Structures of ownership
Maybe there’s is only a certain amount of companies. Mass media firms are big corporations. Often, they are part of even bigger conglomerates.
The role of advertising
Media costs a lot more than consumers will ever pay. So who fills the gap? They are also selling advertisers a product
Links with establishment
The establishment manages the media through the third filter, Governments, corporations, big institutions know how to play the media game, they know how to influence the news narrative.
Diversionary tactics- flak
Diversing someone’s attention, stray away from the consensus, they get ‘flak’. If you are challenging power you will be pushed.
Uniting against a ‘common enemy’
Manufacturing consent you need an enemy – Communism. Terrorists. Immigrants. A common enemy, a bogeyman to fear, helps corral public opinion.
Media setting an agenda
AGENDA SETTING
FRAMING
MYTH MAKING
CONDITIONS OF CONSUMPTION