All posts by Ashley Freeman

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USES AND GRATIFICATION

RESEARCH PRODUCT 1 (Hugo boss 2010 man of the year)RESEARCH PRODUCT 2 (007 after shave)MY OWN PRODUCT
(paul smith – london)
UNDERSTANDING SELF
ESCAPISMwow he can be man of the year just because of after shaveI can be just like James bond if I wear this
KNOWLEDGE ABOUT THE WORLDthe man of the year in 2010 was Ryan Reynolds a actor/comedian big influencer007 is a character who is with in a secret service and has a thrilling life
SELF CONFIDENCE,SELF ESTEEMboosts the self esteem thinking that the confidence will be placed within you when you wear it
STRENGTHEN CONNECTIONS WITH FAMILY AND/OR FRIENDS
ANY OTHER CATAGORY THEME

Audience: theories and approaches

in 1927 writer Harold Laswell who wrote the Propaganda Technique in the World War where he talks about a ‘brew of ‘subtle poison, which industrious men injected (passive consumption) into the veins of a staggering people until the smashing powers . . . knocked them into submission’’ this also relates to the hypodermic model where this subtle poison that is injected (passive consumption) to change the behavioural pattern within someone and changing them to be something different

exam essay

In my essay am going to apply semiotic analysis to both Metroid and Tomb raider. I am arguing that the Tomb Raider is suggestive and that it objectifies the character the character development of the man character shows unrealistic view of woman and unrealistic quality’s of woman and it represents woman in a sexual manner which I feel is sexist and the way that the unrealistic qualities of the characters proportions to the physically impossible waistline to the over suggested breast and but sizes which makes a suggestive statement. this is reactionary by the way of the dominant ideology of the male gaze by Toi mulberry. This can be argued that the games cover is reactionary due to the main character being female as well as holding a gun and going into tombs and fighting evil a different view on the damsel in distress the main protagonist is a male saving a girl who has been kidnapped. although I acknowledge that that is a very good point although the clothes that the protagonist is wearing is near next to nothing some booty shorts and a grey shirt with a gun belt were this is seriously exaggerated in order to show off the feminine qualities of the character this also backs up my point that the games cover is trying to procure a theme on young males that if women are not slim or don’t have such big feminine qualities they are not beautiful making woman insecure about how they look. i argue this is the male fantasy of woman and how they wat to be which i see as sexist by saying girls are ugly if they do not meet a beauty standard that of the character. On the other hand the Metroid games cover is a radical games cover promoting woman as strong in a non-sexual way by giving an armour set that is not suggestive that doesn’t show of any groves or skin this is far from voyeurism. the Metroid character is a female and when she is out of the metal suit protected by she’s a blond haired woman in a blue skin-tight latex suit that shows off her womanly features but not to the extent where the beauty standard is hard to copy and imitate I also believe giving the character a suit and allowing the character enter the army is empowering to woman treating males and females equally where as voyeurism is highlighted in tomb raider. the tomb raider has themes that run into many other games where the main character is heavily suggested with physically impossible anatomy and the womanly features are greatly exaggerated creating a theme that is woven into todays games this can spring off onto young adults causing them to put girls down and make them feel less than what they are worth. where as in Metroid the character makes the young adults feel a idolisation within woman who look similar to the character boosting those females confidence within themselves. there was a post where a man said he dated his child hood games character look alike in real life this is a result of suggestive games brainwashing men to date or to find their childhood sweet heart from a game and find a real life equivalent of their sweet heart. the main pull in tomb raider is what feminist frequency call the “damsel in distress” the main character is trying to save the world from a cult who plan on destroying the world. where the “damsel” is the people of the world. The oversexualisation has spilled over into games company’s such as blizzard Activision where they are being sued for 18million dollars for unequal pay as well as sexual harassment where as the company’s net worth is 876 Million dollars and 2.8 billion dollars in revenue. you could also argue the character Samus could also be depicted in a male heterosexual way by the costume design she wears. the way that gauntlet describes fluidity of identity as a everchanging develpment of man things that we class as identity we can corolate this to the games cover as everygames cover has a different identity

representation

  1. Male gaze – the male gaze is the act of depicting women and the world in a heterosexual masculine way and seeing women in a erotic way
  2. Voyeurism – a sexualisation of private actions such as undressing and other sexual actions
  3. Patriarchy – a hierarchy where men are on top of woman where men are seen as better and woman were objectified
  4. Positive and negative stereotypes
  5. Counter-types – A representation that highlights the positive features of a person and in a group
  6. Misrepresentation – where a person is discriminated against or excluded
  7. Selective representation – only showing and representing specific things or not at all
  8. Dominant ideology- values and beliefs in a group or social majority
  9. Constructed reality – The theory that the way we present ourselves to other people is shaped partly by our interactions with others, as well as by our life experiences.
  10. Hegemony –  leadership or dominance of one group over another
  11. Audience positioning – the way a writer wants his audience to believe by the representation and points he is making forcing his views by the way he structured his sentence
  12. Fluidity of identity – identity that is changing over time at time goes on
  13. Constructed identity – how someone is making a identity by the things around them
  14. Negotiated identity – Identity negotiation refers to the processes through which perceivers and targets come to agreements regarding the identities that targets are to assume in the interaction
  15. Collective identity – an individuals’ sense of belonging to a group where they have similar views and identity

exam prep essay

For my games cover I made a masculine game that leans toward the male stereotype. This goes with Tori Mori‘s analysis of female, feminine and feminist with her representation of 1987 in my games cover I have a samurai which they are mainly male as it was forbidden to have female warriors as women were mainly seen as child bearers as this highlights the patriarchal society that has been implemented for century’s.

furthermore my games cover has a samurai with a katana and wakizashi typically known to be used in the Edo period when japan was in a 250 year civil war. this highlights violence, blood, gore. this can be associated with Laura Mulvey’s notion of the male gaze my character is there to be seen and objectified. Although, the notion of the male gaze is quite distinct due to that it relates to the sexualisation of the dominant signifier, which is not the way i want my character to be seen as.

however, I feel that masculinity today is wider know but associated with violence and confrontational as where femininity is not the same. I think my product is a reactionary representation of masculinity

In my opinion this is a negative representation of masculinity as I personally think masculinity in an aggressive term is un-healthy and something young males should aim towards. If I was to do this again I think I would base it off of the Onna-musha they were female samurai who fought alongside the samurai in feudal japan. therefore skipping out on the overarching stereotype of the male masculinity and embracing equality of male and females

media games cover

for my games cover i will have a title in bold and in japanese signifying the genre and idea for audience the game will be rated 16 due to violence and flashing images my back cover will have the summary of the game as well as images the company that would most likely make my game would be a company called miHoYo they specialise is animation games they are a chinese game company

for my front cover i will have a character holding a sword the game title underneath then have my age rating at the bottom as well as the companys that helped publish

the back cover will have 4 boxes they will have 4 different images of the game as well as the summary as well as the bar code with warnings- violence, flashing images