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Media Regulation- authoritarianism

Key QuestionFocusSpecifics
Why Regulate?– protection for younger viewers
-morals, ethics, relative / subjective ‘good’ behaviour
-criminal activity
-health and safety
-good working practices (eg equal pay, job security etc)
-Ownership (to avoid monopolies, increase choice, diversity, competition)
-privacy
-libel / slander / defamation of character/ reputational damage
-Rooney v Vardy
-Depp v Heard (trial has ruined both reputations)
– Elon Musk trying to buy twitter
-Life of Brian was banned in Jersey
-China banning social media outside the borders
– activision court case
What gets regulated?-Film
-Advertising
-Television
-Music
-Video Games
-Internet
-Books
-Newspapers
-Radio
-The News
-Magazines
-Cartoons / animations
Who regulates what?-Government (overall ?)
-BBFC (cinema)
-Ofcom (broadcasting)
-IPSO (newspapers)
-MCPS (music)
-PRS (music)
-PEGI (games)
-Individuals (?)
-Groups (?)
-Bodies (?)
-Ofcom (radio)
How will regulation be put in place?-copyright
-rating system

Authoritarianism: the enforcement or advocacy of strict obedience to authority at the expense of personal freedom

Libertarianism: Libertarians seek to maximize autonomy and political freedom, and minimize the state’s violation of individual liberties; emphasizing free association, freedom of choice, individualism and voluntary association.

Hedonism: The word ‘hedonism’ comes from the ancient Greek for ‘pleasure’. Psychological or motivational hedonism claims that only pleasure or pain motivates us. Easier too have modest hedonistic opinions to make them more achievable.

Epicurus (Greek God) makes us question what pleasure and pain is. He did an experiment about what people need to make them happy. He talks about mindfulness and how we do not need money and luxury and materialistic things to be happy.

The Frankfurt School

They say that pleasure gets commodified into popular culture and is inauthentic and false. Rich people sell the idea to vulnerable people of needing certain things that will make them happy because they will be closer to being rich or under the illusion they will become famous and being closer to being happy but instead that’s what is used to manipulate them. Money can’t buy happiness. Popular culture makes people intellectually inactive and politically passive. Need to be weary of popular culture as it can be used to distract us from what we really need or what’s actually going on.

Permissive Society in 1960s: Revolution of social attitudes and behaviour making it a permissive society. Things like abortion and the pill were allowed. Music, drugs, sex, rock n ‘ roll by teenagers. Glamourizing lifestyles of hippies.

Audience Theories – Exam Prep

“Hypodermic Needle” Theory:

After the end of WWII, social science researchers began to investigate the way in which communication, and political communication, was used to spread propaganda. The number of TV licences shot up from 763,000 in 1951 to 3.2 million in 1954.

Harold Lasswell developed a theoretical tool of ‘content analysis’ which explores the effects of media consumption. In 1927 he wrote a book called Propaganda Technique in the World War which highlighted ‘subtle poison, which industrious men injected into the veins of a staggering people until the smashing powers . . . knocked them into submission’ As Martin Moore notes, Lasswell, as a behavioural scientist researching areas connected with political communication and propaganda, believed each government had ‘manipulated the mass media in order to justify its actions’ in World War 1 (2019:122). 

Quotations: Propaganda Technique in the World War

  • “A means is anything that the propagandist can manipulate; a condition is anything to which he must adapt”
  • “The achievements of propaganda are affected by the traditional prejudices of the nation and of each constituent group.”

In 1948 he developed the ‘Linear model of communication’ that breaks down the line of communication.

which goes: SENDER —> MESSAGE —> MEDIUM —> RECIEVER —> FEEDBACK

However, what has been intended and what has been received could be completely different. This was adapted by Shannon and Weaver in 1949 which included other elements, such as NOISE ERRORENCODING and FEEDBACK. This highlights the process of sending and receiving a message is NOT clear-cut, predictable or reliable and is dependent on a range of other factors that need to be taken into consideration. 

