technological advancements have allowed access to emails, messages and phone calls which allows us to be able to share.
there are many more tools to access things online to be able to develop creativity.
story
re-connect
personalise
stream
example or comment
able to message email contact and call people
experience
store
scale
immerse
example or comment
interface
live
adapt
binge
example or comment
conversation
re-perform
circulate
endless
example or comment
Marshall McLuhan
“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication”
He predicted the world was entering the fourth, electronic age, which would be characterised by a community of people brought together by technology.
became internationally famous during the 1960s for his studies of the effects of mass media on thought and behaviour
What are McLuhan’s 4 laws of media?
the Laws of Media: the effects of media can be described by the four laws of enhancement, obsolescence, retrieval and flip or reversal as described above. the limits of its potential reverses or flips into an opposite or complementary form.
For my newspaper NEA I am going to produce the front cover of a local jersey newspaper, I am going to name it Jersey Local News. Its target audience will be to any age of people who will be interested in local news stories and learning about stories from other parts of the world. My newspaper will be reporting on the topics of, The bill of rights act 2022, The new abortion ban in the UK, it will also includes the cost of living crisis. It will briefly show the topics of breaking news involving the metropolitan police and another which involved a student. I will be using a story that is local but also links to different countries, which will cover my target audience. My story will be based on the New Bill of Rights act which has take out the right to abortion which links to Jersey as jersey could follow their idea on this. We have looked at the theorists of James Curran and Jean Seaton, Habermas which specifically targets newspapers and the ‘liberal press’.
For my production of the newspaper I will be using the editing app of adobe InDesign to create my front page and my double page spread, and I will be using photoshop to create my flyers. Using photoshop I will also be ale to create the adverts on my newspaper using editing software found in the app. The photos in my piece will be original and are recent photos and photos I have taken in the past. The style model I will be following will be the I.
Pastiche= work of art that imitates the work of previous art
Parody= work or performance that imitates the art with intentions to mock and ridicule it can come in the form of music videos movies , mockumentary, arcitecture
Bricolage=
Intertextuality=another useful term to use, as it suggests signs only have meaning in reference to other signs and that meaning is therefore a complex process of decoding/encoding with individuals both taking and creating meaning in the process of reading texts.
Referential=
Surface and style over substance and content=
Metanarrative=
Hyperreality= the inability of consciousness to distinguish reality from a simulation of reality,
Simulation (sometimes termed by Baudrillard as ‘Simulacrum’) =
Consumerist Society=a society in which people often buy new goods, especially goods that they do not need, and in which a high value is placed on owning many things.
Fragmentary Identities= an multidisciplinary collaboration, involving visual communication, performative arts and fashion.
Alienation=
Implosion=
cultural appropriation=
Reflexivity
postmodernism:
we see lord reef in it but it isnt him
it is a parody
lord reef massive eyebrows making fun of the look
talking in a child playroom
words
relation to extezansial
pastiche
parody
Bricolage
Intertextuality
Referential
Surface and style over substance and content
Metanarrative
Hyperreality
Simulation
the dog in the game is not the dog we thought it was
Consumerist Society
Fragmentary Identities
Alienation
Implosion
them thinking about the game at the end where they are supposedly out of the game
cultural appropriation
Reflexivity
Postmodernism can therefore be understood (more than other creative movements) as deliberate, intended, self-conscious play, signs about signs, notes to notes? Often, this may be frivolous, trite, casual, surface, throw-away. It may even be ironic, joking, or literally, ‘just playing’. However, it is always a deliberate copy of older art/things. Therefore, the old has been re-worked into something new, which clearly entails a recognition to what it was and where it came from.
If we agree that The Love Box in your Living Room it is a REITERATION of the documentary work by Adam Curtis then it works as both a parody and a pastiche. In this sense, postmodernism works in terms of gestures, signs, re-imagining of work that is already recognised. However, the key question is whether this is just play? Or whether it is indicative of something else? Some more seismic and significant shifts in society?
theorists this could link to: David gauntlet
theory of identity
For many this is reflective of the new global economy (globalisation), which has created a high polarized class division between the rich / the really super rich and the poor / underclass (ie the really, really poor) made possible through the rapid increase of new forms of technological developments.
