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genre

The genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication.

As an example, Martin Scorcese, in his 1995 documentary ‘A personal Journey through American Cinema’ talks about the way Hollywood was organised around large corporations who could be defined by recognisable styles. This shows the extent to which institutions can become genres in themselves – think for example, of Disney, Pixar, Working Title, Momentum, etc etc. While Scorcese recognises the innovation and creativity of many of the ‘tudio directors’, for others, it illustrates the extent to which ‘genres are dependent upon profitability and exemplify the standardisation associated with Hollywood cinema’

Claude – Levi Strauss

  • Suggests that narratives are structured around BINARY OPPOSITIONS e.g good vs evil
  • Encourages students to understand narrative as a structure of key oppositional themes

CONCEPT
strongly
agree
agreeneutralagreestrongly
agree
OPPOSITE
CONCEPT
GOOD——–BAD
FEMALE————MALE
WHITE———-BLACK
URBAN———-REGIONAL
POOR——–RICH

Paul Gilroy Notes

Racial otherness- Gilroy’s study of black representation ‘There ain’t no black in the union jack’ – focuses on the story of UK race relationships from WW2.

  • The immigration from the west indies caused anxieties.

Post-colonial melancholia- Substandard living conditions produced racial representations. There were intensified fears that immigrant communities would fill up Britain.

  • Underlying presence within print media during 1970s-80s arguing that criminalised reputations of black males often stigmatised the black community.
  • Wrote the book ” There ain’t no black in the union jack”
    about the anxieties regarding immigrant behaviour in the UK after WW2 – in which post-war wave of immigration from the West Indies.
  • Draws attention to “Lurid newspaper reports of black pimps living off immoral earnings of white women”
  • Produced racial representations that were “fixed in a matrix between the imagery of squalor and that of sordid sexuality”
  • WW2 immigrants were seen as an alien ‘other’ to an imagined white Britishness.
    Black immigrants were perceived to be ‘swamping’ white communities.
  • Black communities were demonised through the representations that associated them with individual acts of criminality – knife crime and muggings were particular media concerns.
  • These representations construct a ‘common sense’ notion of the criminal black male.
  • Later representations constructed the black community in general, and black youths in particular, to be naturally lawless and incompatible with British white values.

Ghost town

●Political protests


○ Attempts to change to laws or legislation
○ Organised political movements
○ Public protests
○ Petitions, marches


● However, we can look at political protest in terms of:


○ Cultural resistance
○ Everyday people


● Why look at cultural resistance?


○ Overt political protest is uncommon. When it occurs, it often results in a backlash.
○ Even if overt political protest does results in changes in legislation, it won’t necessarily change public
opinion.
○ Culture is what influences people’s hearts, minds and opinions.

● In the 1970s, a group of cultural theorists in Birmingham applied Gramsici’s theories to post-war
British working-class youth culture
● Looked at working class cultures like the teddy-boys, mods, skinheads, and punks – subcultures
unified by shared tastes in fashion, music and ideology.
● They argued argued that the formation of subcultures offered young working class people a solution
to the problems they were collectively experiencing in society.
Positives of The Birmingham School’s subcultural theory:
● Validated the study of popular culture – previously considered superficial
Criticism The Birmingham School’s subcultural theory:
● Focused on white working class masculinity
● Ignored ethnic minority, female and queer youth cultures

Prime Minister 1979-1990
● Militant campaigner for middle-class interests
● In an 1978 interview: ‘British national identity
could be swamped by people with different
culture’
● Hardline attitude towards immigrantion
● Conservative Manifesto: ‘firm immigration control
for the future is essential if we are to achieve
good community relations’
● British Nationality Act of 1981: introduced a
series of increasingly tough immigration
procedures and excluded Asian people from
entering Britain.

