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CSP REVISION

Tomb Raider & Metroid

TOMB RAIDER:

Language:

  • Lara Croft is the dominant signifier on the front cover
  • Paradigm of signifiers relating to action, adventure and violence
  • Iconic signs such as a gun, rope, gloves and a backpack create connotations of a more masculine woman which counteracts the stereotype of women and femininity. – the gun also implies the basic stock types of ‘Good guy vs Bad guy’
  • Use of the colour gold could be a symbolic sign linking towards treasure and wealth whilst also implying theft
  • The coding engraved into the stone on the back cover could be representing a different language – typically a non-English speaking country This also creates the sense of ‘the other’ without specifically othering a specific country
  • The age rating is a denotation as it warns customers the game may be inappropriate for ages younger

Language links to Roland Barthes, C.S. Pierce and Ferdinand de Saussure

Representation:

The dominant signifier is a reactionary representation of women as the lack of clothing worn represents the over-sexualisation of women and women in all media platforms. Her features are also exaggerated and accentuated through the use of tightly fitted clothing which creates unrealistic standards and ideologies of women for both genders to look up to. This can increase anxieties around body image and be damaging for young girls growing up. This also teaches girls and women to base their worth off the validation they receive from their body appearance, as both genders will learn that is socially acceptable to objectify women and to compare women to others. Furthermore, this will create and even bigger gender divide as it creates a lack of understanding for other connections other than physical. Camera positioning also contributes to the way in which women are perceived, women within video games are often seen with their features in shot at all angles whilst men are not. The characteristics also vary as women are seen to ‘saunter’ with some sassy walk and men are seen to walk ‘normally’ which shows that even within a video game woman are ‘seductive’. (Feminist frequency videos) However, Tomb Raider also provides a contrasting representation of women as the dominant signifier is female rather than male. Which countertypes to the usual ‘damsel-in-distress’ stereotype of women in video games- or even sometimes they are the ‘trophy’.

Representation links to Laura Mulvey (Male Gaze) and John Berger (Ways of Seeing) + (Feminist critical thinking)

Genre:

Tomb raider’s genre consists of action and adventure. Steve Neale talks about the repetition and differences within genre and weather they follow the typical conventions. Whilst Tomb Raider does follow the typical genre conventions featuring themes of violence however it does challenge the stereotypical male lead by utilising a main character as female, which serves to maintain interest in an evolving genre. The game utilises a third-person perspective which allows the audience to look around the character without her moving.

Narrative:

Perhaps the most poignant action code is the fatal battle between Lara and Larson. In this quick time event, the player takes limited control of the character and follows the on-screen prompts to shoot Larson. Each button press seems more intimate than the last. It’s clear from the softer music and Lara’s facial expressions that she regrets having to kill the henchman.

While these hermeneutic and proairetic codes provide the internal chronology of the narrative, the representation of the hero and villain is the most obvious example of Barthes’ definition of a symbolic code. Of course, Natla is dressed in a black suit – the colour code connoting her evil intent – and Lara is in her blue top. This simple binary opposition is also established by their different hair colour and accents.

When the player takes control of the avatar we are already in the disequilibrium stage. The player must overcome obstacles, puzzle and fight beasts in order to repair the disequilibrium and create a new equilibrium linking to Todorov’s narratology theory.

Audience:

Albert Bandura’s investigations demonstrated a link between young people watching violence on television and then expressing deviant behaviour in real life. The psychologist called this process symbolic modelling “Tomb Raider: Anniversary” is an action-adventure game which rewards violence because the players use their weapons to overcome the obstacles and save the planet. That final conflict with Larson is quite direct and emotional because it is performed as a quick time event where you make a clear and conscious decision to kill the character.

We can also link this to George Gerbner and his cultivation theory and mean world index as Tomb Raider exposes players to a series of violence. Where children may be at risk of perceiving the world as more violent then reality.

Industry:

[The original “Tomb Raider” was the first game developed by Core Design. The independent company was acquired by Eidos Interactive 1996 who helped finance their projects. After further mergers and acquisitions, Eidos Interactive is now a British subsidiary of Square Enix – a Japanese entertainment conglomerate.