Two Step Flow of Communication (active consumption)

In 1948 Paul Lazerfeld developed the ‘two step flow‘ model of communication which talked about how mediated messages are not directly injected into the audience, whilst also going through Shannon and Weavers elements, he identified that message are also passed through opinion leaders (celebrities, influencers) who interpret the message first and then relay it to the audience, in hopes that the audience would have grown due to fan culture. Examples of this are: going to see a mobie just because you lobe the actor playing the main role. Buying a certain brand/cosmetic because your favourite celebrity ‘uses’ it. As Martin Moore suggests, ‘people’s political views are not, as contemporaries thought, much changed by what they read or heard in the media. Voters were far more influenced by their friends, their families and their colleagues’ This suggests that the audience are ACTIVE (audience consumption is based on consideration of what others think) AND NOT PASSIVE

Uses and Gratifications (active selection)

The distinction in this approach is rather than categorising the audience as passive consumers of messages, either directly from source, or from opinion leaders, this theory recognises the decision making process of the audience themselves. Elihu Katz developed the theory of uses and gratifications which is different to the other theories. In essence, individuals sought particular pleasures, uses and gratifications from individual media texts, which can be categorised as:

  1. information / education
  2. empathy and identity
  3. social interaction
  4. entertainment
  5. escapism

Or categorised as: diversionpersonal relationshipspersonal identity and surveillance.

Personal needs:

  1. understanding self
  2. enjoyment
  3. escapism

Social needs:

  1. knowledge about the world
  2. self confidence/esteem and stability
  3. strengthen connections with friends/family

television exam prep

KEY THEORISTS

  • Hesmondhalgh (The Creative Industries)
  • Curran and Seaton (Ownership)
  • Livingstone and Lunt (Regulation)

The Culture Industries: similarities and differences to other industries

  • Cultural industries are for entertainment more than they are functional. They are not a necessity to someone’s everyday life.
  • Just like any other industry, cultural industries have a main focus or earning money.
  • Cultural industries have the power to inform and provoke/influence beliefs/opinions which also helps to provoke popular culture – popular doesn’t always mean good.
  • There is more freedom involved within media – versatile and unpredictable
  • golding and murdoch- ” (media) plays a pivotal role in organizing the images and discourse through which people make sense of the world.”

Capitalist media – corporations content that address humans in various social roles and results in meaning-making.

  • Funded through advertisements.
  • No state obligations, private
  • Audiences don’t have to pay

Public Service media – state-related institutions content that addresses humans in various social roles and results in meaning-making. (e.g BBC)

  • Government is at an ‘arms length’ from the media, they don’t control it but advise and ‘look after’ the content, public.
  • Funded by the public/ tax payer. Through TV License for BBC in the UK.
  • No advertisements shown.
  • Examples = BBC (British Broadcasting Corporation – Regional), Channel 4

Civil society media – citizen-control content that addresses humans in various social role and results in meaning-making.

  • Has aspects of the company worldwide
  • Examples = Netflix, Sony, Apple, Disney

Public service Broadcasting:

Q1) what is it?

– Broadcasting on electronic media outlets (radio, television) with the aim of serving the public.

– Funding usually comes from the government through tax payed by the receivers.

Q2) what’s good about it?

– No ads

– The bedrock is inform, educate and entertain.

– Its very diverse and caters to everyone.

– easily accessible

– its not biased

Q3) is it unique?

– familiar – part of national identity to the UK – trusted and supported by many and is a very unique form of PSB along with channel 4

Curran and Seaton:

  • Commercial broadcasting is based on the sale of audiences to advertisers” – Commercial broadcasters (such as ITV) need to secure long term advertising revenue to survive programming. – Jean Seaton. – need for an active audience. – money wins (profit-driven)
  • ”profit-driven motives take precedence over creativity in the world of commercial media”.
  • “power without responsibility” – book by Curran and Seaton – first published in 1981- explores themes of how the media landscape has fallen under the control of the few global conglomerates.
  • Benefits of Horizontal integration: Production costs can be minimised/ Sharing resources/ controlling the market (influential as they own most of the resources)
  • Benefits of Vertical Integration: production divisions/distribution services/subsidiary support – finance and promotional services. control over all aspects of the production chain/restricting access to competitors/cross-media ownership synergies.
  • Curran suggests that the relationships between big businesses and government – suggesting power of concentrated media ownership has forced political parties and form cosy relationships with the media. in order to get favourable press charge.

Television – The Killing (csp)

Plot:

This dark crime drama follows two detectives, as they are put on the cases of the disappearance of a teenage girl, the murders of runaway children, and the massacre of a wealthy family. As the stories progress, the lives of those affected by the events intertwine.