  • ‘Ghost Town’: a haunting 1981 protest song that still makes sense today
  • It was their last song before splitting up and reforming as The Special AKA and stayed at the top of the UK charts for three weeks.
  • The music video was directed by Barney Bubbles and filmed in the East End of London, Blackwell Tunnel and a before-hours City of London.

todorov

A really good way to think about NARRATIVE STRUCTURE is to recognise that most stories can be easily broken down into a BEGINNING / MIDDLE / END. The Bulgarian structuralist theorist Tztevan Todorov presents this idea as:

Equilibrium
Disruption
New equilibrium

the stage of equilibrium
the conflict that disrupts this initial equilibrium
the way / ways in which the disruption looks to find new equilibrium
the denouement and/or resolution that brings about a new equilibrium

Most narratives can be broken down into beginning/middle/end. Todorov’s theory states that the beginning is the equilibrium where everything is ‘normal’ and balanced and around the middle there’s a disruption where things become unbalanced and by the end of the film there becomes a new equilibrium and everything becomes balanced or ‘normal’

condensed equilibriums – action and immediate disruption is delivered to hook the audience

Multiple equilibrium sequences- a roller-coaster effect for their audiences created by deploying multiple disruptions before resolving them in a final transformation. This offers audiences multiple moments of narrative calm and excitement.

2. Vladimir Propp

Suggests that stories use STOCK CHARACTERS to structure stories

Often there is a villain who has done something to a victim. This means that we need a hero, who (often) accompanied by a helper is sent out (by a dispatcher) to fight the villain.

Hero
Helper
Princess
Villain
Victim
Dispatcher
Father
False Hero

The hero generally meets the princess as part of his quest / journey which usually provides a happy ending. During the narrative we (and the princess) may be presented by a false hero.

synopsis

Jake is alone in the classroom at night doing extra work. The lights above him begin to flicker and the trees outside start to sway violently. Jake, feeling scared reassures himself its his mind playing tricks. All of a sudden Isabella walks in the room, making Jake jump. Questioning him, she asks why he is so freaked out. They both laugh after Jake explains its because of the wind. Suddenly they both hear a blood-curdling scream comes from outside. Shaken, however not suspicious Jake and Isabella decide its best they head home. When walking outside they see Honor, dead. My characters can be labelled as e.g. Jake and Isabella are both the dispatchers rescuing Honor, the victim.

STATEMENT OF INTENT

Don’t Go Outside

I intend to create a film plan of which tells a story effectively. I wish to produce a gripping trailer of which leaves the audience wanting more. Poster number 1 will consist of a dark lighting, with a singular, harsh white-light, highlighting the main two protagonists (Jake and Isabella). The white lighting will signify the mysteriousness of the movie is dark itself. I intend to have both protagonists look scared because of the looming fear of the unknown, they both possess. The cover will be set in a classroom as this is where the movie mostly takes place.

Poster two will consist of Jake and Isabella sat back to back on the floor with papers surrounding them. The papers signify the reseda h both protagonists have to go to, in order to try solve the mysterious case. I will use a more golden lighting for this poster, with the intention of portraying an ‘eerie evening’ look.

Genre: Thriller

I chose this genre, because I think it has the audience articulating clues and scenes themselves. Although horrors provide edge-gripping feelings for audiences, thrillers allow for fear to be taken over by a drive to solve mystery.

predictable expectations– always behaving or occurring in the way expected.
reinforced-strengthen (an existing feeling, idea, or habit)
amplify -enlarge upon or add detail to
repertoire of elements– features of a film that are repeated within a genre
corpus– a collection of written texts, especially the entire works of a particular author or a body of writing on a particular subject
verisimilitude-the appearance of being true or real
realism– the accurate, detailed, unembellished depiction of nature or of contemporary life
construction of reality– a phenomenon that we know and is independent, that is, does not depend on the existence of a particular individual
historically specific– Historical people, situations, or things existed in the past and are considered to be a part of history
sub-genres– genre that is part of a larger genre
hybrid genres– they share the conventions of more than one genre.

blinded by the light

New Line Productions, Inc., doing business as New Line Cinema, is an American film production studio and a label of the Warner Bros. Pictures Group division of Warner Bros. Entertainment. It was founded in 1967 by Robert Shaye as an independent film distribution company, later becoming a film studio.

