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Key words

  1. Cultural industries  – Distributing cultural goods and services on industrial and commercial terms.
  2. Production  The making of a video such as a commercial.
  3. Distribution  promoting content to online audiences in multiple media formats through various channels.
  4. Exhibition / Consumption  Retail branch of the film industry.
  5. Globalisation (in terms of media ownership)  the worldwide integration of media through the cross cultural exchange of ideas.
  6. Vertical Integration  When a media company owns different businesses in the same chain of production and distribution.
  7. Regulation  Mass media regulations are rules enforced by the jurisdiction of law
  8. Free market  The free market is an economic system based on supply and demand with little or no government control.
  9. Diversity   – Diversity in the media is, more than a matter of professional ethics, a matter of questioning that given power.
  10. Innovation   Media innovation can include change in several aspects of the media landscape – from the development of new media platforms, to new business models, to new ways of producing media texts.

The Nationwide Project was an influential media audience research project conducted by the Centre for Contemporary Cultural Studies at the University of Birmingham.

Charlotte Brunsdon is a professor of film and television studies at the University of Warwick and researcher.

Nationwide is a former BBC current affairs television programme which ran from 9 September 1969 until 5 August 1983. It was broadcast on BBC 1 each weekday following the early evening news, and included the regional opt-out news programmes.

Key information

culture industries and other industries definition:

companies that make culture such as films, posters, radio and everything that is creative industries. Other industries are companies that make stuff, such as pencils etc.

Culture, communications and political economy

Peter Golding and Graham Murdock

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Public service broadcasting

One way to think about national television, which seems to connect all 3 (pairs of) case studies for this CSP is the notion of Public Service Broadcasting.

What is it?

Public service broadcasting consists of television and radio programmes supplied by an official or government organization for everyone, rather than by a commercial company. Not for a profit.

Are the BBC and C4 unique examples of PSB?

The public service broadcasters are those providing Channel 3 services, Channel 4, Channel 5, S4C and the BBC.

What’s good about it?

Public Service Broadcasting also creates a distinct civic value through empowering the public to participate in democratic processes, by informing individuals about the world around them, raising awareness of issues that affect their lives and communities, and fostering audiences’ sense of their own place in public.

Inform, create and entertain.

Television

Television – A product which will provide rich and challenging opportunities for interpretation and
in depth critical analysis.

The missing

The Missing is a complex mainstream television product in which the codes and conventions of the crime drama are recognisable but they are also challenged and sometimes subverted.

Media Representations – The Missing provides a range of representational areas to explore; gender, the family, place,
issues, events, class. Negative and positive use of stereotypes
Opportunities for discussion of performative identities in the representation of gender in The Missing – Judith Butler
Feminist debates – Violence and the representation of gender. This could include the controversy around using violent crime against women as popular entertainment
Representations of family and their ideological significance
Representation of place – northern Europe and the Middle East
Analysis of how the representations convey values, attitudes and beliefs about the world
Theories of representation including Hall
Feminist theories including bell hooks and Van Zoonen

Media audiences

The production, distribution and circulation of The Missing shows how audiences can be reached, both on a national and global scale, through different media technologies and platforms, moving from the national to transnational through broadcast and digital technologies. The way in which different audience interpretations reflect social, cultural and historical circumstances is evident in the analysis of The Missing which is explicitly linked to contemporary issues.

Social, political, economic and cultural contexts
The Missing’s parallel storylines, set in the past and present foregrounds the Iraq war and the political debates and controversies about the British involvement in it. The role of popular culture in examining past history is relevant here. The institution of the army frequently operates as a microcosm of wider social and cultural contexts in the exploration of changing expectations of gender roles as well its relationship to family structures. Values and ideologies of different cultures are represented through different religious and ethnic beliefs.

Witnesses

Television – product not in the English language

Media Language
The series is visually interesting, constructing a stylised representation of ‘real’ places which transmit meanings about characters, places and issues. A detailed analysis of different aspects of mise-en-scene will provide students with a strong foundation to build on in terms of analysing representations, ideological meanings and audience positioning.

