitting Wealth“Lunch for 18 Million!”
Religion“Pope’s mobility problems spark new retirement speculation”
Charity
Social security
Views on schooling
Older valuesPictures from 1950s, 60s, 70s and 80s, “final parade was so very British”It was founded in 1896.
A survey in 2014 found the average age of its readers was 58.
Protectionism“Tory rebels “are plotting course to catastrophe”
Equality“He’s at it again! Louis, court jester of the royal box”
Feminismit has a majority female readership, with women making up 52–55% of its readers.

Daily Mail Facts

It was founded in 1896.

it is the United Kingdom’s highest circulated daily newspaper.

Content from the paper appears on the MailOnline website, although the website is managed separately and has its own editor.

The paper is owned by the Daily Mail and General Trust.

A survey in 2014 found the average age of its readers was 58.

It has a majority female readership, with women making up 52–55% of its readers.

Its website has more than 218 million unique visitors per month.

DMGT has an annual revenue of around £1 Billion.

The i Facts

Also published in London by Daily Mail and General Trust.

The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million.

The paper had an average daily circulation of 302,757 in March 2013, though that figure has since continued to decline, and had dropped to 233,869 by February 2019.

In December 2017, the owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million.

On 14 September 2019, The i weekend price rose from £1 to £1.20.

Media regulation task

Statement of intent:

I plan to make 3 products that are based off of the platform “Youtube kids”. I will make a poster (meant for in school boards and lampposts), a advert you would see on the side of your computer on a website and finally a billboard that would be seen in times square on a billboard or large screen.

For the poster I would like it look like example 1, 2 photos with big text and a 2 way colour background summarising the campaign so it is quickly read and understood.
For the advert I would like it to be similar but have more information on it than the poster with different photos and a eye catching headline to make people look. (example 2)
For the billboard I would like it to be simple and something that someone can understand within the 20 seconds its displayed, colourful and one photo with a big line that says “Would you want YOUR kids seeing this?” (example 3)

Piece 1, poster:

Piece 2, advert:

Piece 3, billboard:

regulation

libertarianism- Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association

authoritarianism- the enforcement or advocacy of strict obedience to authority at the expense of personal freedom. Examples of leaders who have used authoritarian leadership include Adolf Hitler, Benito Mussolini, Bill Gates, Kim Jong-un, Larry Ellison, Lorne Michaels, Richard Nixon and Vladimir Putin.

FocusSpecifics
why regulatetruth, appropriate messaging, knowledge, pubic decency, ethics and morals, privacy, diversity, regulate ownerships, monopolies and control.life of Brian
ACTi vision blizzards $18m settlement over sexual harassment suit
Elon Musk purchase of twitter
Rooney v Vardy
Depp v heard
Russia v Ukraine
what gets regulated newspapers, websites, advertisement
who regulates whatthe government, ministers, companies and organisations, law, Ofcom (radio), independent bodies, individuals and groups, BBFC (cinema)
ASA (advertisement) PEGI (games) IPSO (newspapers)
MCPS (music) PRS (performing rights, music)
copyright
ratings
how will regulation be put in placefilm
advertisement
tv
music
radio
video games
internet
books
newspapers
news
magazine
cartoons/animation
ALL MEDIA FORMS

regulation

Libertarianism

a political philosophy that advocates only minimal state intervention in the free market and the private lives of citizens.

Authoritarianism

he enforcement or advocacy of strict obedience to authority at the expense of personal freedom.

Right Wing – Conservative

Left Wing – Labour

Key Words from Political Compass test

Key Words / ThemesThe Daily MailThe i
Globalisation Promoting British clothing brand.
Business over the people
PatriotismUp to page 17 dedicated to Royal Family. Page 4 ‘sense of togetherness. Page 4 shows celebrations across the UK.
Page 18, from the Daily Mail’s comments ‘For 70 years. the Queen has put love of country and public service above all else. And, as the last four days of Platinum Jubilee celebrations have shown, the people love her for it. For an object lesson in the virtue of loyalty, the Tory rebels need look no further. This shows that the daily mail
Page 10, heading says ‘What will the reign of King Charles look like?’
Racial SuperiorityA lot of British
Use of Military
Polticsp2, TDM are in favour of Boris Johnson
Page 21, ‘Backlash as transgender paedophile is spared jail’ The daily mail mentions a TORY disagrees with them sparing jailtime which is showing that Tories make good decisions.
Authoritarian / LibertarianHas the editorial with just one editors opinionDoes have the editors voice but also has a group of opinions.

key qfocusspecifics
why regulate?truth
appropriate messaging
knowledge and information
public decency
ethics and morals
privacy
what gets regulated?newspapers
films
radio
advertisements
who regulates what?government
ministers
organisations and companies
court, law and order
ofcom
independent bodies and organisations
individuals and groups
bbfc
how will regulation be put in place?

Regulation

Libertarianism – a political philosophy that upholds liberty (freedom) as a core value. Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice and individualism.

Authoritarianism – the enforcement or advocacy of strict obedience to authority at the expense of personal freedom.

