- Directed by Gurinder Chadha (Known for “Bend it like Beckham” 2002)
- The film released in Jan 2019
- Bruce Springsteen’s music was licensed for use within the film
- The film had a low-mid budget of 15M$
- New Line Cinema, Levantine Films, Ingenious Media and Bend It Films funded the film
- Film follows the experiences of Sarfraz Manzoor’s upbringing in 1980’s Luton and how Bruce Springsteen’s Lyrics impacted him
- New Line Cinema is associated with more “indie” and “niche” film releases and is a subsidiary of Warner Bros.
- Production in US and UK – Globalisation.
- They used social media i.e. Twitter and YouTube to help advertise the film (Distribution)
- The film is available to watch in several countries (Globalisation)
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