Key language:
Semiotics
- Sign – traffic lights
- Code – how the combination of elements within a sign fit together and fix the meaning
- Convention –
- Dominant Signifier, –
- Anchorage – how things within a sign fit together and fix the meaning
Ferdinand de Saussure:
- Signifier, signifier and signified is where an image or word evokes the mind to think what it is and to think of a word
- Signified,
C S Pierce:
- Icon, icon is where something is a sign that looks like an object
- Index, index is where a sign has a link to its object
- Symbol, symbol is where a sign has an arbitrary or random link to its object
Roland Barthes:
- Signifcation,
- Denotation,
- Connotation
- Myth
- Ideology,
- radical
- reactionary
Reactionary, going with a specific way of thinking
Radical, going against a specific way of thinking
C S Peirce: is the creator of the three signs they were Icon, Index, Symbol
Ferdinand de saussure: the creator signifier and signified is where an image or word evokes the mind to think what it is and to think of a word
Roland Barthes: