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textual analysis- brand (Gucci), image of the product, name of product, trademark logo.

semiotic analysis– dominant signifier, well known celebrities in a intimate position, iconic sign for example the perfume product itself. indexical sign is the clip in her hair which promotes the brand. Paradigm of signs that revolve around the product being promoted.

representation analysis- reactionary representation is that a male and female product is being advertised therefore a man and a women is used to advertise the product but instead of them being independent while advertising the product they are together in a close and intimate positioning with the females hand on the males, translating the culture of women being dependant on men to protect them. Stereotypical representation would be how the woman on the advert is of an idealistic beauty standard, and is a well known face in the beauty and music industry, The brand has selectively represented her to promote sales.

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textual analysis- name of product in large to advertise. main image of well know female celebrity displayed over the perfume product. Name of campaign. (Heat). Tag line ‘catch the fever.

semiotic analysis- dominant signifier of Beyoncé in revealing clothing and in a sexual stance. iconic sign would be the perfume itself. indexical sign and symbolic sign is the clothes she is wearing communicate the aesthetic of her product, red, and connote a ‘sexy’ feel to her product.

representation analysis- reactionary represtation is that the dominant signifier is a female showing her body in a revealing way to promote the product to not only women but to men to buy for their girlfriends or wives in order from them to view them in the sense that Beyoncé is in this advert, which is in a sexual and ‘sexy’ manner. The fact she uses her body to promote her product is reactionary. stereotypical represtation is that the colour in the commercial is red, which connotes the topic of sex and danger which is the topic they are trying to promote for their product. The tagline catch the fever’ furthermore explains that the feeling this perfume portrays is contagious. The audience are lead to believe in order to wear this perfume they must live up to Beyoncé’s represtation in this advert and be dressed according to her and the perfume will promise you to feel ‘sexy’.

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textual analysis- well known celebrities used to advertise the product. name of celebrity plus addition information on her to attract fans of hers. Name of campaign, addition information about the product and campaign. Brand name (Avon).

semiotic analysis– dominant signifier is two people looking windswept and the male looking directly and intentsly at her. iconic sign the perfumes. She is wearing the same colour as the perfumes theme colour, gold. symbolic sign would be the colour of the product the gold connotes luxury and beauty. Paradigm of signs that revolve around the product being promoted .

representation analysis– reactionary representation as the product which is for men and women is once again advertised in a sexual way. By the male looking intencily at the women incorporating the male gaze this connotes the product to be over sexualised. The males shirt being unbuttoned furthermore translates then theme of sexualisation of this product. The beauty of the woman could appeal to the male gaze, also the use of the male actor attracts his fans to also buy the product. Stereotypical representation is Megan Fox on the advert is of an idealistic beauty standard. The brand has selectively represented her to promote sales.

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Textual analysis– Brand name, Product name, actress to be face of product, trademark brand logo. Makeup product being advertised to show what is being advertised.

semiotic analysis– the dominant signifier is a well known female actress who is behind the products. The iconic sign seems to be the makeup products which advertise the brand and logo. The indexical sign is the actress wearing the products, looking like she’s not even wearing it, which promotes the products uses which is to make it look like she is not wearing any makeup. The symbolic sign would be her flower in her hair and hat, this connotes she is outside and relates to the name of the product ‘air’.

representation analysis– this both can be incorporated as radical and reactionary, The product name ‘nude air’, relates to the fact she is naked in this advert. The sexualisation of her body is a marketing strategy to encourage both men and women to buy this product to either use themselves or buy as a gift for a female. The use of a well known actor and a idealist female model furthermore encourages young girls to look up to her. On the other hand the radical representation is that she is on her own in this advert without a male ‘watching over her’ or beside her, which is the case in most advertisements. The fact she is the main image of this advert creates somewhat of a role model to impressionable girls to look up too. The audience are positioned to accept and celebrate this representation

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Textual analysis– Brand name, Product name, actress to be face of product, trademark brand logo. 2 dominant signifiers. Makeup product being advertised to show what is being advertised.

semiotic analysis– The dominant signifier in this advert is a male and a female, the female is shown wearing the products and the male pleased with his wife because of this. The iconic sign is lipstick which is shown advertising the Chanel logo. The indexical sign is her wearing the makeup therefore promoting it. The symbolic sign would be the male approving of the product as the culture this advert is promoting is leasing the ‘husband’ or ‘male’ in general. The end goal and reasoning for this product is to please men and for a female to be up to the standard.

representation analysis– this advert is strongly reactionary due to the fact the whole point of this product isn’t actually for the women in essence, it it used to please a male. The marketing strategy to encourage both men and women to buy this product to either use themselves or buy as a gift for a female. The use of a idealistic looking female encourages young impressionable girls to look up to her and buy the product themselves as it encourages a positive reaction from the boy they like or their husbands. The audience are led to believe that this a useful product that will quickly please and loo beautiful like its presented on the model in the advert.

