For my coursework I intend on creating a front page and double spread newspaper reporting on a social issue that may be of interest to a big audience who can relate to the topic. I aim for the newspaper audience to be for any age who live internationally or locally.

The newspaper will be left wing and pro feminist. The main topic I will be focusing on is the roe vs wade in America. I will be doing research on this important topic and spread awareness of why making abortions illegal is dangerous to many women. The states that have already banned abortions: Alabama, Arkansas, Kentucky, Louisiana, Missouri, Oklahoma, south Dakota , Utah, Ohio, Wisconsin. I will be discussing about the history of what many women had to experience.

The theory I will be using is Laura Mulvey’s and Judith Butlers feminist critical thinking. Laura Mulvey talks about how Men like to objectify women by their looks or controlling them. This will hopefully target a audience who are feminists and are keen on talking or fighting for woman’s rights, as this was also a big issue in in the 70s, third wave feminism theory by Naomi wolf, she talks about the many protests women had to do to be heard to the male ruling patriarchy, whether it being about race, religion, class or abortions. Even till this day nothing has changed.

I intend on making a front page on in design using the The Guardian front page as inspiration. My newspaper will be called Jerseys international mail and my main topic will be Roe vs wade. The header will be bold and stating “Why is America slowly taking away women’s rights, instead of making guns illegal.” This will grab the attention of the interested readers. The sub heading states “Why do men have the rights to control women’s choices on their body? ?” “America is not just taking away legal abortions, America is taking away safe abortions ” and “Illegalising abortions violates the fundamental rights of women and girls  ” These three statements will be in the masthead on the top as three bullet points like the guardians newspaper. I will include on the top left hand corner of a film review that will be featured on page 16 called “trapped under” with the film cover I have designed.

Here’s is the style model:

For the other half of brief 2 my campaign for the flyers, my topic will be spreading awareness on the joe vs wade issue and why illegalising abortions are outdated. These flyers will be aimed for students who go to secondary and college or even for pro-lifers which may help them understand why banning abortions can lead to massive troubles.
I will include 2 hashtags #mybodymychoice #letwomenbefree. It will state statistical facts that I have researched for.

Newspaper:

Authoritarianism control has a power in a leader or an elite not continuality responsible to the people

Liberalism: Is a political and moral philosophy based on the rights of the individual, liberty, consent of the governed and equality

Right wing newspapers:

-The daily mail

-The Sun

-Daily express

-Sunday express

Left wing newspapers:

-Daily mirror

-Morning star

Noam Chomsky

Noam Chomsky’s propaganda model: The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in corporate mass media.

Noam Chomsky describes himself as an anarcho – syndicalist and libertarian socialist and is considered to be a key intellectual figure within the left wing of politics of the united states.

the 5 filters of mass media

structures of Ownership – is a Part of bigger conglomerates with an end game of profit. Push for what gets them that profit that’s their interest. Journalism comes second.

The role of advertising – Advertising products to earn money and profiting off the product, They are selling products but are also selling the audiences

Links with the establishment -the very system includes complicity. People who in power of the media will punish those who are against them. Companies who are all linked

Diversionary tactics – ‘Flak’- Getting rid of unwanted news, exposing the government, negativity surrounding patriarchy

Uniting against a ‘common enemy’ – your enemy’s enemy is your friend. Uniting against something we dont like

Agenda setting:

AGENDA SETTING -Media Agenda Setting, Politics Agenda Setting, and Public Agenda Setting

FRAMING – expands the research by focusing on the essence of the issues at hand rather than on a particular topic.

MYTH MAKING –

CONDITIONS OF CONSUMPTION – Personal consumption expenditures are officially separated into three categories in the National Income and Product Accounts: durable goods, nondurable goods, and services.

Mass media: Mass media is communication, whether written, broadcast, or spoken that reaches a large audience.

-Television

-radio

-advertising

-movies

-the internet

-newspapers

-magazines

mass media is a significant force in modern culture.

The daily mail

• Is a British daily middle-market newspaper published in London
• The daily mail has 218 million visitors per month
• It has won a number of awards eight times since 1995
• It was one of the first British papers to popularize its coverage to appeal to a mass readership
• The Daily Mail’s print circulation has fallen below 900,000 for the first time in more than 100 years. In February the newspaper sold an average of 896,455 copies each day or 767,021 on weekdays and 1,449,049 on Saturdays – following a month-on-month drop of 1% and year-on-year decline of 7%
• The Daily Mail Is Yellow Journalism – sensationalistic or biased stories that newspapers present as objective truth
• The daily mail are right wing
• the Daily mail is a member of the Independent Press Standards Organisation (IPSO), the new regulatory body for the Press set up in response to the Leveson Inquiry.

The I

• The I is a British national morning paper published in London by daily mail and general trust.
• Founded 26th October 2010
• The paper and its website were bought by the daily mail and general trust on 29th November 2019 for £49.6 million.
• The I was named British National Newspaper of the year in 2015
• The paper had an average daily circulation of 302,757 in March 2013 significantly more than the independent.
• At the start of September 2017, the price rose once again, to 60p for the weekday edition and 80p for the relaunched i weekend beginning later that month
• On 11 February 2016, it was revealed that regional publisher Johnston Press, which owned The Yorkshire Post and The Scotsman, were in the advanced stages of talks to buy the i for around £24 million
• Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style

Habermas and the public sphere

what is Habermas theory of the public sphere?

In its ideal form, the public sphere is “made up of private people gathered together as a public and articulating the needs of society with the state.