This level of consolidation is typical of the concentration of media ownership identified by David Hesmondhalgh who was eager to highlight how the cultural industries were dominated by a very small number of firms. Although this gives the conglomerates incredible power, some critics would also argue this business model enables the creation of increasingly complex and financially risky games. For example, Core Design needed substantial funding to complete “Tomb Raider” or the game would never have left the design board.

It is also worth noting Eidos and Sony worked together to make “Tomb Raider” exclusive to the new PlayStation console rather than developing the game for the Nintendo or Sega platforms. This marketing strategy, which Hesmondhalgh called artificial scarcity, certainly helped the PlayStation brand to dominate the industry.

The computer game industry is one of the largest sectors in the entertainment business. It might be bigger than Holywood, but there are still lots of financial and legal pressures. “Tomb Raider: Anniversary” is a good illustration of the three formatting techniques used by companies to improve their chances of success.

First, it uses the iconography of action-adventure which will appeal to audiences who are already familiar with the genre. Third-person shooters are also incredibly popular with players. Lara Croft has developed into a cultural icon with her own fanbase, so the game can rely on her star power. Finally, franchises are easier to promote because the intellectual property is firmly established and there will an audience eager for the next instalment.

Square Enix reported the game sold 1.3 million copies worldwide, falling short of the return from the previous Tomb Raider games. It’s a risky business.]

^ NOT MINE!

METROID:

Language:

  • Title of the game suggests themes of space and/or science fiction – Pun for ‘meteoroid’
  • The iconic sign of a gun, like Tomb Raider, also implies violence
  • The dominant signifier is a girl (Samus Aran); however, this isn’t obvious as on the main cover she is disguised in an over-sized space suit.
  • Indexical signifiers such as mathematics related coding, numbers and diagrams and shapes, create a myth that displays links to action, suspense and a quest.
  • The symbolic sign of the white-like highlight that contours the dominant signifier, could symbolise innocence or power and goodness. – connotating to the fact that she is the ‘Good guy’

Language links to Roland Barthes, C.S. Pierce and Ferdinand de Saussure

Representation:

 This character counteracts the stereotypical representation, demonstrating a radical presentation of women and video games. The character’s appearance is not revealed until the last part of the game which helps to enhance a sense of freedom from the player as they can imagine/perceive the character to fit themselves. It is also implied the relationship between fictional characters and our factual lives are to do with the influence of media from a young age. Alike Tomb Raider, the dominant signifier is female which is a radical representation of women as it shows women in a more masculine dominated area. It helps to break the stereotype of women being the weaker gender or at least less capable in comparison to men. However, at the end of the game, Samus Aran is revealed wearing a blue body suit, in which, her body is majorly exaggerated and enhanced. Presenting an idealistic and non-realistic body type. This refreshing presentation is snatched away and the game, like so many others, fall into the archaic ways of appealing to the Male Gaze as a sales strategy.

Representation links to Laura Mulvey (Male Gaze) and John Berger (Ways of Seeing) + (Feminist critical thinking)

Genre:

Metroid is a hybrid genre due to its feature of action and adventure, horror and sci-fi. Steve Neale says there’s an ‘interplay of codes’ which refers to all the features connoting to a genre which help to convey attitudes and beliefs on an ideological world. An example in Metroid is ‘If you weren’t afraid of the dark before, you will be.’ which was a tagline used in marketing the game. It is reassuring for the audience to be able to recognise these codes within the game, such as violence, fictional worlds, powers, and parallel universes are all genre conventions of sci-fi and action. However the differences within this game also helps to entice/engage audiences.

Narrative:

The main character, Samus Aran, serves as the stock character of the hero as she goes on a rescue mission to find her missing troops. Here we can see Todorov’s narratology theory containing the structure of equilibrium, disequilibrium, recognition, resolution and new equilibrium. The threat posed by the bad guys is the disequilibrium, she then flies across three planets to collect a light and return it to it’s rightful place which serves as the repair that will create peace and a new equilibrium. The game also shows Levi Strauss’ binary oppositions between the characters. As in order to have Samus Aran as the hero that foreshadows there must be a villan which interweaves with Propp’s stock characters.

