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A level coursework NEA

Set brief 2

For my newspaper coursework I want to focus on the Roe vs Wade This newspaper will be a feminist pro-choice based in America and called Fem Talk News and surrounding the issue of Male dominance and extremist Christians in the supreme court. I intend to have a modern ‘Gen Z’ effect to my paper as newspapers are not main source of news for younger generations but simultaneously attract older generations to extensively cover all age grounds to educate people on the current world we live in and the tragic reality. Many other issues surrounding the astounding decision on female bodies. Back street abortions, non-safe abortions and abandoned babies. I want to discuss the happenings of pre Roe vs Wade (-1973) and the reprocushions of that, deaths, abandonment and embarrassment. I intend to incorporate Laura Mulvey’s ‘feminist critical thinking’ , her theory explored how the “male-gaze” as she observed that the industry was dominated by men who, inevitably, constructed representations of women from a masculine point of view. Furthermore, feminist critical thinking and post colonialism. Additionally, It is the men In power, and supreme court who believe in freedom and empowering women, but at the same time stripping away their right to choose and protect themselves.

I want to discuss strategies on how to educate teenagers, and how these young people are encouraged to vote for politicians who have harmful intentions, notably its not ‘harmful’ in their own eyes and they are entitled to their own beliefs, but to force these extremist opinions on women and their choices is not humane. I will incorporate historical context into my article to back up my view. I will also discuss people’s personal experiences with this fight for freedom. I will additionally discus how America is metaphorically moving backwards in terms of their new emerging pleas to outlaw gay marriage and ban contraceptives. Quotes I will use include from supreme court members.

”If she’s able to bleed she’s ready to breed”.

”Our country’s foetuses will be as safe as our children in the classroom”. Too add 948 school shootings have taken place since the tragedy at Sandy Hook Elementary School in December 2012, proving that maybe these foetuses are not safe in their classrooms.

”I trust our proud females of America to control the man ejaculating inside of her”.

”A man doesn’t just rape a women, she’s discreetly begging for it”.

Livingstone and Lunt argue that the interests of citizens and those of consumers cannot be easily reconciled. This suggests that there is an increasing tendency in recent UK regulation policy to place the interests of consumers above those of citizens. This is something I would like to change, instead of giving people information they want such as what Kylie Jenner had for her breakfast or what Harry Styles does to rewind in the evening, I want to give people what they need. That is to inform and teach them of these recent happenings in the court of law, and what this means for millions of women in the US. Instead of it being a positive aesthetic throughout the paper it will be revealing the honest truth and future we will live in, if these laws are kept intact. The harsh truth of abandonment, pain and death women have been completely abandoned by their country.

In terms of layout and design, my newspaper will have a main image (half page) with a headline stories from inside the newspaper, underneath a strapline for my paper. I will also have a masthead, and other institutional details such as time, date, price etc. My main image will include an image that captures the result of these rulings and the effect on young women. My headline will be striking and completely highlight the subject and will be not hard to miss.

In terms of my flyers I want them to be brightly coloured and easy to follow. They will have sponcers to support the cause. The key focus of each poster will be different one will have a challenge such as an Instagram challenge then one will be a hashtag challenge to attempt to start a trend, and finally a donate to help women in need, effected by the new laws.

newspaper statement of intent

For my newspaper coursework I want to focus on voting specifically student voting. This newspaper will be based in jersey and called Local Island New and surrounding the issue of people 18 and below and the lack of information and facts shared with young people to be educated enough to feel able to vote. The overwhelming amount of voting posters around the island on who to vote for is not easy to miss, but do these young people know anything about these politicians?

I want to discuss strategies on how to educate these teenagers, and how these young people are encouraged to vote with little knowledge on the subject. That the lack of the student age populations participating in such decisions will harm democratic progress. The future of our island depends on these young people. It is more important for the island to gain votes from our future inhibiters and less input from older generations. I want to introduce theory’s from the course such as Habermas theory of democracy depends on a public which is informed, aware, and which debates the issues of the day. Additionally Jurgen Habermas, James Curran and Jean Seaton, who discuss positions newspapers as media forms produced to enable political discussion.

In terms of layout and design, my newspaper will have a main image (half page) with a headline stories from inside the newspaper, underneath a strapline for my paper. I will also have a masthead, barcode and other institutional details such as time, date, price etc. I will include also bright coloured adverts on the side to follow the design of most papers. My main image will include a student on their phone, conclusively showing that young people should be informed in ways such a social media or other online sources, as this is an easy source for them to get information on this subject. I also want to include a photo of a school environment to represent that there should be talks or lectures in school informing voters of age (16 and over) about the politicians running.

essay

Q7 Media Paper 1: Ideology can be defined as a collection of values and beliefs. To what extent do media products target audiences by constructing an ideological view of the world?
You should refer to your newspaper Close Study Products, The i and The Daily Mail.

