For my regulation NEA I am going to make 2 campaign posters based on gender equality that would be an advert you would see on the side of your computer on any website and sometimes on a billboard that would be seen in large cities on a billboard or large screen. Gender equality is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and the state of valuing different behaviours, aspirations and needs equally, regardless of gender. The posters/adverts will be portrait and A4. The target audience is anyone, meaning no particular age or gender. According to the United Nations ‘discriminatory laws and social norms remain pervasive, women continue to be underrepresented at all levels of political leadership, and 1 in 5 women and girls between the ages of 15 and 49 report experiencing physical or sexual violence by an intimate partner within a 12-month period.’ ‘Some 1 in 20 girls between the ages of 15 and 19 – around 13 million globally – have experienced forced sex in their lifetimes’. It has been proved that women still make only about 80% of what men earn for full time work as women are less likely to hold managerial or supervisory positions, and when they do, their positions carry less authority.

Why do females get paid less than males? ‘Differences in pay are caused by occupational segregation (with more men in higher paid industries and women in lower paid industries), vertical segregation (fewer women in senior, and hence better paying positions), ineffective equal pay legislation, women’s overall paid working hours’

On my first poster, I have the title of ‘we are all equal’ will include the hashtag of #jointhemajorityvoteforequality! in the main picture. For the whole of the poster I am going to have two females and a male, this is to show that ‘what we share is more powerful than what divides us’, I am also going to include this quote underneath the two half faces. The type of colours I will use will be dark and gloomy to suggest connotations of an element of seriousness and to catch an audiences attention. This will be a type of social media challenge, I am going to do this by creating a competition, this competition will be the social media user that shares the campaign the most and raises the most awareness will win a reward. On the top of the poster I am going to make it clear to the target audience that it is a competition.

‘Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.’

For my second poster, I am going to have the title ‘change the world’ and include the quote ‘gender equality is a human fight, not a female fight’, with the hashtag of #womendontexisttobepretty. For the whole picture, I am going to include an edit of a weight that balances out, on one side of the weight the idea of a female is represented, however, on theother side the idea of a male is represented, representing the idea that both genders are balanced and equal. The background of the weights will be blue, this is to oppose the stereotype that ‘blue is a boys colour’ as we are talking about women and ‘all girls like pink’, ‘it is a girly colour.’

The Idea of Resistance and Political Protest:
● When we first think about political protest, what comes to mind?
○ Attempts to change to laws or legislation
○ Organised political movements
○ Public protests
○ Petitions, marches
● However, we can look at political protest in terms of:
○ Cultural resistance
○ Everyday people
● Why look at cultural resistance?
○ Overt political protest is uncommon. When it occurs, it often results in a backlash.
○ Even if overt political protest does results in changes in legislation, it won’t necessarily change public
opinion.
○ Culture is what influences people’s hearts, minds and opinions. This is the site of popular change.
Key idea: the political, personal and cultural are always intertwined

• The idea of culture as a site of political struggle for Ghost Town see below)
• The the theory of hegemony – Gramsci

cultural hegemony functions by framing ideologies of the dominant social group as the only legitimate
ideology.

Key Concepts:
● Cultural resistance
● Cultural hegemony
● Subcultural theory

LYRICS- Instead of ‘nigga’ they use the word ‘criminal’

Black bodies being lost in the American dream

Slavery’s still alive, check Amendment 13

Postcolonialism

 Looking at identity and representation through the lens of Empire and Colonialism. ‘The Shadow of Slavery’

Challenges the assumption of a universal claim towards what constitutes ‘good reading’ and ‘good literature’.

Orientalism

The power to narrate, or to block other narratives from forming or emerging, is very important to culture and imperialism

Edward Said asked if ‘imperialism was principally economic‘ and looked to answer that question by highlighting ‘the privileged role of culture in the modern imperial experience’. He argues that Orientalism is “a style of thought based upon an ontological and epistemological distinction between ‘the Orient’ and ‘the Occident’

-Tends to rely on a binary opposition between the West and the East that most of times is misleading and destructive.

Jacques Lacan ‘the other’

He was a psychoanalyst and a philosopher. The idea that we cannot actually see ourselves as whole, we use a reflection to understand who we are / who we are not. He proposed that in infancy this first recognition occurs when we see ourselves in a mirror.

Spectre-This moving image sequence includes a variety of camera shots, we can see an establishing shot which is where we are made aware of the location of which it is based, this is normally taken at a wide scale. An example of this would be the first shot we are shown which is a landscape view from up high of buildings in a city.

Another element we can see within this moving image is the element of action, this is the shot we can see 11 seconds into the sequence of which we can see the main character James Bond pointing a gun towards a window and then the building blowing up a few seconds later. This may be described as the rising action which means the events leading up to the climax.

Uncharted- This moving image sequence also includes a variety of shots. An example of this is a shot/reverse shot of which we can see around 39 seconds into the video, this shot runs from a wide angle master shot that is at a 90′ angle to usually two characters, in this case the two characters are Nathan and Victor.

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Twilight- There are three main characters centred at the top and are captured close up, whereas, the villains are in a smaller shot beneath them suggesting that they have less power than the main characters leading us to believe there is a reason as to why that is.

John Wick- We can see the dominant signifier who in this case is the main character of John Wick taking up most of the poster, there are also some sub signifiers in the background which are also characters in the movie. 

Terrifier- This poster is a sign as it made of the key components which are the signifier aka the printed poster itself/physical existence and something signified which in this case, is the idea that this is film is more thrilling than others.

Seymour Chatman (Sattelites and Kernels) The idea that a story has two parts which are the important parts and the embellishments.

Kernels (something that grows): Important part(s). The key parts of the film that make up the plot/narrative structure. If taken out the story or narrative would not work.

Satellites (orbit the earth, not planets or the earth they just go around): Embellishments. A satellite can add aesthetic to the story but are not needed. ‘Fluff’