Audience:

Scanning through the game, most people would assume the target audience is mainly male because of the stereotypical representations of male and female games and the symbolic link between colours such as blue and pink that are associated with gender. An advert that was used to market the game also only featured two young boys playing the game, this also connotes that the primary target audience is male. Nintendo also called their controller the ‘Game Boy’ which would also suggest a gender bias. However, an industry historical review reported that more females were becoming “video game fans” and that 27 per cent of NES players in 1988 were female. The video game is regulated by PEGI and rated a 12 due to the features of violence.

Although we are exploring a virtual world full of ridiculous signifiers, audiences are still learning values and behaviours from a game which celebrates violence. In the development of his cultivation theory, George Gerbner included cartoon depictions of violence in his research because they resonated with the audience. He says the more someone is exposed to something the more they start to recognise it and believe the world is a far more dangerous place then it really is which links to his second theory of mean world index. Aether is a fictional planet. There was no catastrophic meteor. But the violence in the game feels real to a player immersed in that experience especially as it is played through first person which still creates the same tension and adrenaline as someone living in that experience. Here we can see the links to hyperreality and simulation that connotes to Baudrillard’s theory. Albert Bandura also drew attention to television as a socialising agent. Through a process of symbolic modelling, we copy the behaviour we see on the screen, especially if there is positive reinforcement. “Metroid Prime 2: Echoes” rewards players for their skill, gaining power ups and bonus content to defeat the bosses.

Industry:

As a Nintendo game Metroid is the product of one of a handful of conglomerates which dominate
the video games industry, a context which means that the study of the industry raises issues
which are central to contemporary media studies:
• The structure of Nintendo as a company and its control of production, distribution and
circulation
• The use of digital platforms to expand the output and reach of the games demonstrates how
institutions have responded to the impact of new technology.
• Regulation of games through PEGI
• Cultural industries including Hesmondhalgh

Social and Cultural contexts:

Metroid is a Japanese, sci-fi, action adventure video game developed by Nintendo. It is one of
Nintendo’s most successful franchises with 11 games available across all of the company’s
platforms. Metroid is a culturally significant game in the gaming universe due to its mix of style
and tone which combines Super Mario Bros style platforming with darker content, but also due to
the representation of the central character, Samus Aran. Aran is a bounty hunter whose gender
identity has been the subject of controversy and debate, leading some commentators to identify the character as transgender reflecting contemporary social and cultural contexts.

Article: Why Diversity Matters – Links as to why media should include more diversity in their representations. These quotes are referring to the gaming industry.

  • ‘ The industry traditionally projects an image that is young, white, straight and male’
  • ‘Most games feature white protagonists’
  • ‘A scene in Pakistan displays shop signs written in Arabic, even though Pakistani people speak English and Urdu, not Arabic’

CSP – BLINDED BY THE LIGHT

Blinded by the Light (2019)

  • ‘Blinded by the Light’, directed by Gurinder Chadha (known for 2002 film ‘Bend it like Beckham’ which made over $100M), was released in January 2019.
  • In an interview with Stefan Pape of the ‘HeyUGuys’ YouTube channel in August 2019, Chadha said that she created a film with a similar theme to ‘Bend it like Beckham’ because it is “what she knows” and that she was “worried about the repetition” which is why she left a 17 year gap between the two.
  • This links to David Hesmondhalgh’s idea that the “cultural industries are risky” and indie companies and even majors often rely on repetition of what they know, and are good at producing, to keep a dedicated audience and fan base, meaning money and reduction of risk.

David Hesmondhalgh says; “All business is risky, but the cultural industries constitute a particularly risky business” 

The media and creative industry is based off of audience preference, taste, and how audiences will react to productions. For example, if a production gets a unexpected, negative reaction, money is lost without being made back and jobs are lost, making it a risky venture. Artists and producers take a risk when creating a product as they don’t have any idea how it will be received by the consumers.

  • It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. The film is written by and largely influenced by Sarfraz Manzoor’s, 2007, personal memoir, ‘Greetings from Bury Park’ (a play on the ‘Greetings from Ashbury Park’ album by Bruce Springsteen (1973).
  • It was a ‘medium-low’ budget production ($15m), the British coming of age, comedy was co-funded by ‘New Line Cinema’ (founded in 1967), a company of the label ‘Warner Brothers Picture Group’, sub division of the ‘Warner Brothers’ media concentration. Regulation of the industry through the BBFC (British Board of Film Classification).
  • ‘Bend It Films’ is a UK based, indie production company owned by major US conglomerate ‘Warner Brothers’. Bend It Films developed the film with support from Levantine Films and Ingenious Media. Linking to the fact that major companies need new ideas and concepts, provided by the independent companies they own whilst independent companies need major companies to fuel distribution and exhibition because these major companies have the right to use streaming platforms to display their productions.

