2023 January RAG
2022 RAG
Describe – Give an account of
Compare – Identify similarities and/ or differences
Evaluate – Judge from available evidence
Analyse – Separate information into components and identify their characteristics
Knowledge – having the ability to recall
Understanding – being able to recall knowledge then form opinions with evidence about it
Trainspotting has a unique and recognisable visual style which I will try to replicate. Uses the bight colour orange to stand out and draw attention.
For my Moving Image NEA (brief 1) I’m going to produce a three minute promotional video and three print products for a a new channel 4 series called ‘Culmination’. This will be aimed at an audience of young adults based in the UK who may relate to the contemporary issues which are depicted in the series.
I know that only 9.8% of young adults are unemployed and 148,000 young adults are homeless. As these number aren’t as significant as they have been in the past, a lack of representation in the contemporary media landscape doesn’t help spread awareness of the matter. Gerbeners Cultivation theory can be seen to further develop this idea as the theory suggests that the more time spent consuming media, specifically television, the more influence it will have.
Culmination depicts a young man who has recently been fired and evicted, with no where left to go he turns to a life of crime. Culmination would fit in to other channel 4 and All 4 series such as ‘The Inbetweeners’ as it would have a similar comedic sense, this would further target the demographic the series attempts to appeal to.
Young adults, especially those who have just finished university, find themselves fairly financially unstable, because of this they may find it easy to relate to the protagonist. If this furthers interest social media sites would likely be the main source of this as the target audience(of young adults 18-30) is seen to be heavy users of social media.
The three minute promotional video will feature a solo interview with the director of the series, during the interview clips will be shown on screen from the series in order to show the viewer more of what the show is about. Then a short scene from the series will be played, the short will act as a sneak peak in order to spark more attention/interest. My three print products will include two posters and a billboard, these products will follow the style model of the print products released for the Channel 4 movie ‘Trainspotting’. I chose Trainspotting as its print products have a very unique and recognisable style which is consistent across the three products and I aim to create something similar.
By following Stuart Hall’s Encoding/Decoding model my aim is to encode the short with messages which viewers may decode which will in turn uncover more about the series. I made the choice to use black and white to imply the message that the scene is from the past and the viewer is seeing the protagonists memories, this is made clearer in the series but the aim of this short is to not uncover too much before the release. Another message encoded in the short would be the difference in clothing between the boss and the protagonist, this implies to the viewer that the protagonist possibly doesn’t take his job seriously. The protagonists clothing is also seen to be similar to clothing deemed as fashionable within the target audience
I intend to create the front page of a newspaper. To do so I plan to use a style model of a successful newspaper to ensure that my design looks professional.
I’m going to use Photoshop and Indesign, both Adobe products to design and create the product. In terms of design I plan to have an image related to the story taking up the majority of the space, then columns containing the content of the story below and/or surrounding the image and of course a masthead at the top.
My product will be aimed at an audience of all ages and will cover news from around the world but the main story will be aimed at more of a British audience.
The body text for my front page:
Freddo prices have gone up exponentially, it has risen a whopping 200% since the 1990’s and Freddo enjoyers around the globe are suffering because of it. It is being rumoured that freddo fans are planning riots to take place all over the UK, our reporters interviewed some of the alleged supporters and possible participants of the Freddo riots.
Michael from Liverpool stated “you know it’s just a scam now like no one going to pay 50p for a Freddo I just think it’s a bit mad” Michael then expressed that he is in full support of the movement to lower the price of the Freddo.
Figure 1 displays the inflation of the price of the Freddo and as you can see by 2030 the Freddo is estimated to 53p which for a chocolate bar which is typically 10g you may be starting to support the Freddo movement yourself, but Police departments around the U.K has been made aware of the planned riots and have voiced on the social media site ‘Twitter’ that “Anyone who participates in these riots will be detained”
So the question is- should Freddo prices continue to climb or should the public take action and fight for reasonable Freddo prices
| Key word | Daily Mail (textual evidence) | Daily Mail (Institutional Evidence) | The I (Textual Evidence | The I (Institutional Evidence) |
| Politics | P23 Sub head “Ousting PM… nothing less than insanity” – This tells me the Daily Mail are favourable to Boris Johnson. To be clear Boris is PM of the conservative party who are right wing and authoritarian. | Right Wing political alignment | ||
| Racism | ||||
| Equality | majority of readers are female (52-55% of readers) | |||
| Military | ||||
| Patriotism | “Joyous jubilee” – Support for royal family. P4 Sub head “Our beacon of duty and service” – This shows the support to the Royals who are conservitive | |||
| Authoritarian / Liberterian | Still uses an Editorial ie the voice of one over many? | Support of fascism: 1930–1934 | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? | |
| Globalisation | The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million | |||
| Immigration rules |
6 facts about The Daily Mail
Most circulated newspaper in the United Kingdom
Founded in 1896
2014 survey showed the average reader was 58 years old
majority of readers are female (52-55% of readers)
Right Wing political alignment
Support of fascism: 1930–1934
6 facts about The I
Aimed at all ages
launched 2010 as a sister paper to the Independent
The i was named British National Newspaper of the Year in 2015.
