| Forms | Characteristics | Examples |
| 1 | Television | Visual / View on Television | The Simpsons |
| 2 | Film | Visual / View at Cinema | Avengers |
| 3 | Radio | Audio / Hear in private or public | BBC Radio 1 |
| 4 | Newspaper | Visual / see when you buy the paper | The Sun |
| 5 | Magazines | Visual / see when you buy the magazine | TV Choice |
| 6 | Advertising and marketing | Visual / Audio / see when anywhere and anytime | Coca Cola |
| 7 | Online, social participatory media | Visual / Audio / see when go on device | Instagram |
| 8 | Video games | Visual / See when playing a game | Minecraft |
| 9 | Music video | Visual /Audio / Listen or watch on device | Gangnam Style |
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