• Blinded by the Light is an example of low-medium budget film making.
• New Line Cinema is an American film production studio which was founded in 1967 as well as being the distributor of Blinded By The Light film. New Line Cinema is associated with ‘indie’ films and is a division of Warner Bros. Entertainment. This altogether being part of the global conglomerate of WarnerMedia.
• This low budget production cost around $15 million and was co-funded by New Line Cinema, as well as other production companies such as Levantine Films, Bend it Films and Ingenious Media.
• Directed by same person who made Bend it like Beckham: Gurinder Ghadha, WHY HAS SHE REPEATED THE SAME STORY AS HER PREVIOUS MOVIE? – “Media is a risky business” so the use of the repetitive strategies in the culture industries is appropriate. Bend it like Beckham was made on April 11th 2002, so she had waited till January the 27th of 2019, 17 years later to make another movie with the same premise and base story line as each other and says it’s “what she knows”, so the use of this repetitive strategy and using the same story from her previous movie which was very successful was used to minimise risk, appeal to nostalgia and generate the most profit.
•  Its distributor New Line Cinema is associated with ‘indie’ films although it is a subsidiary of Warner Brothers Pictures, part of the global conglomerate, WarnerMedia.
• Bruce Springsteen’s music is featured in getting the film financed and in the marketing of the film. The use of this artist is to appeal to nostalgic elements in a manipulative manner in media to get more people interested in the movie.
• Diversity and innovation is needed for bigger companies such as Warner Bros, so they use smaller company for new ideas to then, in this case, be co-funded by New Line Cinema which is an American production studio owned by Warner Brothers Pictures Group. So, although the movie is produced by companies including Levantine Films, Bend it Films and Ingenious Media, Warner Bros still helped fund it in order to own the film.
• So then this independent movie to then be put onto exhibitors such as Netflix, Apple TV or Amazon Prime which is in contact and in business with Warner Bros, who are one of the main conglomerates and part of the big main parent companies, a company that was the first to be in film and founded 99 years ago.
• In the distribution, exhibition or consumer stage, this movie like many others used popular social medias: Instagram, Facebook and Twitter, all owned by another conglomerate, Meta, owned by Mark Zuckerberg. ^^ How many followers does their accounts have??

The Importance of Film Festivals

The following link discusses the use of a film festival to secure a distribution deal.

The Importance of recognisable Generic Conventions (and the use of familiar music)

Blinded by the Light has been described as a feelgood jukebox musical film using the music of Bruce Springsteen.
This link offers ideas about the importance of genre and this link about the use of recognisable music in the marketing of the film,
It was directed by Gurinder Chada, a British director known for Bend it Like Beckham