Chomsky’s explains how mass media works against democracy’s best interests. The corporations and investors controlling the outlets where most people get their news, selectively choose what to cover for reasons having to do with personal agendas and retaining power, rather than what’s best for readers and viewers. The distinctive fact that the media, more specifically newspapers manipulate people’s intake of economic, political and social policies and how it is perfectly constructed for the publics mind.

Stereotypically, there are two ends of a political spectrum, authoritarianism in countries such as China, and libertarianism in countries such as the US. Chomsky states that instead of being communicated too by the government about political opinions and information it is actually the media that we receive these political ideals from and fed by newspapers and their opinions. To gain the general publics consent, in addition to big conglomerates ruling most mass media, heavily decreasing the public sphere by narrowing the beliefs of additional companies and people, since people are being told “facts” from media without comprehending the idea that media will also have a their own political compass. 

The daily mail is a prime example of a right wing directed company and in conjunction to Roland Barthes theory on semiotic signs to represent subtly their ideas and political viewpoints. This is extremely obvious to the public what political party they associate themselves with. For example in a newspaper we have studied in class the title ”joyous jubilee” with a snapshot of the queen displaying a smile. In recent history of the daily male positive headlines are a rare sighting, rather slashing comments about the labour party. for example ”the Labour leader has launched bitter personal attacks on the Prime Minister”. In addition the syntagm of signs admiring the queen is a key representation of a company that identifies with the right wing side of the political compass. Someone who identifies with the more left wing opinions who be asking about tax pay towards the event and investigating tactical evidence against the Daily Mail on this headline. This is why the Daily mail are a conservative party supportive newspaper. The daily mail have been granted a 40 percent factual rate which elucidates that over half of their apparent ‘facts’ are fake. This links with Chomsky’s theory of how mass media works against democracy’s best interests. The fact corporations and investors controlling the outlets where most people get their news is worrying as the daily mail being one of the most bought newspapers in the country this means the people are being fed ‘fake news’, therefore spreading propaganda to eventually get people to believe certain political policies and bestow their authoritarian and right winged viewpoints.

Livingstone and Lunt state that the interests of citizens and those of consumers cannot be easily merged, that there is an increasing tendency in recent UK regulation policy to place the interests of consumers above those of citizens, perhaps giving newspapers a role in entertainment and advertising over education for the general public. Curran understands now that the primary democratic role of the media is to act as a watch dog, rich and powerful companies have more control and giant conglomerates own all newspapers and enforce their political compass viewpoint onto their newspapers, Curran states that “Instead of providing conduit for rational critical debate, the media manipulated mass opinion”. This dictates peoples freedom and restricts our opinions.

Chomsky theory of the five filters of the mass media machine that are trying to manufacture consent

posters statement of intent

My key aim for my posters was too translate the message that casual nudity is not ok and should be disregarded in the media. The normalisation of nudity in the media with a particular focus on women bodies has been exploited to a point that most movies and tv shows with a heterosexual couple in question is inclined to show female skin and features that is not equally represented in males. This is why I chose to bring a modern twist to my posters by not displaying much text but relaying a message that this isn’t ok and the subject of normality within female bodily exposure has gone too far and showing our emerging generations that they should feel inclined to undress for others pleasures. My first poster includes the representation of phones, furthermore representing social media and emerging the subject of nudity on platforms. I wrote the message that your body is your and no one else’s. This is a strong message to young females that their body is precious and the idea that showing your body is a way to gain likes and followers is completely normal, But how would they know any better? They have been brought up on female body being exposed through tv shows and movies. My message is to not to tell them being nude is not ok but that they should never feel inclined to show it on platforms just because the exposure of it on the media has normalised it. My second poster is very simple and repeats my message of stop the normalisation of casual female nudity. The use of soft pinks is used to support women and to fit in with the modern aesthetic of simplicity and minimalism. My main quote is strong and simple it communicates a message without anything else people will see the message and understand it. My third posters relays a more vintage presentation by the presence of an old Tv and a 50s model, when the emergence of nudity started. It has my previous minimalistic poster in the back which furthermore relays my message but the main image of the tv and model shows the main source of media where the issue is generated. instead of putting a line through it or large red text stating this is not ok, my quotes in the background are what gives the poster its message. I aim for people to look at the model and admire her they look more intently at the message and come to the conclusion that this is what’s wrong with media and that conclusively there is a story line to a movie or tv show and not just a naked female.

noam chomsky- five filters of mass media

So how does this process of ‘manipulation’ or ‘persuasion’ work?

