1. Statement of intent

My interview is about my grandmother who goes swimming every day in the sea and has done for years and the aim of this interview was to tell people about what it is like and the benefits to your health and other things including the community and a healthy habit. It is also to try get other people involved and starting to swim there self as she feels there are no negative effects and is such a good thing for you to start.

How did it follow style model? –

I feel that I followed my style model well by using similar colours to the magazine like text and hard lines and other design features I also copied the layout off size of paragraphs and placement and size of images as I really liked the design of my chosen style model and felt it looked good so tried to copy its design to be exactly like it, I feel like I could have done better the text itself and its size and font

Representation / content –

I feel that I represented my grandmother as a counter typical grandmother in a good healthy way so I feel it can be read and you will see something you don’t hear every day about grandmothers something they normally wouldn’t all do I wouldn’t say it is so radical no one would believe but just not as common as some things   

What kind of company would make your product? –

I think that potentially a swimming magazine or fitness kind of magazine could produce this in order to show people who have access to the sea to start swimming more often maybe aimed at slightly older people or adults who have the time and transport to do this but it could really be for all ages

Iconic sign:

1. Television
2. Phone
3. Camera

Indexical sign:

1. Microphone – News
2. Speech bubble – Text messages
3. Blue circle – internet  

Symbolic sign:

1. A line
2. M
3. Blue/light pink

MEDIA FORMS	CHARACTERISTICS	EXAMPLE
1	Television	repetitive informative common	This Morning
2	Advertising	promotional targeted consistent	Billboard
3	Radio	not visual wide spread simple	Radio 1
4	Film	immersive formal differential	Avatar
5	Social Media	very common interactive free	Instagram
6	Newspaper	completely visual specific to the area generic	Daily Mail
7	Magazine	diverse no set format attractive	National Geographic
8	Music video	audio and video intertextual referencing genre specific	Daily Duppy
9	Video Games	entertainment for profit immersive	FIFA

Feminist Frequency website

“The gruesome death of women for shock value is especially prevalent in modern gaming”

“The Damsel in Distress predates the invention of video games by several thousand years”

Levelling up article 

“If you do not see yourself on Netflix, on Instagram, in games, in forums, where are you?”

“As a girl growing up playing games I was always like, why do I have to play as a boy?”

Laura Mulvey’s academic paper

“There is pleasure in being looked at”

“The cinema has structures of fascination strong enough to allow temporary loss of ego while simultaneously reinforcing the ego”

Diversity Matters article

“Most games feature white protagonists”

“Persons who genuinely see themselves as good people end up justifying turning a blind eye to overt racism and violence”

What Is the Male Gaze?

The male gaze describes a way of portraying and looking at women that empowers men while sexualizing and diminishing women. While biologically, from early adolescence on, we are driven to look at and evaluate each other as potential mates, the male gaze twists this natural urge, turning the women into passive items to possess and use as props.

Laura Mulvey-

British feminist film theorist Laura Mulvey described the concept of the “male gaze” in her 1973 essay “Visual Pleasure and Narrative Cinema,” which was published in 1975 in the film theory magazine Screen.⁴ In the article, Mulvey, who is a professor of film and media studies at Birkbeck, University of London, explained the way that mainstream media objectifies women, showing the female body through a heterosexual male lens as a passive non-actor secondary to the active male characters.

john berger-

John Peter Berger was an English art critic, novelist, painter and poet. His novel G. won the 1972 Booker Prize, and his essay on art criticism Ways of Seeing, written as an accompaniment to the BBC series of the same name, is often used as a university text. He lived in France for over fifty years.

Male gaze:

Looking at things through the eyes of a straight male, which can lead to sexualising and objectifying women.

Voyeurism:

Gaining sexual pleasure from watching others when they are naked or engaged in sexual activity.

Patriarchy:

The belief that males are superior: a society dominated by men.

Positive and negative stereotypes:

The positive, socially accepted and negative, frowned upon aspects of different stereotypes. Positive examples could be men being good at sport and women being caring, whereas negative examples could be most Muslims being thought of as terrorists when in fact that is absolutely not the case.

Counter-types:

An idea that challenges a traditional stereotype, for example a princess saving a prince.

Misrepresentation:

False claims or ideas about how certain people of things that are not made by the people themselves. This can give others the wrong impressions and ideas about people.

Selective representation:

When certain groups or types of people are selected to feature in important positions more than others, for example when women weren’t allowed to vote at certain points in history.

Dominant ideology:

Ideas, beliefs and opinions shared by the majority of people in society.

Constructed reality:

When people interacting in society create mental beliefs about each other, and these concepts become somewhat reality out of habit.

Hegemony:

Dominance or leadership of one specific group of people over others.

Audience positioning:

How a designated audience might react to certain ideas, values or concepts.

David Gauntlett

Fluidity of identity:

The concept of identity changing because of time, for example maturity or change of circumstances.

Constructed identity:

The process of people developing ideas and beliefs about themselves.

Negotiated identity:

The process of people findning out “who is who” in society.

Collective identity:

The idea of fitting into certain categories or groups, perhaps based on interests, gender or age.