All posts by Rebekka Hodgson

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Moving image nea

The point of art/ aesthetics is about the way in which tragedy occurs to ensure that the characters match with the genre which is done successfully through matter, subjects and method. Make profound truths about life stick in our minds.

Key words

Peripeteia- a change in fortune

Anagnoresis- the point in a play, novel, etc., in which a principal character recognizes or discovers another character’s true identity or the true nature of their own circumstances.

Catharsis- a type of cleaning eg. getting rid of our emotions specifically feelings around pity and fear

In Blinded by the Light, Javed experiences peripeteia when he gets the opportunity to go to writing awards ceremony and gives a speech which changes his family’s perception. For Javed, the catharsis of Bruce’s lyrics represents an escape from his domestic doldrums. Anagnoresis happens at the end of the play when Javed realises that it isn’t all about one person (Springsteen) but about how family and forgiveness will lead to a better life.

The 3 unities

Action- very focused, dramatic action

Place- in a single location

Time- in one day

  • plot vs character- although having complex, interesting characters is important, he suggests “character determines people’s qualities but it is by their actions that they are happy or reverse. Dramatic action, therefore, is not with a view to the representation of character: character comes in subsidiary to the actions… plot is the soul of a tragedy”
  • arrangement of incidences (how do you arrange events in a story?)- most films are composed around 3 act narrative structure, falls into 2 parts: complication and unravelling
  • Aiming towards a goal- protagonist is set towards a goal but becomes more difficult as time goes on
  • complication and unravelling (peripeteia)- a moment where there is a change of circumstance which shifts characters journey in a different direction
  • Recognition (anagnoresis)- peripeteia and anagnoresis are conjoined when character finally discovers the true nature of his situation “the scene of destructive or painful action”
  • Pathos (agony of recognition)- character wrestles with the consequences of the reversal
  • Catharsis (knowledge through purge)- the moment is lead by the peripeteia, anagnoresis and pathos

Key terms

  1. Linear- we see the events of the story unfolding in the order in which they occurred
  2. Chronological- listing, describing, or discussing when events happened as they relate to time
  3. Sequential- a series of scenes that form a distinct narrative unit, which is usually connected either by a unity of location or a unity of time
  4. Circular structure- the story ends where it began
  5. Time based- art is to watch it unfold over time according to the temporal logic of the medium as it is played back
  6. Narrative arc- the path a story follows
  7. Freytag’s Pyramid- a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement
  8. exposition- a comprehensive description or explanation to get across an idea
  9. inciting incident- the event that sets the main character or characters on the journey that will occupy them throughout the narrative
  10. rising action- the part of the plot where obstacles stand in the way of the protagonist achieving his goal.
  11. climax- when the conflict and tension peak for the audience
  12. falling action- occurs right after the climax. It is what happens after the main problem of the story has been solved.
  13. resolution- Also known as the denouement, the resolution is when conflicts are resolved and the story concludes
  14. denouement- the final resolution of the intricacies of a plot
  15. Beginning / middle / end
  16. Equilibrium- at the beginning of the film, where everything is as it should be and the characters lives are normal.
  17. Disruption- a monumental change, resulting in a paradigm shift
  18. New equilibrium- things turn back to normal
  19. Peripeteia- a change in fortune
  20. Anagnoresis- the point in a play, novel, etc., in which a principal character recognizes or discovers another character’s true identity or the true nature of their own circumstances.
  21. Catharsis- getting rid of our emotions specifically feelings around pity and fear
  22. The 3 Unities: Action, Time, Place
  23. flashback / flash forward- memory of different time
  24. Foreshadowing- predicts what will happen
  25. Ellipsis- the narrative device of omitting a portion of the sequence of events, allowing the reader to fill in the narrative gaps
  26. Pathos- audience manipulation
  27. Empathy- feeling sorry for someone and understanding it
  28. diegetic / non-diegetic- (of sound in a film, television programme, etc.) occurring within the context of the story and able to be heard by the characters/ of sound in a film, television programme, etc.) having a source external to the context of the story, and not heard by the characters

slow motion- playing back video more slowly than it was made or recorded, so that the action appears much slower than in real life.

