deffinitions

  • Cultural Industries– refers to various businesses that produce, distribute, market or sell products that belong categorically in creative arts. Including clothing, decorative material for homes, books, movies, television programs, or music.
  • Production– the action of making or manufacturing from components or raw materials, or the process of being so manufactured.
  • Distribution- Distribution means to spread the product throughout the marketplace such that a large number of people can buy it. The methods by which media products are delivered to audiences, including the marketing campaign.
  • Exhibition/Consumption- the sum of information and entertainment media taken in by an individual or group. 
  • Media Concentration- in which decreasing numbers of individuals and organizations own media outlets, effectively concentrating the ownership of multiple organizations into the control of very few entities. 
  • Conglomerates- a company that owns numerous companies involved in mass media enterprises.
  • Globalisation- The production, distribution, and consumption of media products on a global scale, facilitating the exchange and diffusion of ideas cross-culturally.
  • Cultural Imperialism- Cultural Imperialism Theory states that Western nations dominate the media around the world which in return has a powerful effect on Third World Cultures by imposing n them Western views and therefore destroying their native cultures
  • Vertical Integration- refers to the merger of companies that are in the same business but in different stages of production or distribution. 
  • Horizontal Integration-  is the merger of two or more companies that occupy similar levels in the production supply chain.
  • Mergers- an acquisition in which one or more of the undertakings involved carries on a media business.
  • Monopolies- concentrated control of major mass communications within a society.
  • Gate Keepers- is a process by which information is filtered to the public by the media.
  • Regulation-a rule or directive made and maintained by an authority.
  • Deregulation-the removal of regulations or restrictions, especially in a particular industry.
  • Free Market- an economic system in which prices are determined by unrestricted competition between privately owned businesses.
  • Commodification- the act or fact of turning something into an item that can be bought and sold.
  • Convergence- a phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.
  • Diversity- it means understanding that each individual is unique, and recognizing our individual differences
  • Innovation- the process of not just an “invention” of a new value for journalism, but also the process of implementing this new value in a market or a social setting to make it sustainable.

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