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quantative and qualitative

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QUANTATIVE DATA

Research Product 1: Maybelline Eyeliner

Women aged 17-30 or makeup enthusiasts. Social grade usually A-C1. Eyeliner can be more on the expensive side, so people usually with a high to middle social grade would purchase this.

Research Product 2: Nivea Lip Balm

Women aged 11-60 or anyone who wants to have healthy lips of any age and gender. Social grade usually A-D, most people can afford this as it’s cheap, but people of a higher social grade would still purchase.

My Product: NYX Eyeliner

Women aged 17-30 or makeup enthusiasts. Social grade usually A-C1. Eyeliner can be more on the expensive side, so people usually with a high to middle social grade would purchase this.

QUALATATIVE DATA

Research Product 1: Maybelline Eyeliner

The Aspirer- Motivated by esteem/status needs

Research Product 2: Nivea Lip Balm

The Mainstreamer- Motivated by belonging needs

My Product: NYX Eyeliner

The aspirer- Motivated by esteem/status needs

Advertising, Audience

Quantitive AND qualititive

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Quantitive – Related to numbers

Qualititive – Related to words

The Quantitive sectors of this research product is the fact that it is aimed at people from ages ranges of 16 – 40. It is aimed at people with any income.

The Qualititive sectors of this research product is that its aimed the aspirer as people aspire to be like Ronaldo the footballer.

The Quantitive sector of this research product would be aimed at people who are at any demographic descriptors, but mostly aimed at New Affluent workers and less.

The Qualititive sector of this research product is aimed at the redesigned as this product is the bare minimum they need. This product is also mostly aimed at woman as they care about their hair more than men. Its also aimed at the reformer as they are aware that this product could make their hair “healthy”.

Advertising, Exam Prep, Production

ADVERTISING WORK

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Textual Analysis:

– Background of people, all watching in awe at this amazing man.

– Big font (Invictus).

– Clouds behind main character, showing he’s heavenly.

– Main model in the middle displays that having this aftershave makes you as amazing as him.

– Lighting is focused on the main character, showing him off.

Semiotic Analysis:

– Dominant signifier (Male in the centre)

– Paradigm (Collection of clouds to represent heaven)

– Icon (Crowd in the background)

– Anchorage (Clouds that signify the male is in heavan)

– Reactionary

Representation Analysis :

– Voyeurism

– Dominant Ideology

– Constructed Identity

– Patriarchy

– Negative Stereotype that strong, toned males attract everyone.

Advertising, Exam Prep, Production

GRATIFICATION TABLE

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INVICTUS AFTERSHAVEROLEXSEKONDA WATCH
UNDERSTANDING SELFHelps you discover what you would like to smell like Helps you discover what jewellery you would want to wearHelps you discover what jewellery you would want to wear
ENJOYMENTYou have a nice aroma which you and other people can enjoy.You can read the time and see a beautiful bit of machinery.You can read the time and see a beautiful bit of machinery.
ESCAPISMHelps you escape being smelly.N/AN/A
KNOWLEDGE ABOUT THE WORLDN/AN/AN/A
SELF CONFIDENCEConfident about his smell, attracts people.Confident about the smartness of the watch and proud of what he’s wearing. Confident about the smartness of the watch and proud of what he’s wearing.
STRENGHTEN CONNECTION OF FAMILY AND FRIENDScan be bought as a gift to strengthen the relationship.can be bought as a gift to strengthen the relationship.can be bought as a gift to strengthen the relationship.
ANY OTHER THEMEN/AN/AN/A

Advertising, Research, Theory

uses and gratification

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research product 1
(d&g
light blue)		research product 2
(chanel No. 5)		my product (Versace Crystal Noir)
understanding selfcreative and arty, strange movements but looks clean
enjoymenton holiday in a pretty place and smells nice with a partner alsohaving fun with placement of perfume
escapismMediterranean setting which looks like a place to relax on holidaycan be who she wants
knowledge about the worldwanting to know where they are
self confidence, self esteemwill feel good about herself feeling clean so looks good, feeling confident as she has bold red lip
strengthen connections with family and/or friendsmale with female suggests a close relationship as they are touching skin
any other category or theme
Advertising, Audience, Exam Prep, Notes, Theory