Warner Bros. Pictures[4] is an American film production studio and division of the Warner Bros. Pictures Group, a subsidiary of Warner Bros. Entertainment, which is owned by AT&T’s Warner Media. The studio is the flagship producer of live-action feature films within the Warner Bros

‘Blinded by the Light’, directed by Gurinder Chadha (known for 2002 film ‘Bend it like Beckham’), was released in January 2019.

Budget film that had a cost $15 million to make

The music is by Bruce Springsteen a well known American artist

True story about a young Pakistani boy growing up in 80s Britain

The film is regulated by BBFC

The movie has Social Media accounts such as Instagram, Facebook and Twitter to help the distribution by promoting it.

A ‘feel good jukebox musical film’ – description of Blinded by the Light film.

A mixture of independent and major production / distribution contexts, targeting towards a different audience to ‘indie’.

Indie – Produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies. 

Box office – $18.1 million

Initial release: January 27, 2019

Director: Gurinder Chadha

Music by: A. R. Rahman (Bruce Springsteen)

Production companies: Levantine Films; Ingenious; Bend It Films; Cornerstone Films

definitions

Cultural industries- the different types of popular media, produces, distributes products in the creative arts generally in favour of popularity

Production- the making of a form of media

Distribution- The methods by which media products are delivered to audiences, including the marketing campaign

Exhibition/ consumption- the retail branch of the film industry/ when the media is taken in by individuals or a group

Media concentration- the ownership of mass media by fewer individuals

Conglomerates- a group that owns multiple companies which stand out different media specialised in written or audio-visual content

Globalisation (in terms of media ownership)- the worldwide integration of media through the cross-cultural exchange of ideas

Cultural imperialism-The practice of promoting the culture values or language of one nation in another

Vertical Integration- a way in which media companies expand by acquiring different businesses in the same chain of production and distribution

Horizontal Integration- a way in which media companies expand by acquiring media companies that work in similar sectors

Mergers-a merger or acquisition in which 2 or more of the undertakings involved carry on a media business

Monopolies- concentrated control of major mass communications within a society

Gatekeepers- the process through which information is filtered for dissemination

Regulation- the process by which a range of specific, often legally binding, tools are applied to media systems and institutions to achieve established policy goals such as pluralism, diversity, competition, and freedom

Deregulation- the process of removing or loosening government restrictions on the ownership of media outlets

Free market- one where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system

Commodification- the transformation of the shape of the relationship, which is initially trafficked into things that are free of the commercial nature of the relationship  

Convergence- the merging of previously distinct media technologies and platforms through digitization and computer networking 

Diversity- diversity of ideas, viewpoints or content options 

Innovation- change in several aspects of the media landscape, from the development of new media platforms, to new business models, to new ways of producing media texts

david hesmondhalgh

His book is ‘The Cultural Industries’ and it is about the relationship between media workers and the media industry.

He talks about tracing the relationship between media work, media workers, and media industry

The promise of wealth and fame and the celebration of a range of unlikely popular heroes including various dot.com millionaires.

The most successful creative people are born into someone already in the industry.

There is a stereotype of the creative industry being a fun place to work.

“All business is risky” “but the cultural industries constitute a particularly risky business”

Production – Distribution – Consumption

  • The media industry is reliant on marketing and publicity functions.
  • Media businesses are reliant upon changing audience consumption patterns.
  • Media products have limited consumption capacity.

The internet is dominated by a relatively small number of suppliers. Hesmondhalgh points to the dominance of search engines and their ability to point users to a small number of sources.

‘for every individual who succeeds, there are many who do not. For many, it will be the result of a perfectly reasonable personal decision that the commitment and determination required is not for them’ (p. 20)

I think a lot sadly does come down to luck and who you know. Which can be a shame, I don’t think there is a scheme set up which pushes people into just the media industry” shows that it’s difficult to make a proper career about of media and if you don’t know anyone famous at the start you will struggle to promote your work.”