Narrative structure

Todorov

Stories have a beginning, middle and end or as Todorov describes; equilibrium, disruption, new equilibrium

  • the stage of equilibrium
  • the conflict that disrupts this initial equilibrium– hero tries to find a solution, main part of the story
  • the way / ways in which the disruption looks to find new equilibrium
  • the denouement and/or resolution that brings about a new equilibrium

 Links with Freytag’s Pyramid– exposition, inciting incident, rising action, climax, falling action, resolution, and denouement

Vladimir Propp

stories use STOCK CHARACTERS to structure stories

Suggest that all stories draw on familiar characters performing similar functions to provide familiar narrative structures.

the way in which CHARACTERS FUNCTION TO PROVIDE NARRATIVE STRUCTURE:

  1. Hero
  2. Helper
  3. Princess
  4. Villain
  5. Victim
  6. Dispatcher
  7. Father
  8. False Hero

‘these are not separate characters, since one character can occupy a number of roles or ‘spheres of action’ as Propp calls them and one role may be played by a number of different characters’

Stock character’s roles can be organised into

  1. PREPARATION
  2. COMPLICATION
  3. TRANSFERENCE
  4. STRUGGLE
  5. RETURN
  6. RECOGNITION

Claude Levi-Strauss (Binary Oppositions)

Levi-Strauss examined the nature of myths and legends in ancient and primitive cultures. ”myths were used to deal with the contradictions in experience, to explain the apparently inexplicable, and to justify the inevitable”

NARRATIVES (=myths) are STRUCTURED around BINARY OPPOSITIONS eg: good v evil

can be seen to either support the dominant ideologies of a society (reactionary) or to challenge, question or undermines the dominant ideologies of society (radical)

Think about individual texts as a set of binary opposites. Construct a scale chart around key themes and concepts in film (use polarising concepts eg. poor and rich)

Blinded by the light notes

Summary

 website (Bend it Networks)
• website (Warners)
• posters
• trailer
• social media presence (TwitterInstagramfacebook etc).

His experiences as a British Muslim boy growing up in 1980s Luton and the impact Bruce Springsteen’s lyrics had upon him.

It is a low-mid budget release ($15m) co-funded by ‘New Line Cinema’, a company owned by the ‘Warner Brothers Picture Group’.

WarnerMedia – is a Global Conglomerate of Warner Bros, Home Box Office, Turner Entertainment Networks, CNN Worldwide, etc

It was directed by Gurinder Chada, a British director known for Bend it Like Beckham

“At a time of such political and social instability in the world, this film provides us with a vital reminder of our shared humanity and the transformative power of music on both a personal and global scale.”- Gurinder

“I was so affected by Springsteen’s songs shows just how powerfully music can transcend race, religion, nationality and class.”- Sarfraz Manzoor

Media industries- how does this film work

  • Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.
  • co-funded by New Line Cinema and independent production companies including Levantine Films, Bend it Films and Ingenious Media.
  • ‘Bend It Films’ is a UK based, indie production company owned by major US conglomerate ‘Warner Brothers’. Linking to the fact that major companies need new ideas and concepts, provided by the independent companies they own whilst independent companies need major companies to fuel distribution and exhibition because these major companies have the right to use streaming platforms to display their productions.
  • The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film
  • • The use of film festivals in finding distribution deals for films
  • • Use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.
  • They have 1472 Instagram followers and 37 posts
  • • Marketing techniques such as use of genre, nostalgia, identity, social consciousness
  • • Distribution techniques – reliance on new technology; VOD, streaming
  • • Regulation of the industry through BBFC (British Board of Film Classification).
  • • Regulation including Livingstone and Lunt

Importance of film festivals

Five-minute standing ovation at the film’s world premiere at the festival. Carolyn Blackwood, President & Chief Content Officer, New Line Cinema, “‘Blinded by the Light’ is one of those incredibly special films, filled with humanity, heart and pure joy, that is simply impossible to resist.

Gets the film known with popular people who will help advertise it and reach their audience as well as a new audience.

The Importance of recognisable Generic Conventions (and the use of familiar music)

Ideas about the importance of genre: His life is saved when he’s turned on to the music of Bruce Springsteen during the late ‘80s National Front/dole queue era. It serves as a poignant parallel to the xenophobia of today.

The use of recognisable music in the marketing of the film: Music can make the other side of the ocean feel like it’s only a hop, skip, and a jump away. It’s the reason Bruce Springsteen can speak directly to a British-Pakistani teenager, who is just trying to survive the cruelties of Thatcher’s Britain.

Chadha tries to reinforce the meaning of Springsteen’s lyrics by having key phrases fly across the screen, but it’s a totally unnecessary – and, frankly, quite an awkward stylistic choice. 

