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Semiotics

Semiotics

  1. Sign: Something that shows or represents something related.
  2. Code: Symbols that create meaning in something.
  3. Convention: The ways of using code in media.
  4. Dominant Signifier: The main sign that represents everything.
  5. Anchorage: An image with words that has context.

Ferdinand de Saussure:

  1. Signifier: A signs physical form.
  2. Signified: The meaning or idea expressed from a sign.

C S Pierce:

  1. Icon: A person or thing represented as a symbol.
  2. Index: A sign or measure of something.
  3. Symbol: Something that stands for something else.

Roland Barthes:

  1. Signification: The act of signifying by signs.
  2. Denotation: a direct and specific meaning.
  3. Connotation: An idea or feeling.
  4. Myth: A traditional story.
  5. Ideology: A system of ideas and ideals.
  6. Radical: Very new and different from the ordinary.
  7. Reactionary: A favoring reaction.
  1. Paradigm: A type of pattern of something.
  2. Syntangm: A combination of interacting signifiers.

Summer task

Summer evaluation

Statement of Intent

This summer task interview was intended to inform and educated people what it’s like to grow up in Switzerland and to learn how to ski. It shows people how much different it is than growing up in jersey or the UK, and gives you a insight into what it like to live there. The audience it targets are people that are interested.

Media language

 I would add more colour and something that grabs the reader’s attention to make it less dull. I could’ve also spoke in a more enthusiastic and exaggerated way to more fit the magazine style. I could also have made my whole page more colourful and brighter.

Representation

I could have used more content about the subject such as skiing and talked more about it and what it is. I would say that this task is more radical as it shows the background of where she grew up and how she learnt to ski, and less reactionary as it doesn’t stereotype the working mum.

Audience

The audience that these targets are for people who are interested and willing to learn more and read about different lifestyles and places around the world. It would most likely be posted up in the JEP newspaper so the information can be spread around jersey.

Evaluation

For the summer task I would have changed how the whole page looked and made it much more desirable and colourful to better grab the reader’s attention and make it more presentable. I could have also made the writing more exaggerated and interesting .

media forms

NoForms Characteristics Examples.
1Magazines It has text and requires you to read it.National Geographic
2Social media Easily accessible and spreadable.Instagram, YouTube.
3NewspapersIts physical and requires reading.JEP
4Advertising & marketingElectronic billboard
5TelevisionPrivate at home.
6FilmIt can be public, at the cinemas.
7Music videos Despacito
8Video gamesPersonal.
9RadioIts audio only.Radio 1