Bruce Springsteen’s Music

  • The production uses Bruce Springsteen’s music from his fame during the 1970-80’s. The use of his music is a clever way of not only globalizing exhibition to project to Springsteen fans worldwide and also playing to a older demographic through a sense of nostalgia and way of looking back to the past.
  • “One would assume it would mostly appeal to British Asians who lived through the 1980s, Bruce Springsteen fans, and in particular, Asian Bruce Springsteen fans who lived through the 1980s.” – Guardian online Article : ‘My film is bridging cultural divides. This gives me hope in such polarised times’ by Sarfraz Manzoor, Thursday 29 Aug 2019.
  • Independent online Article : ‘Blinded by the Light, review: Gurinder Chadha’s ode to Springsteen is utterly joyous’, Wednesday 14th August 2019
  •  “Blinded by the Light offers not only a reminder of Springsteen’s lyrical genius, but of how he’s always served as a beacon for the disenfranchised, wherever they may be”
  • Nostalgia for Springsteen fans
  • The director was granted the rights to use Springsteens music at a discounted rate from his management at Universal Music Publishing Group (UMPG) and Sony Music. In an interview with Variety (Jan 2019), Chadha reflects on her thoughts before making the film “I know how to make this film, but we have to get Bruce on our side.” Evidently the film needed the funding and support from Springsteen himself to be produced and completed. – Being as Bend it Films is an independent company, it needs support, unlike other companies who can self fund projects.

Distribution and Marketing

  • Released in cinemas in August 2019
  • Made $18.1 million in box office
  • Picked up by New Line Cinema at the January 2019 Sundance Film Festival in Utah, USA
  • This premiere guaranteed a global cinema release.
  • Premieres took place in London, Luton and Ashbury park (attended by Springsteen)
  • With ‘Bend it Films’ being owned by parent company ‘Warner Bros’, the film lends itself to being promoted through the plethora of streaming services that Warner Bros can access for their productions. For example, the film can be bought or rented on amazon prime video, google play and Apple TV as well as being streamed on Netflix.
  • Use of social media such as Twitter, Instagram and Facebook as a way of distribution and advertisement. The ‘Metaverse’ conglomerate uses horizontal integration, meaning that it holds many huge companies under its overarching ownership . The verified Instagram account ‘@blindedbythelightmovie’ has over 6,000 followers however it only follows 5 people, including the director, writer and a few leading characters. Perhaps the use of these accounts is to send a direct message of promotion rather than a way of connecting with their consumers, it’s sole purpose is to inform and distribute.

Blinded by the Light- Notes

  • ‘Blinded by the Light’, directed by Gurinder Chadha (known for 2002 film ‘Bend it like Beckham’), was released in January 2019.
  • Blinded by the Light is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.
  • ‘Bend It Films’ is a UK based, indie production company owned by major US conglomerate ‘Warner Brothers’. Linking to the fact that major companies need new ideas and concepts, provided by the independent companies they own whilst independent companies need major companies to fuel distribution and exhibition because these major companies have the right to use streaming platforms to display their productions.
  • Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent production companies including Levantine FilmsBend it Films and Ingenious Media. Blinded by the Light has grossed $17.2 million.
  • In an interview with Stefan Pape of the ‘HeyUGuys’ YouTube channel in August 2019, Chadha said that she created a film with a similar theme to ‘Bend it like Beckham’ because it is “what she knows” and that she was “worried about the repetition” which is why she left a 17 year gap between the two. This links to David Hesmondhalgh’s idea that the “cultural industries are risky” and indie companies and even majors often rely on repetition of what they know, and are good at producing, to keep a dedicated audience and fan base, meaning money and reduction of risk.
  • The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film-Blinded by the Light has been described as a feelgood jukebox musical film using the music of Bruce Springsteen.
  • Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
  • Marketing techniques such as use of genre, nostalgia, identity, social consciousness
  • Distribution techniques – reliance on new technology; VOD, streaming
  • Regulation of the industry through BBFC (British Board of Film Classification).
  • it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.
  • It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.
  • One would assume it would mostly appeal to British Asians who lived through the 1980s, Bruce Springsteen fans, and in particular, Asian Bruce Springsteen fans who lived through the 1980s.” – Guardian Article : ‘My film is bridging cultural divides. This gives me hope in such polarised times’ by Sarfraz Manzoor, Thursday 29 Aug 2019
  • Use of social media such as Twitter, Instagram and Facebook as a way of distribution and advertisement. The ‘Meta’ conglomerate uses horizontal integration. The verified Instagram account ‘@blindedbythelightmovie’ has over 6,000 followers however it only follows 5 people, including the director, writer and leading characters. Perhaps the use of these accounts is to send a direct message of promotion rather than a way of connecting with their consumers. (Concentration of media)

