Teen Vogue:

Transnational
Conglomerate

-Launched in February 2003 as a sister paper to US vogue.
-Its aimed at a youth audience.
-Its a commercial media product.
-Teen vogue is aspirational entertainment to young women.
-led by former beauty director “Amy Astley”
-print edition stopped November 2017.
-decline in sales in 2015 as online grew significantly.

The voice:

Teen Vogue is an American online publication, formerly in print, launched in January 2003 and targeted by teenagers.
Since 2016, Teen Vogue has grown substantially in traffic through its website; in January 2017, the magazine’s website had 7.9 million US visitors compared to 2.9 million the previous January.

1. Andrew Tate and the “Manosphere” Show How Far Hating Women Can Get You

• His videos have spread across YouTube and TikTok through fan reposting and he has 4.6 million Twitter followers. A survey conducted by an investment firm found to be the favourite influencer for under-18s last fall.

• Tate was detained by Romanian police over allegations of human trafficking, alongside his brother and two Romanian women.
• why boys her age were so into Tate. “Because not many people are speaking directly to boys/young men with any kind of message of positivity,”responded one account, representing this general line of argument.

2. 33 Best Tech Gifts for Teens

• Best overall gift : Apple Airpods, $160
  Not everyone wants the big, bulky headphones. Apple’s air pods are smaller and sleeker than over-ear options — more comfortable for activities like exercise — but are just as noise cancelling. They have plenty of techy features, too. Each pair is equipped with dynamic head tracking for improved sound, force sensor controls, access to Siri, and up to 30 hours of listening time.
• Best gift for gaming : Nintendo Switch Lite, $200
• Best gadget for Creatives : 3Doodler Create + 3D printing Pen, $65

Facts:

• Teen vogue is owned by Conde Nast, a US based company.
  Conde Nast own over 20 magazine titles.
• Vogue was first published 1892.
• Moved to online media ONLY as not enough demand for print magazines due to new media habits.
• HesmondHalgh – companies use vertical integration to minimise risk and maximise profits, companies will create products they know are safe and will sell.
• Teen vogue provides the familiarity of a fashion.

Media products are shaped by the economic and political
contexts in which they are created.
TO WHAT EXTENT DOES AN ANALYSIS OF YOUR ONLINE, SOCIAL AND PARTICIPATORY CLOSE STUDY PRODUCTS( the voice and teen vogue) SUPPORT THIS VIEW.

• The content of teen vogue reflects political contexts in its coverage of contemporary US politics.
• Teen vogue has a global brand recognition, an aim for contemporary media industries.
• Reflecting political contexts would also include the representation of femininity in teen vogue and whether it could also be read as conservative – focus on fashion, celebrity or beauty.
• Teen vogue is part of a multi-media , global conglomerate, which means the change in its brand was purely for profit.

TOPIC	NOTE / COMMENT
The Printing Press (Gutenburg) in the Medieval period mid 1400’s	the impact of new technology
Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc)	mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’
On-line / digital connection stats
Theodore Vail	The Network effect
Norbert Weiner Loop Theory	Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The
Robin Dunbar – The Dunbar Number	The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean)
Clay Shirky	He is pro-technology. new digital technologies collaborate, connect, share, learn.
Vannavar Bush	associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?)
Tim Berners–Lee	the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society?
Marshall McLuhan	The Global Village – ‘a sophisticated interactive culture’
	The impact on political and economic decision making
Conclusions, suggestions, reflections and predictions

Stats:
7h 37mins daily average this week – ME
24 hour movement guideline, 2018 recommends 2 hours maximum online.
– Student B – 1250 hours in the year 2022
20 – 29 largest demographic of social media
– Jersey is number one in 2021 report that jersey has top internet/broadband speed compared to 224 countries.

Technology has began to develop mew methods of behaviour control.
The most serious threat is the power this technology gives one man to impose his views and values on another.

1. Overview: New media always creates change (printing press, telegram etc)
2. Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
3. CSP 1 – show knowledge of CSP
4. characteristics of new media (in reference to CSP 1)
5. theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
6. Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
7. CSP 2 – show knowledge
8. Draw parallels and conclusions
9. Suggest future pathways / developments

• The Exchange of Data
• Search for Truth
• Behaviour Management
• Propaganda / Persuasion
• Regulation

Individuals focus on, understand, can cope with and are knowledgeable about surface and style. As opposed to substance, content, meaning and truth.

Creates a world built around uncertainties and half truths, its a virtual world.

First define / explain postmodernism —> Then define the key concepts and who’s said them. —> After that mention the print product and how it relates to the key concepts[Futuristic, dystopia, individualism, escapism ] —> Lastly, express thoughts on postmodernism itself.

 Postmodernism is largely a reaction to the assumed certainty of scientific, or objective, efforts to explain reality.

1. Pastiche – imitating previous work.
2. Parody – Imitating previous work in a joking and funny manner.
3. Bricolage – something constructed or created from a diverse range of things.
4. Intertextuality – the relationship between texts, especially literary ones.
5. Referential – containing or of the nature of references or allusions.
6. Surface and style over substance and content –
7. Metanarrative
8. Hyperreality – the inability of consciousness to distinguish reality from a simulation of reality.
9. Simulation (termed by Baudrillard as ‘Simulacrum’) 
10. Consumerist Society
11. Fragmentary Identities
12. Alienation
13. Implosion
14. cultural appropriation
15. Reflexivity – acknowledging your role in the research.