Media Representations
Witnesses provides a range of representational areas to explore from the national and regional to family structures and gender roles. All of the areas tend to overlap with representations of nation signified through aspects of ethnicity, religion and class, while the reinforcement and subversion of gender stereotypes allow students to consider how representations reflect social, cultural and historical circumstances:

Representation of national and regional identity (Northern France)

Representation of gender: The woman as detective, the male boss, gender stereotypes etc.
Feminist debates – Violence and the representation of gender. This could include the controversy around using violent crime against women as popular entertainment
Analysis of how the representations convey values, attitudes and beliefs about the world
Theories of representation including Hall
Feminist theories including bell hooks and Van Zoonen

Media Audiences
Issues of audience are also relevant throughout the other theoretical frameworks. In media language, the use of different formal structures to position the audience to receive and interpret meaning is central, while the study of representations has at its heart the reinforcement of social and cultural values for audiences.

POSTCOLONIALISM

We are looking at identity and representation through the lens of Empire and Colonialism. It had an aim to undermine the universalist claims that ‘great literature has a timeless and universal significance [which] thereby demotes or disregards cultural, social, regional, and nations differences in experience and outlook’.

Postcolonial criticism challenges the assumption of a universal claim of what is good and what is bad.

‘constituted a fundamentally important political act’

Edward Said

the power to narrate, or to block other narratives from forming or emerging, is very important to culture and imperialism – Edward Said Culture and Imperialism

‘imperialism was principally economic‘ and looked to answer that question by highlighting ‘the privileged role of culture in the modern imperial experience’

‘an economic system like a nation or a religion, lives not by bread alone, but by beliefs, visions, daydreams as well, and these may be no less vital to it for being erroneous’ – V. G. Kiernan

the desire to contain the intangibilities of the East within a western lucidity, but this gesture of appropriation only partially conceals the obsessive fear.’

ORIENTALISM

– is a term expressing the varying historical and cultural relationship between Europe and Asia, specializing in the study of Eastern cultures and traditions. ‘In this view, the outlying regions of the world have no life, history or culture to speak of, no independence or integrity worth representing without the West.‘ culture is the identification of a country.

 Jacques Lacan

– we are going to look at the other

The mirror stage

we cannot actually see ourselves as whole, we use a reflection to understand who we are / who we are not.

Applying that theory to culture, communications and media studies, it is possible to see why we are so obsessed with reading magazines, listening to music, watching films, videos and television because, essentially, we are exploring ‘The Other’ as a way of exploring ourselves.

Comparison

Jacques Lacan looks at how you reflect at yourself which apply to cultures and that is why explore the other.

Letter to the free

Letter to the free is a music video which possesses cultural and social significance.

Common is an Oscar and Grammy award winning hip/hop rap artist who wrote Letter to the Free as a soundtrack to The 13th – a documentary by Ava DuVernay named after the American 13th amendment and is stated laws which seem to discriminate against impoverished ethnic minorities who are then more likely to be convicted of a crime and imprisoned. It is related to the context of a variety of social and cultural movements aimed at raising awareness of racism and its effects in US society.

Awarded an Emmy for Outstanding Original Music and Lyrics, Common’s “Letter to the Free” speaks out against a justice system which helps to perpetuate the terrible inequality endured by many African Americans.

Common is an advocate for criminal justice reform and is the founder of Imagine Justice, a non-profit organisation dedicated to “empowering communities and fighting injustice wherever it appears”.

Youth Cultural as Political Protest

The political, personal and cultural are always intertwined.

Overt political protest is uncommon. When it occurs, it often results in a backlash. Even if overt political protest does results in changes in legislation, it won’t necessarily change public
opinion. Culture is what influences people’s hearts, minds and opinions. This is the site of popular change.

Cultural Hegemony: power, rule, or domination maintained by ideological and cultural means.

Cultural hegemony functions by framing the ideologies of the dominant social group as the only legitimate
ideology. The ideologies of the dominant group are expressed and maintained through its economic, political, moral,
and social institutions. Oppressed groups believe that the social and economic conditions of society are natural and
inevitable, rather than created by the dominant group

Prison is a business, America’s the company
Investing in injustice, fear and long suffering – I have chosen to use this quote of the song to illustrate how Common wants to create a non-profit organisation dedicated to “empowering communities and fighting injustice wherever it appears”.

Black bodies being lost in the American dream – This is also a good quote to use as it refers to the racism and slavery that Black people suffer in.