FRAGMENTED COMMUNITIES, fractured and alienated individuals struggling to survive and keep alive. Fragmented identity
Some details on mental health about 3 teenagers who died by suicide giving a important message to the youth bringing up very important issues
talks about the NHS in a negative way which shows their opposition to government
The regulation shows that they aren’t controlled by the government as they talk bad about the NHS negatively
They talk about se4rious issues so external factors can seriously affect how people interpret the things that they talk about
Media Audiences
Targets youth as it talks about important matters that might make them feel understood and heard as it talks about mental health which will draw in the young audience.
They sound like they have good values as they talk about negative issues going on in importance making it important rather than some other ones who may just ignore it they bring importance to it
talks about peoples problems rather than being bias they taking the publics problems and bringing light to them
describe- present a series of precise details about an element of the course in lots of short and sharp sentences.
compare- point out similarities and differences
evaluate- provide your opinion or verdict on whether an argument, or set of research findings, is accurate
analyse- go beyond mere explanation as you break something down into important parts and state these first before giving reasons why this could be important or what this could mean.
knowledge- having a basic view on something
understanding- being able to pick apart something an explain it.
what do you know
what do you understand
Noam Chomsky
Chomsky’s theory proposes Universal Grammar is most active during the early biological period leading to maturity, which would help to explain why young children learn languages so easily, whilst adults find the process much more difficult.
James Curran
Curran and Seaton Curran and Seaton – power and media industries theory. Definition from OCR. A political economy approach to the media – arguing that patterns of ownership and control are the most significant factors in how the media operate
Jean Seaton
power without responsibility
Jurgen Habermas
theory of “communicative action” transformation of the public sphere the public and private sphere
David gauntlet
“Identity is complicated; everyone’s got one.” Gauntlet believes that while everyone is an individual, people tend to exist within larger groups who are similar to them. Fluidity of identity: This is the idea that someone’s identity is changeable to what they want it to be. we live in a post traditional society 1. fluidity of identity-changes a lot and adaptable. 2. negotiated identity-warping your identity to when you are doing certain things. for example are you different when you go out with your friends to going to work. 2. constructed identity- 4. collected identity
in relation to men’s health you can talk about gauntlets theory as fluidity of identity talks about adaptable identity and your wanting to adapt your self to be more like vin diesel on the front. collective identity where the magazine is based for men so when a man reads that they will think that they need to be more like that and will adapt themselves. How vin diesel is presented
Laswell
Laswell’s model of communication (also known as Laswell’s communication model) describes an act of communication by defining who said it, what was said, in what channel it was said, to whom it was said, and with what effect it was said. The Laswell Communication Model was primarily deigned to analyse mass communication. this means that people are influenced by propaganda as he was around during the world war.
In men’s health it shows vin diesel on the front cover and people look up to him so with the Laswell theory people are influenced by him and in the magazine since he is on the front cover people are going to think he is saying or
Lazarfeld
The theory of the two-step flow of mass communication was further developed by Lazarsfeld together with Elihu Katz in the book Personal Influence (1955). The book explains that people’s reactions to media messages are mediated by interpersonal communication with members of their social environment.
Uses and Gratifications
audience theory.
Gerbner (Cultivation theory / behavioural psychology)
According to Gerbner’s research, the more time spent absorbing the world of television, the more likely people are to report perceptions of social reality that can be traced to television’s most persistent representations of life and society.
Stuart Hall (theory of preferred reading)
People who make media products put ideas in their texts which they expect audiences to understand. Hall calls this a preferred reading, as this is what the producers of the text wanted them to understand. However, each audience is different, so they might understand the text completely different to what was intended.