The public sphere is the arena where citizens come together, exchange opinions regarding public affairs, discuss, deliberate and eventually form public opinion

Mark scheme:

 The i and the Daily Mail attempt to establish a distinctive identity within this free market

Free market =  free market is a system in which the prices for goods and services are self-regulated by buyers and sellers negotiating in an open market without market coercions

Curran and Seaton: Liberal theory of press freedom

To discuss key concepts such as Authoritarianism, Libertarianism, Right wing, Left wing. Use secondary sources (ie quotation) to help to support your knowledge and understanding

Show some knowledge of media regulation – you can draw upon Livingstone and Lunt

Ideology = A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.

Noam Chomsky’s propaganda model: The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in corporate mass media.

Noam chomsky describes himself as an anarcho – syndicalist and libertarian socialist and is considered to be a key intellectual figure within the left wing of politics of the uni

the 5 filters of mass media

structures of Ownership – is a Part of bigger conglomerates with an end game of profit. Push for what gets them that profit that’s their interest. Journalism comes second.

The role of advertising – Advertising products to earn money and profiting off the product, They are selling products but are also selling the audiences

Links with the establishment -the very system includes complicity. People who in power of the media will punish those who are against them. Companies who are all linked

Diversionary tactics – ‘Flak’- Getting rid of unwanted news, exposing the government, negativity surrounding patriarchy

Uniting against a ‘common enemy’ – your enemy’s enemy is your friend. Uniting against something we dont like

Agenda setting:

AGENDA SETTING -Media Agenda Setting, Politics Agenda Setting, and Public Agenda Setting

FRAMING – expands the research by focusing on the essence of the issues at hand rather than on a particular topic.

MYTH MAKING –

CONDITIONS OF CONSUMPTION – Personal consumption expenditures are officially separated into three categories in the National Income and Product Accounts: durable goods, nondurable goods, and services.

Mass media: Mass media is communication, whether written, broadcast, or spoken that reaches a large audience.

-Television

-radio

-advertising

-movies

-the internet

-newspapers

-magazines

mass media is a significant force in modern culture.

The daily mail

• Is a British daily middle-market newspaper published in London
• The daily mail has 218 million visitors per month
• It has won a number of awards eight times since 1995
• It was one of the first British papers to popularize its coverage to appeal to a mass readership
• The Daily Mail’s print circulation has fallen below 900,000 for the first time in more than 100 years. In February the newspaper sold an average of 896,455 copies each day or 767,021 on weekdays and 1,449,049 on Saturdays – following a month-on-month drop of 1% and year-on-year decline of 7%
• The Daily Mail Is Yellow Journalism – sensationalistic or biased stories that newspapers present as objective truth
• The daily mail are right wing
• the Daily mail is a member of the Independent Press Standards Organisation (IPSO), the new regulatory body for the Press set up in response to the Leveson Inquiry.

The I

• The I is a British national morning paper published in London by daily mail and general trust.
• Founded 26th October 2010
• The paper and its website were bought by the daily mail and general trust on 29th November 2019 for £49.6 million.
• The I was named British National Newspaper of the year in 2015
• The paper had an average daily circulation of 302,757 in March 2013 significantly more than the independent.
• At the start of September 2017, the price rose once again, to 60p for the weekday edition and 80p for the relaunched i weekend beginning later that month
• On 11 February 2016, it was revealed that regional publisher Johnston Press, which owned The Yorkshire Post and The Scotsman, were in the advanced stages of talks to buy the i for around £24 million
• Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style

Habermas defined the public sphere as a virtual or imaginary community which does not necessarily exist in any identifiable space. In its ideal form, the public sphere is “made up of private people gathered together as a public and articulating the needs of society with the state”

Habermas’s theory of communicative action rests on the idea that social order ultimately depends on the capacity of actors to recognize the intersubjective validity of the different claims on which social cooperation depends.

In The Structural Transformation of the Public Sphere, Habermas showed how modern European salons, cafés, and literary groups contain the resources for democratizing the public sphere.

A public sphere is the basic requirement to mediate between state and society and in an ideal situation permits democratic control of state activities. To allow discussions and the formation of a public opinion a record of state-related activities and legal actions has to be publicly accessible.

KEY WORD / THEME	DEFITITION	DAILY MAIL	THE I
COMMODIFICATION	Within a capitalist economic system, commodification is the transformation of things such as goods, services, ideas, nature, personal information, people or animals into objects of trade or commodities.
MULTINATIONAL COMPANIES	A multinational company (MNC) is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an
LEFT WING	a group or party favoring radical, reforming, or socialist views, focusing on humanity
RIGHT WING	a group or party favoring conservative or reactionary views, focusing on business and economy
ECONOMIC GLOBALISATION	refers to the mobility of people, capital, technology, goods and services internationally. It is also about how integrated countries are in the global economy. It refers to how interdependent different countries and regions have become across the world.
AUTHORITARIANISM	the enforcement or advocacy of strict obedience to authority at the expense of personal freedom.
LIBERTARIANISM	a political philosophy that advocates only minimal state intervention in the free market and the private lives of citizens.
CIVIL LIBERTIES	the state of being subject only to laws established for the good of the community, especially with regard to freedom of action and speech.
ONE PARTY STATE	are nation-states where only one specific political party has the monopoly of political power
AUTHORITY	the power or right to give orders, make decisions, and enforce obedience
COUNTER – TERRORISM	a government’s motivation to use the instruments of national power to neutralize and conquer terrorists
PATRIOTSIM	Patriotism is the feeling of love, devotion, and sense of attachment to one’s country