Iconic Sign

The iconic signs in my banner are the magazines as they are not the actual magazine covers but look exactly like the magazine cover.

Indexical Sign

an indexical sign in my banner is the word ‘ media’ as it is representing the subject media.

symbolic sign

a symbolic sign in my banner is all of the magazines collaged to look like bunting.

Semiotics

1. Sign = something that represents something else
2. Code = constructs meaning in media form
3. Convention = the way of doing something
4. Dominant Signifier = the most important thing that stands in for something else
5. Anchorage = words that join an image to give meaning and context.

Ferdinand de Saussure:

1. Signifier = something that stands in for something else
2. Signified = something that is being evoked

C S Pierce:

1. Icon = a sign that looks like an object
2. Index = a sign that has a link to an object
3. Symbol = a sign that has a random link to its object

Roland Barthes:

1. Signification = process of constructing meanings from the sign
2. Denotation = the literal meaning of something
3. Connotation = meanings associated or interpreted with something
4. Myth = a widely held but false belief or idea
5. Ideology = the science of ideas
6. radical = something unexpected
7. reactionary = an expected idea