Genres: Serial, Mystery, Thriller, Drama, Police procedural

Production companies: Fox Television Studios; Fuse Entertainment; KMF Films; Fabrik Entertainment

Executive producers: Veena Sud; Mikkel Bondesen; Søren Sveistrup; Piv Bernth; Ingolf Gabold; Dawn Prestwich; Nicole Yorkin

Based on: Forbrydelsen; by Søren Sveistrup (danish)

Television – No Offence (csp)

Context of whole show:

“No Offence” Follows a group of police officers on the front line wondering what they did to end up where they are now, on the ugly side of Manchester. Trying their best to keep the streets of Manchester free of crime. When all else fails, they decide to use unconventional methods to teach the perpetrators a lesson.

S1, E1: Plot

Dinah catches sight of a robbery suspect on her way home from a night out, but when she chases him into the path of a double decker bus, her candidacy for promotion to sergeant is thrown into question. Meanwhile, two young girls with Down’s syndrome have been murdered, and a third young girl is missing. Dinah notices a link between the cases, and it’s not long before the team find themselves running out of time to find the latest victim before the killer strikes again.’ – Wikipedia

Genres: Drama, Police procedural, Dark comedy

Network: Channel 4 and All 4, also broadcast in France.

Program Creator: Paul Abbott

Writers: Paul Abbott, Jimmy Dowdall, Paul Tomalin, Jack Lothian, Tom Grieves, Mark Greig.

Cast: The series stars Joanna Scanlan as the protagonist, Detective Inspector Viv Deering. which is radically represented to have not only one but a couple of lead female roles in a crime/mystery/detective genre.

Production company: AbbottVision

Exam Prep:

Example Question:

To what extent do television producers attempt to target national and global audiences box
through subject matter and distribution?
Refer to both of your television Close Study Products to support your answer:

Capital and Deutschland 83
OR
Witnesses and The Missing
OR
No Offence and The Killing

(Key ideas: Representation, Industry, Audience, Language)

This question is asking for: Representation, Industry and Audience.

  • Both CSPs attract global audiences by having different nations incorporated into the show. e.g in No Offence the main detective was polish. In The Killing, it was originally Danish.

Common – LETTER TO THE FREE (CSP)

  • The  name ‘Common’ stands for ‘Common sense’
  • He was born in Chicago in 1972
  • Launched his own record label
  • first rapper to win an academy award
  • starting an acting career
  • net worth of £45 million

13th Amendment:

Section 1

Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction.

Section 2

Congress shall have power to enforce this article by appropriate legislation.

  • Passed by Congress on January 31, 1865, and ratified on December 6, 1865, the 13th Amendment abolished slavery in the United States.
  • The 13th Amendment was passed at the end of the Civil War before the Southern states had been restored to the Union, and should have easily passed in Congress.
  • On February 1, 1865, President Abraham Lincoln approved the Joint Resolution of Congress submitting the proposed amendment to the state legislatures. 
  • With the adoption of the 13th Amendment, the United States found a final constitutional solution to the issue of slavery. The 13th Amendment, along with the  14th and 15th, is one of the trio of Civil War amendments that greatly expanded the civil rights of Americans.

Key Concepts:
● Cultural resistance
● Cultural hegemony
● Subcultural theory

Key idea: the political, personal and cultural are always intertwined. The Idea of Resistance and Political Protest. Culture is what influences people’s hearts, minds and opinions. This is the site of popular change.

Antonio Gramsci: Italian philosopher writing in the 1930s

Cultural hegemony: power, rule, or domination maintained by ideological and cultural means.
● Ideology: worldview – beliefs, assumptions and values.

What is a subculture?
● Working-class youth culture
● Unified by shared tastes in style, music and ideology
● A solution to collectively experienced problems
● A form of resistance to cultural hegemony –  (re: Jodie’s presentation)

Common Lyrics:

  • “Slavery’s still alive, check Amendment 13” – talking about how slavery hasn’t been abolished just because rules have changed. They are constantly living in fear of doing the wrong thing or even being falsely accused.
  • Prison is a business, America’s the company” – talking about how the justice system is prejudice to POC.
  • We staring in the face of hate again The same hate they say will make America great again” – how America is great for cultural hegemony like white people . Referencing to Trump who uses this line in his campaign – terminology used in the 60s.
  • For America to rise it’s a matter of Black Lives– talking about how America benefits by exploiting POC.

