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All posts by Sonny Bertram
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media regulation campaign statement of intent & posters
For this piece of work, I intend to create 2 posters to inform people about Twitter/Meta’s unique and sometimes corrupt algorithm which often unfairly promotes content based on the financial gain that twitter can get from it- as mentioned by Elon Musk in one of his many interviews after he announced his interest in the company. My Second flyer is going to convey a similar message but also highlight the underlying message that big tech corporations like Meta benefit and profit from users and so will often prioritize and promote the content that best benefits them, basically suppressing more wholesome/original/beneficial content.
regulation
Wanting a free world – no rules
Favouring being in a world where there are rules and regulations as you believe that they are necessary- wanting to be told what to do.
Hedonism is the idea that humans actively seek to gain pleasure while avoiding pain. Epicurus theorises about how people are often unhappy because they have the ‘wrong’ idea of what makes us happy. After conducting research he proposed that we need only 3 major things- friends , alone time and finding piece in yourself.
The Frankfurt School
Teaches that industry’s such as media feed us information about what we should want so that they can sell it to us. Sometimes this is done by basically telling us what we should want.
1960’s Permissive society
A time where ‘things’ were changing- young people becoming more rebellious and more liberal
| Focus | Specifics | |
| Why Regulate? | Truth, Appropriate Messaging, Knowledge and Information, Morals / Decency, Privacy, Protection of Venerable People, Health and Safety, Diversity, Un-bias, Ownership/ Control, Legal Ownership | Depp vs Heard, Elon Musk purchasing twitter, Rooney vs Vardy, Activision’s $18m sexual harassment lawsuit, Russia vs Ukraine |
| What gets regulated? | Newspapers, Websites, Movies, Music, Adverts, Books, Video Games, Music, Television, Social Media | |
| Who Regulates What? | Government, Ministers, Company’s, Police/Law, Independent Bodies or Organisations, Individuals and Groups, ASA, PEGI (Pan European Game Information), IPSO (the Independent Press Standards Organisation), Ofcom ( Office of Communications), | |
| How is Regulation Enforced? | age rating, copyright |
CROSS-MEDIA PROMOTIONAL CAMPAIGN statement of intent
Overall my aim for this cross-media promotional campaign is to portray my movie as an engaging modern media marvel which highlights the more serious societal issues. I intended to use a set colour scheme of white and blue to stay consistent throughout the posters, website, and film sequences.
For my film poster, I want to introduce the two main characters in a way that makes them the centre of the poster as well as give an insight into the main storyline by including the line “2 brothers, 2 postcodes, 1 spot at the top” inciting drama from the start. It will also include the date of release. By positioning the two characters back to back and facing away from each other on the posters I am attempting to signify that in the movie they are close but something is pushing them apart i.e drama.
For my films website, I am trying to create a simple, modern website which only introduces a few core characters and outlines the plot. It will include drop downs to explain the meaning of the film as well as mention the films sponsors. At the bottom it will also display the logos for the company’s which helped with production and the platforms which it will be streaming on such as Netflix and Amazon Prime. I will also tie in a large anchor enticing the visitor to watch the films trailer.
For my sequences I will aim to include two main points in the film including the rising action and the climax- being the point where the two rival gang members realise they are related and then the point where they are confronted with each other. In these sequences I will attempt to use a variety of filming techniques such as wide scenic shots, establishing shots, and shot reverse shots where conversations are happening.
gorey story website
csp / psb
https://www.mindmeister.com/map/2218966282
???? cost, how long it took to make
all businesses follow produce – distribute-consumption
Public Service Broadcasting
What is it? Involves radio, television and other media outlets whose primary mission is public service. It ensures diversity in the media and plurality in news, and creates programming which reflects and examines wider society
“ethos of the BBC is to inform, entertain and educate”
,BBC
Channel 4 Corporation was set up by an Act of Parliament. It is a publicly owned not-for-profit corporation and does not have any shareholder. So it is public and private owned (Mixed Model)
What’s good about BBC? Almost free, easy to access, wide variety of programs, not overly commercial.
- Cultural industries – Cultural industry refers to the various businesses that produce, distribute, market or sell products that belong categorically in creative arts. Such products could include clothing, decorative material for homes, books, movies, television programs, or music.
- Production–
- Distribution
- Exhibition / Consumption
- Media concentration
- Conglomerates– a multi-industry company – i.e., a combination of multiple business entities operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries.
- Globalisation (in terms of media ownership)
- Cultural imperialism– the imposition by one usually politically or economically dominant community of various aspects of its own culture onto another nondominant community.