Blinded by the Light

  • A low-medium budget film (15m$)
  • Music from the artist Bruce Springsteen has been around for multiple decades, so the music has already been bought (most likely). This funds the music side of the movie finances as they already own it. Which means that they are gaining more money than spending as they don’t need to purchase it.
  • The movie is an example of an indie vs majors collaboration, where a small indie company (Bend it Films) produces something but is in need of a major company (Warner Bros) to distribute it as they have the contacts needed to exhibit the movie.
  • The production has a lot of diversity as the director is British, likewise the co-company Bend it Networks. The main distributer/co-company is WarnerBros, an American company.
  • Major US global conglomerate Company, WarnerBros, has the money to produce and exhibit but the independent companies like Bend it films has the ideas that will be successful, so working together gives more smaller companies a chance to produce their work.
  • The movie has Social Media accounts such as Instagram, Facebook and Twitter to help the distribution by promoting it. On Twitter they have 3490 followers while only following 6 people, showing that it is purely for the marketing and distribution.
  • This is also an exhibition example as there will be trailers/spoiler clips of the movie where the public can view it, creating more money for the companies.

The movie in industry:

  • Using the music of Bruce Springsteen gives extra marketing, as fans of him will want to watch
  • Director Gurinder Chadha said in an interview with ‘Hey U Guys’ youtube channel, that she waited 17 years to produce Blinded by the light after producing very successful film Bend it like Beckham. Blinded by the light is very alike bend it like beckam, theme wise, so she was concerned about what people would think.
  • This shows how risky the cultural industries are as if they don’t enjoy the second movie, their reputation will be negative (She said that she was ‘worried about the reputation‘) and the company won’t receive the expected profit, ultimately leading to job losses not just within the production company, but also the distribution companies and people involved with the consumption/exhibition such as marketing companies hired and people working in cinemas. risky business

Media Industries

  • Co funded by New Line Cinema (american production studio owned by warnerbros) and indipendent production companies Levantine films, ingenious media and bend it films
  • Bruce Springsteen music essentially funds the movie and markets it too.
  • Film festivals are used to find distribution deals for films such as blinded by the light.
  • The film uses nostalia, identity, social consciousness and genre to market it: people can identify with the movie and relate to it
  • To distribute, they use new technologies such as streaming platforms (Netflix) where there is a large user consumption as the film has more chance of being watched and making more profit.
  • The regulation of teh industry is kept up through Britsh Board of Film Classification and Livingstone and Lunt.
  • “Blinded by the light has been dedcribed as a feelgood jukebox muiscal film using the music of bruce springsteen”

Social Economic & cultural contexts

  • Characteristic of contemporary cultural production in its use of new technology at production and distribution stages, reflecting shifting patterns of audience consumption.
  • As it is low budget, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.

Gurinder Chadha INDIEWIRE INTERVIEW

  • ‘What inspired me to make the movie was the way in which I saw the world going in terms of politician dividing us’
  • ‘Brexit threw a lot of ugly polarisation’
  • ‘As a film maker I wanted to use my voice and highlight that [poeple being divided for other games]
  • ‘Using the words and music of bruce springsteen let us tap into bruce’s philosophy on this’
  • ‘The power of music transcends the potential divisions.’