Film post semiotics

The Best Movie Posters of 2016 - Paste
I think that the iconic sign in this film poster is the 3 stages of life, this is to suggest how it begins in a young teen life and grows into a young adult and then to a mature man (the beard makes him look older). The indexical sign is the consideration of use of colours as the title of the film is called moonlight and the background shows 3 different colours. This also links with a symbolic sign because of the colours that are being used.
Alfalfa Curated List of Best 2018 Movie Posters - Alfalfa Studio
The iconic sign in this film poster is to illustrate how he is a hero. This gives us the advantage of knowing what is to expect in the film. The indexical sign in this poster is the spider sign on his shirt, which links in with the title - spider man. The symbolic sign in this poster is the colour red, which could suggest that if he were a hero, then he would wear a suit and probably be the colour red.
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The iconic sign in this film by vin diesel seems to be an action film as it is shown for him to be holding some sort of weapon. The indexical sign is in this poster is the white circle splatter on the word shot to suggests how their will be involved a lot of killing. The symbolic sign in the colour red to suggest blood as it is an action movie that has a lot of killing. 
Zombieland Double Tap - Woody Harrelson Emma Stone - Hollywood Action Movie  Poster - Life Size Posters by Kaiden Thompson | Buy Posters, Frames, Canvas  & Digital Art Prints | Small, Compact, Medium and Large Variants
The iconic sign in the zombie land film is very predictable as it gives you the idea that they are running away from zombies and they must survive. This is also given away by the title as it is very obvious. The indexical sign in this poster is that it could suggest that it will contain dramatic music and they use many props to illustrate they will be fighting some zombies to survive. The symbolic sign in this poster is the use of the colour orange which could suggest the colour of blood or fire. This seems to be an action film so there could possibly be some causalities.
The 30 Worst Movie Posters Ever! - Discount Displays Blog
The iconic sign in Thor is you can predict that it is a fiction film where he must save the world. We can tell that the hero will encounter many villains, this is seen by looking at the background of the poster  which makes it intriguing to the audience. The indexical sign is being referred to the title seeing as we can see that a lot will happen. The title says the dark world which suggests that the climax will be major. The symbolic sign is the use of colours to reflect on the title seeing it will involve a lot of death and destruction. This will make it interesting towards the audience as the dominant signifier is clearly shown.

Language of moving Image

We are looking at the design of space, size and scale of moving image conventions. This also suggests the grammar or the conventions of the set of rules used in the language of moving image designs.

Camera – The camera can change the focus of what you are seeing. For example if you were to use rack focus to show suggest realisation or importance of the story line, then it would also aim the audience to continue to be engaged in the story.

High angle / Low angle / bulls-eye / birds eye / canted angle

Tracking / Panning / Craning / Tilting / Hand held / Steadicam

Establishing Shot / Long Shot / Medium Shot / Close-up / Big Close-Up / Extreme Close Up (students often struggle with the first and the last again issues with SCALE, SIZE & SPACE, so practice is really important)

Insert Shot

Shot sizes and angle and movements – Using different shot sizes and angle movements can potentially outstand what you are trying portray. This can also suggests the different times that angles can be used.

Insert Shots – This is used to help transition from different scenes, and to help diversity to occur when filming clips. I used an insert shot to suggest what was happing on the phone.

Editing is stitching things together, it a connection of scenes. This is a concept of putting things with another, that’s why we have linear, chronological and sequential.

The basic rule in editing is you don’t show everything literally, you need to use just enough information to provide ideas and suggestions for your audience to develop and generate a range of emotions and idea: EMPATHYINVOLVEMENTRECOGNITION, CATHARSIS

When to edit

  1. EDIT ON ACTION
  2. EDIT ON A MATCHING SHAPE, COLOUR, THEME
  3. EDIT ON A LOOK, A GLANCE, EYELINE
  4. EDIT ON A SOUND BRIDGE
  5. EDIT ON A CHANGE OF SHOT SIZE
  6. EDIT ON A CHANGE OF SHOT CAMERA POSITION (+30′)

I began to edit when i saw the perfect environment to record, so that it would be easier for me to edit how I would like to change the scene to a different scene.

The use of sequential editing (editing one clip to another) allows for a number of key concepts to be produced:

parallel editing: two events editing together – so that they may be happening at the same time, or not?

flashback / flash-forward – allowing time to shift

For my clip I might add my main character going on call with her sister so they can see what she is doing.

