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Ghost Town CSP

Youth culture as Political Protest

Key concepts: culture resistance, cultural hegemony, and subcultural theory

context: race relations, thatcher’s Britain

case studies: rock against racism, rock against sexism, and 2 tone

The Idea of Resistance and Political Protest: the political, personal and cultural are always intertwined

Cultural Hegemony:

Antonio Gramsci » Tom Shakespeare


● Antonio Gramsci: Italian philosopher writing in the 1930s
Key Terms:
● Hegemonic: dominant, ruling-class, power-holders
● Hegemonic culture: the dominant culture
● Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values
● Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
ideology.
● The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
and social institutions (like the education system and the media).
● These institutions socialise people into accepting the norms, values and beliefs of the dominant social
group.
● As a result, oppressed groups believe that the social and economic conditions of society are natural and
inevitable, rather than created by the dominant group.

Subcultural Theory: The Birmingham School (1970s)
● In the 1970s, a group of cultural theorists in Birmingham applied Gramsici’s theories to post-war
British working-class youth culture.

First to realise the punks in the 1970’s and different groups in schools

Positives of The Birmingham School’s subcultural theory:
● Validated the study of popular culture – previously considered superficial

Race:
● Bringing race into the picture in the 1980s, Paul Gilroy
highlighted how black youth cultures represented
cultural solutions to collectively experienced problems
of racism and poverty.

After WW2, many Caribbean men and women migrated to Britain seeking jobs.
They were faced with racism and discrimination, and found it difficult to find
employment and housing.
● During the 1970s and 1980s, the children of these Caribbean immigrants were
reaching adulthood. They were subject to violence and discrimination from both
the state and far right groups. However, they more likely to resist the racism of
British society compared with their parents.

Margaret Thatcher:
● Prime Minister 1979-1990
● Militant campaigner for middle-class interests
● In an 1978 interview: ‘British national identity
could be swamped by people with different
culture’
● Hardline attitude towards immigrantion
● Conservative Manifesto: ‘firm immigration control
for the future is essential if we are to achieve
good community relations’
● British Nationality Act of 1981: introduced a
series of increasingly tough immigration
procedures and excluded Asian people from
entering Britain.

Black Music as Resistance:
● Black music offered a means of articulating oppression and of challenging
what Gilory has termed, ‘the capitalist system of racial exploitation and
domination’.
● The lyrics of many reggae songs revolve around the black experience black
history, black consciousness of economic and social deprivation, and a
continuing enslavement in a racist ideology.
● Reggae is often sung in Jamaican patois, emphasising a black subjectivity
that is independent from white hegemony

Rock Against Sexism was British anti-sexist campaign that
used punk as a vehicle to challenge sexism, promoting
female musicians while challenging discrimination in the
music industry between 1979 and 1982.

2 Tone
● 2 Tone was a genre of British popular music, that fused punk with Jamaican reggae and ska music.
● The name of the genre derives from 2 Tone Records, a record label founded in 1979 by Jerry Dammers of The Specials, and
articulates a desire to transcend Britain’s racial divides.
● The bands on the Two Tone label were largely multicultural, for example the Specials, the Selecter, Madness, the Beat and the
Bodysnatchers. This was the practical realisation of the anti-discriminatory ambitions of Rock Against Racism. While RAR
brought black and white musicians onto the same stage, Two-Tone brought black and white musicians into the same bands.
● 2 Tone bands came to prominence during Margaret Thatcher’s first term in office as PM. The songs addressed the political
issues of the day: racism, sexism, violence, unemployment, youth culture, and were highly critical of the police, and the
authoritarian government.
● Similar to punk’s susceptibility to right-wing interpretation, 2 Tone also attracted the attention of right-wing youth. 2 Tone
concerts were often inflated by members of the National Front or British Movement, disputing gigs and Sieg Heiling. The
contradictions of race were reproduced and at times amplified in the tense atmospheres characteristic of 2 Tone gigs.

david hesmondhalgh:

His theory, that major cultural organisations create products for different industries in order to maximise chances of commercial success.

David hesmondhalgh is among a range of academics who critically analyse the relationship between media work and the media industry. In his seminal book, The Culture Industries (Sage, 2019) he suggest that:

the distinctive organisational form of the cultural industries has considerable implications for the conditions under which symbolic creativity is carried out’

the individualising discourses of ‘talent’ and ‘celebrity’ and the promise of future fame or consecration, have special purchase in creative work, and are often instrumental in ensuring compliance with the sometimes invidious demands of managers, organisations and the industry.

