I plan to create three products around my campaign about data-protection. For my first product, I will make a poster meant for schools, offices, and other places with large amounts of people, in order to increase the campaign’s spread. My second product will be a moving-image product, which will be shown in television commercial breaks and on social media platforms such as Instagram, Twitter, Snapchat, Facebook, and YouTube, since the people using those platforms are the specific target audience for the campaign. My third, and final, product will be…

Libertarianism – Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association.

Authoritarianism – the enforcement or advocacy of strict obedience to authority at the expense of personal freedom.

Hedonism – the pursuit of pleasure; sensual self-indulgence.

Epicureanism – the ideology that happiness is more important than luxury.

THE FRANKFURT SCHOOL

– Leisure time becomes toxic
– Capitalism doesn’t sell us the things we really need

Permissive Society – a society in which liberal behaviour becomes more accepted – particularly with regard to sexual freedoms. One of the most famous examples is that of 1960s Britain, where being ‘deviant’ gained new meaning.

Mary Whitehouse

Mary Whitehouse was a British teacher and conservative activist.
She was the founder and first president of the National Viewers’ and Listeners’ Association, through which she led a longstanding campaign against the BBC.
A hard-line social conservative, she was termed a reactionary by her socially liberal opponents.

Mediawatch-UK

a pressure group in the United Kingdom, formerly known as the National Viewers’ and Listeners’ Association, which campaigned against the publication and broadcast of media content.

Witnesses (2014 – 2017) – Police investigate when bodies are taken from a cemetery and placed in houses for sale, along with a photo of retired police officer Paul Maisonneuve.

• product of French public service broadcaster – France 2 – associated
with quality, serious drama in continental Europe
• France 2 were able to develop the series in the context of new
opportunities for distribution and exhibition – e.g. the Walter Presents
platform in the UK which is a subsidiary of C4, exploiting broadcast
and digital opportunities. Series distributed in US, Australia, Europe
• style, content and characters of the series deliberately designed to
replicate international success of Nordic Noir in order to target
audiences beyond the national
• The Missing contains a mix of French regional, local identity with more
familiar genre conventions and characters
• the series was marketed using familiar (to national audiences) actors
but focused on the familiar iconography of the thriller and horror
aspects abroad
• the postmodern, hyperreal style is fashionable; internationally
recognizable and popular.

The Missing (2014 – 2016) – A young British woman stumbles through the streets of Eckhausen in Germany and collapses. Her name is Alice Webster – and she was abducted from the same town 11 years ago. Her return sends shockwaves through the tight-knit local community, as her family is thrown into turmoil. As the search for the abductor gathers pace, Alice also appears to hold vital clues to the whereabouts of a second missing girl, Sophie Giroux.

subject matter is both nationally specific and deals with global issues
• BBC Worldwide, as a powerful international institution, is able to
target a global audience unrelated to the national audience
• co-production between BBC and Starz as a means of addressing
audiences and extending appeal across nations
• the second series is promoted in the context of the existing popular
brand which includes the popular thriller genre and distinctive
storytelling based on time slip elements (product identity)
• the cast is balanced to be familiar and different to both national and
international audiences (familiar British and French TV and film stars)
• themes and setting are constructed to appeal to an international
audience: setting Europe and the Middle East. Themes span the
domestic and global – family melodrama, fictionalised reference to
recent wars and themes of immigration
• conscious exploitation of global social media landscape to create both
anticipation and ongoing interest (especially Twitter: 1000 tweets a
minute).

EDWARD SAID

Orientalism – the power to narrate, or to block other narratives from forming or emerging, is very important to culture and imperialism

JACQUES LACAN

Jacques Lacan’s ‘The Other’ theory suggests that we cannot actually see ourselves as whole, but we use a reflection to understand who we are and who we are not.

Representations of the other are constructed through the lens of western colonial power

“The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication.“ – Dennis McQuail

Action – a film genre in which the protagonist is thrust into a series of events that typically involve violence and physical feats

Adventure – a film genre that contains an exciting story, with new experiences and exotic locations

Animation – a genre that utilises the method of photographing successive drawings, models, or even puppets, to create an illusion of movement in a sequence

Comedy – a genre that uses humour to situations and characters, to appeal to audiences

Crime – a genre that fictionalises crimes, their detection, criminals, and their motives.

Documentary – a non-fictional motion-picture intended to “document reality, primarily for the purposes of instruction, education, or maintaining a historical record”

Drama – a genre intended to be more serious than humourous in tone

Fantasy – a genre involving magical elements, typically set in a fictional universe and sometimes inspired by mythology and folklore

Historical – a genre showing past events or set within a historical period

Horror –  a genre that seeks to elicit fear or disgust in its audience for entertainment purposes

Musical – a genre in which songs by the characters are interwoven into the narrative, usually accompanied by singing and dancing

Mystery – a genre that revolves around the solution of a problem or a crime

Romance – a genre that focuses on passion, emotion, and the affectionate romantic involvement of the main characters

Science Fiction – a genre which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel universes, and extraterrestrial life

Sports – a genre in which a sport, sporting event, athlete, or follower of sport are prominently featured

Thriller – a genre designed to hold the interest of the audience by the use of a high degree of intrigue, adventure, or suspense

Western – a genre set primarily in the latter half of the 19th Century and the early 20th Century in the Western United States, in the style of the ‘Wild West’

A girl discovers her brother has been murdered in the street and tries to hunt down his killer. Categorized as a mystery/thriller, the film/series will be in an unchronological sequence with flashbacks to before her brother died.

For my film/series, I will create two different posters. These will give the potential audience an idea of what they would see if they watch it. For this, I am going to create one with mysterious elements, such as a silhouette of a looming figure, and another with hints towards the plot, such as a picture of the girl’s brother covered in blood.