All posts by Rebekka Hodgson

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Key terms – semiotics

Sign- stands in for something else

Code- used to construct meaning in media forms

Convention- the accepted way of doing something

Dominant signifier- the main thing that stands in for something else

Anchorage- words that go along with an image to give meaning of context

Saussure

Signifier- stands in for something else

Signified- thing or idea trying to be evoked

Pierce

Icon- physically resembles thing or idea

Index- direct relation to thing or idea

Symbol- no relation/ decided by society two things should be linked

Barthes

Signification- process of the construction of meaning from the signs

Denotation- first level analysis (what a reader can see on the page)

Connotation- meanings or associations we have with the image

Myth- naturalizes events turning history into nature

Ideology- a world view about how society should fuction

Radical- something you wouldn’t expect / out of the ordinary

Reactionary- what you would expect/ follows stereotypes

Paradigm- how we can create differentiation in meaning

Syntagm- an orderly combination of interacting signifiers which forms a meaningful whole

Banner

Iconic signs: the sky looks like the sky, the sign post looks like a sign post, the clouds look like clouds

Indexical signs: social media logos are linked to the idea of new media, the pastel colours are linked to happiness, the font style is linked to being fancy

symbolic signs: the word ‘media’ has been decided as society to link, the green curvy box thing, and the facebook logo we have decided this is what we will recognise the app by.

Evaluation of summer task

I created my media interview with the intent of showing how not all teenage girls are interested in smoking and getting drunk.  Also, to share Carolina’s (my friend) weird but fascinating love for pigeons which are usually viewed as feral birds that no one really cares about. She wanted to make more people aware of how nice these pigeons can be and why they should legalise them as pet due to the many benefits.

I followed the style model which was a magazine interview on the internet. By using red coloured writing for the title to make it stand out and put the opening line in bold to grab the reader’s attention as to what the article is about very similar to the style model to make the audience feel curious. The features I included which show it is a magazine are the hardlines, captions, three column layout and a picture. I structurally made my article using the inverted pyramid meaning that my first few paragraphs contained the most important and exciting details and then the tail of the article is just little bits of extra information that could have been cut off if it was too long.

My friend’s perspective on pigeons is quite radical and she is presented in this article as a countertype because a typical teenager is portrayed as trying to fit in and be cool whereas she doesn’t care how people view her and just wants to be happy and unique. The advantages of the product being radical is that it will draw more attention and people will be more likely to read it. Additionally, it is great evidence to remove the barriers of stereotyping all teenagers in the same way because we are all different and has a positive outlook.

I think the type of company that would make my product is somewhere like a British local kind of magazine as Carolina isn’t a celebrity so wouldn’t fit into a magazine for famous people, however her story is quite interesting so could maybe be shared with the rest of the UK or places where there are judgements about teen but also the view on pigeons. It would be aimed mainly at the older generation to give a radical response to the youths of today.

 To improve my product, I could have made the picture more inclusive of the article and use more media language like shapes and boxes to make it more interesting. Furthermore, I believe my print work would have been more appealing if I used bold Caps and italics with more freedom on how the words ar portrayed like wrapping the text around an image, so it flows better.

Media forms

FormsCharacteristicsExample
1RadioNon-fiction, informative, audio,
continuous
Channel 103
2NewspaperNon-fiction, insightful, short,
private
Daily mail
3MagazineNon-fiction, visual, publicityHEAT
4Social mediaprivate, visual and readingInstagram
5TVnon-fiction, visual,
ad-breaks, private
Rich kids go skint
6Filmclassification, visual,
public
The grinch
7Music videovisual, sound, privateGolden- Harry Styles
8Video gamesPublic, visual, controllingMinecraft
9AdvertisementsVisual. competitiveCylit Bang