For my video game cover that I have created is avoids the stereotypes of women in video games. The game is aimed for teenagers who are 16+ because of mild fantasy violence, mild language and suggestive themes. In the game a young female named Alice was captured by a gang of criminals but she finds away to escape. The game is based about surviving in the wilderness. From exploring temples to diving into to the deepest seas to fairies helping you through the enchanted forests. The character wears something a bit revealing but isn’t sexualised like most games. My idea of the game was to do something radical where the female isn’t the damsel in distress in this game and holding weapons that mostly male characters are seen holding in video games because they are know to be stereotypically strong.

The reason why I chose to do a female character instead of a male character is because most females in media are represented sexually to give satisfaction to the heterosexual male player. Most games enlarge the females breasts and butt and position them in an awkward angle, wearing tight or short clothing, my game I didn’t enlarge the breasts or butt to sexualise the character.

I think this is a positive game representation because my character is a strong independent female character which I haven’t over sexualized her. The female representation in my game game perfectly fits in with feminine frequency and Toril Mois analysis between female, feminine and feminist categories.

MALE GAZE – The male gaze is depicting women and the world, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the heterosexual male viewer.

VOYEURISM – The practice of gaining sexual pleasure from watching others when they are naked or engaged in sexual activity.

PATRIACHY – a system of society or government in which men hold the power and women are largely excluded from it.

POSITIVE STEREOTYPE –  encourages a certain attitude on how we see things and how things are accepted

NEGATIVE STEREOTYPE –  encourages a certain attitude on how we see things and how things are not accepted.

COUNTER – TYPES – a representation that highlights the positive features of a person or group.

MISREPRESENTATION – False claims or ideas about how people are represented. This can give the wrong idea about someone.

SELECTIVE REPRESENTATION – When groups or people are selected to important positions and represent the majority.

DOMINATNT IDEOLOGY –  values and beliefs in a group or social majority.

CONSTRUCTED REALITY – the way we present ourselves to other people is shaped partly by our interactions with others, as well as by our life experiences.

HEGEMONY – Leadership or dominance, especially by one state or social group over others.

AUDEIENCE POSTIONING – Audience positioning refers to the techniques used by the creator of a text to try to get the audience to understand the ideology of the text.

NEGORIATED IDENTITY –  refers to the processes through which perceivers come to agreements regarding the identities that targets are to assume in the interaction.

COLLECITVE IDENTITY – refers to all the affective aspects deriving from belonging to certain groups with which adolescents identify themselves and which place them within certain social categories such as ethnicity, nationality, or gender.

FLUIDITY OF IDENTITY – Having a fluid identity means having the ability to change how you see yourself, the world, and your actions.

CONSTRUCTED IDENTITY – individuals’ sense of belonging to a group.

My intention of my game I will create a female character who isn’t objectified like most games. It will be set in the jungle where she runs away from a group of criminals .The cover will be a girl dressed with camouflage bottoms and a black top with survival gear. In the background there will add a jungle setting and the main character right in the centre with her pet tiger who she befriends along her travel/hiding. The games aim is survival from running away from the group of men.

The male gaze: The term came about in 1975 by Laura Mulvey and how the media represents women in magazines , films and video games to make it more appealing to heterosexual males.

From wearing revealing clothes showing much skin as possible , camera angles and the way females move. The male gaze sexualises and objectifies the women’s body whilst when males are represented in media they are mainly covered for example video games will do their best to cover the males body and present him as a fearless warrior. Or at other times when they are shirtless it is representing them as strong and fearless.

Laura Mulvey: Laura Mulvey is a feminist best known for her media theory ‘The male gaze’ in one of her quotes “the gender power asymmetry is a controlling force in cinema and constructed for the pleasure of the male viewer, which is deeply rooted in patriarchal ideologies and discourses.”