- Vertical Integration– Distribution company buying a Production Company
- Horizontal Integration– Production company buying a Production company
- Mergers-an agreement that unites two existing companies into one new company (i.e Heinz Co and Kraft Foods Group Inc merged their business to become Kraft Heinz Company)
- Monopolies
- Gatekeepers
- Regulation
- Deregulation
- Free market
- Commodification
- Convergence
- Diversity
- Innovation
Two Step Flow of Communication (active consumption)
“What is significant here is that this theory suggests that the audience are ACTIVE NOT PASSIVE, in that audience consumption is based on consideration of what others think not a PASSIVE process of unthinking”
Television & Film industries
- Film industries are similar to other industries such as the food industry as they both sell things, they both have the same structure, i.e Production > Distribution > Consumption,
- Industries such as film and games are consistently the same whereas industries like
- Industries such as the food industry and pharmaceuticals are necessary whereas others like entertainment is not
- newspapers, advertisements, television programs “play a pivotal role in the way in which people make sense of the world“
- media such as the news is important as it shows what is going on outside of “your own world”
Public Service Media– Companies such as BBC who relies on tax for funding, which comes from viewers paying for Tv licenses
Private Media – Platforms such as Netflix, Amazon Prime and Disney Plus are examples of international private media
Commercial Media–
telivision
Capital
- drama adaptation of Peter Bowker’s best-selling novel of the same name
- story follows the impact of gentrification in a city (specifically a fictional “Pepys Road”)
- original network – BBC ONE
Deutschland 83
- 2015 German television series
- It is a co-production of AMC Networks Sundance TV and RTL Television
- production company, UFA Fiction,
- international distribution by RTL Group’s Fremantle Media International and North American distribution by Kino Lorber
- “Martin is forced to become a spy and infiltrate the West Germany army. However, his actions land him in trouble and threaten to blow his cover”
- Directed by
Edward Berger Samira Rads |
Letter to the free (csp)
- Written by Common
- Common is an Oscar and Grammy award winning hip/hop rap artist
- Wrote Letter to the Free as a soundtrack to The 13th (Documentary)
- Lynn (Common) began rapping in the late 1980s, in Chicago
- Common is an advocate for criminal justice reform
- Worth $45 000 0000
- “13th,” addresses the issue of mass incarceration in the United States
- The 13th is an amendment that says slavery is abolished unless someone commits a crime
- “Letter to the Free” is his rally call against racism and the different forms of slavery still being used in America.
Quotes
“We staring in the face of hate again
The same hate they say will make America great again“
-referring to how certain politicians talk about making America great but their plan is to incite unfair rules and plans.
“Slavery’s still alive, check Amendment 13
Not whips and chains, all subliminal”
-Talking about how slavery still exists in America but its just in a different form
“Sweet land of liberty, incarcerated country”
-Saying how America is supposed to be land of the free but its not really
“Shot me with your ray-gun
And now you want to trump me”
Postcolonialism
is specifically looking at identity and representation through the lens of Empire and Colonialism
Postcolonial critical thought emerged as a distinct category in the 1990’s, with an aim to undermine the universalist claims that ‘great literature has a timeless and universal significance [which] thereby demotes or disregards cultural, social, regional, and nations differences in experience and outlook’ (Barry, 2017: 194). In other words, postcolonial criticism challenges the assumption of a universal claim towards what constitutes ‘good reading’ and ‘good literature’; questioning the notion of a recognised and overarching canon of important cultural texts – book, poems, plays, films etc – much of which is institutionalised into academic syllabi.
the power to narrate, or to block other narratives from forming or emerging, is very important to culture and imperialism
-Edward Said Culture and Imperialism, 1993: xiii
He asked if ‘imperialism was principally economic‘ and looked to answer that question by highlighting ‘the privileged role of culture in the modern imperial experience’ (1997:3)
Edward Said-
- known for the book Orientalism (1978), a critique of the cultural representations that are the bases of Orientalism
- Said’s theory was that Western writings depicted Orient as an irrational, weak, feminized ‘Other”
Jacques Lacan- The ‘ other’
The Shadow of Slavery
language of moving image
We will be looking at the language of moving image so that we can improve our sequences, because each media form has its own set of rules.
Any creativity comes down to the fundamental principles of space, size and scale.
Focus
Focus can be used to add depth and affect to a sequence by having things in the shot which are unrecognisable until later in the shot where they come into focus “rack focus“. I could use this in my sequence by using it to introduce a main character from a scenic shot.
Shots Sizes Angles and Movements
- High angle / Low angle / bulls-eye / birds eye / canted angle
- Tracking / Panning / Craning / Tilting / Hand held / Steadicam
- Establishing Shot / Long Shot / Medium Shot / Close-up / Big Close-Up / Extreme Close Up (students often struggle with the first and the last again issues with SCALE, SIZE & SPACE, so practice is really important)
- Insert Shot
-I need to use a variety of shots including establishing shots, extreme close ups, insert shots and Ariel shots.
Insert shots
-Short specific close ups that focus on specific object or person to give greater context into what is happening / sets up the scene
03/03/2022
Edit
Editing is just piecing together different shots and giving them your chosen meaning through order. While shots are a bit more important than editing they are pretty much both the same.
When to edit
The key question is WHEN TO EDIT ie when is it best to move from one shot to another? The answer is usually found in the following list:
- EDIT ON ACTION
- EDIT ON A MATCHING SHAPE, COLOUR, THEME
- EDIT ON A LOOK, A GLANCE, EYELINE
- EDIT ON A SOUND BRIDGE
- EDIT ON A CHANGE OF SHOT SIZE
- EDIT ON A CHANGE OF SHOT CAMERA POSITION (+30′)
Parallel editing
The use of sequential editing (editing one clip to another) allows for a number of key concepts to be produced: two events editing together – so that they may be happening at the same time, or not?
flashback / flash-forward – allowing time to shift
I will be using Parallel editing to give context on my characters backstory.
Montage
The process which tells a long complex story in a shorter period through the use of quick shots.
Shot Sequencing
Continuity editing can be seen as the opposite of montage editing as the main aim is to create a sense of realism or ‘believability’ known as verisimilitude and has it’s own structure of rules where shots are edited together at particular times or on particular shots, as previously highlighted above.
- match on action
- eye-line match
- graphic match
- sound bridge
- 30′ rule
- 180′ rule
I could use this technique to show how trapped my character is by his enemy by using wide shots of a built up residential area and how isolated the scene is.
Shot / Reverse shots
The Shot / Reverse Shot a really good starting point for students to both think about and produce moving image products. The basic sequence runs from a wide angle master shot that is at a 90′ angle to (usually) two characters. This sets up the visual space and allows the film-maker to to then shoot separate close-ups, that if connected through an eye-line match are able to give the impression that they are opposite each other talking. The shots are usually over the shoulder.
This will be useful in my sequence for when the two main characters are first confronted with each other and have an argument.