I intend for my newspaper front page to be based on the current fuel price rising in the UK or Jersey (both of which being affected hugely, not sure whether to chose local or main land)
The front page will follow a similar style to the of the JEP in which it will be a :
-Big heading which sums up the crisis in a sentence (around 15 words).
-A large photo displaying the crisis so that viewers know what to expect and get their attention.
-Below both of them, a small amount of information on the fuel crisis and the reasons it has begun.
-Then after than in a smaller heading “More information on page *”
The reasons I want my page to be like the JEP is because it’s something I’ve seen many times and its something I can pick up locally rather than having to source them online.

Body:

It’s just ridiculous, when I passed my CBT, fuel was 121p a litre!”
Recent rises in fuel prices in Jersey have led many people to outrage across the islands. One student, Alex Henry, claims that his fuel has gone up by around £20 a month since a year ago in July.
A study made by the same student sees that the original price of 118Ppl when he started on the roads has now gone up to 189Ppl which is a 60.17% increase in just under 12 months, sitting at 5.2% increase each month since July 2021.
All of this is down to the increase in price of crude oil, a naturally occurring yellowish-black liquid mixture of mainly hydrocarbons, which is the main ingredient of the petrol you find in the pumps today.
Across multiple businesses in Jersey the fuel has gone up, with Roberts going from 1.24 to now 1.94 in June of 2022, along with its main rival, Rubis which has gone from 1.21 to now 1.80, and on the lowest side, Channel islands fuel has gone from 1.15 to 1.75. Islanders are outraged over the prices and are finding more ways to get to and from work rather than their vehicle. “My pedal bike has never been used so much!” says local St.Brelade mum Brittney Tanner, “not only do I feel great, but its really shown me the difference in travel and how i can enjoy my life to the fullest”
So… what can we do to make a change? on the 3-5th of July people are going to be rioting by reducing the fuel they buy and impacting the government an d the fuel companies on the island. As well as this companies like FNF fuel will be taking legal action on the government due to the amount of verbal abuse they’ve had since the fuel prices have risen.
Written by Alex Henry.

Newspaper front page:

MEDIA ESSAY – Newspaper CSP

Media products utilise a constructional view of the world and current times to target certain audiences and make sales. As Denis Mcqauil states “The media do serve the ‘public interest’ or ‘general welfare’ whether it’s by design or chance”” saying that the newspapers we read today are designed to sway and support our own decisions and that it doesn’t matter how it came about, that is the truth. As well as this, in the second half of the 19th century Karl Marx argued that the ideas of the governing power were causing too much in society and that people should take a step back and look at what they’re doing before they mindlessly follow it.

Firstly, we can see that within the newspaper “The Daily Mail” on page eighteen for the 06/06/22 paper the statement “Boris Johnson is by a country mile the best person to lead the Tory Government.” was made by Christopher Hart who is a writer/journalist for the daily mail. This displays one of the 5 filters of mass media, the structures of ownership. Media conglomerates are mostly owned or swayed by the government and if they go against it, the paper is seen to be less popular and many stories, proof and sources are deemed untrustworthy by other papers that have criticised them due to the governments input. Secondly this page can be seen to support the UK prime minister which supports Noam Chomskys idea that “the media is hand to hand with the government” and that they “are swayed to make stories which will change the opinion of the public” which we can see in the Daily mail throughout.

For example, on page six of the 06/06/22 Daily mail paper, the quote “Final parade was so very British” which refers to the Queens Jubilee party over the bank holiday weekend of 12-15 of May 2022. The quote directly supports the party and speaks of how great it was which further supports Chomskys idea that “the media is hand to hand with the government”, as well as this, the quote supports the idea that the Daily Mail is a right wing, authoritarian paper which supports the Conservative party which we can also see in the quote on page 2 “Tory rebels ‘are plotting a course to catastrophe’” implying people against the conservative party are causing mayhem which we can see in the quote “are plotting a course to catastrophe”.

Furthermore, we can see in “The I” newspaper from 06/06/22 the quote on page 20 “Thank you for saying what needed to be said about the Isralian state” which supports Habermas’ idea of the public sphere. Habermas said the public sphere was the mass spread of communication that came around with newspapers and letters were produced, which we can see used here to spread information about the Isralian state. Secondly the quote on page 20 “How long before Priti Patel makes it illegal to boo at someone we find offensive” which supports Antonia Gramsci’s idea of hegemony which is the theory that the state and ruling class have too much power and use cultural institutions to maintain power and control in society. We can see this because the quote “Priti Patel makes it illegal” implying he would abuse his powers to ban something he doesn’t like and make it the way he wants in court. Priti is the Conservative MP which shows that “The I” is a left-wing libertarian newspaper, being the opposite of the Daily mail despite the fact that both “The Daily Mail” and “The I” are owned by “The Daily Mail general trust”.

Lastly we can see that “The I” support Karl Mark’s idea that relationships between capitalists and workers were inherently exploitative and would inevitably create class conflict, we can see this as they didn’t pick a political party to side with in the 2017 and 2019 elections which can raise peoples thoughts of “The I” in whether to further support them. As well as this Nick Clegg, a deputy prime minister (libertarian”) sided and said he is a reader of “The I” which can further prove that “The I” is suited and written towards the members of the public that support the libertarian approach to politics.

In conclusion both “The Daily Mail” and “The I” target audiences by construction an idea logical view of the world, whether that’s through politics, war, celebrations or opinions.

Question:
Ideology can be defined as a collection of values and beliefs. To what extent do media products target audiences by constructing an ideological view of the world?
You should refer to your newspaper Close Study Products, The i and The Daily Mail.