1.Structures of ownership

  • maybe there is only a certain amount of companies, pursuit of profit, media ownership. mass media corporations are big corporations. Their end game? Profit. And so it’s in their interests to push for whatever guarantees that profit. Naturally, critical journalism must take second place to the needs and interests of the corporation.

2.The role of advertising

  • Media costs a lot more than consumers will ever pay. So who fills the gap? Advertisers. And what are the advertisers paying for? Audiences. And so it isn’t so much that the media are selling you a product — their output. They are also selling advertisers a product — YOU.

3.Links with ‘The Establishment’

  • Journalism cannot be a check on power because the very system encourages complicity. Governments, corporations, big institutions know how to play the media game. They know how to influence the news narrative. They feed media scoops, official accounts, interviews with the ‘experts’. They make themselves crucial to the process of journalism. So, those in power and those who report on them are in bed with each other.

4.Diversionary tactics – ‘flack’

  • diversion tactics, diverting people attention., trashing story’s, nonsense and undermining. hen the story is inconvenient for the powers that be, you’ll see the flak machine in action discrediting sources, trashing stories and diverting the conversation.

5.Uniting against a ‘common enemy’

To manufacture consent, you need an enemy — a target. That common enemy is the fifth filter. Communism. Terrorists. Immigrants. A common enemy, a bogeyman to fear, helps corral public opinion.

Noam Chomsky

Presents his thoughts on how the mass media works against democracy’s best interests. The corporations and investors controlling the outlets where most people get their news, he argues, selectively choose what to cover for reasons having to do with personal agendas and retaining power, rather than what’s best for readers and viewers. After discussing examples, Chomsky gives suggestions on how to be a well-informed citizen.

media setting an agenda

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION

habermas and the transformation of the public sphere

Habermas believes that democracy depends on a public which is informed, aware, and which debates the issues of the day.

He believes that when people talk and discuss the world, political problems and standings that is when we achieve a strong democracy and beliefs within society.

Habermas states that the development of early modern capitalism brought into being an autonomous arena of public debate.

above all, the emergence of an independent, market based press created a new public engaged in critical political discussion.

public sphere- The public sphere is an area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action.

private sphere– The private sphere is the complement or opposite to the public sphere. The private sphere is a certain sector of societal life in which an individual enjoys a degree of authority, unhampered by interventions from governmental or other institutions.

regulation

key questionfocus specifics
why regulate?-truth
-child protection
-political bias
-privacy
-human morels
-ethics
-particular political opinions
-‘good’ behaviour
-slander
-defamation
-liable
-protection of reputation
-ownership to avoid monopolies
-Rooney v Hardy

-Johnny Depp v Amber Heard

-Elon Musk purchase of Twitter

-China banning social media

-life of Brian
who regulates what?-the government
-specialist body’s eg Ofcom (broadcasting)- (radio)
-MCPS (music)
-PEGI (video games)
-PRS (music)
-internal companies
-[code of ethics]
-individuals
-influences
-BBFC
what gets regulated?-newspapers
-films
-games
-tv shows
-radio
-books
-news
-advertisements

libertarianism – promoting ideas of freedom

authoritarianism – promoting the idea of strict centralised control

hedonism – the prioritizing of pleasure over other life values and is theorized to be independent of well-being

What did Epicurus believe about life?

To Epicurus the goal of living was to find happiness through friendship, living humbly and avoiding pain and anxiety. He believed very strongly that by living peacefully and avoiding fear and pain, we could live fully. To Epicurus, living a virtuous life and a peaceful life were one in the same. (friends, calm, do what you want to do.)

The Frankfurt School

Critically engaged with the manufacture of culture and the commodification of pleasure, for example, sameness in production and consumption of cultural experience. Technology allowed the public to sit passively before cultural content rather than actively engage with one another for entertainment, as they had in the past. The scholars theorized that this experience made people intellectually inactive and politically passive, as they allowed mass-produced ideologies and values to wash over them and infiltrate their consciousness.

Philosophers say that we should be wary of popular culture and it can be dangerous.

Permissive culture in the 1960s

Post WWII (approx. 1950’s – 1960’s) saw the rise of the a permissive society, also referred to as permissive culture, is a society in which some social norms become increasingly liberal, especially with regard to sexual freedom. This usually accompanies a change in what is considered deviant.

Rise of teenager culture, Introduction of the pill and sex without baby’s. Same sex decrimalised. Sex drugs rock’n’roll viewed as the ultimate freedom.