He states that ”the media industry is a risky business”.

Hesmondhalgh identifies that the media industry is split into 3 sections which are production, distribution and consumption, this concept is not owned by anyone. It is an idea that certain people in the industry are involved in each one. Such as cameramen and directions in production, social media marketers for distribution and cinema projector engineers for consumption.

revision notes– GAUNTLET & BUTLER

Judith Butler quotes:

“Biological anatomies do not determine our gender” – This is a basic idea that although someone can be born with male or female anatomy, it doesn’t determine what gender that person feels like, a mental thing.

“Male and female identities are not naturally configured” – It does not matter in which way you act, your identity is not pre-determined.

“Gender is not solely determined by primary experiences during childhood” – Just because you acted a certain way during childhood, as you mature your identity can change, you sexual orientation can change.

“Micro performances that continuously signal our identity to ourselves and to others” – The way we act, whatever choice we make or the way we decide to portray ourselves, in small ways, is a form of out identity being shown.

“Myths reinforce male power as the norm because males are the more naturally dominant gender” – Shows that a male dominant society is factual and proven.

David Gauntlet quotes:

“Tradition dominates the notion of who we are and is heavily determined by long standing social forces” – Commonplace traditions and ideas that are instilled in out cultures heavily determines who we are when we grow up, including out gender identity.

“We are transitioning from a society in which our identities were constructed via rigid traditions to a distinctly different phase that he calls ‘late modernity” – Our ideologies based from our cultures and traditions are slowly becoming less important and less involved with who we are in modern times.

“Marketing and advertising agencies construct multiple possibilities of who we might be through products branding” – Modern and post advertising manipulate and change how we view the world and certain topics and creates possibilities of who we might become when we mature.

“Social roles of gender in a traditionally ordered society” – Society orders and puts either gender in certain gender roles.

“Transformations offered suggest that our identities are not fixed” – In games, you begin as the weakest version of themselves and as you progress you gain happiness, this gives motivation to find and change who we are

essay preperation

Judith Butler – Gender performance

Judith Butler suggests that gender is fluid, changeable, plural. She believes that the way people are represented are not strictly based off of our assigned gender at birth. She states that the way we act and the choices we make don’t specifically decide if we are female or male, we can act in a more feminine or masculine way but specific gestures or speech and acts don’t determine if we are a man or woman. She is trying to break out of typical gender stereotyping where specific acts decide who we are. Such as a sport like football being considered a male sport to play or makeup being regarded as a female thing to use, she tries to break out of this idea and allow anyone to do anything they like to live and embrace their identity.

This is contrasting to some of the ideas presented by Laura Mulvey which seem to suggest that gender is fixed – male/female.

Maybelline advert

The dominant signifiers of a recent advertisement campaign had stirred up a conversation, the recent ad titled “boss it up” features 2 people, one male and one female. This is significant because it is advertising eye liner, both the male and female are wearing this product. This is a radical approach to marketing and Maybelline now know that the focus on make up shouldn’t just be on females. You could see this as a genuine radicalism to fight against gender stereotypes, but more likely it is a realisation that there is a new market for men in the beauty makeup market. This follows ideas of Judith Butler that makeup shouldn’t be represented as a female only thing to use and we are now seeing a larger influx of influencers and people using makeup to portray their identities. Makeup is now considered a neutral choice. The ad also features a black female which is used to oppose normalities or straight white females being the main choice of models for these adverts. An example is Johnny Depp, a straight man who wears eyeliner, there should be no constructed reality idea on clothes, cosmetic products and peoples actions.

Score advert 

Score, the printed advert, shows a completely different view to gender representation. It shows men and women as separate identities, an identity where woman are shown to be socially beneath men in the hierarchy. Woman are used as a tool in advertising to market a health and beauty product to men. It shoes women holding a man above them, clean shaven, portraying the use of their product. To put it simply, this is a clear opposite view of gender representation, a view where men are viewed as the more powerful and stronger gender and women are beneath them both metaphorically/ socially and literally in this ad.

David gauntlett

Fluidity of identity– Gauntlet states how someone’s identity can change because of how men and woman are being represented differently in media. He now says we have a “greater diversity of identities”. Fluidity of identity means that a persons identity is always changing and they’re personality traits differ vastly.