13TH:

“America is home to 5% worlds population but 25% of the worlds prisoners” – the 13th

“300,000 prisoners in 1972 but now its 2.3 million”

“POC were arrested for minor crimes such as loitering or vagrancy.

“if you are white you are living the life based on what you’re ancestors chose. If you’re Black then you are living your life based on what your ancestors didn’t get to choose. “

“myths based on needing black bodies working”

“kkk was romanticised…another wave of terrorism…. shifted to something more legal; segregation”

“for the first time justice became at least a possibility”

Post Colonialism:

Overall, this is a topic that concerns IDENTITY and REPRESENTATION. In other words, where does our identity come from? How is our identity formed? How do we understand our own identity and how is our identity represented in the local, national and global media? But here it is specifically looking at identity and representation through the lens of Empire and Colonialism. Critically looking at culture. A key figure is Edward Said who wrote a couple of books about the link between culture, imperial power and colonialism.

ORIENTALISM:

The Link between culture, imperial power & colonialism

the power to narrate, or to block other narratives from forming or emerging, is very important to culture and imperialism

Similarly, ‘the East becomes the repository or projection of those aspects of themselves which Westerners do not choose to acknowledge (cruelty, sensuality, decadence, laziness and so on). At the same time, and paradoxically, the East is seen as a fascinating realm of the exotic, the mystical and the seductive.’ (Barry, 2017:195)

The one thing the orient couldn’t do was represent itself.

Jacques Lacan “The Other”

French Philosopher who says that we will never truly understand who we are or who others are. That we are in a state of constant comparison and subtly searching for identity. He says when a baby first sees itself in the mirror is the first time it becomes self-conscious as it understands that that is themselves in the mirror whilst animals wouldn’t. We only get a sense of who we might be or could be. We can never truly see who we are and will never know.

Language of Moving Image

Different media forms have different media languages. To understand the rules/conventions we need to understand the terminology. Normally students struggle with the aesthetic like scale, size and space.

Camera:

The most important tool is the camera. The focus and depth help to convey the narrative and also particular moments in the scene without actually stating it. It determines where the audience look and what they understand from each shot.

  • High angle / Low angle / bulls-eye / birds eye / canted angle
  • Tracking / Panning / Craning / Tilting / Hand held / Steadicam
  • Establishing Shot / Long Shot / Medium Shot / Close-up / Big Close-Up / Extreme Close Up (students often struggle with the first and the last again issues with SCALE, SIZE & SPACE, so practice is really important)
  • Insert Shot

Different variations of close ups or long shots are really important as they give information for the audience to pick up on. For example, a long shot helps for conveying action and showing off the whole of the actors body, it also gives a sense of the location which helps to create the preferred atmosphere. Whilst a close up helps to emphasise the the emotions or the intensity of the scene. The way that scenes are shot can also correlate to the emotions, for example if someone is in a rush then the scenes may be short and snappy.

Edit:

Editing the scenes together is just as important as the camera as it helps to create meaning. This is called stitching. As such, it is (usually) LINEAR and SEQUENTIAL, although, it must be remembered that moving image products often parachute the audience into a particular moment (IN MEDIA RES) and usually leave them at an equally unresolved moment. As such BACK STORY, FORESHADOWING, REPETITION, ELLIPSIS, DEVELOPMENT, ENIGMA, DRAMATIC IRONY. The basic rule in editing is you don’t show everything literally, you need to use just enough information to provide ideas and suggestions for your audience to develop and generate a range of emotions and idea: EMPATHYINVOLVEMENTRECOGNITION, CATHARSIS etc etc . . . with characters, themes, setting, plot.

But the key question is WHEN TO EDIT ie when is it best to move from one shot to another? The answer is usually found in the following list:

  • EDIT ON ACTION
  • EDIT ON A MATCHING SHAPE, COLOUR, THEME
  • EDIT ON A LOOK, A GLANCE, EYELINE
  • EDIT ON A SOUND BRIDGE
  • EDIT ON A CHANGE OF SHOT SIZE
  • EDIT ON A CHANGE OF SHOT CAMERA POSITION (+30′)

Cut/dissolve/fade are used to do this.