Blinded By The Light

Blinded by the Light is a film produced in 2019 at a lower budget than most other films, meaning that the value of production, distribution and marketing was significantly lower and there were less resources for the directors and creators to use. Its distributor, New Line Cinema, is an American film production studio and a label of the Warner Bros. Pictures, usually associated with the “indie” film genre. The film is an example of a US/UK co-production and independent
production companies including Levantine Films, Bend it Films and Ingenious Media helped to fund it.

Bruce Springsteen music is used and licenced within the film.

The film wasn’t a high budget film with only around $15 million to spend on the entire production.

Companies that funded the film were New Line Cinema, Levantine Films, Ingenious Media and Bend It Films.

The film used the normal ideas of posters, adverts and bill boards to advertise the film.

The film wasn’t released on the typical DVD format after being released to cinemas, it was released to a streaming service after making $17.2 million in the box office.

Perfect example of what a low-budget American film can look likeIts distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.

co-funded by New Line Cinema and independent production companies including Levantine Films, Bend it Films and Ingenious Media.

‘Bend It Films’ is a UK based, indie production company owned by major US conglomerate ‘Warner Brothers’. Linking to the fact that major companies need new ideas and concepts, provided by the independent companies they own whilst independent companies need major companies to fuel distribution and exhibition because these major companies have the right to use streaming platforms to display their productions.

As a low-mid budget film, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.

The production uses Bruce Springsteen’s music from his fame during the 1970-80’s. The use of his music is a clever way of not only globalizing exhibition to project to Springsteen fans worldwide and also playing to a older demographic through a sense of nostalgia and way of looking back to the past.

Some original songs were created for use with the film, this creates opportunity to mix these songs in with actual Springsteen albums and playlists to make money.

Blinded by the light

Blinded by the Light: (Gurinder Chadha, UK, 2019)

This is a Targeted Close Study product for which you will need to focus on the following areas ofthe Theoretical Framework:
• Media Industries
Students are not required to watch the film for the assessment.

TASK 1: Use this post (and the links provided) to build up your own post and notes in preparation for the unseen question that you will take in class. CATEGORIES: NEA, INSTITUTION & EXAM PREP

Blinded by the Light is an example of low-medium budget film making. Students do not need to watch the film but will need to be familiar with the production context and distribution
materials including:
• website (Bend it Networks)
• website (Warners)
posters
trailer
• social media presence (Twitter, Instagram, facebook etc).
The film should only be studied in relation to Media Industries

Media Industries

Blinded by the Light is an example of a US/UK co-production and distribution. Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.

• Blinded by the Light is a low-mid budget production ($15m) co-funded by New Line Cinema (an American production studio owned by Warner Brothers Pictures Group) and independent
production companies including Levantine Films. Bend it Films and Ingenious Media.
• Identification of how Blinded by the Light is characteristic of a low-mid budget release, considering production, distribution and circulation
• The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
• The use of film festivals in finding distribution deals for films
• Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
• Marketing techniques such as use of genre, nostalgia, identity, social consciousness
• Distribution techniques – reliance on new technology; VOD, streaming
• Regulation of the industry through BBFC (British Board of Film Classification).
• Regulation including Livingstone and Lunt

The Importance of Film Festivals

The following link discusses the use of a film festival to secure a distribution deal.

The Importance of recognisable Generic Conventions (and the use of familiar music)

Blinded by the Light has been described as a feelgood jukebox musical film using the music of Bruce Springsteen.
This link offers ideas about the importance of genre and this link about the use of recognisable music in the marketing of the film,
It was directed by Gurinder Chada, a British director known for Bend it Like Beckham

Social, economic and cultural contexts

Blinded by the Light is characteristic of contemporary cultural production in its use of new technology at production and distribution stages, reflecting shifting patterns of audience consumption. As a low-mid budget film, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.

These videos show how directors, their past work and the ideas they aim to communicate can be important in film marketing.

It is based on the ‘true story’ of a Pakistani boy growing up in the UK in the 1980s. These links demonstrate how the historical context, nostalgia and British-Asian identity is used in the promotion of the film.

https://www.theguardian.com/commentisfree/2019/aug/29/my-film-blinded-by-the-light-memoirbritish-pakistani-cinema

https://www.theguardian.com/film/2019/jul/27/sarfraz-manzoor-bruce-springsteen-and-amolakchanged-my-life