a style or category of art, music, or literature.

The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication.

Dennis McQuail 1987, p. 200

Genre rests around a relationship surrounding similarities and differences. Genre’s are really important for institutions and audiences.

. . . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . .

Scorcese, A personal Journey through American Cinema (1995)

Institutions can become genres in themselves.

a style or category of art, music, or literature.

A genre is a type/category of art, media or literature. It comes from the French word meaning ‘kind’ or ‘sort’. Genre rests around a relationship between similarities and differences. Genres are very important to institutions and audiences.

“saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures” – Martin Scorcese, a personal journey through American cinema (1995)

Genres are the same, but different at the same time.

Genre is a style or category of music, art or literature that represents what the viewer is about to watch / listen to.

Genre is based around similarities and differences and should be predictable and expected.

Genre is important for the institutions who produce the work and the audience who consume it.

Quote : saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . . – Scorcese, A personal Journey through American Cinema (1995)

Industries such as Warner Brothers or MGM make repetitive films or similar films due to a high investment in a singular genre. For example, a company would pay billions in props, costumes and co workers to be able to film a singular genre of film.

Genre is a type of music, film and anything which can be performed in different ways throughout media. There are differences and similarities, predictable or expected. It should also be unpredictable. Different people see genre in different ways- people who consume it.

‘saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres.‘

The work of Steve Neale is often referred to when discussing genre. One area he looks at, is the relationship between genre and audiences. For example, the idea of genre as an enabling mechanism to attract audiences based around predictable expectations. He argues that definitions and formations of genres are developed by media organisations (he specifically discusses the film industry), which are then reinforced through various agencies and platforms, such as the press, marketing, advertising companies, which amplify generic characteristics and thereby set-up generic expectations.

In general, the function of genre is to make films comprehensible and more or less familiar.

meanings

repertoire of elements,  corpus, realism 

key elements-consistently repeated, collection of written texts,  a way of portraying or thinking about reality.

A practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. It can also be considered as a mechanism, for ordering the relations between the two main parties to mass communication.

 It helps identify how media texts are classified, organised and understood, essentially around SIMILARITIES and DIFFERENCE. Media texts hold similar patterns, codes and conventions that are both PREDICTABLE and EXPECTED, but are also INNOVATIVE (different) and UNEXPECTED.

. . . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . . – this means that vertically integrations are massive factories that produce movies.

predictable expectations – When you know something is going happen or you are predicting it before it happens because it is very obvious

reinforced – which are done a certain way

amplify –

repertoire of elements –

verisimilitude –

corpus –

realism – looks very real

construction of reality. –

historically specific –

sub-genres –

hybrid genres –