Shot Sequencing 4: Parallel Editing

The use of sequential editing (editing one clip to another) allows for a number of key concepts to be produced:

  • parallel editing: two events editing together – so that they may be happening at the same time, or not?
  • flashback / flash-forward – allowing time to shift

Montage:

This is the basis of MONTAGE EDITING – often the connection of images / ideas to create a new meaning (1 + 2 = ?). It is often seen as an allegorical, metaphorical way of editing to create symbolism, in the same way COLLAGE and MONTAGE ART creates meaning through putting ideas and objects next to each other. Creates a metaphor and generous creativity ideas. Can tell a whole life story within 30 seconds and the audience will understand. Good way to cut to the real plot line without adding too much extra detail or context.

shot progression:

Conventional shot progression – to create VERISIMILITUDE (ie realism, believability) usually involves the following shots (although not always in the same order).

  • establishing shot / ES, moving to
  • wide shot / WS,
  • to medium shot / MS,
  • to close up / CU,
  • to big close up / BCU;
  • and then back out again

The use of these shots allow the audience to understand SPATIAL RELATIONSHIPS between locations, people, movements etc. The length of shot will determine the drama, empathy, theme etc. The choice of how to sequence each shot will determine the AESTHETIC QUALITY of the product. The next sequence will then follow a similar pattern, which again allows the audience to understand concepts such as SPACE, TIME, DISTANCE, MOVEMENT, MOTIVATION, PLOT, THEME etc.

Shot/ Reverse shot:

The basic sequence runs from a wide angle master shot that is at a 90′ angle to (usually) two characters. This sets up the visual space and allows the film-maker to to then shoot separate close-ups, that if connected through an eye-line match are able to give the impression that they are opposite each other talking. The shots are usually over the shoulder. Firstly, they include both characters – which are called EXTERNAL REVERSES. As the drama increases, the framing of each shot then excludes the back of the head of the other character and moves in to a much closer over the shoulder shot – which are called INTERNAL REVERSES. Remember that these shots are not creating a direct look to camera. To look directly at the camera creates a very different relationship between the characters and the audience and is a technique that is only used for specific techniques / genres / film-makers. These type of shots are known as Point of View Shots – POV shots, or even direct address to the camera.

Genre

What is Genre:

– A style or category of art, music, or literature.

It helps identify how media texts are classified, organised and understood, essentially around SIMILARITIES and DIFFERENCE. Media texts hold similar patterns, codes and conventions that are both PREDICTABLE and EXPECTED, but are also INNOVATIVE (different) and UNEXPECTED.

Genre is a way of thinking about media production (INSTITUTIONS) and media reception (AUDIENCES)

. . . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures 
. . .Scorcese, A personal Journey through American Cinema (1995)

Genre is important for institutions as they become recognisable by their own styles.

The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication.Dennis McQuail 1987, p. 200

Steve Neale:

He argues that definitions and formations of genres are developed by media organisations (he specifically discusses the film industry), which are then reinforced through various agencies and platforms, such as the press, marketing, advertising companies, which amplify generic characteristics and thereby set-up generic expectations. He suggests that genres are structured around a repertoire of elements which creates a corpus or body of similar texts, which could all belong to the same category

However, Neale also promotes the idea that genre is a process, that genres change as society and culture changes. As such, genres are historically specific and reflect / represent changing ideas, attitudes, values and beliefs of society at any particular moment in history. This may explain, why genres are often blurred across different conventions and expectations, creating sub-genres, or hybrid genres, that mix-up, shape, adapt and adopt familiar ideas and expectations.

In general, the function of genre is to make films comprehensible and more or less familiar.

Turner p.97 ‘Film as Social Practice’
  •  predictable expectations– something that could be guessed.
  • reinforced– strengthen
  • amplify– enlarge upon or add detail to (a story or statement).
  • repertoire of elements– essentially features of a film that are repeated within a genre
  •  corpus– he main body or mass of a structure.
  • verisimilitude– he appearance of being true or real.
  • realism– the quality or fact of representing a person or thing in a way that is accurate and true to life.
  • construction of reality– the way we present ourselves to other people is shaped partly by our interactions with others, as well as by our life experiences.
  • historically specific– Historical people, situations, or things existed in the past
  • sub-genres– a genre that is part of a larger genre
  • hybrid genres– genre that blends themes and elements from two or more different genres
  • different– distinct; separate
  • familiar– well known/common