Constructed identity– This is when people build up their identity and it slightly changes, depending on their peers/audiences. Now people can decide and create different genders and ideas and make it an identity, this generation allows for almost every idea and feeling to be dawned as a new identity. Different forms of media and influencers help us construct this reality.

Negotiated identity– A negotiated identity is a balance between our own ideologies and desires, as well as meeting the expectations of others and their ideas.

Collective identity– Means that we refer to our sense of belonging to group, weather that be out of a shared interest/experience or even something in common. Our desire to engage with others and “fit in”. These groups could be social, religious, occupational or gendered.

NOtes – Revision – Gauntlet & Butler

David Gauntlet quotes / phrases :

  • “We are transitioning from a society in which our identities were constructed via rigid traditions to a distinctly different phase that he calls ‘late modernity” – Changed from a society of stereotypes to opinions.
  • “Tradition dominates the notion of who we are and is heavily determined by long standing social forces” – Traditions and hierarchy are a reason for our stereotypes to the present day.
  • “Social roles of gender in a traditionally ordered society”
  • “Marketing and advertising agencies construct multiple possibilities of who we might be through products branding” – Advertising giving us a glimpse of who we could become (potential ‘us’)
  • “Transformations offered suggest that our identities are not fixed” – Meaning in games, they lead with the main characters weaknesses to gain happiness, this can give us the right motivation to give us a chance to change who we are.

Judith Butler quotes / phrases :

  • “Myths reinforce male power as the norm because males are the more naturally dominant gender” – This displays that the idea of male dominant society is true.
  • “Micro performances that continuously signal our identity to ourselves and to others” – Explains that the way we act is a form of our own identity shown.
  • “Biological anatomies do not determine our gender” – This can related to people feeling as if they are more masculine than feminine even though they are a woman. A mental decision that our brains come to.
  • “Male and female identities are not naturally configured”
  • “Gender is not solely determined by primary experiences during childhood” – Meaning throughout our lifetime, people change their gender and sexual orientation, some people don’t stay the same gender they were when they were a child.

AT HOME NOTES 2:

“Far reaching social changes currently affecting western society” – Concept one, David Gauntlett.

This gives me the idea that the idea and opinion of genders people have are widely affecting a large amount of people.

“The notion of who we are is heavily determined by long-standing social forces” – Concept one, David Gauntlett.

This connotates the idea that gender determines our personality.

“Linked to family expectations and rigid social codes” – Concept 1, David Gauntlett.

This shows how people believe genders have responsibilities to fill.

“Sheer new amount of products and channels, both niche and mainstream, facilitates the process of identity editing by audiences” – Concept 2, David Gauntlett,

All types of media have an affect on people and gender identities.

“Self help books tell us that we do not have to endure the personality flaws that hold us back from the jobs we want or the relationship we desire” – Concept 2, David Gauntlett.

The idea of change of identities started with self-help books.

Popular culture within the process of constructing their sense of identity” – Interview with David Gauntlett

The general idea of genders is constructed by opinions and stereotypes.

“She highlights his conclusions that myths are powerful makers of meanings” – Gender as performance, Judith Butler

Even though its all a lie, the stereotypes have a big effect on people.

“Male and female identities are not naturally configured” – Butler gender revolution

Stereotypes and opinions do not decide who you are.

revision notes

David Gauntlet

“front covers of magazines such as Vogue and Men’s health are shop windows to amore sexier, more successful future self for their reader-ships”- shows that identity is constructed by media

“30 second glimpses of who we might become”- suggests our identity will change overtime

“the characters we watch in television shows or on online games offer us examples of how we can transfigure ourselves”- try to become better people by transforming our identities

“identities are not fixed, but can be altered for the best if we are motivated to change”- portrays idea of negotiated identity

“media manufacturers narrow interpretations of certain roles or lifestyles”- down to negative stereotypes

Judith Butler

“the absence of homosexuality in mythic stories provides evidence that our natural sexual inclinations are heterosexually orientated”- dominant ideology that it should only be male and female couples

“our gender identities are not fixed objects; they are constituted as a result of our behaviors”- our identity will change depending on the situation we are in eg. a party compared to a funeral

“rituals and performative actions constantly reinforce our identities: the act of wearing makeup”-we perform our identities differently each day

“lack of alternative representations in media helps reinforce heteronormativity”- we can choose our identities but their is a lack of knowledge to other identities rather than heterosexuality.