I will be making a newspaper front cover using the software in design, and will be based on the easy jet cancellations in the news, involving hundreds of flights being cancelled this summer as it struggles with their promised schedule. Plenty of workers quit their easy jet job as they have to repay their redundancy pay, therefore they wont come back to the job, resulting in less workers for easy jet. I will be making a newspaper layout and be acting as if i was making it for the jersey public. It will have a full header, and sub headings stating the matter of easy jet cancellations similar to daily mail.
MASTHEAD: HEADING: EasyJet cancel several flights over summer holidays
BODY: Easy jet had announced more desires to cancel flights over the summer holidays, many passengers have experienced lots of delays and cancellation over recent weeks. They have confirmed there will flight cancellations across other airports across the easy jet network. It was expected to run 97% of the pre Covid flights booked in July and September but has been decreased to 90% as of now. Workers made the decisions to quit their job as majority had to repay their redundancies, therefore many employees rightly left and decided not to pay, causing a shortage in staff, unable to meet the demand.
Media Paper 1: Ideology can be defined as a collection of values and beliefs. To what extent do media products target audiences by constructing an ideological view of the world?
Ideology is a system of ideas and ideals and beliefs are assumptions that we make about the world and our values are things we see as important to us. Such as loyalty, honesty perseverance etc. I believe that media products target audiences with ideology, to get the public more interested in the views and ideas that media products such as newspapers are saying. Talking about these subjects such as liberalism and conservatism catches more of the public in to read and consume their products. Their are many media products like newspapers such as the I and the daily mail. The daily mail being a right wing type newspaper with the conservative party and the I being a centralistic newspaper and having no political party.
Media products such as the daily mail target audiences like the conservative party by firstly using real-time scenarios and events that have happened in the world and applying their political view towards it such as the queens jubilee and states on page 8,shrieks of delight as royal standard flew over palace” It focuses on the support for the queen and the royal family, as other newspapers on the left wing might say different. Doing this will draw the conservative party and right wing citizens in to read their product and ultimately agree with it for the owners of the media product to reach their end goal, profit. The daily mail has been around for a long time, it was founded in 1896 and is the UKs highest circulated daily newspaper, with majority of the consumers being female with up to 52-55%. This shows how long its been using these media tactics and strategies to target their conservative audience by essentially saying what they want to hear. Daily mail had many political views in these media products, particularly on the prime minister at this time, Boris Johnson. It had said on the editorial part on page 18, and states that Boris is the best person to lead the nation by a “country mile” and with the head title being “Boris is right and Macron wrong. Saving Putin’s face is a mug’s game” This further proves that this is a far right wing newspaper and most certainty implied for the conservative party. The daily mail has also stated that “tory rebels are plotting course to catastrophe” further making drama and controversy for the tory audience to react to and side with.
Furthermore The I has other ways of targeting their audiences with a centralized political view, although they say they don’t have a political view, it can be hard not to fall into a certain section. for example page 45 it states to “Invest in biotech green economy and space to boost GDP”, this could be seen to be fairly neutral as most of the pubic would want this, but most liberals would most defiantly agree with this. What they are proposing is that investing in the green economy and biotech is not only good for the global problems such as global warming. But there main focus is the space to boost GDP, influencing the soaring inflation at this current time. additionally the i can just be seen to state the current news and propositions on current world problems we face today. It mainly focuses on the news aspect rather than political views like the daily mail. But all the have the same goal of profit in the end.
The five filters: 1. Ownership – how the media is owned and how ownership is structured. 2. Advertising – how advertising affects the media. 3.Official sources – links with the establishment 4. Diversionary tactics – ‘flack’ 5. Marginalising dissent – uniting against something we don’t like e.g. stereotyping
– we believe generally that libertarianism is free but with the mass media, it manipulates us in a way that we think we are free, but were not. – The people at the top, have a end goal which is profit. – You will need advertisers to fill the cash gap and advertiser’s pay for the audience and for you to see it free. – AGENDA SETTING – FRAMING – MYTH MAKING – CONDITIONS OF CONSUMPTION
Q7 Media Paper 1: Ideology can be defined as a collection of values and beliefs. To what extent do media products target audiences by constructing an ideological view of the world? You should refer to your newspaper Close Study Products, The i and The Daily Mail
INTRODUCTION: 1. Define the keywords Ideology is a system of ideas and ideals and beliefs are assumptions that we make about the world and our values are things we see as important to us. Such as loyalty, honesty perseverance etc.
2. Argument: I believe that media products target audiences with ideology,
3.Context
PARAGRAPH: 1.Point There are many ways that media products target audiences by constructing ideological views of the world. These ideologies
Founded in 1896 it is the United Kingdom’s highest-circulated daily newspaper. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company
p2: “tory rebels are plotting course to catastrophe” – this means to me that the daily mail is angry with the rebels. ie its a tory based paper. pg 18: the editorial page shows their own views on the situation with Boris, and states that Boris is the best person to lead the nation by a country mile and with the head title being “Boris is right and Macron wrong. Saving Putin’s face is a mug’s game”
It has a majority female readers, with women making up 52–55% of its readers.
– it is centre and not left or right wing, and supports neither the conservative or the labour parties.
