Titanic

The film poster clearly shows the two main characters and the so called ‘unsinkable’ ship largely on the cover. The two contrasting each other shows there will be some conflict between both.

Spectre

Having a full body shot of Daniel Craig aka. James Bond presents him as the main character and the gun shows there will be violence and action informing us of the genre of the film just by the front cover.

Star Wars

The way the poster only shows half the character shows potential mystery and power. The unknowing causes you to be intrigued and want to know what will happen next.

Black Swan

The huge black swan with a women’s delicate position in the middle with red stripes on the wings tells you there is fatality as the red means blood and they way she is captured as falling also giving you more suspicion.

Twighlight

The three main characters at the top are captured close up and the villains and their army are in a smaller shot beneath them showing how they have less power leading you to believe there is a reason as to why that is. The colours are quite dark meaning it could potentially be an ominous movie.

different forms of media have different media languages,

the way the camera is focused controls where the watcher is drawn to on the screen, if the camera focuses on something then unfocused onto something else your eyes are drawn to look at that specific thing. Also different angles help with what you see and the the meaning of the shot. for close up shots there is needed to be a focus point for definition and purpose.

EDIT

Editing is what stitches your camera work together. Editing is important as it brings the effect of your film together making it how you want it. You need it to create effect.

1. EDIT ON ACTION
2. EDIT ON A MATCHING SHAPE, COLOUR, THEME
3. EDIT ON A LOOK, A GLANCE, EYELINE
4. EDIT ON A SOUND BRIDGE
5. EDIT ON A CHANGE OF SHOT SIZE
6. EDIT ON A CHANGE OF SHOT CAMERA POSITION (+30′)

montages allow you to express things, such as emotion.

logical shot progression

• establishing shot / ES, moving to
• wide shot / WS,
• to medium shot / MS,
• to close up / CU,
• to big close up / BCU;
• and then back out again

• parallel editing: two events editing together – so that they may be happening at the same time, or not?
• flashback / flash-forward – allowing time to shift

• High angle / Low angle / bulls-eye / birds eye / canted angle
• Tracking / Panning / Craning / Tilting / Hand held / Steadicam
• Establishing Shot / Long Shot / Medium Shot / Close-up / Big Close-Up / Extreme Close Up-SCALE, SIZE & SPACE
• Insert Shot
•  AESTHETIC QUALITY
• SPACE, TIME, DISTANCE, MOVEMENT, MOTIVATION, PLOT, THEME 

shot reverse shot

usually used to make it look as if two people are having a conversation.

 BINARY OPPOSITIONS- eg: good v evil

Claude Lévi-Strauss was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology.

Binary Oppositions :

– texts can be seen to either support the dominant ideologies of a society, which would make it a reactionary text ,or to challenge, question or undermines the dominant ideologies of society, in which case it could be seen as a radical text.

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racial otherness- Gilroys study of black representation ‘there aint no black in the union jack’ focuses on the story of UK race relationships from WW2. The immigration from the west indies caused anxieties.

post-colonial melancholia- substandard living conditions produced racial representations. There were intensified fears that immigrant communities would fill up Britain.

quotes- john Kelly

 a depiction of social breakdown that provided the soundtrack to an explosion of civil unrest.

“It was clear that something was very, very, wrong,”

blinded by the the light is a film which was low budgeted (15mil). It has grossed $17mil, the songs were sung by American pop star Bruce Springsteen who was very well known.

The role of the use of Bruce Springsteen’s music in getting the film financed and in the marketing of the film, there was use of traditional marketing and distribution techniques; trailers, posters, film festivals etc.

Cultural industries- the different types of popular media, produces, distributes products in the creative arts generally in favour of popularity

Production- the making of a form of media

Exhibition/ consumption- the retail branch of the film industry/ when the media is taken in by individuals or a group

Media concentration- the ownership of mass media by fewer individuals

Vertical Integration- a way in which media companies expand by acquiring different businesses in the same chain of production and distribution

Conglomerates- a group that owns multiple companies which stand out different media specialised in written or audio-visual content

Globalisation (in terms of media ownership)- the worldwide integration of media through the cross-cultural exchange of ideas

Horizontal Integration- a way in which media companies expand by acquiring media companies that work in similar sectors (owns several businesses of the same value eg. a media company can own Magazine, Radio, Newspaper, Television and Books. )

Monopolies- concentrated control of major mass communications within a society

Distribution- The methods by which media products are delivered to audiences, including the marketing campaign

Gatekeepers- the process through which information is filtered for dissemination

Regulation- the process by which a range of specific, often legally binding, tools are applied to media systems and institutions to achieve established policy goals such as pluralism, diversity, competition, and freedom

Mergers-a merger or acquisition in which 2 or more of the undertakings involved carry on a media business

Deregulation- the process of removing or loosening government restrictions on the ownership of media outlets

Free market- one where voluntary exchange and the laws of supply and demand provide the sole basis for the economic system

Commodification- the transformation of the shape of the relationship, which is initially trafficked into things that are free of the commercial nature of the relationship  

Convergence- the merging of previously distinct media technologies and platforms through digitization and computer networking 

Diversity- diversity of ideas, viewpoints or content options 

Innovation- change in several aspects of the media landscape, from the development of new media platforms, to new business models, to new ways of producing media texts