SEMIOTICS
sign- something which can stand for something else
code– written or symbolic tools used to suggest meaning in media forms.
convention- accepted ways of using media codes
dominant signifier- the main sign
anchorage- Words with an image to go along with the text which provides context
FERDINAND DE SAUSSURE
Signified-stands in for something else
signifier-thing or idea trying to be evoked
C S PIERCE
icon-a sign that looks like its object
index- a sign that has a link to its object
symbol-a sign that has a more random link to its object
ROLAND BARTHES
signification- structural levels of signification, meaning or representative
denotation-the most basic or literal meaning of a sign
connotation- signs that are used as signifiers for a secondary meaning
myth- naturalizes events, turning history into nature
ideology- codes that reinforce or are congruent with structures of power
radical- something that challenges dominant ideas
reactionary- something that confirms dominant ideas
Paradigm- a typical example or pattern of something; a pattern or model
Syntagm- a linguistic unit consisting of a set of linguistic forms (phonemes, words or phrases) that are in a sequential relationship to one another.