The sense of joy is infectious.

Influences when making the film (social, cultural and economic impacts)

As a low-mid budget film, it can be considered in its economic context having a mix of independent and major production and distribution contexts targeting a different audience to ‘indie’ and high budget films.

http://mediamacguffin12.blogspot.com/2021/01/film-industry-blinded-by-light-case.html

Institutions key terms

Cultural industries- the different types of popular media, produces, distributes products in the creative arts generally in favour of popularity

Production- the making of a form of media

Distribution- The methods by which media products are delivered to audiences, including the marketing campaign

Exhibition/ consumption- the retail branch of the film industry/ when the media is taken in by individuals or a group

Media concentration- the ownership of mass media by fewer individuals

Conglomerates- a group that owns multiple companies which stand out different media specialised in written or audio-visual content

Globalisation (in terms of media ownership)- the worldwide integration of media through the cross-cultural exchange of ideas

Cultural imperialism- The practice of promoting the culture values or language of one nation in another

Vertical Integration- a way in which media companies expand by acquiring different businesses in the same chain of production and distribution

Horizontal Integration- a way in which media companies expand by acquiring media companies that work in similar sectors (owns several businesses of the same value eg. a media company can own Magazine, Radio, Newspaper, Television and Books. )

Mergers- a merger or acquisition in which 2 or more of the undertakings involved carry on a media business

Monopolies- concentrated control of major mass communications within a society

Gatekeepers- the process through which information is filtered for dissemination

Regulation- the process by which a range of specific, often legally binding, tools are applied to media systems and institutions to achieve established policy goals such as pluralism, diversity, competition, and freedom

Deregulation- the process of removing or loosening government restrictions on the ownership of media outlets

Free market- one where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system

Commodification- the transformation of the shape of the relationship, which is initially trafficked into things that are free of the commercial nature of the relationship  

Convergence- the merging of previously distinct media technologies and platforms through digitization and computer networking 

Diversity- diversity of ideas, viewpoints or content options 

Innovation- change in several aspects of the media landscape, from the development of new media platforms, to new business models, to new ways of producing media texts

Vertical integration- a company owns different businesses in the same chain of production and distribution

Media conglomerates- a company owns numerous companies involved in mass media enterprises

Diversification- a corporate strategy to enter into a new market or industry in which the business doesn’t currently operate.

Dave Hesmondhalgh

Wrote a book called “The Culture Industries“, for undergraduate students about the relationship between media worker and media industries.

It suggests that a career in media has a vulnerable and precarious nature, and that young people are drawn to the area because of the ideas about fame and wealth when in fact it is very rare that you will succeed in the media industry. ‘for every individual who succeeds, there are many who do not. For many, it will be the result of a perfectly reasonable personal decision that the commitment and determination required is not for them’ 

I think a lot sadly does come down to luck and who you know. Which can be a shame, I don’t think there is a scheme set up which pushes people into just the media industry” shows that it’s difficult to make a proper career about of media and if you don’t know anyone famous at the start you will struggle to promote your work.

Murdoch: 25 facts

  1.  he is the owner of hundreds of local, national, and international publishing outlets around the world, including in the UK (The Sun and The Times)
  2. Murdoch turned failing newspaper, The Adelaide news, into a huge success. After he started the ‘Australian’ which was the first national paper in the country
  3. 1952 – Murdoch’s newspaper publisher father dies, leaving him control of the News Ltd. company in Adelaide, Australia
  4. 1973 – Expands to the United States by purchasing the San Antonio Express and the San Antonio News.
  5. 1985 –Purchases Twentieth Century Fox from oilman Marvin Davis for $600 million
  6. Purchases US publishing house Harper & Row for $300 million in 1987
  7. By 2000, Murdoch’s News Corporation owned over 800 companies in more than 50 countries
  8. Has a net worth of over $5 billion
  9. 2005 saw ‘News Corporation’ buy ‘Intermix Media’ which owned ‘MySpace’
  10. Tries to cover-up of abuses at News of the World but later admits this
  11. In 2011, evidence indicated that newspaper staffers had engaged in illegal and unethical behaviour, notably the hacking of mobile phone mailboxes belonging to celebrities, murder victims, and British soldiers killed in the Afghanistan War.
  12. Murdoch issues an apology for the phone hacking via full page ads in seven national newspapers
  13. This investigation was later known as the Levenson inquiry
  14. In June 2013 News Corporation split its print and television and media holdings
  15. The months long FBI investigation into allegations of bribery by officials of a Russian subsidiary of News Corp., News Outdoor Russia (NOR), in 2011
  16. News Corp. confirms that it plans to split into two publicly traded companies which are News corp and 21st century fox
  17. 2019, Murdoch sold the majority of 21st Century Fox’s entertainment assets to the Walt Disney Company for $71.3 billion.
  18. Roger Ailes resigned from his ownership of ‘Fox News’ due to allegations of sexual harassment against him. Rupert Murdoch, acting CEO of Fox News from 2016-2019, was given ownership over the company.
  19. Murdoch’s 21st Century Fox strikes a deal to take full control of Sky but there are some concerns about him purchasing it
  20. In 2020, 21st century fox’s annual revenue was about $35 million
  21. Murdoch made his biggest purchase when he bought Wall Street Journal in 2007
  22. the Journal has shifted away from focusing exclusively on business and now has become more of a general-interest publication. 
  23. In May 2012, a parliamentary panel tasked with investigating the scandal released a highly critical report, which stated that Rupert “is not a fit person to exercise the stewardship of a major international company”
  24. News UK recording an overall loss of £33.6m loss on the business
  25. News Corporation is the second biggest media conglomerate of the world