The abuse of power is shown in the episode when they were talking to the women who had been manipulated. The prime minister and the editor of the press. ‘don’t believe what you see and read and hear people in power are complicit’.
rules and regulation , broken sometimes, when the newspaper got stopped for defamation.
holding the elite to account- not being able to make rash decisions when your in power that could let others suffer without being called out for it and held responsible.
Left wing – advocates greater social and economic equality
Right wing – certain social orders
globalisation Business over humans Patriotism Racial superiority Militarism (use of military) the fusion of entertainment and news / information militarism patriotic classism protectionism neoliberalism
economic globalisation
superiority
– Racism – Racial superiority – Class over nationality – The use of military – Economic globalisation – Rich too highly taxed – Classroom attendance compulsory – Religion
p18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson
Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson
Business over humans
globalisation
Patriotism
Front page ‘Joyous Jubilee’ – supporting Royal Family
Front page ‘The new Firm’ slightly critical of Royal Family
Racial superiority
Nationalism
page 10 ‘how the nation came together’ suggest national harmony – we are all together. page 18- Britain’s outcomes compare well with the rest of the developed world
class differentiation
page 14 the prince of wales unites the UK
Militarism (use of military)
page 25- first Russian missiles in months rain down on capital as British-Ukrainian fighters face death penalty in Donetsk
Authoritarian / Libertarian
Still uses an Editorial ie the voice of one over many?
Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought?
the fusion of entertainment and news / information
page 23- prince louis sticks his tongue out to his mother, patriotic
p18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson
Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945,Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945,
Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson
In the 2017 and 2019 UK general elections, the i chose not to endorse a political party The paper is classified as a ‘quality‘ in the UK market but is published in the standard compact tabloid-size format.
the i has developed a strong national reputation over time. The paper is understood to be highly regarded by many journalists The i was named British National Newspaper of the Year in 2015.
Business over humans
Daily Mail is part of the General Trust plc (DMGT) is a British multinational media company, which owns several other titles.
concentration of ownership
Daily Mail and General Trust plc (DMGT) is a British multinational media company, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company.[1]
The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
globalisation
Its website has more than 218 million unique visitors per month
The i was named British National Newspaper of the Year in 2015. .
Patriotism
Front page ‘Joyous Jubilee’ – supporting Royal Family
Front page ‘The new Firm’ slightly critical of Royal Family
Racial superiority
Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s
Nationalism
page 10 ‘how the nation came together’ suggest national harmony – we are all together.
Militarism (use of military)
Feminism / Female
women making up 52–55% of its readers The term “suffragette” was first used in 1906, as a term of derision by the journalist Charles E. Hands in the Mail to describe activists in the movement for women’s suffrage,
originally launched in 2010 as a sister paper to The Independent
Links to the establishment / elite
The Proprietor is the The 4th Viscount Rothermere is the chairman and controlling shareholder of the company The head office is located in Northcliffe House in Kensington, London.
Authoritarian / Libertarian
Still uses an Editorial ie the voice of one over many?
Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought?
the fusion of entertainment and news / information
A survey in 2014 found the average age of its readers was 58, and it had the lowest demographic for 15- to 44-year-olds
It is the United Kingdom’s highest-circulated daily newspaper.
767,021 sold on weekdays and 1,449,049 on Saturdays
PLC
, it was one of the first British papers to popularize its coverage to appeal to a mass readership.
The Daily Mail’s main target audience is lower-middle-class British women.
how is it regulated? All our journalists are required to observe the Editors’ Code of Practice and the Mail is a member of the Independent Press Standards Organisation (IPSO), the new regulatory body for the Press set up in response to the Leveson Inquiry.
the I
owners-Independent Digital News & Media Ltd (2010–2016) Johnston Press (2016–2018) JPIMedia (2018–2019) Daily Mail and General Trust (2019–present)
the critical reflection fostered by letters and novels, the flowering of discussion in coffee houses and salons and above all the emergence of an independent market-based press.