References to key theories:

1. Karl Marx in the second half of the 19th century that unifies social, political, and economic theory.
2. Antonio Gramsci is best known for his theory of cultural hegemony, which describes how the state and ruling capitalist class – the bourgeoisie – use cultural institutions to maintain power in capitalist societies.
3. Denis McQuail says “The media do serve the ‘public interest’ or ‘general welfare’ whether its by design or chance”
4. James Curran says “The professional media sector occupies a space wholly independent on the state and the market”
5. James Curran says “Media enables viewers to plug into different views and different perspectives”

Newspaper content:

Daily mail (right-wing ideology):
Page 18: Boris Johnson is by a country mile the best person to lead the Tory Government.
Page 2: “Tory rebels ‘are plotting course to catastrophe’.

The I (Left-wing ideology):
Page 20: “Thank you for saying what needed to be said about the isralian state”
Page 20: “How long before Priti Patek makes it illegal to boo at someone we find offensive?”
Nick clegg, a deputy prime minister (libertarian) sided and said he is a reader of ‘The I’
Didn’t side with a political party in the 2017 and 2019 election.

Habermas and the public sphere:
Public sphere: Is the mass spread of communication that came around when letters and newpapers were produced.

-“Newspapers, letter and notes forged a consensus which shaped the direction of the state/country.”
-“The media ceased to be a emergence of empowerment and rationality, and became a further means to sideline the public. Instead of including a direction for rational-critical debate, the media manipulated and changed mass opinions”
-“The emergence of a independent, market-based press created a new critical political discussion”

Noam Chomsky:

– Sometimes called “the father of modern linguistics”
– Critical of the media, claiming they are hand to hand with the government, being swayed and told to write and make news to sway the opinion of the public.
– “Manufacturing consent”
– “The dominant mass-media outlets are large profit-based operations, and therefore they must cater to the financial interests of the owners such as corporations and controlling investors”

The 5 filters of mass media:

1. Structures of ownership – Media conglomerates are mostly owned by bigger companies with the same Endgame: Profit. Pushing for anything that gives profit.
2.The role of advertising – Advertising companies get paid by media conglomerates to sell a product, which they make money off of, as well as this the advertising company pays the media conglomerates to get ads within the newspaper or product the media conglomerates are selling.
3.Links with ‘The Establishment’ – Links to higher power, which allows you to get a higher controlling job within the media.
4.Diversionary tactics – ‘flack’ – A diversionary activity is one intended to attract people’s attention away from something which you do not want them to think about, know about, or deal with. Discrediting stories, sources and ideas so that it supports and fits what the government want.
5.Uniting against a ‘common enemy’ – something the media can write about that everyone agrees on or hates to make money and make topics to write on, to therefore sell more.

AGENDA SETTING: Agenda-setting describes the “ability to influence the importance placed on the topics of the public agenda”

FRAMING: the act of providing with a frame. a frame or a system of frames; framework

MYTH MAKING: Making lies to criticise and discredit other sources and stories, making you question their credibility.

CONDITIONS OF CONSUMPTION: income, wealth, interest rates, age, education, and family size.

Essay beginning:

Media products utilise a constructional view of the world and current times to target certain audiences and make sales. As Denis Mcqauil states “The media do serve the ‘public interest’ or ‘general welfare’ whether its by design or chance”” saying that the newspapers we read today are designed to sway and support our own decisions and that it doesn’t matter how it came about, that is the truth. As well as this, in the second half of the 19th century Karl Marx argued that the ideas of the governing power were causing to much in society and that people should take a step back and look at what they’re doing before they mindlessly follow it.

What’s the difference between culture industries and other industries?

• Culture industries supply people with the information they need to know to go on with life, like the news and weather. The weather tells them how to dress, what transport to take, and the news tells them if its safe to go outside, or if the world is at war, or if a road is closed.
• However culture industries are also similar to other industries in the way that they need staff, a team, roles and a plan to work by, as well as this they are both designed in the manor to make the staff money instead of being entertainment or helpful to anyone, at the end of the day its just a job. –
• The main difference is that people need the culture industries to be in the loop with life and know what’s going on, however they don’t need to buy dinner at a restaurant or drive on a new tarmac road.
• Culture industries can use wider and more creative ideas and productions whereas industries are normally known for what they do and if they change its seen as strange.
• Culture industries play a pivotal role of making sense of the world.

-Public service guarantees a good, reliable program with no ad interruption breaks

-However public service requires a payment of £100 a year, which some people might see us unfair or ridiculous.

-Capitalist media can have freedom of speech and make anything they like which can supply a small amount of viewers with entertainment, however not every one

-Public service media is determined and influenced by the government and what they want the public to hear.

Public service Broadcastings:

-What is it?

A public television channel that is funded by TV license fee’s from the government. The PSB is trusted and meant to create quality broadcastings and quality content, it is watched by the government and has to live up to the expectations, the expectations being “inform, educate and entertain” – Lord Reith (the first general director of PSB’s). They do not use ads to make money, providing a better experience to viewers.

-Whats good about the PBS?

No adverts, its diverse and has multiple options, its free to everyone, has music. news and entertainment, although it influenced by the government, they are not afraid to sometimes speak out about the government.

-Whats bad about the PBS?

Paid for, not diverse enough, has bias most of the time in it as it is as its influenced by the government.

-How is it organised? Control and Regulation

it is influenced by the government and paid for by the public using tax’s like a TV license. Channel 4 makes money through ads but is a PBS, it is diverse and is meant to entertain and make media that is directed towards a small group of people rather than a large group of people like the BBC are targeted towards,

Curran and Seaton:

Speak mostly on how media and PBS is too influenced by the government, however since it was first developed it was worse and it has come a long way since then, they speak on how it needs to become more separate rather than slightly influenced.