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Textual Analysis – Name of product in the middle of advertisement. Image of a man sitting down with a woman sitting on his shoulder. Image of the fragrance in the bottom right-hand corner. Small text at bottom of the page.

Semiotic Analysis – Dominant signifier is of the man sitting down with a woman sitting on his shoulder. An iconic sign is of the fragrance itself. The indexical and symbolic signs are the stance that the man and woman are in, plus the clothes that they are wearing, as they imply a sexual feel to the product.

Representation – The representation in this advert is reactionary because it tries to use ‘sex’ to sell a fragrance. It does this through the stance that the man and woman are in, as well as the clothes that the woman is in. It also shows sexual tension between a heterosexual couple, rather than an lgbtq+ couple. This is reactionary because stereotypically straight couples are always shown in adverts, and lgbtq+ couples rarely receive representation in the mainstream media.

Textual Analysis – Name of product at the top left of advertisement. Large image of a shirtless man sitting down in the middle of the ad. Image of the fragrance in the bottom right-hand corner. Small text at the left bottom of the page stating who ‘discovered the fragrance + small text at the bottom right of the page.

Semiotic Analysis – Dominant signifier is of a shirtless man sitting down. An iconic sign is of the fragrance itself. The indexical and symbolic signs are the stance that the man is in. It displays power and masculinity. The name of the product is also an indexical sign because the word allure suggests that the fragrance is ‘alluring’ (defined as: powerfully and mysteriously attractive or fascinating; seductive).

Representation – The representation in this advert is reactionary because it attempts to use the model’s conventional attractiveness to sell its fragrance. The model is shirtless, showing a hairy chest and toned body (associated with masculinity). He also has a strong jawline and sharp features which are conventionally attractive. By using this model, the fragrance is suggesting that men who use that fragrance will also look attractive and have sex appeal.

Textual Analysis – Name of product at the top right of advertisement, with slogan above it in bold text. Large image of a shirtless man riding a horse in the centre of the ad. Image of the fragrance in his hand, with water spilling out from under it. Beach + sea in the background.

Semiotic Analysis – Dominant signifier is of a shirtless man riding a white horse. An iconic sign is of the fragrance itself. The indexical and symbolic signs are the stance that the man is in.

Representation – The representation in this advert is reactionary because it attempts to use the social concept of ‘smelling masculine’ to sell its fragrance. The model is shirtless and riding a white horse. He has a cut body with defined muscles. Again, the fragrance uses a conventionally attractive model to try to sell to male consumers. However, there is a humorous element to the advert. The model is in a rather comical pose, with his hand on his hip and body in a contorted pose. The slogan is also slightly humorous stating “smell like a man, man”.

Textual Analysis – Large image of a child in the centre of an ad. Wide text of the companies slogan layered across the child’s face.

Semiotic Analysis – Dominant signifier is of a child. The indexical and symbolic sign is the slogan that the company has used “The best a man can get”.

Representation – The representation in this advert is radical because it attempts to fight toxic masculinity through representation. Usually, male fragrance companies use the social construct of ‘being a man’ to try and sell their product, however, Gillette has flipped the coin on this approach by criticising the very idea of ‘being a man’ and instead suggesting that ‘men need to be better’. The image of a child paired with this slogan creates a more emotional response for viewers, and it suggests that the way to change is through youth.

Textual Analysis – Large image of a popular celebrity (Chris Hemsworth) in the centre of the ad. Text stating company name in the top right of the ad. Picture of fragrance in the bottom right of the ad. Fragrances slogan (hashtagged) in the bottom left. Above it is the description of the fragrance. The background is of a city.

Semiotic Analysis – Dominant signifier is of a famous celebrity in a suit. The indexical and symbolic sign is the slogan that the company has used “The man of today”. An iconic sign is the fragrance itself.

Representation – The representation in this advert is reactionary because it suggests that men have to look and act a certain way to truly ‘be a man’. By using Chris Hemsworth (a stereotypically masuline man) as the fragrances model, Boss becomes part of the problem concerning body image. It suggests that men need to be ‘cool’ and ‘sexy’ to really be a man. Also, by clothing him in a sharp snappy suit and photoshopping him in front of a city, the brand is again suggesting that men need to be a certain way to be accepted.