Montage is when it is often seen as an  allegoricalmetaphorical way of editing to create symbolism, in the same way COLLAGE and MONTAGE ART creates meaning through putting ideas and objects next to each other. This also explains how we know what is happening over time in a short amount of time.

Conventional shot progression – to create VERISIMILITUDE (ie realism, believability) usually involves the following shots (although not always in the same order).

  1. establishing shot / ES, moving to
  2. wide shot / WS,
  3. to medium shot / MS,
  4. to close up / CU,
  5. to big close up / BCU;
  6. and then back out again

The Shot / Reverse Shot a really good starting point for students to both think about and produce moving image products. The basic sequence runs from a wide angle master shot that is at a 90′ angle to (usually) two characters. 

Key words that might be important when creating a storyboard:

  1. enigma
  2. dramatic irony
  3. foreshadowing
  4. repetition / reiteration
  5. back story
  6. exposition of theme / character / setting / plot
  7. development of theme / character / setting / plot
  8. pay off or resolution of theme / character / plot
  9. denouement
  10. dramatic arc
  11. climax / resolution
  12. interior monologue
  13. cause and effect
  14. resolution
  15. non sequitur
  16. ellipsis
  17. cliff-hanger

key knowledge

  1. Linear – A continuous sequence
  2. Chronological – It is followed in a specific timeline
  3. Sequential – specific sequence to tell the story
  4. Circular structure – begins at the end and finishes at the start
  5. Time based – temporarily based
  6. Narrative arc – A path a story follows
  7. Freytag’s Pyramid – outlines the 7 key steps in storytelling, exposition, inciting incident, rising action, climax, falling action, resolution and denouement.
  8. exposition – Gives background knowledge at the beginning
  9. inciting incident – event the engages the audience
  10. rising action – a dramatic plot to proceed the climax
  11. climax – builds the tension
  12. falling action – resolution of the major conflict
  13. resolution – how it is resolved
  14. denouement – conclusion
  15. Beginning / middle / end – the plot
  16. Equilibrium – everything is balanced at the beginning
  17. Disruption – changing something over and over again
  18. Transgression – often disequilibrium is caused by societal / moral / ethical transgression (ie challenging Aristotelian virtues)
  19. Peripeteia – moves different plot
  20. Anagnoresis – when realises their final flaw
  21. Catharsis – can purge feelings
  22. The 3 Unities: Action, Time, Place – the plot
  23. flashback / flash forward – go back in time to a specific past
  24. Foreshadowing – when you can predict something is about to happen
  25. Ellipsis –
  26. Pathos – emotion
  27. Empathy – other people’s emotions to see what they are thinking or feeling.
  28. diegetic / non-diegetic – the sound that comes from the film, and sound that comes from our world.
  29. slow motion – a slow movement to add tension to a scene
  30. In Media Res – starting in mid-action
  31. Metanarratives – drawing attention to the process of storytelling
  32. Quest narratives – describes the authors desire

Binary Oppositions – Ghost Town

ConceptStrongly agreeagreeneutralagreestrongly agreeOpposite Concept
GoodI agree with this because it looks a little sinister and it doesn’t seem very pleasant.Bad
FemaleThey are all male.Male
StraightI believe they are all straight as they act all as friendsGay
FictionIt seems very realistic and although it has its weird moments it can be seen as a little sinister.Non-Fiction
HappyDoesn’t seem like it has any emotion but has a slight feeling of everythingSad
WhiteA mixture of bothBlack

Genre

A practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. It can also be considered as a mechanism, for ordering the relations between the two main parties to mass communication.

 It helps identify how media texts are classified, organised and understood, essentially around SIMILARITIES and DIFFERENCE. Media texts hold similar patterns, codes and conventions that are both PREDICTABLE and EXPECTED, but are also INNOVATIVE (different) and UNEXPECTED.

. . . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . .
– this means that vertically integrations are massive factories that produce movies.

predictable expectations – When you know something is going happen or you are predicting it before it happens because it is very obvious

reinforced – which are done a certain way

amplify

repertoire of elements

verisimilitude

corpus

realism – looks very real

construction of reality. –

historically specific

sub-genres

hybrid genres