The royals
tax the rich
on favour for poor people, as the main heading displays “Proof the poorest people get hit the worse by soaring inflation”. Its saying that inflation is hitting poor people much harder than the rich. It makes clear that The I is left wing paper as its arguing for the labour party instead of a conservative paper such as the Daily mail.
Economy
pg 45:“Invest in biotech green economy and space to boost GDP”. this is proposing that investing in the green economy and biotech is not only good for the global problems such as global warming. But there main focus is the space to boost GDP, influencing the soaring inflation at this current time.
War
pg 17: “Britain to send long-range arms for the first time” britain sending long range arms for the first time, shows the news on the current stage of the war on Ukraine. It also says “Bodies were hanging from trees, says British paramedic”, This makes it clear that the i newspaper, are interested on the people in the war and their experiences.
military
– Nationalism
– Freedom of people
– Social Security
patroism
p8 -“shrieks of delight as royal standard flew over palace” platinum jubilee – focuses on the support of the royal family.
traditional values
p19 “is the west end going broke because its all gone all woke” making fun of being woke because the west end is going broke.
The i: – its a British national morning paper published in London by Daily Mail and General Trust. – it is centre and not left or right wing, and supports neither the conservative or the labour parties.
libertarianism is the idea of political freedom, and freedom of choice and individualism.
Authoritarianism is a society controlled by regulation and has strict obedience to authority at the expense of personal freedom, almost like a dictatorship.
Focus
Specifics
Why regulate?
Protection of children, for criminal activity, health and safety, Privacy, libel / slander / defamation of character, morals, ethics, relative / subjective good behaviour.
Jonny Depp and amber heard case, domestic violence, Rooney vs Vardy,
What gets regulated?
newspapers, video game, animations/cartoons, music, internet, books, magazines, radio, The news, Advertising, Film.
BBC, ITV, Marvel films, call of duty video game.
Who regulates what ?
Government (overall?), BBFC, Ofcom, Individuals,
The Independent Press Standards Organisation, regulates the newspapers. Advertising Standards Authority (ASA) regulates advertising.
For my film website, I will be making it on square space. I will be including the two film posters and the film sequence acting as a trailer to the movie. The website cannot be public as it requires payment, therefore I will be producing a screenshot of all the pages and details of the website to show on the blog.
Cultural industries – the different types of popular media , production, distribution and products in the creative industry.
Production – The making of the product(movie, series, tv show)
Distribution – The methods by which media products are delivered to audiences, including the marketing campaign .
Exhibition / Consumption – the retail branch of the film industry when the media is taken in by individuals or a group.
Media concentration – The ownership of mass media by fewer individuals.
Conglomerates – A group that owns multiple companies which stand out different media specialised in written or audio-visual content.
Globalisation (in terms of media ownership) – The worldwide integration of media through the cross-cultural exchange of ideas.
Cultural imperialism – The practice of promoting the culture values or language of one nation in another.
Vertical Integration -Where media companies expand by acquiring different businesses in the same chain of production and distribution.
Horizontal Integration -A way in which media companies expand by acquiring media companies that work in similar sectors.
Mergers – Where 2 or more business combine together to make one.
Monopolies – Concentrated control of major mass communications within a society.
Gatekeepers – The process through which information is filtered for dissemination.
Regulation – The process by which a range of specific tools are applied to media systems and institutions to achieve established policy goals such as pluralism, diversity, competition and freedom.
Deregulation – The process of removing or loosening government restrictions on the ownership of media outlets.
Free market – one where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system.
Commodification – The transformation of the relationship, which is trafficked into things that are free of the commercial nature of the relationship.
Convergence – The merging of media technologies and platforms through digitalization and computer networking.
Diversity – diversity of ideas, viewpoints or content options.
Innovation – Change in several aspects of the media landscape, like the development of new media platforms, new business models and new ways of producing media texts.
Hypodermic model: The work on the relationship of media consumption are often traced back to Harold Laswell. Martin Moore notes Laswell believed each government had manipulated the mass media in order to justify its actions in World war 1. In 1948 he developed a linear model of communication, one that breaks down the line of communication from point A to point B, in which the sender is transferring a message through a medium.
Two step flow of communication: Paul Lazarfeld recognised that a simple, linear model may not be complex to understanding the relationship between message sent and message received. In 1948 he developed the two step flow model of communication, which took account of the way in which mediated messages are not directly injected into the audience, but while also subject to noise, error, feedback etc, they are also filtered through opinion leaders, those who interpret media messages first and then relay them back to a bigger audience.
The theory of preferred reading At around the same time Stuart Hall, working at the centre for contemporary cultural studies, at the university of Birmingham, was also developing a critical theory that looked to analyse mass media communication and popular culture as a way of both uncovering the invidious work of the state and big business, as well as looking for ways of subverting that process. Hall was working at a time of great societal upheaval and unrest in the UK and therefore committed to understand the relationship between power, communication, culture and behaviour management.
Hall proposed three positions that could be occupied by individual viewers, determined, more or less on their subject identities: – A dominant position accepts the dominant message. – A negotiated position both accepts and rejects the dominant reading. – An oppositional position rejects the dominant reading.
Qualitative vs Qualitative
Demographic classification – A socio-economic classification developed by the NRS(Nation Readership) – Approximated social grade of six categories a,b,c1,c2,d and e.