The paper had an average daily circulation of 302,757 in March 2013
The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
published in the standard compact tabloid-size format.
| Key Question | Focus | Specifics |
| Why Regulate? | – protection for younger viewers -morals, ethics, relative / subjective ‘good’ behaviour -criminal activity -health and safety -good working practices (eg equal pay, job security etc) -Ownership (to avoid monopolies, increase choice, diversity, competition) -privacy -Slander / defamation of character/ reputational damage | -Rooney v Vardy -Depp v Heard – Elon Musk trying to buy twitter -Life of Brian was banned in Jersey -China banning social media outside the borders – activision court case -Russia v Ukraine |
| What gets regulated? | -Film -Advertising -Television -Music -Video Games -Internet -Books -Newspapers -Radio -The News -Magazines -Animations | |
| Who regulates what? | -Government -BBFC (cinema) -Ofcom (broadcasting) -IPSO (newspapers) -MCPS (music) -PRS (music) -PEGI (Pan European Game Information) -Individuals -Groups -Bodies -Ofcom (radio) | |
| How will regulation be put in place? | -copyright -rating system |
Key terms to use in mock
After the end of WWII, social science researchers began to investigate the way in which communication – and particularly, political communication – was used to disseminate propaganda. As such, from the end of the 1940’s and into the 1950’s, there was not only an expansion of new media forms, for example, the number of TV licences shot up from 763,000 in 1951 to 3.2 million in 1954 (How the Coronation kick-started the love of television), but, there was also an expansion of research into the effects of television. Many of which are now found on the specifications of media studies courses.
Hypodermic model (passive consumption)
Early theoretical work on the relationship (or effects) of media consumption are often traced back to Harold Lasswell, who developed the theoretical tool of ‘content analysis’ and in 1927 wrote Propaganda Technique in the World War which highlighted the brew of ‘subtle poison, which industrious men injected into the veins of a staggering people until the smashing powers . . . knocked them into submission’ (link).
As Martin Moore notes, Lasswell: believed each government had ‘manipulated the mass media in order to justify its actions’ in World War 1 (2019:122).
To illustrate his hypothesis, in 1948 he developed a linear model of communication
At the same time Paul Lazarfeld recognised that a simple, linear model may not be sufficiently complex to understanding the relationship between message sent > message received. As such, in 1948 he developed the Two Step Flow model of communication.
As Martin Moore suggests, ‘people’s political views are not, as contemporaries thought, much changed by what they read or heard in the media. Voters were far more influenced by their friends, their families and their colleagues’ (2019:124).
What is significant here is that this theory suggests that the audience are ACTIVE NOT PASSIVE, in that audience consumption is based on consideration of what others think not a PASSIVE process of unthinking
The distinction is this approach is rather than categorising the audience as passive consumers of messages, either directly from source, or from opinion leaders, this theory recognises the decision making process of the audience themselves. As Elihu Katz explains the Uses and Gratifications theory diverges from other media effect theories that question: what does media do to people?, to focus on: what do people do with media?
Research into this area began with Denis McQuail and Jay Blumler, who in 1969, looked to study the 1964 UK Election. In the early 1970’s they were joined by Elihu Katz, Joseph Brown, Michael Gurevitch and Hadassah Haas.
In essence, they put forward research to show that individual audience members are more active than had previously been thought and were actually key to the processes of selection, interpretation and feedback. In essence, individuals sought particular pleasures, uses and gratifications from individual media texts, which can be categorised as:
Or categorised as: diversion, personal relationships, personal identity and surveillance.
It is suggested that much of this research was informed by Maslow’s Heirarchy of Needs (1954), which argues that people actively looked to satisfy their needs based on a hierarchy of social and psychological desires. Maslow’s thinking was centred around Humanistic psychology According the web page ‘Humanist Psychology’ (link here) the basic principle behind humanistic psychology is simple and can be reduced to identify the most significant aspect of human existence, which is to attain personal growth and understanding, as ‘only through constant self-improvement and self-understanding can an individual ever be truly happy‘.
Information from the board about audience for you to reflect upon:
Key thinkers to research for Mock
2. Curran and Seaton.
3. Livingstone & Lunt
What are the differences and similarities between the culture industries and other industries? Show your understanding of PSB in your response.
A similarity between the culture industries and other industries(such as a bakery) is they both sell a product in return for profit. A difference would be in the culture industries it may be risky because producers may not know how their audience will react to the product meaning they might not make profit but on the other hand in other industries they know there is a sustainable audience for their product because its not as heavily reliant on opinion.
“On the other hand it is equally that the goods they manufacture Tv, newspaper… play a pivotal role in organising the way people make sense of the world”
Public service Media- BBC (Tv license, involved with the government and heavily monitored by ‘offcom’)
Commercial Media-ITV
Transnational Media- Netflix, Disney+, Apple