Hedonism – The belief that self-pleasure and good experiences are the main things you should aim for in life.

Pleasure – feelings of satisfaction and good experiences. Pleasure, however, can not be experienced without pain.

The Frankfurt School

The Frankfurt school studied the manufacture (commodification) of pleasure and good experiences, as they knew that society and human beings were starting to crave these things. The development of technology made the public more able to experience pleasure without going to the trouble of obtaining it.

The idea of the “teenager” came about in the 1960s, along with a permissive society, which meant that unpopular ideas such as homosexuality became more prominent and accepted.

Key QuestionFocusSpecifics
Why Regulate?Truth, appropriate messaging, knowledge and information, public decency, ethics, morals, privacy, health & safety, diversity, legal ownershipElon Musk – Twitter
Depp / Heard
Life of Brian
Rooney / Vardy
War in Ukraine
COVID
Who regulates what?Government, companies, police, courts, law & order, ofcom (broadcasting), independent bodies/organizations, individuals & groups, BBFC, PEGI
What gets regulated?Newspapers, wesbites, films, music videos, television, advertising, radio,
How is it regulated?Copyright, rating systems,

Regulation

Libertarianism is a political philosophy that upholds liberty as a core value. Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association.

Authoritarianism is a form of government characterized by the rejection of political plurality, the use of strong central power to preserve the political status quo, and reductions in the rule of law, separation of powers, and democratic voting.

Hedonism comes from the ancient Greek for ‘pleasure’. Psychological or motivational hedonism claims that only pleasure or pain motivates us. Ethical or evaluative hedonism claims that only pleasure has worth or value and only pain or displeasure has disvalue or the opposite of worth.

The Frankfurt School was a school of social theory and critical philosophy associated with the Institute for Social Research, at Goethe University Frankfurt in 1929. Founded in the Weimar Republic (1918–1933), during the European interwar period (1918–1939), the Frankfurt School comprised intellectuals, academics, and political dissidents dissatisfied with the contemporary socio-economic systems (capitalist, fascist, communist) of the 1930s. The Frankfurt theorists proposed that social theory was inadequate for explaining the turbulent political factionalism and reactionary politics occurring in 20th century liberal capitalist societies. Critical of both capitalism and of Marxism–Leninism as philosophically inflexible systems of social organization, the School’s critical theory research indicated alternative paths to realizing the social development of a society and a nation.

It is widely believed that a revolution in British social attitudes and behaviour took place during the Sixties, making Britain a secular ‘permissive society’. In popular accounts, this sea-change amounted to the discovery of ‘sex, drugs n rock n roll’ by the young. Unlike a political revolution, there was no single event that marked the beginning of changes that many contemporaries felt climaxed in the ‘Summer of Love’ of 1967, although others pointed to the trial of Penguin Books for publishing the novel Lady Chatterley’s Lover in 1960. A topic of roiling historical controversy since the decade ended, this module asks what changed in Sixties Britain and why it did so before considering the consequences and legacies of the period.

Key QuestionFocusSpecifics
Why Regulate?Truth
Appropriate messaging
Knowledge and information
Decency/Morales
Privacy
Depp vs Heard
Rooney vs Hardy
Life of Brian
Elon Musk’s purchase of Twitter
Activision sexual harassment
What gets regulated?Newspapers
Websites
Movies
Radio
Advertising
Video Games
Television
Books
Internet
The News
Who regulates what?Government
Organisations/Companies
Law and Order
Independent
Individuals and groups
ASA
PEGI
BBFC
IPSO
OFCOM
How will regulation be put in place?Copyright
Explicitly
Age Ratings
Legal ownership
Official Secrets Act

regulation


Wanting a free world – no rules


Favouring being in a world where there are rules and regulations as you believe that they are necessary- wanting to be told what to do.


Hedonism is the idea that humans actively seek to gain pleasure while avoiding pain. Epicurus theorises about how people are often unhappy because they have the ‘wrong’ idea of what makes us happy. After conducting research he proposed that we need only 3 major things- friends , alone time and finding piece in yourself.

The Frankfurt School

Teaches that industry’s such as media feed us information about what we should want so that they can sell it to us. Sometimes this is done by basically telling us what we should want.


1960’s Permissive society

A time where ‘things’ were changing- young people becoming more rebellious and more liberal



Focus Specifics
Why Regulate?Truth, Appropriate Messaging, Knowledge and Information, Morals / Decency, Privacy, Protection of Venerable People, Health and Safety, Diversity, Un-bias, Ownership/ Control,
Legal Ownership
Depp vs Heard,
Elon Musk purchasing twitter, Rooney vs Vardy,
Activision’s $18m sexual harassment lawsuit, Russia vs Ukraine
What gets regulated?Newspapers,
Websites, Movies, Music, Adverts, Books, Video Games, Music, Television, Social Media
Who Regulates What?Government, Ministers, Company’s, Police/Law, Independent Bodies or Organisations, Individuals and Groups,
ASA,
PEGI (Pan European Game Information),
IPSO (the Independent Press Standards Organisation),
Ofcom ( Office of Communications),
How is Regulation Enforced?age rating,
copyright