Score and Maybelline essay

Judith Butler describes gender as “an identity instituted through a stylized repetition of acts”. In other words, it is something learnt through repeated performance. How useful is this idea in understanding gender is represented in both the Score and Maybelline advertising campaigns?

In this essay i am going to discuss how Judith Butler’s idea of identity being something that is performed is very useful to understanding gender in the Maybelline and Score adverts.

I would suggest that gender as performance by Butler shown in the quote  ‘nobody is a gender from the start.’ and that our gender identity and sexuality is ever-changing depending on the context of the situation. She expresses how gender is fluid, changeable, plural, and “a set of categories to be played out and performed by individual subjects in individual moments in time and space” implying that we are able to change our gender/ identityand shouldn’t be regarded as just one identity.

Futhermore in the past women were seen as a object of a man, which is suggested by Laura Mulvey and so their identity was fixed as being there to proivde for the man and the family and not able to do anything else.

These theoretical approaches around gender, feminism and representation can be linked to both CSP 3 (Score) and CSP 4 (Maybelline).

Firstly, in the Score advert there are a number of theories relating to how the characters in it are portrayed. It is created by considering the social and historical context of what was happening at the time. For example during the 1970’s there was emerging acceptance of homosexuality and a slight lead towards change of gender roles. In this CSP it is evident that the company doesn’t support these new ideas and that you are born a gender and sexuality (heterosexual) and this doesn’t change throughout your life time. Judith Butler suggests that the “lack of alternative representations in media helps reinforce heteronormativity” which could be an explanation as to why the society was unwilling to change and the Score advert (CSP 3) further enforces heteronormativity.

However, in the Maybelline advert (CSP 4) there is a significant change in the way that gender and sexuality is portrayed. It features 3 character Manny Mau, Shayla and a bell boy. Manny is could be seen as a countertype to your stereotypical makeup artist for a few reasons. Firstly, he is a male, in the 1960’s if a male would have wanted to be in involved in ‘feminine’ activities it would have been frowned upon and the audience positioning of such advert would have been non-existent. Secondly he is a homosexual which back in the day, this trait wouldn’t have been featured for the public.

Butler’s work is very useful in allowing us to understand CSP 4 because it is clear that Manny doesn’t portray a masculine look, rather more of a feminine kind with a gentle posture. Butler says that men don’t have to perform to the masculine standards and can perform however they like and that their gender can somewhat be shifted according to a situation eg. getting ready for a party and wanting to get glammed up, proving that gender is performed.

Another idea i would like to raise is about the different waves of feminism which can be seen in both CSP’s. There are 4 different waves of feminism. The first wave of feminism occurred in the early 20th century with movements such as the suffragettes and the international council of women. Virgina Woolf was part of first wave feminism said that women don’t have equal opportunities and were encouraged not to pursue their ambitions but instead stay home and do housework. This encourgaed a second wave years later.

The score advert (CSP 3) was created in the times of the 2nd wave of feminism which was about was about civil rights, equal rights for women (equal pay, decriminalisation of abortion, exposes mechanisms of patriarchy). Although this advert doesn’t appear to support this ideas it does however give us an insight into how corrupt situations were in the 60’s due to the way women are shown. Jean Kilbourne suggested that the way in which females are seen in adverts almost encourages idea of abuse, institutional behaviour stems from sexualised female adverts. Leading it to be seen as acceptable because it is the constructed reality that media influences who we become.

