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CS PIERCE

Icon: A sign which looks like a symbol

Index: A sign that has a link to its objects

Symbol: A sign that is more random look to its objects (colour, shape)

RONALD BARTHES:

Myth: how words and images are systematically used to communicate cultural and political meaning

Radical: something that challenges dominant ideas

Ideology: System of ideas which form basis of economic or political theory or policy

Reactionary: something that confirms dominant ideas

Signification: Structural levels of signification, representation or a specific meaning

paradigm: a typical example or pattern of something

syntagma: an orderly combination of interacting signifiers which forms a meaning of words

Denotation: The most basic or literal meaning of a sign

connotation: Secondary meaning cultural meaning of signs or signifying signs, signs that are used for a secondary meaning.

Semiotics:

code: symbolic tools that are used to create meaning

Convention: A way that something is done

Dominant signifier: any material that signifies words on a page or facial expressions

Anchorage: Words that go with an image that provides content and information.

Sign: Something that could stand for something else (words, drawings or photographs)

Ferdinand De Saussure:

Signified: The idea being evoked by signifier.

Signifier: Stands in for something else

Statement of intention

My intention of my game I will create a female character who isn’t objectified like most games. It will be set in the jungle where she runs away from a group of criminals .The cover will be a girl dressed with camouflage bottoms and a black top with survival gear. In the background there will add a jungle setting and the main character right in the centre with her pet tiger who she befriends along her travel/hiding. The games aim is survival from running away from the group of men.

statement of intent

The intention of my video game cover will be to include a large title, alongside eye – catching images of which invite the player to become interested in playing my game. With a brief description on the back of the cover, players will have an insight into the excitement my game holds. My character is a female, of whom embarks on adventure through the treacherous rainforest in order to retrieve the lost treasure. Through using a female character I am avoiding a reactionary portrayal, whether this is through her clothing or actions.

Representation

The Male Gaze is the idea that men objectify and sexualise women. They depict them in ways that portray them as sexual objects.

Laura Mulvey was a British film theorist who tackled the centrality of the male viewer and his pleasure. She called this ‘The Male Gaze’. She wrote ‘Visual Pleasure and Narrative Cinema’ which showed all her findings and opinions.

John Peter Berger was known for his ‘Ways of Seeing’ This highlighted ‘The Male Gaze’.

Representation

Laura Mulvey (born 15 August 1941) is a British feminist film theorist. She was educated at St Hilda’s College, Oxford. She is currently professor of film and media studies at Birkbeck, University of London. Mulvey is best known for her essay, Visual Pleasure and Narrative Cinema, written in 1973 and published in 1975. It was the subject of much interdisciplinary discussion among film theorists, which continued into the mid-1980s. Critics of the article pointed out that Mulvey’s argument implies the impossibility of the enjoyment of classical Hollywood cinema by women, and that her argument did not seem to take into account spectatorship not organized along normative gender lines. Regarding Mulvey’s view of the identity of the gaze, some authors questioned “Visual Pleasure and Narrative Cinema” on the matter of whether the gaze is really always male. Mulvey does not acknowledge a protagonist and a spectator other than a heterosexual male, failing to consider a woman or homosexual as the gaze.

John Peter Berger was an English art critic, novelist, painter and poet.  His essay on art criticism Ways of Seeing written as an accompaniment to the BBC series of the same name, is often used as a university text. He lived in France for over fifty years. In 1972, the BBC broadcast his four-part television series Ways of Seeing and published its accompanying text, a book of the same name. The first episode functions as an introduction to the study of images.

representation

  • The male gaze is depicting women and the world through a straight males perspective, mainly seen in visual arts and literature.
  • The male gaze presents women as sexual objects and are mainly shown through clothing and movement.
  • John Berger- English art critic- author of ‘ways of seeing’
  • Laura Mulvey – British feminist film theorist – theorised of the male gaze.

Representations

Notes on youtube video:

The male gaze: invokes the sexual politics of the gaze and suggests a sexualised way of looking that empowers men and objectifies women. In the male gaze, the woman is visually positioned as an “object”. Her feelings and thoughts are less important than the males and she is “framed” by male desire.

Laura Mulvey: British feminist and film theorist who invented “the male gaze” theory. She is mostly known for her essay, “Visual Pleasure and Narrative Cinema” which focuses on John’s idea of “The male gaze”.

John Peter Berger: British essayist and cultural thinker as well as a plentiful novelist, poet, translator, art critic and screenwriter. He is best known for his book and BBC series “Ways of Seeing”. This book was largely based on the idea of “the male gaze”.

REPRESENTATION

In the book ‘Ways of seeing’ by John Berger it is suggested that woman are sexualised and depicted. This occurs within video games to give the assumed straight male that is playing a certain sense of empowerment, this is thought of as the male gaze.

The male gaze, developed by Laura Muvley, by definition is the act of depicting women and the world in visual arts and in literature, from a masculine and heterosexual perspective that presents and represents women as a sexual object that aids for pleasure of the heterosexual male viewer.

In Johns book he talks about the way both men and women are presented in visual culture, he suggests that both genders entice different ‘gazes’ meaning that they are looked at differently for example from different angles. This happens particularly for the female gender as there is an obvious representation of their bum and an over exaggeration of a hip sway.

Levelling up Quotes= ‘some of the only places where Black characters could be found was in sports games’

‘ the most-active gameplaying demographic is African American teenagers’

Diversity Matters=  ‘Aimed at children affected by cancer’

‘narrative game about multiracial communities living in the city’s urban areas’

Laura Mulvey= ‘One is scopophilia’

‘The determining male gaze protects its phantasy onto the female figure which is styled accordingly’