All posts by Kadie Mills

Filters

Author:
Category:

Key terminology

Semiotics

  1. Sign: A gesture, action or thing that displays information or instruction
  2. Code: Letters, words, symbols or figures used to represent others
  3. Convention: A way that something is done
  4. Dominant Signifier: The main sign
  5. Anchorage: Words that go with images to give them a specific context

Ferdinand de Saussure:

  1. Signifier: The thing, item or code that we read
  2. Signified: The context behind the thing that is being represented
  3. Syntagm: Sequence; order in which they go and how one sign links to another
  4. Paradigm: Collection of similar signs; a group of things that are similar

C S Pierce:

  1. Icon: A sign that looks like its object
  2. Index: A sign that has a link to it’s subject
  3. Symbol: A sign that has a random link to it’s subject

Roland Barthes:

  1. Signification: The process of signifying by signs or symbols
  2. Denotation: A literal meaning of a word in contrast to the feelings or ideas behind it
  3. Connotation: A feeling that invokes for a person in addition to its literal meaning
  4. Myth: Something that is made up and widely false; a rumour
  5. Ideology: A system of ideas which forms the basis of economic or political theory and policy
  6. Radical: Challenges dominant ideas
  7. Reactionary: Confirms dominant ideas

People:

Ferdinand de Saussure: The father or semiotics. The founder of modern theoretical linguistics

C S Pierce: The founder of the idea that an account of signification, representation, reference and meaning. The earliest proponent of pragmatism.

Roland Barthes: The founder of the Semiotic theory broke down the process of reading signs and focused on their interpretation by different cultures or societies. He established structuralism and the new criticism.

induction task evaluation

In my summer task, my main aim was to display Charlie Dicker’s passion for performing arts while also displaying a colourful, action packed article. My page was busy to also symbolize Charlie’s chaotic rehearsal timetable. To get inspiration for my article I searched up online magazines and took a couple of ideas from them like the sectioning off of the paragraphs with lines, the the picture along with their captions and the larger title.

I made the lines green and the questions pink to add more colour to the article while keeping it organised. I added two pictures: one of Charlie while on stage performing in ‘Oliver!’ as it was the biggest part he has had in a show before and the audience could see evidence. The other picture of him is when he won ‘ young musician of the year award’ again to prove that he has achieved these. I also put the main two quotes in bold to outline their significance in the article.

Charlie is a stereotypical drama and smart student achieving 9 GCSE’s at grades B-A*. He is also stereotypical as he has been involved in many different drama groups and different types of shows. However he can be seen as a countertype as he focus’ mainly on singing as it is what he enjoys the most and not acting.

I think that this would be seen on a university/drama school website explaining Charlie’s background for the public to see. This may even be in a magazine based on performing arts or maybe for talented people. Technically this would be mainstream and broad as anyone can access it but it is narrow in the sense that there is a target audience of people who either visit the website or read the magazine. So the narrow audience are people who are involved in performing arts.

I would have added more colour, wrote less text and made the title and pictures bigger. This would make it more aesthetically pleasing and eye-catching for the audience. It will also encourage them to read it all (if there wasn’t as much writing in particular). I could have also changed the background colour or changed it to a picture to make it more eye-catching and less amateur.

Media Forms

NumberMedia FormsCharacteristicsExamples
1.Newspaper formal language, entertainment, mass producedDaily Mail, metro, News Day
2.Radioinformal language, intimate, auditory , entertainmentChannel 103, Heart, Radio one
3.Televisionauditory and visual, entertainmentEastenders, Love Island
4.Advertising and marketingto make profit and sell a productGillette Razor, Lynx Aftershave
5.FilmentrainmentTitanic, Up
6.Music videoto make profit and sell a product, entertainmentBeyonce- Love on top
7.Video gamesto play (you control what happens), immersive, private consumptionMinecraft, Fortnite
8.Magazines informal language, entertainment, visualVogue, Glamour
9.Online, social and participatory mediamostly informal language, entertainmentSnapchat, Instagram, Facebook