How valid are Baudrillard’s ideas of simulation and hyperreality to understanding the media?
You should refer to the Close Study Products Score and Maybelline to support your answer.
[20 marks]

There is no real You, only a collection of fragments.
You as a concept is unstable and schizophrenic.
You are an ongoing project.

Source of anxiety: we don’t know who we are on a fundamental level.
Source of Exhilaration : We are free to construct ourselves.

The rise of new media technologies:

Conflicting views of events problematise our notion of the truth. Who has the authority to tell us who we are?

Multitude of images from the media provide frames for organising our reality – we have too many possible selves to choose from.

There is no cohesive identity, no real you
there is no truth in history (personal or national); memory cannot be relied upon as evidence for knowledge.
Fiction and fact depend on each other to the point that they can’t be divided.
Knowledge doesn’t add up cohesively to truth, too many contradictory elements.

Rhizomatic thought — rhizomes are plant life that don’t follow the root-tree system e.g fungus or mould. There is no lesser or greater elements. if you destroy the centre of a mould the rest doesn’t die.

Gilles Deleuze philosopher and film critic, worked with a radical psychoanalyst called Felix Guattari to write some of the most impenetrable but insightful books attacking what we think of common sense.

1. Pastiche – imitating previous work.
2. Parody – Imitating previous work in a joking and funny manner.
3. Bricolage – something constructed or created from a diverse range of things.
4. Intertextuality – the relationship between texts, especially literary ones.
5. Referential – containing or of the nature of references or allusions.
6. Surface and style over substance and content –
7. Metanarrative
8. Hyperreality – the inability of consciousness to distinguish reality from a simulation of reality.
9. Simulation (termed by Baudrillard as ‘Simulacrum’) 
10. Consumerist Society
11. Fragmentary Identities
12. Alienation
13. Implosion
14. cultural appropriation
15. Reflexivity – acknowledging your role in the research.

Postmodernism is the theory that people copy each other everywhere, meaning there is no true form of ourselves.

• Taking chair away, making the character fall over several times, not professional.
• “the generals didn’t strike, even though the general strike was named after them”
• Lord Reith shown singing a rock song.

For our radio production, we will be going through the BBC’s history and identifying how it has both positively and negatively affected people in Britain. We will also be discussing some of the key broadcasts the BBC makes, such as Doctor Who and the World Cup in Qatar. We will be referring to Todorov’s theory of a beginning middle and end with the systematic structure of our program. We will do this by separating our key topics with music closely intertwined with the BBC like Gorillaz and Dizzie Rascal (British bands) to ensure we have breaks to figure out how to talk next. There will also be references to Levi-Strauss’ theory of binary oppositions, with Jayden often being the voice of reason and attempting to get other opinions from everyone else.

The idea of intimacy, which is in almost every broadcast and narrowcast will also be in ours. With use of an informal register and selective use of pronouns will be able to construct this same intimacy between presenter and listener. Radio is either a broadcast or a narrowcast depending on the size of the audience, for ours we expect our live audience to be 10-20 so this would be considered a narrowcast.

THEME	NEWSBEAT	WAR OF THE WORLDS
OWNERSHIP	BBC, PSB, Government, BBC board of trustees ?? DG (Lord Reith), BBC multi-media / cross media, transnational / trans global, not a monopoly, concentration of ownership i.e. small number of firms who own tv and radio even though there are lots of different stations. I think the BBC has a left wing libertarian ideology ??	CBS, Private company, multi or cross media conglomerate, transnational / trans global ??, it is an example of the concentration of ownership i.e. just a few companies own everything (oligopoly / cartel?) vertical / horizontal integration ??
HABERMAS	Transformation of the public sphere – media is constantly changing with the BBC keeping up. BBC intention to enshrined in their ethos to inform, entertain and educate. Not to make a profit or money. They put money back into programs(quality is important). This fits into Habermas notion of transforming the public. Therefore the BBC is more paternalistic – what you need not what you want.	Most private business are aimed at making a profit. They care about profit so they are more concerned with entertainment than education. Commercial ethos not in the spirit of Habermas.
CHOMSKY	1 of the five filters is advertising, they don’t include any advertisements within the BBC.	They only show the programs people want to see in order to make money and profit. They most likely include advertisements with the radio broadcast as well.
REGULATION	Ofcom, BBC charter governed by parliament, license fee regulates BBC as well. BBC / PSB ethos ‘to entertain, inform and educate'(Reith)	Federal Communications Commission as regulator for private business i.e. not necessarily in the public interest.
AUDIENCE (ACTIVE / PASSIVE)	active, The audience look for the newsbeat broadcast that last 15 mins. However the bulletins throughout the radio broadcast would be passive as your listening to radio music, when bulletins pop up hourly or so.	passive, your not actively looking for media or information, as people turn this radio on to hear anything, and nothing specific like newsbeat.
AUDIENCE (LAZARSFELD)	Audiences opinions can be based on opinion leaders or famous people that are brought onto the show for a interview etc. The BBC is unbiased informed opinion leader .
AUDIENCE (HALL)
NEW TECHNOLOGY	New technology could give more competition to the BBC in terms of equipment.
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