Next came the third wave feminism in the early 21st centuary when the Maybelline advert was created. The third wave feminism included things like intersectionality, raunch culture and queer theory. I believe that intersectionality plays an important part in the representation of a modern day world. Shayla (the woman in the Maybelline advert) is what would be described as a positive stereotype because she doesn’t fit the ‘ideal’ beauty standards but still goes out there being confident. Additionally she is a black woman which can be seen as double burden ‘in a postcolonial context, women carry the double burden of being colonized by imperial powers and subordinated by colonial and native men’. But Maybelline wanted to show how they are breaking free from stereotypes and having a less selective representation, appealing to all kind of people across the world leading it to be a very successful business.

In conclusion, I believe that in both CSP’s gender and sexuality is presented very clearly, showing the beliefs surrounding these areas in a very coherent way linking in with Judith Butler’s theories nicely about how gender is something that is performed through actions as seen by the way they dress, the positioning of the characters and interrelationships portrayed in the adverts.

3rd wave feminism

Naomi Wolf intersectionality– feminism isn’t just one group of people there are different groups of feminists eg. black or gay feminists

 third-wave sees women’s lives as intersectional, demonstrating a pluralism towards race, ethnicity, class, religion, gender and nationality when discussing feminism.

Barker and Jane (2016),

  • an emphasis on the differences among women due to race, ethnicity, class, nationality, religion
  • individual and do-it-yourself (DIY) tactics
  • fluid and multiple subject positions and identities
  • cyberactivism
  • the reappropriation of derogatory terms such as ‘slut’ and ‘bitch’ for liberatory purposes
  • sex positivity

Ariel Levy ranch culture theory is the idea of liberation involves new freedoms for sexual exhibition, experimentation and presentation

is the sexualised performance of women in the media that can play into male stereotypes of women as highly sexually available, where its performers believe they are powerful owners of their own sexuality’

Bell Hook- advocates media literacy, the need to engage with popular culture to understand class struggle, domination, renegotiation and revolution. Put another, encouraging us all to ‘think critically’ to ‘change our lives’.ethnicity and race, (intersectionality)

‘in a postcolonial context, women carry the double burden of being colonized by imperial powers and subordinated by colonial and native men

Queer Theory

Judith Butler- we perform an identity and suggests that gender is fluid, changeable, plural a set of categories to be played out and performed by individual subjects in individual moments in time and space.

feminist critical thinking

Laura Mulvey- male gaze women are a sexual desire

Toril Moi difference between female feminist and feminine

Jean Kilbourne- how are females seen in adverts, idea of abuse, instituational behaviour stems from sexualised female adverts and it was seen as acceptable

3 waves of feminism

2nd wave feminism in the 60’s was about civil rights, equal rights for women (equal pay, decriminalisation of abortion, exposes mechanisms of patriarchy

1st wave of feminism -British suffragettes, international council of women, international alliance of women

Virgina Woolf was part of first wave feminism said that women don’t have equal opportunities and were encouraged not to pursue their ambitions but instead stay home and do housework

Simone De Beauvoir fighted for justice and wanted women

revision notes

David Gauntlet

“front covers of magazines such as Vogue and Men’s health are shop windows to amore sexier, more successful future self for their reader-ships”- shows that identity is constructed by media

“30 second glimpses of who we might become”- suggests our identity will change overtime

“the characters we watch in television shows or on online games offer us examples of how we can transfigure ourselves”- try to become better people by transforming our identities

“identities are not fixed, but can be altered for the best if we are motivated to change”- portrays idea of negotiated identity

“media manufacturers narrow interpretations of certain roles or lifestyles”- down to negative stereotypes

Judith Butler

“the absence of homosexuality in mythic stories provides evidence that our natural sexual inclinations are heterosexually orientated”- dominant ideology that it should only be male and female couples

“our gender identities are not fixed objects; they are constituted as a result of our behaviors”- our identity will change depending on the situation we are in eg. a party compared to a funeral

“rituals and performative actions constantly reinforce our identities: the act of wearing makeup”-we perform our identities differently each day

“lack of alternative representations in media helps reinforce heteronormativity”- we can choose our identities but their is a lack of knowledge to other identities rather than heterosexuality.