Uses and Gratification Advertising Table

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RESEARCH PRODUCT 1 (Cristiano Ronaldo Shampoo)RESEARCH PRODUCT 2 (Nivea Shampoo)MY PRODUCT
(Deodorant)
UNDERSTANDING SELFShows you that you can smell and appear more likeable/attractive to others.Reveals to you that you can become someone who takes care of yourself.
ENJOYMENTPerson is smiling and confident – seems happy.Character using the product is smiling and seems to be enjoying the use.Advert depicts someone who is taking pride in using the product.
ESCAPISMYou can escape worries about your appearance with the product.
KNOWLEDGE ABOUT THE WORLDMakes you wonder about what Cristiano Ronaldo gets up to.
SELF CONFIDENCE, SELF ESTEEMDominant signifier appears bold and confident, gives a role model.Feel more connected to who you want to be.
STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDSYou could show the product to others you know and they might recognise the celebrity on it and you could talk about it.You could recommend the product to other people.You can be confident and have minimal self-conscious worries around people.
ANY OTHER CATEGORY OR THEMEExpensive and symbolises positive people.May be easy to use and offer longer term effects.
Advertising, Audience, Exam Prep

Advertisement table

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RESEARCH PRODUCT 1 (Maybelline lash sensational)RESEARCH PRODUCT 2
(YSL foundation)		MY PRODUCT
(Chanel no.5 perfume)
Understanding selfMakes your eyelashes stand out, you can wear it anywhereHides acne and pores and makes your skin look good Makes you smell good, can wear anywhere and anytime
Enjoymentmakes your eyes stand out and eyelashes longwearing it whilst going out to boost confidence
EscapismThe smell of the perfume makes you feel luxurious
Knowledge about the worldThe models eyelashes look The model on the advert looks confident
self-confidence, self esteemHides blemishes and makes you feel confident You smell good all the time knowing you are wearing expensive perfume
strengthen connections with family
and/or friends		Feel confident whilst taking photos with your friendsfemale family members can borrow it sometimes
any other category
Advertising, Audience

USES AND GRATIFICATIONS

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RESEARCH PRODUCT 1
(eternity calvin klein)		RESEARCH PRODUCT 2
(dyson vacuum)		MY PRODUCT (sunglasses)
UNDERSTANDING SELFa fragrance that attracts womana vacuum that sucks but in a good wayprotects your eyes from the sun
ENJOYMENTreceive compliments on your good smell you can feel happy after your house is cleantypically worn when going out
ESCAPISMhides your body odour hides dirt which you may of felt trapped ingives you better vision on a sunny day
KNOWLEDGE ABOUT THE WORLDstereotype that woman will be instantly attracted to you
SELF CONFIDENCE, SELF ESTEEMyou can feel confident about your good smellthe hoover makes you feel confident and boosts your self – esteem due to how clean your house iscan make you feel more confident about your looks
STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDScan be given as a present to friends or familycan make your family and friends come round more often because of the clean house could be given as a present to family or friends
ANY OTHER CATEGORY OR THEME
Advertising, Audience

Uses and Gratification Table

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Research Product 1
[Maybelline Eyeliner]		Research Product 2
[Nivea Lip balm]		My product
Understanding SelfLet’s you appear nice for other people/for yourself.Understanding fundamental reasons why it’s good to keep your lips moisturised.Allows you to choose how you want to appear.
EnjoymentYou can do different styles with it, let’s your creativity flow.
Typically worn when going out.		Keeps your lips healthy.Allows creativity.
EscapismModel is out and about to indicate you usually wear it out.Escape reality by having an interest in health and skin care.Usually worn out- allows you to escape from boredom.
Knowledge about the world‘Life is better with eyeliner’‘You need lip balm to keep your lips healthy’N/A
Self confidence, Self esteemModel is extremely confident and looks like she’s having fun.Model is happy, showing off ‘luscious lips’ created by the lip balm.Typically worn to boost confidence and self esteem.
Strengthen connections with family and/or friendsN/AN/AN/A
Any other category/themeUsually on the more expensive side.Usually on the less expensive side.Can bee seen as cheap and expensive.
Advertising, Audience, Exam Prep, Notes

Gratification Table

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CHANEL PERFUMEDIOR PERFUMESWAROVSKI BRACELET
UNDERSTANDING SELFCan discover a persons personal scent/personal identity.Can discover a persons personal scent/personal identity.Understanding what sort of bracelets suit your person.
ENJOYMENTFeel happy with the aura that you give off.Feel happy with the aura that you give off.Once bought you get a feeling of happiness.
ESCAPISMN/AN/AN/A
KNOWLEDGE OF THE WORLDN/AN/AN/A
SELF CONFIDENCE / SELF ESTEEMGives a aura of the perfume behind you and feel like you smell good.Gives a aura of the perfume behind you and feel like you smell good.Can feel expensive or have a sense of wealth.
STRENGTHEN CONNECTIONS WITH FRIENDSThey can be bought for friends/family or partners as a gift and can strength their bonds.They can be bought for friends/family or partners as a gift and can strength their bonds.They can be bought for friends/family or partners as a gift and can strength their bonds.
ANY OTHER CATEGORY OR THEMEN/AN/AN/A