Libertarianism- promoting freedom of choice and individuality.

Authoritarianism- enforcing strict obedience, lack of concern or wishes for others.

Hedonism – the ethical theory of pleasure. The sense of satisfaction of desires. more pleasure = more pain

Epicurus – Finding happiness isn’t in the luxuries we have but in our minds and if we want to be happy we have to be mindful and meditated. Its like communism but not. Friends give us more happiness then relationships and sex isn’t a form to gain happiness but having the right people around us is. Working for money also wont make us happy but the sensation of helping others can.

The Frankfurt School- leisure becomes toxic (social media)

Capitalism doesn’t sell us the things we really need.

1960s uk permissive society – A ‘permissive society’ is one in which liberal behaviour becomes more accepted – particularly with regard to sexual freedoms. One of the most famous examples is that of 1960s Britain, where being ‘deviant’ gained new meaning

Mary Whitehouse and the national viewers and listeners association (now known as media watch UK) – launched in 1964. She campaigned against social liberalism.

MediaWatch UK – campaigned against the publication and broadcast of media content that it viewed as harmful and offensive, such as violence, hate speech against any race, creed or sexual orientation, xenophobia, and profanity.

Chicago’s alternative nonprofit newsroom

Stephen Rodrick

The main irony of the Specials’ songs, and in fact of the entire ska movement, was that lurking just beneath the “happy,” infectious dance beat were often chilling stories of the racial divisiveness and economic deprivation that characterized the dawning of the Thatcher era.

Unfortunately, the reign of the Specials as ska kings was short. Their second studio album, More Specials, was released late in 1980 amid rumors of internal strife, which the record confirms, lacking the joy and intensity of their debut.

“Ghost Town” marked the end of the Specials

the Specials had participated in the Rock Against Racism movement in England of 1981 at Dammers’s urging

The gardian

Neil Spencer

by contrast, British reggae remains half-forgotten and little praised, represented mainly by the Specials’ “Ghost Town” as the default tune for any retrospective on the bleak, Thatcherite early 80s.

A key element of that story was police use of the hated “sus” laws, which allowed people to be picked up on “suspicion” of committing a crime, while hostility to the police was stoked by the deployment of phalanxes of cops to protect National Front marches through black areas.

Cultural industries are different to other industries as they’re organised around money and other industries are creative industries where as the cultural industry is not.

3 different types of ownership.

• Capitalist Media – Corporations – make money by selling ads
• Public Service Media – State Controlled – make money by government paying.
• Civil Society Media – Citizen Controlled

Genre may be considered a practical device, as of which helps produce consistently and efficiently and to relate its production to the expectations of its customers. It helps individual users plan their choices and can be considered as a mechanism for ordering the relations between the two main parties to mass communication.

In that media texts hold similar patterns, codes and conventions that are both PREDICTABLE and EXPECTED, but are also INNOVATIVE and UNEXPECTED. 

Basically if its too similar its boring, if its completely different its unexpected. There needs to be the perfect predictability and difference.

. . . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures

. . .Scorcese, A personal Journey through American Cinema (1995)

this means that the different stereotypes of genres are only to minimalize the category but the deeper you think about genre the more confusing it becomes as more genres can be discovered.

predictable expectations –  a conscious decision that something will happen you expect it to happen.

reinforced– to strengthen or support

amplify– enlarge upon

repertoire of elements-  key elements of a film that are consistently repeated throughout a genre. Each genre has its own repertoire of elements which defines it as that genre.

verisimilitude – very similar

 construction of reality.

 historically specific

sub-genres,

 hybrid genres

Levi-Strauss suggests that narratives (=myths) are structured around binary oppositions eg: good v evil; human v alien; young v old etc etc.

Therefore creating a dominant message of a film as it suggests a structure to each film. Everything created within a film is structured, dialogue actions and plat is all structured for the liking of the audience.

For my film posters, intend to have two similar posters one done outside one inside to show the abyss that characters get transported to when found. Both will have writing in red and have the names of the main character actors written on the front of it. It will show where to find this particular film, for example my film can be found on Netflix as its popular and will get many views. The age restriction will be shown on the film poster as well to allow audiences to understand what age is suitable for this film to be watched upon.

For my films clips I intend to have one film all outside and have my intentions of having a wide scale game of hide and seek being played where people disappear when they get found. Whereas for my second film clips it will be all the outtakes from the day of filming and so that the audience can see the other side of what actually is happening on screen. Almost like a behind the scenes. Within this clips it will show how characters work together and how the actors reacted to messing up on screen. It will give the audience a sense of how difficult it is for this film to be created.

Finally for my website I intend to have all the vital information about my film shown along with images and the two film clips also shown. I would like for my website to portray an actual website for example when you click on a link you get taken to a different page. On the different pages there will be things to help you gather a better understanding of the film and its contents alongside the fact that it will have the images and clips to broaden the idea of the film to the viewing audience. Age restriction and where to find the film will be made readily available to find.

Witnesses production- Fabienne Servan-Schreiber is the executive producer and worked alongside Cineteve.

Witnesses had a budget of – 6.8 million dollars

The missing – John Yorke was the executive producer working alongside with  New Pictures, Company Pictures, Two Brothers Pictures and Playground Entertainment with Fortis Film Fund, Czar TV Productions and Vlaamse Radio- en Televisieomroeporganisatie. But the main ones were New Pictures and Two brothers Pictures.

Original network – BBC

The missing had a budget of around 10 million dollars.

After the end of WWII, social science researchers began to investigate the way in which communication – and particularly, political communication – was used to disseminate propaganda

 Hypodermic model (passive consumption)

Were basically spoon fed information from the television and when we go to watch television were more inclined to watch higher end tv production companies like the BBC over the smaller ones like Dave.

in 1948 Harold Lasswell developed a linear model of communication, one that breaks down the line of communication from point A to point B, in which the SENDER is transferring a MESSAGE, through a MEDIUM.

2step media – Film directors use influencer of which people know and listen to, to entise people to watch it. Also using big well known media companies such as the bbc can help films become more well known and seen due to the fact that people have the mindset of if its on the bbc its good as theyve produced massive hit tv series such as CALL THE MIDWIFE.

Approaches to audience theory will either adopt a QUANTITATIVE ie number based approach (AUDIENCE FIGURES)  QUALITATIVE ( INDIVIDUAL NEEDS AND DESIRES FOR EACH AUDIENCE MEMBER)

WHAT PEOPLE SEEK FOR IN FILMS

For the missing you’d have to be a – explorer And for witnesses you’d have to be an explorer as well. Both films you’d be an explorer as there is a demand to find the killer and and discover more about each individual character and their desires in the cases they’re working on.

David Hesmondhalgh said that industries are a risky business. He also worked in the area of cultural industries and promoted the idea that with good intentions a industry can go far it all depends on what the industry does to achieve their target goals.